# Move Fast. Build to Last | REF Digital Agency > Discover how REF helps businesses thrive in a digital-first economy with quick wins, long-term growth, and memorable digital experiences. ## About REF is a digital agency that helps businesses thrive in a digital-first economy. We blend bold thinking with deep expertise to engineer digital solutions that deliver short-term gains with long-term growth. **Company Overview:** - 80 digital specialists - 150 days average time to market - 200+ projects shipped per year - 10+ average years of experience - 93% team retention rate - Certified B Corporation ## Core Philosophy ### Move Fast We make immediate impact by getting clients to market fast through creativity, craft, and smart, efficient solutions that accelerate time to market. ### Build to Last We go beyond best practices to build sustainable solutions that grow with your business by iterating, learning, and adapting beyond a single launch date. ### Start with Tech Technology is the foundation. We think tech from day one, ensuring experiences are built on a solid, scalable, and robust technological core based on MACH principles (Microservices-based, API-first, Cloud-native, and Headless). ### Team Up, Think Up Teamwork is our competitive advantage. We bring diverse perspectives together, co-creating solutions that leverage digital expertise and business knowledge. ### See Beyond the Storefront Success lies in the overall customer experience, encompassing everything from operations to logistics, creating solutions that seamlessly integrate with your entire business ecosystem. ### Design Responsibly We make products as durable as possible, optimizing for longevity, resource efficiency, inclusive reach, scalability, ease of operation, environmental stewardship, and user pleasure. ## Services & Capabilities ### Strategy and Business - Ecommerce Growth Strategy - Project Management - Data analytics, optimization and CRO - CX Research and Journey Design - SEO Strategy and Monitoring - Content Architecture and Strategy - UX Strategy - Product Strategy and Roadmaps - Lifecycle Marketing and Automation ### Technology - Composable solution architecture - Full stack mobile & web development - Front-end development - Shopify development - Automated and manual QA - Platform migrations - Martech and third party app integrations - Accessibility (WCAG compliance) - Ongoing Support & Maintenance - LLM strategy and implementation - Extended Reality Solutions ### Design - UX Design - Quick Prototyping and Concept Accelerator - User testing - AI powered content production - UI Design - Design systems - Digital Branding - Motion Design - Content design and copywriting ## Key Challenges We Solve ### Elevating Customer Experience and Loyalty Transform fragmented customer journeys into seamless, meaningful experiences through customer data segmentation, journey mapping, loyalty programs, user flow mapping, and CRM copywriting. ### Accelerating Time to Market Streamline website and app launches through CRO and A/B testing, project scoping and planning, design sprints, API Integration and development, and go-to-market strategy. ### Forging Distinctive Brand Experience Define authentic brand identities through competitive benchmark, product value proposition (PVP), headless DXP deployment, motion systems, and tone and voice development. ### Building Data Foundation for AI Agents Prepare clean, unified datasets for next-generation AI tools through stack analysis, data collection and structure, SEO, ASO and GEO audits and optimizations, information architecture and taxonomy, long and editorial content, and LLM strategy. ### Modernizing Legacy Tech Stack Transform legacy systems into modern, agile stacks through service blueprinting, tooling, coaching and process optimization, feasibility analysis and business cases, composable solution architecture, and platform migrations. ## Preferred Technology Stack **CMS & Content:** WordPress, Craft CMS, Storyblok, DatoCMS, Contentstack, Hygraph **E-commerce:** Shopify Plus **Frontend:** React, Vue.js, Nuxt.js, React Native **Search:** Algolia **Payments:** PayPal, Stripe **Hosting & Cloud:** AWS, Azure, Netlify, Vercel, Amplify **Other:** Scale Flex ## Featured Projects - [Fromeo](https://ref.digital/work/fromeo/): AI-powered cheese sommelier that transforms a catalog of over 1,000 cheeses into a personalized and relevant experience. - [Dime](https://ref.digital/work/dime/): Modernizing an iconic streetwear brand. - [Halo Dental](https://ref.digital/work/halo-dental/): Building trust to propel a new player in dentistry with the launch of the fog-free Halo Digital Mirror. - [It Gets Better Canada](https://ref.digital/work/igbc/): Tackling real-life problems online safely with the Glo app that empowers 2SLGBTQ+ youth. - [Mission 2035](https://ref.digital/work/mission-2025/): An interactive game for Hydro-Québec that transforms the energy debate into an accessible challenge. - [La QV](https://ref.digital/work/qv/): Revolutionizing private wine imports in a market locked down by complexity and government rules. - [Cellart](https://ref.digital/work/cellart/): Elevating luxury cellars through a refined website where every pixel is a testament to craft. ## Leadership Team - Julie Pilon - Partner, President - Maxime St-Pierre - Partner and Executive Vice President, Strategy and Innovation - Romain Prache - Partner, Head of Product - Nicolas Baldovini - Partner, Chief Creative Officer - Maxime Chabot - Principal Strategy Director - Joël Auchu - Executive Creative Director - Madeline Dumayne - Group Account Director - Julie Doré-Renaud - Director, Project Management Office ## Main URLs - [Homepage](https://ref.digital/): REF helps businesses thrive in a digital-first economy, with e-commerce platforms, apps, websites and experiences engineered for lasting impact. - [About](https://ref.digital/about/): Act fast, build to last. REF blends bold thinking with deep expertise to engineer digital solutions that deliver short-term gains with long-term growth. - [Capabilities](https://ref.digital/capabilities/): From strategy and business to technology and design, REF has one of the most complete suite of expertises to meet your biggest challenges. - [Work](https://ref.digital/work/): Our work doesn't adapt to change. It shapes it. Discover our most pivotal projects. - [Careers](https://ref.digital/careers/): At REF, our people are the centre of our universe. Check out the available positions or send us your application and join our team.