“Never still” means constant movement, so we made sure to put movement at the heart of the digital experience. Through fluid animation and dynamic bubbles, the site surprises and engages visitors. It invites them to discover more products and experiences, generating a whopping 225% increase in session duration.
How a unique brand experience revived the 200-year-old Schweppes
- Client
- Schweppes
- Industry
- Food & Beverage
- Category
- Website
- Ref
- REF-PSW-1121
Mandate
How do you make a 200-year-old brand feel relevant and exciting? Schweppes’ rich heritage was starting to feel like a weight on its shoulders, leaving it disconnected from a generation hungry for new experiences. The brand needed to shed its dormant image and embrace a modern spirit of discovery.
The solution: We collaborated with LG2 to bring the bold new positioning “Never still” to life. Our team crafted a digital redesign that’s anything but static. The new website is a vibrant, animated and immersive experience: a true embodiment of effervescence that puts a premium flair and a spirit of discovery back at the core of every interaction.
Results
+150%
site traffic
+225%
time spent on site
-50%
bounce rate
Movement as a discovery driver
Product as a centerpiece
The website is designed to uplift and amplify the products to increase their consideration and desirability. Through original content, pairings and a distinct visual universe, each product becomes a gateway to unique experiences, helping sell more than just soft drinks.
Curated experiences that connect
Experiences are built around different recipes that showcase a Schweppes product and consist of a uniquely curated mix of content, like a playlist. These experiences lead users into a distinct universe, each with its own mood and vibe. They’re propelled through collaborations with Canadian artists and creators who are known and loved by the new generation we were targeting.
Our role on the project
Strategy & Business
- Project Management
- SEO Strategy and Monitoring
- Content Architecture and Strategy
Technology
- Accessibility (WCAG compliance)
- Automated and manual QA
- Front-end development
- Nuxt.js
- WordPress
- Netlify
- GSAP
- OGL
Design
- Motion Design
- Content design and copywriting
- UI Design
- UX Design
