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Alice Dawlat

Growth and Partnership director

[email protected]
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4051 Molson Street Suite 100, Montreal, QC, H1Y 3L1

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+1 514 281-8901
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[email protected]

Harnessing real-time data to create the ultimate prevention tool

Client
Sopfeu
Industry
Public & Social Sector
Category
Mobile App, Website
Ref
PSF-0325

Mandate

As climate change intensifies, the threat to Quebec’s forests has never been higher. Yet, the most unpredictable element SOPFEU faces isn’t the weather – it’s people. The vast majority of their interventions aren’t spent managing the whims of nature; they are spent cleaning up after human negligence. In this high-stakes environment, prevention is the only sustainable cure.

Our mandate was to transform SOPFEU’s communication ecosystem from a passive repository of technical data into a proactive shield for the province. By architecting a real-time digital hub, we aimed to do more than just inform the public – we aimed to influence their behaviour, turning every citizen into a vigilant partner in forest safety.

Results

  • 400 000

    Over 400,000 active users throughout the summer

  • 50%

    Of active users used the prevention content or tools

  • 15%

    Of all fires were reported directly via the platform

Designing for the extreme

Architecting a rapid-loading map of provincial fire activity was a significant technical feat, but visual clarity was the true challenge. We engineered a “worst-case scenario” UX to maintain legibility when multiple data layers (smoke, lightning, fire perimeters) overlap. Stress-testing these extremes led to a visual language of distinct patterns and icons that instantly communicate urgency on any screen size.

UX duality: from power user to citizen

The map balances two worlds: deep data layers for power users and instant clarity for the public. By allowing precise filtering by region or fire, the interface streamlines navigation while subtly educating the user. Every interaction does more than filter data, it builds awareness, turning technical telemetry into a tool for community prevention.

Same data, different views 

By reusing the same structured data pipeline for both the map and the Current Situation Status Report, we ensured a “single source of truth” across the ecosystem. This alloweds us to transform complex telemetry into a highly readable, automated interface,; drastically reducing the time it takes to deliver accurate information to the public, media, and partners.

A regional focus

Recognizing that, for most users, safety is primarily a local concern, we put an extra effort ionto regionalized reporting. The result : streamlined regional views.

Safety shouldn’t be a pull request; it should be a push. We elevated alerts from a secondary feature to a core component of the map experience, removing the burden of constant monitoring. To ensure delivery in high-risk, low-signal areas, we deployed a “multi-channel” solution using  emails, in-app notifications but also SMS.

A three-step fire reporting system

Fires can go from ember to inferno in minutes, so detecting and reporting them early is critical. We leveraged the eyes already of the public outdoors and integrated a simple, three-step fire reporting system on the site to transmit an alert directly to SOPFEU teams.

A customizable, embeddable widget for partners

To significantly increase SOPFEU's reach and strengthen its prevention strategy, we created an adaptable, embeddable widget. This tool allows regional authorities and local partners to display localized fire danger ratings and map segments directly on their third-party websites.

Our role on the project

Strategy & Business

  • Project Management
  • Data analytics, optimization and CRO
  • SEO Strategy and Monitoring
  • Content Architecture and Strategy
  • UX Strategy
  • Product Strategy and Roadmaps
  • Lifecycle Marketing and Automation

Technology

  • Composable solution architecture
  • Full stack mobile & web development
  • Front-end development
  • Automated and manual QA
  • Martech and third party app integrations
  • Accessibility (WCAG compliance)
  • Auth0
  • Twilio
  • Storyblok
  • AWS Amplify
  • React Native
  • Bitrise

Design

  • UX Design
  • UI Design
  • Content design and copywriting

More work

View all work