An immersive gondola experience promoting renewable energy awareness

Since renewable energy is powered by nature, we wanted to give it centre stage. To pique the curiosity of passing skiers without overshadowing the elements, we made our cabin blend perfectly into the landscape by wrapping it in a reflective film.

Divided into three videos combining images, light and sound, we created a captivating story that presents the three sources of Quebec’s clean and renewable energy – water, wind and sun. To produce the videos without using stock footage or breaking the bank, every element was recreated in the studio. When combined with engaging narration, the result was truly impressive.

To adapt the story to the environment, we had to consider the mountain’s 700 m drop and unpredictable gondola stops. Knowing that the climb would last between 10 and 14 minutes, we used an altimeter to synchronize the audio and video to the altitude of the ascent, prolonging some sequences when needed.

Since the experience lasted for two years, we trained the teams at Le Massif so they could operate the cabin without our constant support. We were also on-site for launch week and the major holiday weeks, making sure the experience would always be rolling as expected.