Harnessing real-time data to create the ultimate prevention tool
- Client
- Sopfeu
- Industry
- Public & Social Sector
- Category
- Mobile App, Website
- Ref
- PSF-0325

Mandate
As climate change intensifies, the threat to Quebec’s forests has never been higher. Yet, the most unpredictable element SOPFEU faces isn’t the weather – it’s people. The vast majority of their interventions aren’t spent managing the whims of nature; they are spent cleaning up after human negligence. In this high-stakes environment, prevention is the only sustainable cure.
Our mandate was to transform SOPFEU’s communication ecosystem from a passive repository of technical data into a proactive shield for the province. By architecting a real-time digital hub, we aimed to do more than just inform the public – we aimed to influence their behaviour, turning every citizen into a vigilant partner in forest safety.
Results
400 000
Over 400,000 active users throughout the summer
50%
Of active users used the prevention content or tools
15%
Of all fires were reported directly via the platform
Turning tons of live data into one intuitive map
Designing for the extreme
Architecting a rapid-loading map of provincial fire activity was a significant technical feat, but visual clarity was the true challenge. We engineered a “worst-case scenario” UX to maintain legibility when multiple data layers (smoke, lightning, fire perimeters) overlap. Stress-testing these extremes led to a visual language of distinct patterns and icons that instantly communicate urgency on any screen size.
UX duality: from power user to citizen
The map balances two worlds: deep data layers for power users and instant clarity for the public. By allowing precise filtering by region or fire, the interface streamlines navigation while subtly educating the user. Every interaction does more than filter data, it builds awareness, turning technical telemetry into a tool for community prevention.

Structured data for automated communications
Same data, different views
By reusing the same structured data pipeline for both the map and the Current Situation Status Report, we ensured a “single source of truth” across the ecosystem. This alloweds us to transform complex telemetry into a highly readable, automated interface,; drastically reducing the time it takes to deliver accurate information to the public, media, and partners.


A regional focus
Recognizing that, for most users, safety is primarily a local concern, we put an extra effort ionto regionalized reporting. The result : streamlined regional views.

From passive browsing to proactive protection
Safety shouldn’t be a pull request; it should be a push. We elevated alerts from a secondary feature to a core component of the map experience, removing the burden of constant monitoring. To ensure delivery in high-risk, low-signal areas, we deployed a “multi-channel” solution using emails, in-app notifications but also SMS.
A three-step fire reporting system
Fires can go from ember to inferno in minutes, so detecting and reporting them early is critical. We leveraged the eyes already of the public outdoors and integrated a simple, three-step fire reporting system on the site to transmit an alert directly to SOPFEU teams.
Meeting citizens where they are
A customizable, embeddable widget for partners
To significantly increase SOPFEU's reach and strengthen its prevention strategy, we created an adaptable, embeddable widget. This tool allows regional authorities and local partners to display localized fire danger ratings and map segments directly on their third-party websites.
Our role on the project
Strategy & Business
- Project Management
- Data analytics, optimization and CRO
- SEO Strategy and Monitoring
- Content Architecture and Strategy
- UX Strategy
- Product Strategy and Roadmaps
- Lifecycle Marketing and Automation
Technology
- Composable solution architecture
- Full stack mobile & web development
- Front-end development
- Automated and manual QA
- Martech and third party app integrations
- Accessibility (WCAG compliance)
- Auth0
- Twilio
- Storyblok
- AWS Amplify
- React Native
- Bitrise
Design
- UX Design
- UI Design
- Content design and copywriting






