Nortera, formerly Bonduelle Americas, is a North American leader in sustainably prepared ready-to-cook vegetables. Powered by a new brand identity, its new website had to serve multiple business objectives: strengthen relationships with B2B clients while also appealing to consumers and potential recruits.
To break away from the cold conventions of the category, we built a distinctive, design-driven digital experience supported by simplified messaging and interactive elements. Coupled with a robust SEO strategy, the launch led to a 55% increase in organic traffic and elevated brand consideration across audiences, from business partners to future talent.
+55%
increase in organic traffic
+25%
increase in career applications
To successfully launch a brand with a new name and identity, a meticulous strategy was essential to mitigate SEO performance risks. Our approach, which accounted for every detail from information architecture to new content integration, not only prevented any loss, but also generated a 55% increase in organic traffic.
In an industry where digital is often an afterthought, Nortera aimed to break away from conventions to stand out. Building on a distinctive new brand, the new design system plays on interaction and animations to set a new benchmark. Embracing the brand’s playful side, we even designed the 404 page as a Fruit Ninja-style game.
Nortera’s respect for its territory is key, so we created the new “Our Approach” page, which uses storytelling to highlight the brand’s deep roots in communities across North America, an important selling point when building partnerships with local businesses.
In the highly competitive food industry, where attracting talent can be challenging, differentiation is crucial. Leveraging a robust SEO strategy, we developed an engaging and comprehensive employer brand page. This quickly became the site’s second most visited page, resulting in a 25% increase in job applications.
