Repositioning a luxury brand for international digital growth

Inspired by museums and the art they display, Cellart’s new brand sheds the superfluous to make room for the essential. We aimed to eliminate noise by focusing on the finesse and details of execution. Minimalism illuminates the right elements with refinement.

True luxury values discretion. With clients who expect confidentiality, Cellart needed a way to convey its craft without revealing it. The solution: a homepage that evokes rather than explains, offering refined glimpses into Cellart’s world and sparking desire while preserving exclusivity.

Cellart’s bespoke approach is the cornerstone of its lasting client relationships. Far from the standard transactional experience, it offers a refined, high-touch journey. We brought this to life through a process page that reveals its three key stages like chapters in a beautifully crafted story: elegant, deliberate and distinctly Cellart.

Cellart’s collaborations with world-renowned artists result in exclusive, one-of-a-kind cellars that double as collectible art. To showcase these creations, a dedicated page was designed, and its title is a work of art in itself: it comes in various versions, all created by the artists, and is displayed randomly with each visit. Then, each piece is presented in rich detail by the artists themselves, offering clients an opportunity to enter the minds of the creators.