A B2B platform that proves design can elevate business.

To successfully launch a brand with a new name and identity, a meticulous strategy was essential to mitigate SEO performance risks. Our approach, which accounted for every detail from information architecture to new content integration, not only prevented any loss, but also generated a 55% increase in organic traffic.

In an industry where digital is often an afterthought, Nortera aimed to break away from conventions to stand out. Building on a distinctive new brand, the new design system plays on interaction and animations to set a new benchmark. Embracing the brand’s playful side, we even designed the 404 page as a Fruit Ninja-style game.

Nortera’s respect for its territory is key, so we created the new “Our Approach” page, which uses storytelling to highlight the brand’s deep roots in communities across North America, an important selling point  when building partnerships with local businesses.

In the highly competitive food industry, where attracting talent can be challenging, differentiation is crucial. Leveraging a robust SEO strategy, we developed an engaging and comprehensive employer brand page. This quickly became the site’s second most visited page, resulting in a 25% increase in job applications.