A digital ecosystem that challenges insurance codes

Engaging content design

Insurance is complex and often hard to grasp. Beneva’s website tackles this head-on by putting clear, engaging content at the forefront. Educational, animated and interactive visuals help transform abstract insurance concepts into intuitive, reassuring experiences. This makes for seamless user journeys and powerful SEO performance.

Real-Talk tone and manner

With a reassuring, accessible, inspiring and occasionally humourous tone, our goal was to break from the industry’s mould and boldly set Beneva apart in an otherwise sterile environment. This strategy helped us build a stronger emotional bond with clients, who undeniably value clear, comprehensible communication.

Journey-driven navigation

We overhauled our content architecture to enhance discoverability. Moving away from a “line-of-business” model that created product silos, we adopted a customer journey framework. This new navigation employs elegant motion to progressively uncover offerings, effortlessly leading users to the right solution.

Quick conversion patterns

In the insurance industry, lead acquisition is paramount. Recognizing this, we developed a prime strategy for quotes. For high-intent users, quick quotes are thoughtfully displayed and easy to access. We integrated sticky patterns directly onto product detail pages (PDPs) and seamlessly wove promotions into nearby calls-to-action, optimizing the conversion path.

Tangible product imagery

In insurance, clichéd stock photos are the norm – think sunset strolls to depict retirement plans. We quickly disrupted this, using vibrant 3D renderings to illustrate our products and services. The result is a refreshing, colourful world that fully embodies our commitment to simplicity.

Decrease risk with user testing

Our agile approach utilized three distinct test types, each with its own advantages and scope. This strategy enabled us to quickly uncover issues, validate assumptions and refine features, drastically reducing the potential for launch failures or expensive redesigns.

Accelerating revitalization with design systems

A flexible, robust design system proved pivotal in speeding up the revitalization of 5,000 digital pieces. Standardizing these components not only expedited our launch but also ensured greater consistency across our entire digital ecosystem, allowing us to quickly adapt to future needs.