Building trust to propel a new player in dentistry

Like many startups, Halo’s vision was clear, but its brand experience wasn’t – and selling a product that’s never been seen before isn’t easy. We first worked together to create a world-class brand and design system that evokes innovation. The logo, based on the shape of the illuminated mirror, anchors a system of vibrant colours, crisp photography and high-fidelity 3D renders that encapsulate the brand’s innovative spirit. The result: a visual language that builds credibility and desirability, positioning Halo for long-term relevance.

The biggest challenge in selling a product that didn’t yet exist was making it feel real to professionals who couldn’t see or touch it. To bring the Halo Digital Mirror to life and spotlight its key features, we deconstructed it in detail, using high-fidelity WebGL 3D to create an interactive, hyper-realistic digital replica that made the mirror the hero of the experience.

Because Halo Dental needed to confirm interest and raise capital before moving to mass production, the e-commerce experience was pivotal. As a product that includes many add-on packages and extensions, a custom user flow was created to collect all the personalized information required and build a waitlist to ensure successful production.