Driving commercial performance through an inspiring brand experience
- Client
- Céragrès
- Industry
- Retail & Consumer Goods
- Category
- E-commerce
- Ref
- PCG-0526
Mandate
As a definitive benchmark for architects and designers alike, Céragrès has been shaping our spaces for 30 years. Over time, the rapid expansion of its product lines resulted in a colossal catalog. Designed primarily for the general public, the old site masked the scale of their commercial offerings, failed to meet professional standards, and remained disconnected from internal sales and operations. The brand needed a radical modernization to structure this massive offering and seamlessly bridge its two audiences.
We designed a premium platform that puts the catalog front and center, transforming technical search into a fluid, visual experience. It is a website completely redesigned to optimize sales and operations, inspire both design professionals and everyday consumers, and assert a strong presence with major commercial buyers.
Results
+ 30%
traffic increase
2x
product views doubled
process modernization
Working with REF was such a positive experience. The team was always available, truly listened, and was constantly ready to help guide our thinking. Their collaborative approach and the quality of their recommendations allowed us to move forward with complete confidence.
Véronique Blais, Marketing Director
Design that lives up to the brand
Inspired by the geometry of the tile, the interface uses a clean grid layout and fluid animations to evoke the raw movement of materials. This immersive design highlights the distinct texture of each product, seamlessly guiding clients.
Fluid navigation designed for discoverability
To truly showcase such a diverse offering, discoverability was our absolute priority. We structured the massive inventory by product type while seamlessly unifying residential and commercial projects. Thanks to optimized navigation and intelligent filters, finding the right product, texture, or exact shade now feels entirely intuitive, fast, and effortless.
PDP and samples: a seamless path to action
Technical details take center stage, made simple for every audience. By giving users a clear, tangible look at formats and colors, the product page turns into a straightforward decision-making tool.
Key actions on the PDP were designed to streamline internal sales processes. From replacing printed catalogs with digital downloads to ordering samples, this upgrade smooths out operations and helps shrink the company's environmental footprint.
When ready, users save their favorite products to a wishlist. This curated list can then be sent to a boutique, accessed during a showroom appointment, or converted directly into a sample order; creating a seamless bridge between online browsing and real-world execution.
Sample requests take top priority as the main call to action, replacing the traditional "Add to Cart" button. In just a few clicks, users curate their selection and order samples at a flat fee, a frictionless experience that lets them validate materials and colors directly on-site.
Ditching brochures for digital discoverability
We extracted technical specifications previously locked inside hidden PDFs and integrated them directly into product listings and commercial service pages. By replacing outdated, downloadable brochures with dynamic, indexable web content, we maximized SEO performance and search discoverability.
A single storefront for every audience
Unifying the B2B and B2C portfolios under a single digital storefront showcases the full scope of Céragrès’ work. From massive commercial developments to intimate residential spaces, every project now lives side by side to prove the brand's versatility. This holistic vision streamlines the search process for professionals while fueling the imagination of everyday consumers.
Our role on the project
Strategy & Business
- Project Management
- Data analytics, optimization and CRO
- SEO Strategy and Monitoring
- Product Strategy and Roadmaps
- Content Architecture and Strategy
- UX Strategy
Technology
- Composable solution architecture
- Full stack mobile & web development
- Front-end development
- Shopify development
- Automated and manual QA
Design
- UX Design
- UI Design
