An iterative e-comm platform to support norda in its ascent

Strong brand foundations for lasting impact

From a logo and a few assets, we crafted norda’s core digital identity, setting it apart from flashy competitors by embodying its “for runners, by runners” vision. We grounded the brand in its minimalist, innovative and “use-it-like-you-hate-it” mindset, juxtaposing high-tech presentation with a raw trail running aesthetic and “on runner” product shots showing heavy use of the shoes.

Focusing on the long run with Shopify

We also laid the groundwork for short- and long-term success with Shopify, which offered both accessibility for a lean initial site and robust scalability for future growth. Shopify also simplified multi-channel sales management from a single inventory, handling multiple products, variants and sizes seamlessly.

A successful early ascent

The norda D2C launch was a resounding success. Revenue generated by the platform increased by nearly 30% between the first and second quarters of operation. In just six months, the brand established a presence in 30 specialized boutiques across 9 countries on 4 continents. It has been featured in major international publications including Believe in the Run, Hiking Patrol, TECHUNTER, Highsnobiety and L’Officiel.

Categorization that speaks

The diverse offerings highlighted a clear need for customers to easily differentiate and compare products. To meet this demand, we introduced product filters with quick descriptions directly on the product listing page, enhancing browsability.

To further reduce navigation by trial and error, we also provided an overview of key specs for each product line on the product listing page. This ensures users understand the main features of each shoe before taking action and being redirected.

Side-by-side comparison on PDPs

To equip serious runners with even more tools for making the right choices, we created a side-by-side comparison module. This allows them to compare factors like weight, materials, fabrication, extra features and functional design choices, ensuring they make more targeted selections for their specific needs and activities.

Social proof to validate choices

As more new customers were attracted to the site, we needed to help them feel confident in their product choice and sizing. We did this by adding reviews to the site. This leveraged social proof, which is known to mitigate concerns and provide field-tested, detailed and use-based insights.

Entering the realm of connected products

As norda introduced connected products such as gear and apparel, we integrated contextual upsell and cross-sell directly within the cart and product pages. Alongside connected product recommendations, this approach enhanced revenue by optimizing every customer’s purchasing journey.