[{"data":1,"prerenderedAt":9767},["ShallowReactive",2],{"common-fr":3,"{\"language\":\"fr\",\"resolve_links\":\"url\",\"version\":\"published\"}politique-de-confidentialite":9401},{"worksData":4,"categoriesData":5652,"configData":5677},[5,432,691,1115,1533,1792,2072,2342,2577,2931,3214,3467,3844,4442,4794,5052,5325],{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":420,"full_slug":421,"sort_by_date":35,"position":422,"tag_list":423,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":425,"first_published_at":426,"release_id":35,"lang":42,"path":35,"alternates":427,"default_full_slug":428,"translated_slugs":429},"Sopfeu","2026-02-09T19:52:12.177Z","2026-02-12T20:20:23.945Z","2026-03-11T16:52:26.575Z",143266333459651,"378653cc-1171-40e2-aad4-445b37dd010f",{"seo":13,"_uid":14,"date":15,"quote":16,"title":6,"types":21,"client":6,"results":68,"tagline":82,"industry":83,"component":104,"reference":105,"solutions":106,"hero_color":320,"hero_media":324,"hero_video":328,"text_color":330,"external_url":331,"mandate_col1":334,"mandate_col2":352,"quote_source":142,"related_title":355,"related_works":356,"services_title":357,"services_design":358,"hero_media_mobile":362,"services_strategy":366,"preview_grid_image":374,"preview_grid_media":378,"preview_list_images":382,"services_technology":404,"services_technology_tags":411,"preview_grid_media_app_ratio":38},[],"68147097-bb04-46f9-bfdb-1f587f6b11ae","2025-03-18 00:00",{"type":17,"content":18},"doc",[19],{"type":20},"paragraph",[22,48],{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":29,"slug":33,"full_slug":34,"sort_by_date":35,"position":36,"tag_list":37,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":40,"first_published_at":41,"release_id":35,"lang":42,"path":35,"alternates":43,"default_full_slug":44,"translated_slugs":45,"_stopResolving":47},"Mobile App","2025-07-10T18:34:28.263Z","2025-09-10T15:27:54.503Z","2025-09-10T15:27:54.514Z",67513828436657,"d395eaed-e98c-4fb6-bb57-cbaf6fb0585b",{"_uid":30,"title":31,"component":32},"18362b4f-1bd8-4176-ae18-0965efe93caf","App mobile","type","mobile-app","fr/types/mobile-app",null,-10,[],false,66593561526304,"c86b7e83-0fd7-4668-bcd5-4bbcf034afd0","2025-07-10T18:34:40.391Z","fr",[],"types/mobile-app",[46],{"path":44,"name":35,"lang":42,"published":35},true,{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":55,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":61,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":64,"default_full_slug":65,"translated_slugs":66,"_stopResolving":47},"Website","2025-07-10T18:33:53.915Z","2025-08-14T14:33:56.058Z","2025-08-20T13:46:08.207Z",67513687751344,"549964bd-a8cb-41c4-901b-20d8b4fbb0c3",{"_uid":56,"title":57,"component":32},"1e7bae4e-9376-48d2-a620-629cb6592101","Site web","website","fr/types/website",-20,[],"d81dc2d4-e8c1-4184-a8c5-3c4af59277c5","2025-07-10T18:34:05.789Z",[],"types/website",[67],{"path":65,"name":35,"lang":42,"published":35},[69,74,78],{"_uid":70,"text":71,"component":72,"stat_number":73},"4d5ad540-2bf5-4b92-b4db-ac0f787ef036","Plus de 400 k utilisateur·trices actif·ives au cours de l’été ","workStat","400 000",{"_uid":75,"text":76,"component":72,"stat_number":77},"f7cd71ef-864e-4e4f-b663-d10a377b1314","des utilisateur·trices actif·ives ont utilisé des outils ou consulté des contenus de prévention","50% ",{"_uid":79,"text":80,"component":72,"stat_number":81},"5ae40c91-1145-4590-aff7-086e1ab02a8d","de tous les incendies ont été signalés directement via la plateforme","15%","Transformer la donnée en temps réel en un outil de prévention puissant",{"name":84,"created_at":85,"published_at":86,"updated_at":87,"id":88,"uuid":89,"content":90,"slug":94,"full_slug":95,"sort_by_date":35,"position":36,"tag_list":96,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":98,"first_published_at":99,"release_id":35,"lang":42,"path":35,"alternates":100,"default_full_slug":101,"translated_slugs":102,"_stopResolving":47},"Civic & social","2025-07-10T18:29:24.281Z","2025-09-04T01:35:00.803Z","2025-09-04T01:35:00.816Z",67512583313997,"eb9248d4-bbde-4e6a-a4e0-9fcbafa867f9",{"_uid":91,"title":92,"component":93},"f45a1ed4-3442-4404-84a4-6648790b581b","Secteur public et social","industry","civic-social","fr/industries/civic-social",[],66595107700863,"905855fd-26c4-455a-b9be-f757abdcf29d","2025-07-10T18:29:43.738Z",[],"industries/civic-social",[103],{"path":101,"name":35,"lang":42,"published":35},"pageWork","PSF-0325",[107,174,237,291],{"_uid":108,"items":109,"title":172,"component":173},"b37c6c6e-ae90-4749-ba9b-5000771699c7",[110,147],{"_uid":111,"text":112,"media":140,"component":146,"media_border":38},"82626001-518f-48f9-b85e-4984da48876f",{"type":17,"content":113},[114,132],{"type":20,"attrs":115,"content":116},{"textAlign":35},[117,127],{"text":118,"type":119,"marks":120},"Concevoir pour l’extrême","text",[121,125],{"type":122,"attrs":123},"textStyle",{"color":124},"#000000",{"type":126},"bold",{"text":128,"type":119,"marks":129}," ",[130],{"type":122,"attrs":131},{"color":124},{"type":20,"attrs":133,"content":134},{"textAlign":35},[135],{"text":136,"type":119,"marks":137},"Architecturer une carte de l’activité des feux à l’échelle de la province et au chargement ultrarapide représentait une certaine prouesse technique, mais le véritable défi résidait dans la clarté visuelle. Nous avons conçu une expérience utilisateur·trice (UX) basée sur le « pire scénario » afin de garantir la lisibilité lorsque de multiples couches de données (fumée, foudre, périmètres d’incendie) se superposent. La mise à l’épreuve de ces extrêmes a donné naissance à un langage visuel composé d’icônes et de motifs distincts, qui communiquent l’urgence instantanément, peu importe la taille de l’écran.",[138],{"type":122,"attrs":139},{"color":124},{"id":141,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":143,"copyright":142,"fieldtype":144,"meta_data":145,"is_external_url":38},143282645430719,"","https://a.storyblok.com/f/285561750510308/x/703525b8ce/ref_sopfeu_01_a.mp4","asset",{},"workSolutionsItem",{"_uid":148,"text":149,"media":168,"component":146,"media_border":38},"608ede2b-fcf7-475c-abde-c3113fe768a7",{"type":17,"content":150},[151,160],{"type":20,"attrs":152,"content":153},{"textAlign":35},[154],{"text":155,"type":119,"marks":156},"Dualité UX : de l’expert·e au grand public",[157,159],{"type":122,"attrs":158},{"color":124},{"type":126},{"type":20,"attrs":161,"content":162},{"textAlign":35},[163],{"text":164,"type":119,"marks":165},"La carte fait le pont entre deux mondes : la profondeur des données pour les utilisateur·trices averti·es et la clarté immédiate pour le public. En permettant un filtrage précis par région ou par incendie, l’interface fluidifie la navigation tout en éduquant l’utilisateur·trice en douceur. Chaque interaction fait plus que trier des données : elle sensibilise. Elle transforme une télémétrie technique en un véritable outil de prévention pour la collectivité.",[166],{"type":122,"attrs":167},{"color":124},{"id":169,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":170,"copyright":142,"fieldtype":144,"meta_data":171,"is_external_url":38},143282645426620,"https://a.storyblok.com/f/285561750510308/1920x1080/34ae5f5524/ref_sopfeu_01_b_v2.jpg",{},"Transformer des tonnes de données en une carte intuitive","workSolutionsChapter",{"_uid":175,"items":176,"title":236,"component":173},"6a3a9a2b-c9c3-4f2e-9c6b-0def483f90e1",[177,202,211],{"_uid":178,"text":179,"media":198,"component":146,"media_border":38},"5bce454b-0a3e-408f-9f8e-95cc8412ccca",{"type":17,"content":180},[181,190],{"type":20,"attrs":182,"content":183},{"textAlign":35},[184],{"text":185,"type":119,"marks":186},"Mêmes données, plusieurs vues",[187,189],{"type":122,"attrs":188},{"color":124},{"type":126},{"type":20,"attrs":191,"content":192},{"textAlign":35},[193],{"text":194,"type":119,"marks":195},"En réutilisant le même pipeline de données structurées pour la carte et pour le rapport sur l’état de la situation, nous avons garanti une « source unique de vérité » à l’échelle de l’écosystème. Cela a permis de transformer une télémétrie complexe en une interface automatisée d’une grande lisibilité, réduisant considérablement les délais de diffusion d’une information précise au public, aux médias et aux partenaires.",[196],{"type":122,"attrs":197},{"color":124},{"id":199,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":200,"copyright":142,"fieldtype":144,"meta_data":201,"is_external_url":38},143282645434816,"https://a.storyblok.com/f/285561750510308/1920x1080/153f0242b6/ref_sopfeu_02_a.jpg",{},{"_uid":203,"text":204,"media":207,"component":146,"media_border":38},"4a7a7b12-1de2-4fe9-89c1-3417a8d8fe5e",{"type":17,"content":205},[206],{"type":20},{"id":208,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":209,"copyright":142,"fieldtype":144,"meta_data":210,"is_external_url":38},143282645389750,"https://a.storyblok.com/f/285561750510308/1920x1080/879a4b005f/ref_sopfeu_02_b.jpg",{},{"_uid":212,"text":213,"media":232,"component":146,"media_border":38},"a713c0b4-2a82-4cae-9757-b7e0c69b7b84",{"type":17,"content":214},[215,224],{"type":20,"attrs":216,"content":217},{"textAlign":35},[218],{"text":219,"type":119,"marks":220},"Une approche régionale",[221,223],{"type":122,"attrs":222},{"color":124},{"type":126},{"type":20,"attrs":225,"content":226},{"textAlign":35},[227],{"text":228,"type":119,"marks":229},"Sachant que pour la majorité des utilisateur·trices, la sécurité est avant tout une préoccupation locale, nous avons mis un accent particulier sur la régionalisation de l’information. Résultat : des vues régionales épurées.",[230],{"type":122,"attrs":231},{"color":124},{"id":233,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":234,"copyright":142,"fieldtype":144,"meta_data":235,"is_external_url":38},143282645414329,"https://a.storyblok.com/f/285561750510308/1920x1080/e4665b1e98/ref_sopfeu_02_c.jpg",{},"Automatisation des communications",{"_uid":238,"items":239,"title":290,"component":173},"95f60dfc-fecb-445a-9ba7-91c421a73ca3",[240,265],{"_uid":241,"text":242,"media":261,"component":146,"media_border":38},"9bb94376-5a06-4364-b9ed-476826780a6a",{"type":17,"content":243},[244,253],{"type":20,"attrs":245,"content":246},{"textAlign":35},[247],{"text":248,"type":119,"marks":249},"Alertes et favoris : une expérience sans friction",[250,252],{"type":122,"attrs":251},{"color":124},{"type":126},{"type":20,"attrs":254,"content":255},{"textAlign":35},[256],{"text":257,"type":119,"marks":258},"La sécurité ne devrait pas nécessiter une recherche active : elle devrait venir à vous. Nous avons hissé les alertes du rang de fonctionnalité secondaire à celui de composante centrale de la carte, libérant ainsi l’utilisateur·trice du fardeau d’une surveillance constante. Pour garantir la réception des messages dans les zones à risque où le signal est faible, nous avons déployé une solution multicanale combinant courriels, notifications mobiles et SMS.",[259],{"type":122,"attrs":260},{"color":124},{"id":262,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":263,"copyright":142,"fieldtype":144,"meta_data":264,"is_external_url":38},143282645389749,"https://a.storyblok.com/f/285561750510308/x/3e8836c1e4/ref_sopfeu_03_a.mp4",{},{"_uid":266,"text":267,"media":286,"component":146,"media_border":38},"69ca9b48-e983-4149-a0d1-c937f954fa81",{"type":17,"content":268},[269,278],{"type":20,"attrs":270,"content":271},{"textAlign":35},[272],{"text":273,"type":119,"marks":274},"Un système de signalement en trois étapes",[275,277],{"type":122,"attrs":276},{"color":124},{"type":126},{"type":20,"attrs":279,"content":280},{"textAlign":35},[281],{"text":282,"type":119,"marks":283},"Un feu peut passer de la simple étincelle au brasier en quelques minutes, la rapidité du signalement est donc vitale. Nous avons mobilisé la vigilance du public déjà sur le terrain en intégrant au site un système simple : trois étapes suffisent désormais pour transmettre une alerte directement aux équipes de la SOPFEU.",[284],{"type":122,"attrs":285},{"color":124},{"id":287,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":288,"copyright":142,"fieldtype":144,"meta_data":289,"is_external_url":38},143282645422523,"https://a.storyblok.com/f/285561750510308/x/1d19319196/ref_sopfeu_03_b.mp4",{},"De la navigation passive à la protection proactive",{"_uid":292,"items":293,"title":319,"component":173},"c21054b4-02c3-4b58-bde8-245e49182e7b",[294],{"_uid":295,"text":296,"media":315,"component":146,"media_border":38},"77714762-7cc4-42e2-9699-42204655e582",{"type":17,"content":297},[298,307],{"type":20,"attrs":299,"content":300},{"textAlign":35},[301],{"text":302,"type":119,"marks":303},"Un module exportable pour amplifier la portée",[304,306],{"type":122,"attrs":305},{"color":124},{"type":126},{"type":20,"attrs":308,"content":309},{"textAlign":35},[310],{"text":311,"type":119,"marks":312},"Pour accroître considérablement le rayonnement de la SOPFEU et renforcer sa stratégie de prévention, nous avons conçu un widget adaptatif et intégrable. Cet outil permet aux autorités régionales et aux partenaires locaux d’afficher l’indice de danger d’incendie local ainsi que des portions de carte directement sur leurs propres sites web.",[313],{"type":122,"attrs":314},{"color":124},{"id":316,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":317,"copyright":142,"fieldtype":144,"meta_data":318,"is_external_url":38},143282645443011,"https://a.storyblok.com/f/285561750510308/x/9c2158a74f/ref_sopfeu_04.mp4",{},"Rejoindre les citoyen·nes sur le terrain",{"_uid":321,"color":322,"plugin":323},"1364de8e-903a-4950-a34c-e14a0360bf80","#051937","native-color-picker",{"id":325,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":326,"copyright":142,"fieldtype":144,"meta_data":327,"is_external_url":38},143282645451204,"https://a.storyblok.com/f/285561750510308/1920x1080/de5ecaa069/_ref_sopfeu_header_01.jpg",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":329},{},"white",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":142},"story","multilink",{"type":17,"content":335},[336,344],{"type":20,"attrs":337,"content":338},{"textAlign":35},[339],{"text":340,"type":119,"marks":341},"Avec l’intensification des changements climatiques, la menace qui pèse sur les forêts du Québec atteint un sommet inégalé. Pourtant, la variable la plus imprévisible pour la SOPFEU n’est pas la météo, mais bien l’humain. La grande majorité des interventions ne servent pas à gérer les caprices de la nature, mais à réparer les dégâts causés par la négligence humaine. Dans ce contexte critique, la prévention demeure la seule solution durable.",[342],{"type":122,"attrs":343},{"color":124},{"type":20,"attrs":345,"content":346},{"textAlign":35},[347],{"text":348,"type":119,"marks":349},"Notre mandat : transformer l’écosystème de communication de la SOPFEU. De simple répertoire passif de données techniques, il devait devenir un outil de défense proactif pour la province. En concevant un pôle numérique qui fonctionne en temps réel, il fallait aller au-delà de la simple information : nous voulions influencer les comportements et faire de chaque citoyen·ne un·e allié·e vigilant·e de la protection des forêts.",[350],{"type":122,"attrs":351},{"color":124},{"type":17,"content":353},[354],{"type":20},"More work",[],"Our role on the project",[359,360,361],"009cb47a-32d8-45eb-bcd2-467257c19f07","f5ce4bfd-2974-4637-9b58-657cee459dd5","30be093b-21fc-4468-a787-1773a247aa65",{"id":363,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":364,"copyright":142,"fieldtype":144,"meta_data":365,"is_external_url":38},143282645397944,"https://a.storyblok.com/f/285561750510308/1400x1750/96dd79e974/sopfeu_headermobile.jpg",{},[367,368,369,370,371,372,373],"3922c749-af40-454f-ba6c-2652b563e956","2665eedc-1364-497e-888b-d7950afcb250","0d977bf1-bf88-4fbe-80de-715355f4b11c","0638de94-95c4-40ae-a2b5-1e2fffda544c","1b6cb03f-5f87-43d7-b982-8fdc97a60c8c","e3fdb41b-2d26-4b29-a3a8-8a1b5f05b80d","c3a9a45a-3a62-4c77-a165-160bb1ab3ad7",{"id":375,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":376,"copyright":142,"fieldtype":144,"meta_data":377,"is_external_url":38},143939939614580,"https://a.storyblok.com/f/285561750510308/2000x2002/19496adb4d/ref_sopfeu_redirectionpleineecran-module.png",{},{"id":379,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":380,"copyright":142,"fieldtype":144,"meta_data":381,"is_external_url":38},143282645426621,"https://a.storyblok.com/f/285561750510308/x/a7a1355181/sopfeu_thumbnail-video.mp4",{},[383,390,394,400],{"_uid":384,"image":385,"component":389},"3f04221e-0e3a-47b7-b080-2989e95a0806",{"id":386,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":387,"copyright":142,"fieldtype":144,"meta_data":388,"is_external_url":38},143282645418426,"https://a.storyblok.com/f/285561750510308/1400x1400/3187dc15a3/ref_sopfeu_list01.jpg",{},"workListPreviewImage",{"_uid":391,"image":392,"component":389},"5cd6a5b7-fed7-4ffd-9f6f-fa427c018874",{"id":375,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":376,"copyright":142,"fieldtype":144,"meta_data":393,"is_external_url":38},{},{"_uid":395,"image":396,"component":389},"1d54721b-845c-489f-bb47-ae11ab5160b8",{"id":397,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":398,"copyright":142,"fieldtype":144,"meta_data":399,"is_external_url":38},143282645434818,"https://a.storyblok.com/f/285561750510308/1400x1400/c77c7cb3ee/ref_sopfeu_list03.jpg",{},{"_uid":401,"image":402,"component":389},"ad210063-8174-4c27-86d1-b58b83f21fb5",{"id":233,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":234,"copyright":142,"fieldtype":144,"meta_data":403,"is_external_url":38},{},[405,406,407,408,409,410],"5cad305f-cbc2-4413-94e7-ce7560d3a527","c2e0f0b3-15ae-450f-a182-dba91ba2773a","e5514db0-4589-475b-b8e5-b9d28064bc62","4a8b048d-f530-4fe6-ae7c-25d7713e8973","910feeb9-d82e-4496-a099-342beb3074ba","9b73ad7c-63c4-4593-a16a-e4dd2a7c0cd2",{"value":412,"plugin":419},[413,414,415,416,417,418],"Auth0 ","Twilio","Storyblok","AWS Amplify","React Native","Bitrise","storyblok-tags","sopfeu","fr/projets/sopfeu",-440,[],66595307122929,"ab3dbeb3-bf8a-48b8-beec-1dea68adfb74","2026-02-09T21:34:53.439Z",[],"work/sopfeu",[430],{"path":431,"name":35,"lang":42,"published":35},"projets/sopfeu",{"name":433,"created_at":434,"published_at":435,"updated_at":436,"id":437,"uuid":438,"content":439,"slug":680,"full_slug":681,"sort_by_date":35,"position":682,"tag_list":683,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":684,"first_published_at":685,"release_id":35,"lang":42,"path":35,"alternates":686,"default_full_slug":687,"translated_slugs":688},"HBC","2026-01-26T15:15:45.951Z","2026-01-27T13:11:37.724Z","2026-03-11T16:52:40.947Z",138243874718409,"12cb7b6c-bffd-43f0-8599-267617a1dc32",{"seo":440,"_uid":441,"date":442,"quote":443,"title":446,"types":447,"client":446,"results":454,"tagline":466,"industry":467,"component":104,"reference":487,"solutions":488,"hero_color":613,"hero_media":616,"hero_video":620,"text_color":330,"external_url":622,"mandate_col1":623,"mandate_col2":630,"quote_source":142,"related_title":355,"related_works":637,"services_title":638,"services_design":639,"hero_media_mobile":641,"services_strategy":643,"preview_grid_image":645,"preview_grid_media":649,"preview_list_images":653,"services_technology":676,"services_technology_tags":677,"preview_grid_media_app_ratio":47},[],"0617e452-b41b-4e4a-8e6f-4c2ccc9b5565","2023-08-11 00:00",{"type":17,"content":444},[445],{"type":20},"La Baie d’Hudson",[448],{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":449,"slug":33,"full_slug":34,"sort_by_date":35,"position":36,"tag_list":450,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":40,"first_published_at":41,"release_id":35,"lang":42,"path":35,"alternates":451,"default_full_slug":44,"translated_slugs":452,"_stopResolving":47},{"_uid":30,"title":31,"component":32},[],[],[453],{"path":44,"name":35,"lang":42,"published":35},[455,459,462],{"_uid":456,"text":457,"component":72,"stat_number":458},"4a0cf194-4171-4038-8621-c8acfd92e085","nouveaux comptes créés","+100 000",{"_uid":460,"text":461,"component":72,"stat_number":458},"4446c8d1-20c6-407d-b98b-999b7975095b","offres personnalisées activées",{"_uid":463,"text":464,"component":72,"stat_number":465},"d47103f5-428a-4444-8283-d5b35110564b","d’écrans vus","+4 millions","Une application ludique pour favoriser la fidélité multimarque",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":474,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":480,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":483,"default_full_slug":484,"translated_slugs":485,"_stopResolving":47},"Retail","2025-07-10T18:32:05.518Z","2025-09-04T20:23:07.585Z","2025-09-04T20:23:07.602Z",67513243753084,"b024b445-0c6b-46c5-a8a8-66728ec5c9bf",{"_uid":475,"title":476,"component":93},"68f0f307-2181-45e7-9a91-ceabc8260055","Commerce de détail","retail","fr/industries/retail",-30,[],"1e5e435e-7aa5-43ee-b017-33d18791eecd","2025-07-10T18:32:26.411Z",[],"industries/retail",[486],{"path":484,"name":35,"lang":42,"published":35},"PRW-0823",[489,524,559,576],{"_uid":490,"items":491,"title":523,"component":173},"38e6a2e9-7c7d-4cdb-acbf-a6b6804b09d8",[492,505,514],{"_uid":493,"text":494,"media":501,"component":146,"media_border":38},"b9029de5-e4fa-4896-9ae3-fd5e08018afe",{"type":17,"content":495},[496],{"type":20,"attrs":497,"content":498},{"textAlign":35},[499],{"text":500,"type":119},"La transition d’un programme de loyauté traditionnel sur papier à une nouvelle version numérique a demandé une bonne planification pour maximiser son adoption et son utilisabilité. À l’ouverture de l’application, une visite guidée simple et étape par étape présente désormais aux utilisateur·trices les fonctionnalités principales de l’application, leur permettant d’en maximiser la valeur.",{"id":502,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":503,"copyright":142,"fieldtype":144,"meta_data":504,"is_external_url":38},138247412547955,"https://a.storyblok.com/f/285561750510308/1400x1400/2f4f1469d3/hbc-rewards_list01.jpg",{},{"_uid":506,"text":507,"media":510,"component":146,"media_border":38},"e6cc72e1-b167-48d4-9d14-36bf79150fd9",{"type":17,"content":508},[509],{"type":20},{"id":511,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":512,"copyright":142,"fieldtype":144,"meta_data":513,"is_external_url":38},138247412765054,"https://a.storyblok.com/f/285561750510308/1920x1080/cc57942b4b/ref_hbc-rewards_02-onboarding.jpg",{},{"_uid":515,"text":516,"media":519,"component":146,"media_border":38},"c68a6811-3d16-40bf-9f84-880602c993f1",{"type":17,"content":517},[518],{"type":20},{"id":520,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":521,"copyright":142,"fieldtype":144,"meta_data":522,"is_external_url":38},138247412613496,"https://a.storyblok.com/f/285561750510308/1920x1080/5b39aa14c0/ref_hbc-rewards_03-onboarding.jpg",{},"Onboarding pour accélérer l’adoption",{"_uid":525,"items":526,"title":558,"component":173},"207de8e8-07c9-4095-9297-2baa0ffa0262",[527,540,549],{"_uid":528,"text":529,"media":536,"component":146,"media_border":38},"991ea9b4-8720-4764-a64c-8bfadb0ea8b8",{"type":17,"content":530},[531],{"type":20,"attrs":532,"content":533},{"textAlign":35},[534],{"text":535,"type":119},"Unique pour chaque client·e, l’application leur permet d’activer et de bénéficier d’offres personnalisées basées sur leurs habitudes d’achat. Les soldes de points et les parcours de récompense sont visuellement mis en évidence, à l’aide de fonctionnalités comme un compteur de points et un suivi des objectifs, assurant une expérience fluide. Chaque interaction, que ce soit en magasin ou en ligne, devient une opportunité de renforcer la connexion individuelle avec la marque.",{"id":537,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":538,"copyright":142,"fieldtype":144,"meta_data":539,"is_external_url":38},138247412531570,"https://a.storyblok.com/f/285561750510308/x/a9f5118f09/ref_hbc-rewards_04-customers.mp4",{},{"_uid":541,"text":542,"media":545,"component":146,"media_border":38},"4011a933-13d2-4a72-a644-4791aac9e55e",{"type":17,"content":543},[544],{"type":20},{"id":546,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":547,"copyright":142,"fieldtype":144,"meta_data":548,"is_external_url":38},138247412474225,"https://a.storyblok.com/f/285561750510308/x/16f6326a5d/ref_hbc-rewards_05-customers.mp4",{},{"_uid":550,"text":551,"media":554,"component":146,"media_border":38},"e4795005-07da-4213-8b5a-3563794ed2c8",{"type":17,"content":552},[553],{"type":20},{"id":555,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":556,"copyright":142,"fieldtype":144,"meta_data":557,"is_external_url":38},138247412580726,"https://a.storyblok.com/f/285561750510308/1920x1080/69f89e0082/ref_hbc-rewards_06-customers.jpg",{},"Une expérience adaptée aux client·es",{"_uid":560,"items":561,"title":575,"component":173},"4584de14-145c-4f25-b01c-da975f607f79",[562],{"_uid":563,"text":564,"media":571,"component":146,"media_border":38},"2539dfa8-7930-45ed-92a8-91765bc1ec60",{"type":17,"content":565},[566],{"type":20,"attrs":567,"content":568},{"textAlign":35},[569],{"text":570,"type":119},"Pour maintenir l’engagement des client·es et stimuler les visites répétées, nous proposons des quêtes exclusives telles que « compléter un look », nécessitant l’achat d’ensembles d’articles spécifiques pour gagner des récompenses uniques. Cette stratégie, ancrée dans la mécanique connue de la collection, capitalise sur la satisfaction accrue de compléter un ensemble, favorisant ainsi une forte incitation à l’achat.",{"id":572,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":573,"copyright":142,"fieldtype":144,"meta_data":574,"is_external_url":38},138247412597111,"https://a.storyblok.com/f/285561750510308/1920x1080/de725540c5/ref_hbc-rewards_07-engagement.jpg",{},"Quêtes pour stimuler l’engagement",{"_uid":577,"items":578,"title":612,"component":173},"435ccadf-87e9-4bd0-818d-33f1813e9c30",[579,592],{"_uid":580,"text":581,"media":588,"component":146,"media_border":38},"9c2e10ba-cd22-4060-b42c-8f30eeab050c",{"type":17,"content":582},[583],{"type":20,"attrs":584,"content":585},{"textAlign":35},[586],{"text":587,"type":119},"L’intégration d’une nouvelle application dans l’infrastructure technologique existante a été un défi technique majeur. En collaboration avec Eagle Eye et Mastercard, nous avons intégré des données provenant de multiples API avec une gestion de l’authentification multisystème (Salesforce, CRM et plateforme de loyauté), le tout conçu pour offrir une expérience fluide et sécurisée. Pour simplifier le développement, nous avons construit sur React Native personnalisé, créant une base de code unique compatible avec iOS et Android.",{"id":589,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":590,"copyright":142,"fieldtype":144,"meta_data":591,"is_external_url":38},138247412576629,"https://a.storyblok.com/f/285561750510308/1920x1080/7bd95e7382/ref_hbc-rewards_08-ecosystem.jpg",{},{"_uid":593,"text":594,"media":608,"component":146,"media_border":38},"531a9e67-7c83-45fa-8644-40c898a4a801",{"type":17,"content":595},[596,603],{"type":20,"attrs":597,"content":598},{"textAlign":35},[599],{"text":600,"type":119,"marks":601},"Collaboration fluide pour le succès du projet",[602],{"type":126},{"type":20,"attrs":604,"content":605},{"textAlign":35},[606],{"text":607,"type":119},"Le projet a demandé une collaboration avec l’équipe de La Baie et d’autres partenaires technologiques pour le développement back-end, ce qui a ajouté une couche de complexité au mandat. Pour assurer un travail fluide, nous avons établi des environnements de travail collaboratifs et mis en œuvre des rituels récurrents entre les équipes, offrant une transparence sur l’ensemble des progrès.",{"id":609,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":610,"copyright":142,"fieldtype":144,"meta_data":611,"is_external_url":38},138247412728189,"https://a.storyblok.com/f/285561750510308/1920x1080/19e305df77/ref_hbc-rewards_09-collaboration.jpg",{},"Connecter des écosystèmes et des partenariats",{"_uid":614,"color":615,"plugin":323},"40086ead-950e-4367-b060-f2ba1626a114","#182949",{"id":617,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":618,"copyright":142,"fieldtype":144,"meta_data":619,"is_external_url":38},138247412629881,"https://a.storyblok.com/f/285561750510308/1920x1080/daa05137ed/ref_hbc-rewards_header.jpg",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":621},{},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":142},{"type":17,"content":624},[625],{"type":20,"attrs":626,"content":627},{"textAlign":35},[628],{"text":629,"type":119},"La Compagnie de la Baie d’Hudson, le plus ancien détaillant au pays, nous a confié un défi de taille : repenser son programme de fidélité pour unifier une clientèle fragmentée entre La Baie et la bannière Zellers nouvellement relancée. L’objectif était également de gagner la fidélité d’une nouvelle génération de consommateur·trices submergée par les offres et aux attentes très élevées en matière d’expérience mobile.",{"type":17,"content":631},[632],{"type":20,"attrs":633,"content":634},{"textAlign":35},[635],{"text":636,"type":119},"Pour résoudre ce problème, nous nous sommes associé·es à La Baie, Mastercard et Eagle Eye afin de créer une application mobile gamifiée construite entièrement sur mesure. Le résultat est une expérience simple et personnalisée qui redynamise et revitalise l’engagement entre les consommateur·trices et la marque.",[],"Notre rôle dans le projet",[640,361],"80484136-f95e-46c3-b07a-64fb97d1cd36",{"id":617,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":618,"copyright":142,"fieldtype":144,"meta_data":642,"is_external_url":38},{},[367,368,644,369,370,372],"6314df25-7061-43f6-b9f2-622926fc9601",{"id":646,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":647,"copyright":142,"fieldtype":144,"meta_data":648,"is_external_url":38},138247412773247,"https://a.storyblok.com/f/285561750510308/2000x2000/d5421ff638/ref_hbc-rewards_thumbnail-tuile.jpg",{},{"id":650,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":651,"copyright":142,"fieldtype":144,"meta_data":652,"is_external_url":38},138247412466032,"https://a.storyblok.com/f/285561750510308/x/365c9f34f4/ref_hbc-rewards_video-hover.mp4",{},[654,658,664,670],{"_uid":655,"image":656,"component":389},"a173ca19-dad1-4b06-8e25-f90206b4b775",{"id":502,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":503,"copyright":142,"fieldtype":144,"meta_data":657,"is_external_url":38},{},{"_uid":659,"image":660,"component":389},"2ac47e47-f739-4067-8b3e-8389aa7c6c29",{"id":661,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":662,"copyright":142,"fieldtype":144,"meta_data":663,"is_external_url":38},138247412642171,"https://a.storyblok.com/f/285561750510308/1400x1400/373cd41b26/hbc-rewards_list02.jpg",{},{"_uid":665,"image":666,"component":389},"272e48fd-8978-4a28-b337-0de600801619",{"id":667,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":668,"copyright":142,"fieldtype":144,"meta_data":669,"is_external_url":38},138247412552052,"https://a.storyblok.com/f/285561750510308/1400x1400/f33e19b266/hbc-rewards_list03.jpg",{},{"_uid":671,"image":672,"component":389},"733bb532-6bad-48ec-a318-665433979dc2",{"id":673,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":674,"copyright":142,"fieldtype":144,"meta_data":675,"is_external_url":38},138247412695420,"https://a.storyblok.com/f/285561750510308/1400x1400/787dea8adb/hbc-rewards_list04.jpg",{},[410],{"value":678,"plugin":419},[679,417],"DatoCMS","hbc","fr/projets/hbc",-420,[],"9e7cdfe7-39e7-41ac-b89c-35f6d1040282","2026-01-26T17:05:33.516Z",[],"work/hbc",[689],{"path":690,"name":35,"lang":42,"published":35},"projets/hbc",{"name":692,"created_at":693,"published_at":694,"updated_at":695,"id":696,"uuid":697,"content":698,"slug":1104,"full_slug":1105,"sort_by_date":35,"position":1106,"tag_list":1107,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":1108,"first_published_at":1109,"release_id":35,"lang":42,"path":35,"alternates":1110,"default_full_slug":1111,"translated_slugs":1112},"IGBC","2026-01-26T14:36:59.917Z","2026-03-12T20:49:47.559Z","2026-03-12T20:49:47.581Z",138234347237441,"fef512ae-d5bd-4066-9da0-d1933b6a94c8",{"seo":699,"_uid":700,"date":701,"quote":702,"title":709,"types":710,"client":709,"results":717,"tagline":734,"industry":735,"component":104,"reference":755,"solutions":756,"hero_color":1020,"hero_media":1023,"hero_video":1027,"text_color":330,"external_url":1031,"mandate_col1":1034,"mandate_col2":1043,"quote_source":1067,"related_title":1068,"related_works":1069,"services_title":638,"services_design":1070,"hero_media_mobile":1074,"services_strategy":1076,"preview_grid_image":1077,"preview_grid_media":1081,"preview_list_images":1085,"services_technology":1096,"services_technology_tags":1097,"preview_grid_media_app_ratio":47},[],"37b127bc-c988-4414-b309-17acd0ae73dd","2025-09-02 00:00",{"type":17,"content":703},[704],{"type":20,"attrs":705,"content":706},{"textAlign":35},[707],{"text":708,"type":119},"REF a transformé notre contenu éducatif spécialisé en une application « gamifiée » et engageante qui contribue à la santé mentale des jeunes 2ELGBTQ+. Cette appli est une alternative éthique aux plateformes sociales, qui permet aux jeunes de développer leur résilience tout en garantissant la confidentialité et la sécurité totales des données. ","It Gets Better Canada",[711],{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":712,"slug":33,"full_slug":34,"sort_by_date":35,"position":36,"tag_list":713,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":40,"first_published_at":41,"release_id":35,"lang":42,"path":35,"alternates":714,"default_full_slug":44,"translated_slugs":715,"_stopResolving":47},{"_uid":30,"title":31,"component":32},[],[],[716],{"path":44,"name":35,"lang":42,"published":35},[718,722,726,730],{"_uid":719,"text":720,"component":72,"stat_number":721},"485dea39-6009-4fd3-9979-3d976dc5c8a1","mois entre le démarrage et le lancement","10",{"_uid":723,"text":724,"component":72,"stat_number":725},"17f1e332-17d3-4a05-b200-f27578c3a904","des données stockées localement, le tout 100 % gratuit, sans publicités ni achats intégrés","100 %",{"_uid":727,"text":728,"component":72,"stat_number":729},"5e135132-bc64-4d1f-9a18-ceccb662d243","55 % ont progressé dans un parcours de contenu","55 %",{"_uid":731,"text":732,"component":72,"stat_number":733},"4ca875ca-d70b-4ebd-93e3-b5ec7df99a00","Plus de 6 minutes de temps d’engagement moyen ","6 +","Développer sa voix en toute sécurité : comment l’application Glo empowers les jeunes 2ELGBTQ+.",{"name":736,"created_at":737,"published_at":738,"updated_at":739,"id":740,"uuid":741,"content":742,"slug":745,"full_slug":746,"sort_by_date":35,"position":747,"tag_list":748,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":749,"first_published_at":750,"release_id":35,"lang":42,"path":35,"alternates":751,"default_full_slug":752,"translated_slugs":753,"_stopResolving":47},"Health & Education","2025-09-01T20:00:03.038Z","2025-09-04T01:32:11.404Z","2025-09-04T01:32:11.415Z",86291263686758,"37764092-57e3-4119-b60b-a3ab55ce30bd",{"_uid":743,"title":744,"component":93},"ce1ec3f0-eb6f-4827-8218-022b8f3187f9","Santé et éducation","health-education","fr/industries/health-education",-100,[],"f6d64cec-a99e-4f97-981f-f567b4220dfb","2025-09-01T20:00:07.760Z",[],"industries/health-education",[754],{"path":752,"name":35,"lang":42,"published":35},"PGL-0925",[757,787,845,888,981],{"_uid":758,"items":759,"title":786,"component":173},"c21bad34-358d-4e6f-9ec4-a8642b7791c5",[760,773],{"_uid":761,"text":762,"media":769,"component":146,"media_border":38},"0dc2f91d-8e9c-4659-a28e-e7b0cca20cfa",{"type":17,"content":763},[764],{"type":20,"attrs":765,"content":766},{"textAlign":35},[767],{"text":768,"type":119},"Glo, une créature introduite lors de la première session, agit comme un ancrage émotionnel. Elle évolue à mesure que les utilisateur·trices accomplissent des parcours éducatifs (gestion du stress, communication, culture numérique), créant ainsi une puissante boucle de rétroaction qui maintient l’engagement. ",{"id":770,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":771,"copyright":142,"fieldtype":144,"meta_data":772,"is_external_url":38},153601028489465,"https://a.storyblok.com/f/285561750510308/1920x1081/a33a3690ae/01_01.png",{},{"_uid":774,"text":775,"media":782,"component":146,"media_border":38},"929e151c-a1a3-4dae-8d4a-0cc5940e1470",{"type":17,"content":776},[777],{"type":20,"attrs":778,"content":779},{"textAlign":35},[780],{"text":781,"type":119},"Glo propose également des micro-moments personnalisés tels que des affirmations, des célébrations 2ELGBTQ+, des formations et des suivis, qui encouragent les visites régulières tout en respectant le temps et l’énergie mentale des utilisateur·trices. À cela s’ajoutent des notifications occasionnelles qui maintiennent l’engagement sans surcharger. ",{"id":783,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":784,"copyright":142,"fieldtype":144,"meta_data":785,"is_external_url":38},153601028464888,"https://a.storyblok.com/f/285561750510308/1920x1080/a2f4c2f874/01_02.png",{},"Glo, un ancrage émotionnel et un compagnon qui crée l’habitude",{"_uid":788,"items":789,"title":844,"component":173},"428b0b1d-2a5b-492a-84b9-27d45a5342dc",[790,803,816,829],{"_uid":791,"text":792,"media":799,"component":146,"media_border":38},"90bf8bb3-d702-4f9e-906b-38033d30f69d",{"type":17,"content":793},[794],{"type":20,"attrs":795,"content":796},{"textAlign":35},[797],{"text":798,"type":119},"L’architecture éducative de l’application repose sur des aventures. Développés en partenariat avec des expert·es universitaires et l’équipe d’IGBC, ces parcours abordent les défis réels auxquels sont confronté·es les jeunes 2ELGBTQ+, comme l’utilisation des médias sociaux, l’identification de la désinformation, la gestion du stress et la construction d’une communication saine. ",{"id":800,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":801,"copyright":142,"fieldtype":144,"meta_data":802,"is_external_url":38},153602011332992,"https://a.storyblok.com/f/285561750510308/1920x1080/33ab1dc51a/02_01.png",{},{"_uid":804,"text":805,"media":812,"component":146,"media_border":38},"879e6e57-c08b-4858-b7cf-75f8df73253e",{"type":17,"content":806},[807],{"type":20,"attrs":808,"content":809},{"textAlign":35},[810],{"text":811,"type":119},"Afin de s’adapter à différents styles d’apprentissage, le contenu est présenté sous forme de formats variés, concis et adaptés aux appareils mobiles, comme des vidéos courtes, des jeux-questionnaires et des modules basés sur des histoires.",{"id":813,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":814,"copyright":142,"fieldtype":144,"meta_data":815,"is_external_url":38},153602011304318,"https://a.storyblok.com/f/285561750510308/x/de5917345c/02_02.mp4",{},{"_uid":817,"text":818,"media":825,"component":146,"media_border":38},"d62f1d63-4275-4cda-9be4-5d1757b5b59d",{"type":17,"content":819},[820],{"type":20,"attrs":821,"content":822},{"textAlign":35},[823],{"text":824,"type":119},"Les nouveaux utilisateurs et nouvelles utilisatrices commencent par un parcours d’introduction qui sert de tutoriel sur le fonctionnement de l’application et les concepts fondamentaux avant d’accéder à l’intégralité du contenu.",{"id":826,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":827,"copyright":142,"fieldtype":144,"meta_data":828,"is_external_url":38},153602011312511,"https://a.storyblok.com/f/285561750510308/1920x1080/fc100d745f/02_03.png",{},{"_uid":830,"text":831,"media":840,"component":146,"media_border":38},"faa14e01-5cef-4e14-90a2-c6ac7d01af5f",{"type":17,"content":832},[833,838],{"type":20,"attrs":834,"content":835},{"textAlign":35},[836],{"text":837,"type":119},"La complétion de chaque aventure déclenche l’évolution de Glo et des options de personnalisation, transformant ces choix esthétiques en autant de façons d’affirmer son individualité.",{"type":20,"attrs":839},{"textAlign":35},{"id":841,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":842,"copyright":142,"fieldtype":144,"meta_data":843,"is_external_url":38},153602011296125,"https://a.storyblok.com/f/285561750510308/1920x1081/0332c90d65/02_04.png",{},"Un contenu éducatif expert rendu accessible par la ludification",{"_uid":846,"items":847,"title":887,"component":173},"b1a8c317-e64b-4148-b724-6427b083d01b",[848,863,878],{"_uid":849,"text":850,"media":859,"component":146,"media_border":38},"10077e4c-b998-4da4-9716-4944c3046a14",{"type":17,"content":851},[852,857],{"type":20,"attrs":853,"content":854},{"textAlign":35},[855],{"text":856,"type":119},"L’apparence de Glo évolue avec l’engagement des utilisateur·trices, débloquant des accessoires et des skins exclusifs en fonction de la progression dans les parcours d’apprentissage. ",{"type":20,"attrs":858},{"textAlign":35},{"id":860,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":861,"copyright":142,"fieldtype":144,"meta_data":862,"is_external_url":38},153603347665463,"https://a.storyblok.com/f/285561750510308/x/5b3075b66b/03_01.mp4",{},{"_uid":864,"text":865,"media":874,"component":146,"media_border":38},"fcaeab1f-aaaa-4b09-a34f-79c37e98e239",{"type":17,"content":866},[867,872],{"type":20,"attrs":868,"content":869},{"textAlign":35},[870],{"text":871,"type":119},"Les options de personnalisation sont pratiquement illimitées, s’appuyant sur un large éventail de combinaisons qui intègrent des signifiants culturels identifiés grâce à la co-création et à la recherche utilisateur·trices.",{"type":20,"attrs":873},{"textAlign":35},{"id":875,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":876,"copyright":142,"fieldtype":144,"meta_data":877,"is_external_url":38},153603347714616,"https://a.storyblok.com/f/285561750510308/1920x1080/5a7b8803bb/03_02.jpg",{},{"_uid":879,"text":880,"media":883,"component":146,"media_border":38},"44bf31f7-2de1-4423-b6a5-487aca98eee8",{"type":17,"content":881},[882],{"type":20},{"id":884,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":885,"copyright":142,"fieldtype":144,"meta_data":886,"is_external_url":38},153603347649078,"https://a.storyblok.com/f/285561750510308/x/cb6cde3ad4/04_01.mp4",{},"L’engagement comme vecteur de personnalisation",{"_uid":889,"items":890,"title":980,"component":173},"483308c1-1c26-414f-b570-efd4379da0bf",[891,914,953],{"_uid":892,"text":893,"media":910,"component":146,"media_border":38},"8629203e-e428-4ece-9f30-c62eb221a55a",{"type":17,"content":894},[895,900,905],{"type":20,"attrs":896,"content":897},{"textAlign":35},[898],{"text":899,"type":119},"À une époque où la plupart des applications exploitent les données de leurs utilisateur·trices, Glo adopte une approche radicalement différente. La confidentialité n’est pas qu’un impératif, c’est un principe directeur qui a façonné chacune de nos décisions, tout au long du projet.",{"type":20,"attrs":901,"content":902},{"textAlign":35},[903],{"text":904,"type":119},"Toutes les données des utilisateur·trices sont stockées localement sur l’appareil, éliminant le besoin de comptes utilisateur·trice, de stockage infonuagique ou de suivi côté serveur. Pour une population vulnérable qui inclut des mineur·es explorant des sujets sensibles comme la cyberintimidation et la santé mentale, ce n’est pas qu’une spécification technique, c’est une déclaration profonde de respect et de sécurité. ",{"type":20,"attrs":906,"content":907},{"textAlign":35},[908],{"text":909,"type":119},"Le résultat est une application qui protège les jeunes plutôt que de les surveiller.",{"id":911,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":912,"copyright":142,"fieldtype":144,"meta_data":913,"is_external_url":38},153603875963514,"https://a.storyblok.com/f/285561750510308/1920x1081/e13a134257/04_02.png",{},{"_uid":915,"text":916,"media":949,"component":146,"media_border":38},"c0f473a4-bdc4-42a7-bded-e3dd81521fe1",{"type":17,"content":917},[918],{"type":20,"attrs":919,"content":920},{"textAlign":35},[921,926,933,938,944],{"text":922,"type":119,"marks":923},"L’éthique est au cœur de chaque décision de conception. Le système de notifications",[924],{"type":122,"attrs":925},{"color":124},{"text":927,"type":119,"marks":928}," ",[929,931],{"type":122,"attrs":930},{"color":124},{"type":932},"italic",{"text":934,"type":119,"marks":935},"encourage les choix autonomes des utilisateur·trices sans utiliser des tactiques de culpabilisation ou créer un sentiment d’urgence (",[936],{"type":122,"attrs":937},{"color":124},{"text":939,"type":119,"marks":940},"FOMO",[941,943],{"type":122,"attrs":942},{"color":124},{"type":932},{"text":945,"type":119,"marks":946},"). Aussi, les utilisateur·trices exercent un contrôle total sur leurs préférences de notification. ",[947],{"type":122,"attrs":948},{"color":124},{"id":950,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":951,"copyright":142,"fieldtype":144,"meta_data":952,"is_external_url":38},153605349602126,"https://a.storyblok.com/f/285561750510308/1920x1080/401d89de6c/04_03.jpg",{},{"_uid":954,"text":955,"media":976,"component":146,"media_border":38},"c52af956-cffa-4af6-ab61-b0761530a4f7",{"type":17,"content":956},[957],{"type":20,"attrs":958,"content":959},{"textAlign":35},[960,965,971],{"text":961,"type":119,"marks":962},"En étant 100 % gratuite, sans publicités ni achats intégrés, l’application n’a pas d’objectifs financiers qui conduisent typiquement aux modèles de conception trompeurs comme les ",[963],{"type":122,"attrs":964},{"color":124},{"text":966,"type":119,"marks":967},"dark patterns",[968,970],{"type":122,"attrs":969},{"color":124},{"type":932},{"text":972,"type":119,"marks":973},", aux contenus payants ou aux algorithmes visant à capter l’attention. Cela a été rendu possible grâce au financement public permettant à l’équipe de se concentrer purement sur le bénéfice utilisateur·trice.",[974],{"type":122,"attrs":975},{"color":124},{"id":977,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":978,"copyright":142,"fieldtype":144,"meta_data":979,"is_external_url":38},153605349577549,"https://a.storyblok.com/f/285561750510308/1920x1081/57cf8b8bd9/04_04.png",{},"L’éthique et la confidentialité comme moteurs",{"_uid":982,"items":983,"title":1019,"component":173},"72cf3ed7-d894-4abc-a722-e7e78437bd00",[984,997,1010],{"_uid":985,"text":986,"media":993,"component":146,"media_border":38},"67bc661c-91a1-4329-b7da-40369d8c9039",{"type":17,"content":987},[988],{"type":20,"attrs":989,"content":990},{"textAlign":35},[991],{"text":992,"type":119},"Dès le démarrage du projet, l’équipe de IGBC et son Réseau jeunesse ont joué un rôle essentiel. Leur implication s’est traduite par des sessions de recherche utilisateur·trice, au cours desquelles les participant·es ont pris part à la création de prototypes et ont alimenté les réflexions sur le contenu et les fonctionnalités de l’application. Les opinions des jeunes 2ELGBTQ+ ont eu une influence décisive non seulement sur l’expérience utilisateur·trice, mais aussi sur les principes directeurs du projet, notamment en matière de confidentialité.",{"id":994,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":995,"copyright":142,"fieldtype":144,"meta_data":996,"is_external_url":38},153605822587788,"https://a.storyblok.com/f/285561750510308/x/a67b7661d1/05_01.mp4",{},{"_uid":998,"text":999,"media":1006,"component":146,"media_border":38},"d8f40929-0bc8-432e-bd57-cc7e46234421",{"type":17,"content":1000},[1001],{"type":20,"attrs":1002,"content":1003},{"textAlign":35},[1004],{"text":1005,"type":119},"Cette intégration profonde du point de vue des usager·ères a donné naissance à une application qui prouve que la technologie peut être à la fois éthique et efficace pour les populations vulnérables.  En faisant de la confidentialité le fondement même de l’application, et non une simple option, Glo instaure le climat de confiance nécessaire pour que les jeunes abordent des sujets difficiles, avec la certitude que leurs données, leur identité et leur parcours sont intégralement protégés et leur appartiennent exclusivement.",{"id":1007,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1008,"copyright":142,"fieldtype":144,"meta_data":1009,"is_external_url":38},153605822559115,"https://a.storyblok.com/f/285561750510308/1920x1081/e27f3a6fc8/05_02.png",{},{"_uid":1011,"text":1012,"media":1015,"component":146,"media_border":38},"774f80e7-bf08-4405-b09a-cad2f57de5c2",{"type":17,"content":1013},[1014],{"type":20},{"id":1016,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1017,"copyright":142,"fieldtype":144,"meta_data":1018,"is_external_url":38},153605822608269,"https://a.storyblok.com/f/285561750510308/1920x1080/2d5bd29ed5/05_03.jpg",{},"Le fruit d’une étroite collaboration",{"_uid":1021,"color":1022,"plugin":323},"5aa27a27-318c-4a73-9f76-ff05e99a46e0","#1D022A",{"id":1024,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1025,"copyright":142,"fieldtype":144,"meta_data":1026,"is_external_url":38},153872542220202,"https://a.storyblok.com/f/285561750510308/x/6608dfabdb/header_video.mp4",{},{"id":1028,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1029,"copyright":142,"fieldtype":144,"meta_data":1030,"is_external_url":38},154251084765914,"https://a.storyblok.com/f/285561750510308/x/78e76ea9bc/fr_gloapp_cs_v02_cc_compressed.mp4",{},{"id":142,"url":1032,"linktype":1033,"fieldtype":333,"cached_url":1032},"https://itgetsbettercanada.org/glo-app/ ","url",{"type":17,"content":1035},[1036,1041],{"type":20,"attrs":1037,"content":1038},{"textAlign":35},[1039],{"text":1040,"type":119},"Les jeunes queers se tournent naturellement vers les plateformes en ligne pour trouver des communautés et des safe spaces. Cependant, ces dernières années ont été marquées par une augmentation inquiétante de la haine en ligne, un phénomène également observable dans le monde réel. En effet, selon des données récentes du gouvernement du Canada, les crimes haineux motivés par l’orientation sexuelle signalés à la police ont grimpé de 388 % entre 2016 et 2023.",{"type":20,"attrs":1042},{"textAlign":35},{"type":17,"content":1044},[1045,1059],{"type":20,"attrs":1046,"content":1047},{"textAlign":35},[1048,1050,1057],{"text":1049,"type":119},"Face à cette réalité, ",{"text":709,"type":119,"marks":1051},[1052],{"type":1053,"attrs":1054},"link",{"href":1055,"uuid":35,"anchor":35,"target":1056,"linktype":1033},"https://itgetsbettercanada.org/glo-app/","_blank",{"text":1058,"type":119}," (IGBC), un organisme de bienfaisance qui contribue à bâtir un monde où l’ensemble des jeunes 2ELGBTQ+ sont libres de vivre dans l’égalité et de connaître leur valeur et leur pouvoir en tant qu’individus, a décidé d’agir.",{"type":20,"attrs":1060,"content":1061},{"textAlign":35},[1062],{"text":1063,"type":119,"marks":1064},"En collaboration avec son Réseau jeunesse, nous avons développé Glo, une application queer conçue pour lutter contre la cyberintimidation et la désinformation et promouvoir le bien-être numérique.",[1065],{"type":122,"attrs":1066},{"color":124},"Omid Razavi, directeur principal, It Gets Better Canada (IGB-CSA Canada) ","Autres projets",[],[359,360,640,1071,361,1072,1073],"3b0b1fc4-e53a-4b56-97f6-20ee73148ec0","5413c910-c789-44e9-8803-a1a179ac6bce","a96c6a77-ee0b-405f-96e2-a7ef944a5bfe",{"id":1024,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1025,"copyright":142,"fieldtype":144,"meta_data":1075,"is_external_url":38},{},[367,644,370,371,372],{"id":1078,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1079,"copyright":142,"fieldtype":144,"meta_data":1080,"is_external_url":38},153904667545265,"https://a.storyblok.com/f/285561750510308/2000x2000/801f2f3369/ref_igbc_thumbnail-tuile.png",{},{"id":1082,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1083,"copyright":142,"fieldtype":144,"meta_data":1084,"is_external_url":38},153893785433102,"https://a.storyblok.com/f/285561750510308/x/69efcdd606/ref_igbc_thumbnail-video.mp4",{},[1086,1092],{"_uid":1087,"image":1088,"component":389},"5c4dbd16-b86b-42df-812a-61fc50812ccb",{"id":1089,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1090,"copyright":142,"fieldtype":144,"meta_data":1091,"is_external_url":38},153894763320579,"https://a.storyblok.com/f/285561750510308/2000x2000/71eec7303f/ref_igbc_thumbnail-tuile.jpg",{},{"_uid":1093,"image":1094,"component":389},"a53b54f3-b116-48d5-845b-ddb92ae2d497",{"id":1078,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1079,"copyright":142,"fieldtype":144,"meta_data":1095,"is_external_url":38},{},[406,408,407,410],{"value":1098,"plugin":419},[417,1099,1100,418,415,1101,1102,1103],"Expo","Rive","Cross-platform development using React Native and Expo","Content management (CMS) based on Storyblok","Build automation, tests and deployments handled by Bitrise","igbc","fr/projets/igbc",-400,[],"45d48870-9d68-403b-9c31-ebb02c2c21a9","2026-03-11T01:37:05.257Z",[],"work/igbc",[1113],{"path":1114,"name":35,"lang":42,"published":35},"projets/igbc",{"name":1116,"created_at":1117,"published_at":1118,"updated_at":1119,"id":1120,"uuid":1121,"content":1122,"slug":1522,"full_slug":1523,"sort_by_date":35,"position":1524,"tag_list":1525,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":1526,"first_published_at":1527,"release_id":35,"lang":42,"path":35,"alternates":1528,"default_full_slug":1529,"translated_slugs":1530},"Dime","2026-03-12T15:32:50.902Z","2026-03-26T14:52:15.718Z","2026-03-26T14:52:15.754Z",154173320882708,"f0223951-c8a5-4ce5-b9f7-884ab412f6ac",{"seo":1123,"_uid":700,"date":1124,"quote":1125,"title":1116,"types":1135,"client":1154,"results":1155,"tagline":1168,"industry":1169,"component":104,"reference":1175,"solutions":1176,"hero_color":1442,"hero_media":1443,"hero_video":1447,"text_color":330,"external_url":1451,"mandate_col1":1453,"mandate_col2":1465,"quote_source":1475,"related_title":1068,"related_works":1476,"services_title":638,"services_design":1477,"hero_media_mobile":1479,"services_strategy":1483,"preview_grid_image":1484,"preview_grid_media":1488,"preview_list_images":1492,"services_technology":1516,"services_technology_tags":1519,"preview_grid_media_app_ratio":38},[],"2025-10-16 00:00",{"type":17,"content":1126},[1127],{"type":20,"attrs":1128,"content":1129},{"textAlign":35},[1130],{"text":1131,"type":119,"marks":1132},"Collaborer avec l’équipe de REF a été un vrai plaisir. Ils ont tout de suite compris nos défis commerciaux, mais plus encore, ils ont compris à quel point notre marque et notre culture sont importantes à nos yeux.",[1133],{"type":122,"attrs":1134},{"color":124},[1136],{"name":1137,"created_at":1138,"published_at":1139,"updated_at":1140,"id":1141,"uuid":1142,"content":1143,"slug":1145,"full_slug":1146,"sort_by_date":35,"position":1147,"tag_list":1148,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1149,"first_published_at":1139,"release_id":35,"lang":42,"path":35,"alternates":1150,"default_full_slug":1151,"translated_slugs":1152,"_stopResolving":47},"E-commerce","2025-07-08T04:11:28.805Z","2025-07-10T18:33:36.492Z","2025-07-10T18:33:36.504Z",66593950961710,"f40d06b7-ceec-4514-9218-ce1500957f5a",{"_uid":1144,"title":1137,"component":32},"de6c55ec-b4ce-48dd-97ac-9ac6fccfa168","e-commerce","fr/types/e-commerce",20,[],"edaa7fe0-91da-4e21-9765-d8ae7d8a422e",[],"types/e-commerce",[1153],{"path":1151,"name":35,"lang":42,"published":35},"Dime MTL",[1156,1159,1162,1165],{"_uid":719,"text":1157,"component":72,"stat_number":1158},"du taux d’ajout au panier","+78 %",{"_uid":723,"text":1160,"component":72,"stat_number":1161},"du taux de conversion","+131%",{"_uid":727,"text":1163,"component":72,"stat_number":1164},"du panier moyen","+13%",{"_uid":731,"text":1166,"component":72,"stat_number":1167},"de l’efficacité opérationnelle","↑","Moderniser une marque de streetwear iconique",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":1170,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":1171,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":1172,"default_full_slug":484,"translated_slugs":1173,"_stopResolving":47},{"_uid":475,"title":476,"component":93},[],[],[1174],{"path":484,"name":35,"lang":42,"published":35},"PDM-1025",[1177,1195,1285,1371,1415],{"_uid":758,"items":1178,"title":1194,"component":173},[1179],{"_uid":761,"text":1180,"media":1190,"component":146,"media_border":38},{"type":17,"content":1181},[1182],{"type":20,"attrs":1183,"content":1184},{"textAlign":35},[1185],{"text":1186,"type":119,"marks":1187},"Le design de la plateforme numérique visait stratégiquement deux cibles distinctes. La première est la communauté skate, fidèle et garante de l’authenticité de la marque. La seconde est la clientèle internationale, portée sur les tendances, moteur de la croissance et en quête d’une expérience d’achat efficace. Cette refonte marie ces univers avec succès, le site fonctionnant simultanément comme une vitrine culturelle crédible et une plateforme transactionnelle intuitive.",[1188],{"type":122,"attrs":1189},{"color":124},{"id":1191,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1192,"copyright":142,"fieldtype":144,"meta_data":1193,"is_external_url":38},158102365423349,"https://a.storyblok.com/f/285561750510308/x/25b89005db/ref_dime_01-dual-audience.mp4",{},"Une plateforme, deux audiences",{"_uid":788,"items":1196,"title":1284,"component":173},[1197,1212,1227,1242,1259,1275],{"_uid":791,"text":1198,"media":1208,"component":146,"media_border":38},{"type":17,"content":1199},[1200],{"type":20,"attrs":1201,"content":1202},{"textAlign":35},[1203],{"text":1204,"type":119,"marks":1205},"Mettant en vedette une palette monochrome et une typographie montréalaise épurée, le design minimaliste dirige toute l’attention vers les produits. Cette approche est jumelée à une logique mobile inspirée des applications natives, pour une expérience utilisateur·trice ultra-intuitive.",[1206],{"type":122,"attrs":1207},{"color":124},{"id":1209,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1210,"copyright":142,"fieldtype":144,"meta_data":1211,"is_external_url":38},158102365415156,"https://a.storyblok.com/f/285561750510308/1920x1080/388b9a37e1/ref_dime_02-minimalist.jpg",{},{"_uid":804,"text":1213,"media":1223,"component":146,"media_border":38},{"type":17,"content":1214},[1215],{"type":20,"attrs":1216,"content":1217},{"textAlign":35},[1218],{"text":1219,"type":119,"marks":1220},"Pour les pages produits, le défilement vertical continu remplace les carrousels traditionnels, offrant une expérience de style « feed » fluide, au design léché et à la performance optimisée.",[1221],{"type":122,"attrs":1222},{"color":124},{"id":1224,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1225,"copyright":142,"fieldtype":144,"meta_data":1226,"is_external_url":38},158102365411059,"https://a.storyblok.com/f/285561750510308/x/5ac83866b8/ref_dime_03-pdp.mp4",{},{"_uid":817,"text":1228,"media":1238,"component":146,"media_border":38},{"type":17,"content":1229},[1230],{"type":20,"attrs":1231,"content":1232},{"textAlign":35},[1233],{"text":1234,"type":119,"marks":1235},"Le guide des tailles ainsi que la sélection de couleur et de taille sont gérés à travers des panneaux dédiés. Conçue pour le mobile, cette approche reproduit la fluidité d’une application native tout en offrant à chaque interaction tout l’espace qu’elle mérite.",[1236],{"type":122,"attrs":1237},{"color":124},{"id":1239,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1240,"copyright":142,"fieldtype":144,"meta_data":1241,"is_external_url":38},158102365517570,"https://a.storyblok.com/f/285561750510308/1920x1080/06b37b2f8a/ref_dime_04-pdp.jpg",{},{"_uid":830,"text":1243,"media":1255,"component":146,"media_border":38},{"type":17,"content":1244},[1245,1253],{"type":20,"attrs":1246,"content":1247},{"textAlign":35},[1248],{"text":1249,"type":119,"marks":1250},"La catégorisation des produits, auparavant trop sommaire, s’aligne désormais sur les standards du commerce en ligne en tirant profit d’une taxonomie polyhiérarchique pour maximiser la découvrabilité.",[1251],{"type":122,"attrs":1252},{"color":124},{"type":20,"attrs":1254},{"textAlign":35},{"id":1256,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1257,"copyright":142,"fieldtype":144,"meta_data":1258,"is_external_url":38},158102365427446,"https://a.storyblok.com/f/285561750510308/1920x1080/5f8625c2b7/ref_dime_05-categorization.jpg",{},{"_uid":1260,"text":1261,"media":1271,"component":146,"media_border":38},"1be5f99d-eeea-41f4-9bd7-42d008db6a33",{"type":17,"content":1262},[1263],{"type":20,"attrs":1264,"content":1265},{"textAlign":35},[1266],{"text":1267,"type":119,"marks":1268},"La navigation fonctionne sous deux angles : par produit ou par modèle. Cela permet aux utilisateur·trices de passer d’une expérience orientée vers un objectif à une exploration guidée par l’inspiration.",[1269],{"type":122,"attrs":1270},{"color":124},{"id":1272,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1273,"copyright":142,"fieldtype":144,"meta_data":1274,"is_external_url":38},158102365566723,"https://a.storyblok.com/f/285561750510308/x/92e9ea879b/ref_dime_06-categorization-1.mp4",{},{"_uid":1276,"text":1277,"media":1280,"component":146,"media_border":38},"4c5a634e-5b65-40cf-b941-3f9eece6daca",{"type":17,"content":1278},[1279],{"type":20},{"id":1281,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1282,"copyright":142,"fieldtype":144,"meta_data":1283,"is_external_url":38},158102365464317,"https://a.storyblok.com/f/285561750510308/x/8964ae5037/ref_dime_07-categorization.mp4",{},"Une esthétique minimaliste, une approche UX maximaliste",{"_uid":846,"items":1286,"title":1370,"component":173},[1287,1304,1343,1352,1361],{"_uid":849,"text":1288,"media":1300,"component":146,"media_border":38},{"type":17,"content":1289},[1290,1298],{"type":20,"attrs":1291,"content":1292},{"textAlign":35},[1293],{"text":1294,"type":119,"marks":1295},"Amplifier l’impact des « drops » emblématiques était une priorité. Nous avons donc simplifié l’abonnement aux alertes et amélioré les pages de collection et le lookbook en priorisant le mobile. Cela crée une expérience d’achat haut de gamme qui mise sur le sentiment d’urgence (FOMO) intrinsèque à la marque.",[1296],{"type":122,"attrs":1297},{"color":124},{"type":20,"attrs":1299},{"textAlign":35},{"id":1301,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1302,"copyright":142,"fieldtype":144,"meta_data":1303,"is_external_url":38},158102365460220,"https://a.storyblok.com/f/285561750510308/x/6f1d89be39/ref_dime_08-drop.mp4",{},{"_uid":864,"text":1305,"media":1339,"component":146,"media_border":38},{"type":17,"content":1306},[1307,1337],{"type":20,"attrs":1308,"content":1309},{"textAlign":35},[1310,1315,1321,1326,1332],{"text":1311,"type":119,"marks":1312},"Le ",[1313],{"type":122,"attrs":1314},{"color":124},{"text":1316,"type":119,"marks":1317},"lookbook",[1318,1320],{"type":122,"attrs":1319},{"color":124},{"type":932},{"text":1322,"type":119,"marks":1323}," a été entièrement repensé. Publié quelques jours avant chaque ",[1324],{"type":122,"attrs":1325},{"color":124},{"text":1327,"type":119,"marks":1328},"drop",[1329,1331],{"type":122,"attrs":1330},{"color":124},{"type":932},{"text":1333,"type":119,"marks":1334},", il permet aux utilisateur·trices d’explorer l’univers de la collection et de créer l’anticipation avant la mise en vente.",[1335],{"type":122,"attrs":1336},{"color":124},{"type":20,"attrs":1338},{"textAlign":35},{"id":1340,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1341,"copyright":142,"fieldtype":144,"meta_data":1342,"is_external_url":38},158102365439738,"https://a.storyblok.com/f/285561750510308/1920x1080/73edc6b74c/ref_dime_09-drop.jpg",{},{"_uid":1344,"text":1345,"media":1348,"component":146,"media_border":38},"2f464f0e-e267-4ca4-8f3e-2d599e8b28c0",{"type":17,"content":1346},[1347],{"type":20},{"id":1349,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1350,"copyright":142,"fieldtype":144,"meta_data":1351,"is_external_url":38},158102365509375,"https://a.storyblok.com/f/285561750510308/x/9e5ba137ad/ref_dime_10-lookbook.mp4",{},{"_uid":1353,"text":1354,"media":1357,"component":146,"media_border":38},"8cde0c5f-9ff7-4387-b57f-8fdf907dc829",{"type":17,"content":1355},[1356],{"type":20},{"id":1358,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1359,"copyright":142,"fieldtype":144,"meta_data":1360,"is_external_url":38},158102365517569,"https://a.storyblok.com/f/285561750510308/x/c5d075b63d/ref_dime_11-lookbook.mp4",{},{"_uid":1362,"text":1363,"media":1366,"component":146,"media_border":38},"2bc1aa98-17a3-43e3-970e-250b502d1fd0",{"type":17,"content":1364},[1365],{"type":20},{"id":1367,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1368,"copyright":142,"fieldtype":144,"meta_data":1369,"is_external_url":38},158102365763333,"https://a.storyblok.com/f/285561750510308/1920x1080/cbbc715c98/ref_dime_12-lookbook.jpg",{},"Optimiser la mécanique de lancement",{"_uid":889,"items":1372,"title":1414,"component":173},[1373,1396,1405],{"_uid":892,"text":1374,"media":1392,"component":146,"media_border":38},{"type":17,"content":1375},[1376,1384],{"type":20,"attrs":1377,"content":1378},{"textAlign":35},[1379],{"text":1380,"type":119,"marks":1381},"L’architecture a été pensée pour séparer clairement les volets culture et commerce. Une section consacrée aux archives culturelles présente les vidéos cultes de Dime via une interface singulière, inspirée du vintage.",[1382],{"type":122,"attrs":1383},{"color":124},{"type":20,"attrs":1385,"content":1386},{"textAlign":35},[1387],{"text":1388,"type":119,"marks":1389},"À l’opposé, le lookbook et les pages de collection deviennent des outils de vente épurés. Pensés comme des albums pour mobile, ils dirigent l’utilisateur·trice vers la transaction. Cette structure préserve la voix brute de la marque tout en optimisant le chemin vers la conversion.",[1390],{"type":122,"attrs":1391},{"color":124},{"id":1393,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1394,"copyright":142,"fieldtype":144,"meta_data":1395,"is_external_url":38},158102365570820,"https://a.storyblok.com/f/285561750510308/x/faffdbb611/ref_dime_13-culture.mp4",{},{"_uid":1397,"text":1398,"media":1401,"component":146,"media_border":38},"c0843bd1-ea86-482e-bb98-017f0756a82c",{"type":17,"content":1399},[1400],{"type":20},{"id":1402,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1403,"copyright":142,"fieldtype":144,"meta_data":1404,"is_external_url":38},158102365468414,"https://a.storyblok.com/f/285561750510308/x/8c8420f71d/ref_dime_14-culture.mp4",{},{"_uid":1406,"text":1407,"media":1410,"component":146,"media_border":38},"a36423e2-56c7-40ee-96e9-7e198e89da15",{"type":17,"content":1408},[1409],{"type":20},{"id":1411,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1412,"copyright":142,"fieldtype":144,"meta_data":1413,"is_external_url":38},158102365402866,"https://a.storyblok.com/f/285561750510308/1920x1080/f2969580e6/ref_dime_15-culture.jpg",{},"Créer des pôles dédiés à la culture et au commerce",{"_uid":982,"items":1416,"title":1441,"component":173},[1417,1432],{"_uid":985,"text":1418,"media":1428,"component":146,"media_border":38},{"type":17,"content":1419},[1420],{"type":20,"attrs":1421,"content":1422},{"textAlign":35},[1423],{"text":1424,"type":119,"marks":1425},"Afin d’appuyer l’expansion du réseau de distributeurs, l’infrastructure numérique a été redessinée pour maximiser l’efficacité opérationnelle, incluant une gestion des prix spécifique à chaque pays. Cette base solide permet de s’étendre vers de nouveaux marchés, d’ajouter des langues et d’adapter le contenu par région. Le site passe ainsi du statut de vitrine à celui de puissante plateforme de commerce mondial.",[1426],{"type":122,"attrs":1427},{"color":124},{"id":1429,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1430,"copyright":142,"fieldtype":144,"meta_data":1431,"is_external_url":38},158102365976326,"https://a.storyblok.com/f/285561750510308/1920x1080/dc7dcf30f4/ref_dime_16-global-scale.jpg",{},{"_uid":1433,"text":1434,"media":1437,"component":146,"media_border":38},"11fa589c-c673-4b35-9b48-932f4980a917",{"type":17,"content":1435},[1436],{"type":20},{"id":1438,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1439,"copyright":142,"fieldtype":144,"meta_data":1440,"is_external_url":38},158102365435639,"https://a.storyblok.com/f/285561750510308/x/d98fc43e15/ref_dime_17-global-scale.mp4",{},"Une infrastructure taillée pour l’international",{"_uid":1021,"color":124,"plugin":323},{"id":1444,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1445,"copyright":142,"fieldtype":144,"meta_data":1446,"is_external_url":38},158472175640278,"https://a.storyblok.com/f/285561750510308/x/396e0969cc/ref_dime_thumbnail-video-header.mp4",{},{"id":1448,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1449,"copyright":142,"fieldtype":144,"meta_data":1450,"is_external_url":38},158102365517568,"https://a.storyblok.com/f/285561750510308/x/9c80c4b11f/dime-casestudy-vf.mp4",{},{"id":142,"url":1452,"linktype":1033,"fieldtype":333,"cached_url":1452},"https://dimemtl.com/fr/",{"type":17,"content":1454},[1455,1463],{"type":20,"attrs":1456,"content":1457},{"textAlign":35},[1458],{"text":1459,"type":119,"marks":1460},"L’évolution de Dime MTL, passée d’une marque de skate culte à une force de mode mondiale, a présenté un défi numérique critique. Sa plateforme, autrefois parfaite pour une communauté niche, devait soutenir de grandes ambitions sans sacrifier la culture authentique qui a alimenté son ascension. La marque devait adopter un e-commerce à haute performance tout en restant fidèle à ses fans inconditionnels.",[1461],{"type":122,"attrs":1462},{"color":124},{"type":20,"attrs":1464},{"textAlign":35},{"type":17,"content":1466},[1467],{"type":20,"attrs":1468,"content":1469},{"textAlign":35},[1470],{"text":1471,"type":119,"marks":1472},"Pour relever ce défi, nous avons conçu une nouvelle expérience numérique phare fondée sur une philosophie de dualité. Le site fusionne une esthétique minimaliste avec une expérience utilisateur·trice méticuleusement conçue et inspirée des applications. Cette combinaison offre une plateforme capable à la fois de générer de l’engouement pour ses lancements de produits ponctuels et de gérer une échelle mondiale, garantissant que le prochain chapitre de Dime soit aussi légitime que le premier.",[1473],{"type":122,"attrs":1474},{"color":124},"Guillaume Thibault, PDG",[],[359,360,1073,1478],"06ef6ce8-decd-46e2-aa0a-9e1d099b9e5f",{"id":1480,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1481,"copyright":142,"fieldtype":144,"meta_data":1482,"is_external_url":38},158479540105085,"https://a.storyblok.com/f/285561750510308/1400x1750/084de61799/ref_dime_headermobile.jpg",{},[367,370,371,368],{"id":1485,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1486,"copyright":142,"fieldtype":144,"meta_data":1487,"is_external_url":38},158421084831179,"https://a.storyblok.com/f/285561750510308/2000x2000/0e15b784ec/ref_dime_thumbnail-tuile.jpg",{"alt":142,"title":142,"source":142,"copyright":142},{"id":1489,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1490,"copyright":142,"fieldtype":144,"meta_data":1491,"is_external_url":38},158480643927982,"https://a.storyblok.com/f/285561750510308/x/79bc017c1c/ref_dime_video-hover.mp4",{},[1493,1498,1504,1510],{"_uid":1087,"image":1494,"component":389},{"id":1495,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1496,"copyright":142,"fieldtype":144,"meta_data":1497,"is_external_url":38},158480928952245,"https://a.storyblok.com/f/285561750510308/1400x1400/ec11eb5298/dime_list01.jpg",{},{"_uid":1499,"image":1500,"component":389},"68d1891d-2e47-4b36-b5ff-1d9bea3bb94d",{"id":1501,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1502,"copyright":142,"fieldtype":144,"meta_data":1503,"is_external_url":38},158480928939956,"https://a.storyblok.com/f/285561750510308/1400x1400/c9d780215d/dime_list02.jpg",{},{"_uid":1505,"image":1506,"component":389},"5ed65f55-5d0d-4b88-9f93-a8dfb88a38a9",{"id":1507,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1508,"copyright":142,"fieldtype":144,"meta_data":1509,"is_external_url":38},158480928927667,"https://a.storyblok.com/f/285561750510308/1400x1400/9886e3a313/dime_list03.jpg",{},{"_uid":1511,"image":1512,"component":389},"daf002a8-0746-4aa0-a6c5-36ba0d30e4b5",{"id":1513,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1514,"copyright":142,"fieldtype":144,"meta_data":1515,"is_external_url":38},158480928919474,"https://a.storyblok.com/f/285561750510308/1400x1400/e51b295c68/dime_list04.jpg",{},[406,408,410,1517,1518,409],"8757d642-66f4-4944-b313-bf214e5163dc","bedaeddf-30c0-471c-8f07-55becccb3139",{"value":1520,"plugin":419},[1521],"Shopify Plus","dime","fr/projets/dime",-390,[],"367dffeb-a5c5-49c9-a43f-a44e66430675","2026-03-24T12:17:50.384Z",[],"work/dime",[1531],{"path":1532,"name":35,"lang":42,"published":35},"projets/dime",{"name":1534,"created_at":1535,"published_at":1536,"updated_at":1537,"id":1538,"uuid":1539,"content":1540,"slug":1781,"full_slug":1782,"sort_by_date":35,"position":1783,"tag_list":1784,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":1785,"first_published_at":1786,"release_id":35,"lang":42,"path":35,"alternates":1787,"default_full_slug":1788,"translated_slugs":1789},"Schweppes","2025-09-01T13:57:53.055Z","2026-01-16T17:13:45.867Z","2026-01-16T17:13:45.885Z",86202257690316,"c297c319-abdd-4d59-97bc-5f37618eec52",{"seo":1541,"_uid":1550,"date":1551,"quote":1552,"title":1534,"types":1555,"client":1534,"results":1562,"tagline":1575,"industry":1576,"component":104,"reference":1596,"solutions":1597,"hero_color":1709,"hero_media":1712,"hero_video":1716,"text_color":1718,"external_url":1719,"mandate_col1":1721,"mandate_col2":1727,"quote_source":142,"related_title":1068,"related_works":1733,"services_title":638,"services_design":1736,"hero_media_mobile":1737,"services_strategy":1741,"preview_grid_image":1742,"preview_grid_media":1744,"preview_list_images":1748,"services_technology":1773,"services_technology_tags":1774,"preview_grid_media_app_ratio":38},[1542],{"_uid":1543,"meta":1544,"noindex":38,"component":1549},"3f3d5d38-8478-4f36-a6a8-2975ff6a3838",{"_uid":1545,"title":1546,"plugin":1547,"og_image":142,"og_title":142,"description":1548,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"d3d6d04e-6be2-42e4-ba5f-cbf0e277711a","Une expérience de marque qui fait renaître Schweppes | REF","seo_metatags","Nous avons donné vie au nouveau positionnement de Schweppes. Le nouveau site web est une expérience vibrante, animée et immersive.","seo","7dcb846a-d6db-4e4a-9d9b-2f2555f4958d","2021-11-09 00:00",{"type":17,"content":1553},[1554],{"type":20},[1556],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":1557,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":1558,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":1559,"default_full_slug":65,"translated_slugs":1560,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[1561],{"path":65,"name":35,"lang":42,"published":35},[1563,1567,1571],{"_uid":1564,"text":1565,"component":72,"stat_number":1566},"e2c62a56-a040-4f54-b0ef-a490a7773882","de trafic sur le site","+150%",{"_uid":1568,"text":1569,"component":72,"stat_number":1570},"95508709-863a-4626-ad63-541b2ef39a82","de temps passé sur le site","+225%",{"_uid":1572,"text":1573,"component":72,"stat_number":1574},"7c76efb7-4db0-421c-9648-5b4eedbf33a3","de taux de rebond","-50%","Comment une expérience de marque unique a fait renaître Schweppes",{"name":1577,"created_at":1578,"published_at":1579,"updated_at":1580,"id":1581,"uuid":1582,"content":1583,"slug":1586,"full_slug":1587,"sort_by_date":35,"position":1588,"tag_list":1589,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":1590,"first_published_at":1591,"release_id":35,"lang":42,"path":35,"alternates":1592,"default_full_slug":1593,"translated_slugs":1594,"_stopResolving":47},"Food & Beverage","2025-07-10T18:32:46.350Z","2025-09-04T01:32:46.899Z","2025-09-04T01:32:46.913Z",67513411001003,"581127c5-631f-44dd-9143-bb9a880b9f21",{"_uid":1584,"title":1585,"component":93},"c4491656-fec7-422a-a1b8-998e6d35b1d1","Alimentation et boissons","food-beverage","fr/industries/food-beverage",-40,[],"e936ab39-ca69-4ce9-b5cd-d75387ab0c9a","2025-07-10T18:33:24.129Z",[],"industries/food-beverage",[1595],{"path":1593,"name":35,"lang":42,"published":35},"PSW-1121",[1598,1623,1666],{"_uid":1599,"items":1600,"title":1622,"component":173},"e295aebd-0b53-4e14-925d-497b0defb5d7",[1601,1613],{"_uid":1602,"text":1603,"media":1609,"component":146,"media_border":38},"6ab06895-093e-4d21-a0fb-68e68f45f053",{"type":17,"content":1604},[1605],{"type":20,"content":1606},[1607],{"text":1608,"type":119},"L’effervescence implique un mouvement constant, donc nous avons veillé à mettre le mouvement au cœur de l’expérience numérique. Grâce à des animations fluides et des bulles dynamiques, le site surprend et engage les visiteur·euses, les invitant à découvrir plus de produits et d’expériences, générant une augmentation impressionnante de 225 % de la durée des sessions.",{"id":1610,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1611,"copyright":142,"fieldtype":144,"meta_data":1612,"is_external_url":38},95099656702617,"https://a.storyblok.com/f/285561750510308/x/d975932d2e/ref_schweppes_01-discovery.mp4",{},{"_uid":1614,"text":1615,"media":1618,"component":146,"media_border":38},"8a59ec1d-9021-4b76-9df9-33d0fcff0449",{"type":17,"content":1616},[1617],{"type":20},{"id":1619,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1620,"copyright":142,"fieldtype":144,"meta_data":1621,"is_external_url":38},95099656714908,"https://a.storyblok.com/f/285561750510308/x/201079821d/ref_schweppes_02-discovery.mp4",{},"Le mouvement comme moteur de découverte",{"_uid":1624,"items":1625,"title":1665,"component":173},"425d17e4-5538-48f7-b3e6-82a35b3da33e",[1626,1638,1647,1656],{"_uid":1627,"text":1628,"media":1634,"component":146,"media_border":38},"7f0999b8-b523-4ed2-871e-1389b0fe7e46",{"type":17,"content":1629},[1630],{"type":20,"content":1631},[1632],{"text":1633,"type":119},"Le site web est conçu pour magnifier et valoriser les produits afin d’accroître leur considération et leur désirabilité. Grâce à un contenu original, des associations à des artistes et un univers visuel distinctif, chaque produit devient une porte d’entrée vers des expériences uniques, aidant à vendre bien plus que de simples boissons gazeuses.",{"id":1635,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1636,"copyright":142,"fieldtype":144,"meta_data":1637,"is_external_url":38},95098504190506,"https://a.storyblok.com/f/285561750510308/1920x1080/2f0f8a8568/ref_schweppes_03-products.jpg",{},{"_uid":1639,"text":1640,"media":1643,"component":146,"media_border":38},"7a852eac-55ba-4775-8636-d7f448bccf3f",{"type":17,"content":1641},[1642],{"type":20},{"id":1644,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1645,"copyright":142,"fieldtype":144,"meta_data":1646,"is_external_url":38},95099656645270,"https://a.storyblok.com/f/285561750510308/x/335d1142b3/ref_schweppes_04-products.mp4",{},{"_uid":1648,"text":1649,"media":1652,"component":146,"media_border":38},"bd2223fe-046f-4d9a-ab13-713b30dd1c37",{"type":17,"content":1650},[1651],{"type":20},{"id":1653,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1654,"copyright":142,"fieldtype":144,"meta_data":1655,"is_external_url":38},95098504165929,"https://a.storyblok.com/f/285561750510308/1920x1080/6a7dbec85e/ref_schweppes_05-products.jpg",{},{"_uid":1657,"text":1658,"media":1661,"component":146,"media_border":38},"3a96551f-062d-45c8-a21f-e637c6ab67f3",{"type":17,"content":1659},[1660],{"type":20},{"id":1662,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1663,"copyright":142,"fieldtype":144,"meta_data":1664,"is_external_url":38},95098504219181,"https://a.storyblok.com/f/285561750510308/1920x1080/29dd477759/ref_schweppes_06-products.jpg",{},"Le produit comme pièce maîtresse",{"_uid":1667,"items":1668,"title":1708,"component":173},"6fcc0339-30f4-40cf-a71c-0ee3c6a80f95",[1669,1681,1690,1699],{"_uid":1670,"text":1671,"media":1677,"component":146,"media_border":38},"953046ee-892c-4f56-80e6-d77274a42d8e",{"type":17,"content":1672},[1673],{"type":20,"content":1674},[1675],{"text":1676,"type":119},"Les expériences gravitent autour d’une recette réalisée avec un produit Schweppes et consistent en un mélange de contenu organisé de manière unique, comme une liste de lecture organisée. Chaque expérience a son propre style et sa propre ambiance, le tout propulsé par une collaboration avec des artistes et créateur·trices canadien·nes connu·es et apprécié·es de la nouvelle génération qui était ciblée.",{"id":1678,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1679,"copyright":142,"fieldtype":144,"meta_data":1680,"is_external_url":38},95099656702618,"https://a.storyblok.com/f/285561750510308/x/c2124f8f02/ref_schweppes_07-experience.mp4",{},{"_uid":1682,"text":1683,"media":1686,"component":146,"media_border":38},"41737135-4cc1-43d9-a3b9-3fab9fc04538",{"type":17,"content":1684},[1685],{"type":20},{"id":1687,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1688,"copyright":142,"fieldtype":144,"meta_data":1689,"is_external_url":38},95100668205850,"https://a.storyblok.com/f/285561750510308/x/6c7602da4c/ref_schweppes_08-experience.mp4",{},{"_uid":1691,"text":1692,"media":1695,"component":146,"media_border":38},"6b62e08c-c37a-49ef-8ae7-70c1af0e889b",{"type":17,"content":1693},[1694],{"type":20},{"id":1696,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1697,"copyright":142,"fieldtype":144,"meta_data":1698,"is_external_url":38},95099656706715,"https://a.storyblok.com/f/285561750510308/x/4a2019e022/ref_schweppes_09-experience.mp4",{},{"_uid":1700,"text":1701,"media":1704,"component":146,"media_border":38},"8842de9b-f12b-42b5-8e52-c131dd1936ee",{"type":17,"content":1702},[1703],{"type":20},{"id":1705,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1706,"copyright":142,"fieldtype":144,"meta_data":1707,"is_external_url":38},95098504219182,"https://a.storyblok.com/f/285561750510308/1920x1080/04dddea6bf/ref_schweppes_10-experience.jpg",{},"Expériences sur mesure pour connecter",{"_uid":1710,"color":1711,"plugin":323},"afec2dca-6e35-4f47-955c-bf48ecdc8666","#ffe403",{"id":1713,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1714,"copyright":142,"fieldtype":144,"meta_data":1715,"is_external_url":38},95099656723101,"https://a.storyblok.com/f/285561750510308/x/75e33aa3b0/ref_schweppes_header.mp4",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":1717},{},"black",{"id":142,"url":1720,"linktype":1033,"fieldtype":333,"cached_url":1720},"https://schweppes.ca/",{"type":17,"content":1722},[1723],{"type":20,"content":1724},[1725],{"text":1726,"type":119},"Comment rendre une marque vieille de 200 ans pertinente et excitante? Pour Schweppes, son riche héritage commençait à peser, la laissant déconnectée d’une génération avide de nouvelles expériences. La marque devait se débarrasser de sa vieille image et adopter un esprit moderne de découverte.",{"type":17,"content":1728},[1729],{"type":20,"content":1730},[1731],{"text":1732,"type":119},"La solution : avec LG2, nous avons collaboré pour donner vie à un nouveau positionnement audacieux : « Libérez l’effervescence ». Notre équipe a conçu une refonte qui est tout sauf statique : le nouveau site web est une expérience vibrante, animée et immersive, une véritable incarnation de l’effervescence qui remet une touche de prestige et un esprit de découverte au cœur de chaque interaction.",[1734,1735],"1844f652-288e-43e8-8466-eb4fc22e5431","6ca0124a-2ac5-4f38-ac19-c31e95dcc3eb",[640,361,360,359],{"id":1738,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1739,"copyright":142,"fieldtype":144,"meta_data":1740,"is_external_url":38},95098504227375,"https://a.storyblok.com/f/285561750510308/1400x1750/6284a0cafd/ref_schweppes_headermobile.jpg",{},[367,369,370],{"id":1705,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1706,"copyright":142,"fieldtype":144,"meta_data":1743,"is_external_url":38},{},{"id":1745,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1746,"copyright":142,"fieldtype":144,"meta_data":1747,"is_external_url":38},95099656665751,"https://a.storyblok.com/f/285561750510308/x/e8daf6638e/ref_schweppes_video-hover.mp4",{},[1749,1755,1761,1767],{"_uid":1750,"image":1751,"component":389},"7139bbd4-75fd-4e16-9b72-5308d46d2891",{"id":1752,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1753,"copyright":142,"fieldtype":144,"meta_data":1754,"is_external_url":38},95098504206892,"https://a.storyblok.com/f/285561750510308/1400x1400/a1fad35ee9/schweppes_list01.jpg",{},{"_uid":1756,"image":1757,"component":389},"bd09b47e-24ad-462a-8e02-3c8d5b9b8ce3",{"id":1758,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1759,"copyright":142,"fieldtype":144,"meta_data":1760,"is_external_url":38},95098504165928,"https://a.storyblok.com/f/285561750510308/1400x1400/a0ea067e8f/schweppes_list02.jpg",{},{"_uid":1762,"image":1763,"component":389},"74f17a97-99bb-40b9-8a58-1fba7ebb87b6",{"id":1764,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1765,"copyright":142,"fieldtype":144,"meta_data":1766,"is_external_url":38},95098504198699,"https://a.storyblok.com/f/285561750510308/1400x1400/deebb10a0a/schweppes_list03.jpg",{},{"_uid":1768,"image":1769,"component":389},"00718147-0780-47fe-befb-e70f8a39f158",{"id":1770,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1771,"copyright":142,"fieldtype":144,"meta_data":1772,"is_external_url":38},95098504227376,"https://a.storyblok.com/f/285561750510308/1400x1400/2d7dcfca8e/schweppes_list04.jpg",{},[410,408,407],{"value":1775,"plugin":419},[1776,1777,1778,1779,1780],"Nuxt.js","WordPress","Netlify","GSAP","OGL","schweppes","fr/projets/schweppes",-330,[],"7b185def-e529-4e22-8ba9-c7b6178ede92","2025-09-26T17:26:23.473Z",[],"work/schweppes",[1790],{"path":1791,"name":35,"lang":42,"published":35},"projets/schweppes",{"name":1793,"created_at":1794,"published_at":1795,"updated_at":1796,"id":1797,"uuid":1798,"content":1799,"slug":2061,"full_slug":2062,"sort_by_date":35,"position":2063,"tag_list":2064,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":2065,"first_published_at":2066,"release_id":35,"lang":42,"path":35,"alternates":2067,"default_full_slug":2068,"translated_slugs":2069},"Fromeo","2025-08-30T19:46:08.513Z","2025-09-15T21:01:50.965Z","2025-09-15T21:01:50.981Z",85580056660100,"fb76f0b3-125c-43ff-9f34-dd1b0cdcfb15",{"seo":1800,"_uid":1807,"date":1808,"quote":1809,"title":1793,"types":1812,"client":1832,"results":1833,"tagline":1846,"industry":1847,"component":104,"reference":1853,"solutions":1854,"hero_color":1990,"hero_media":1993,"hero_video":1997,"text_color":1718,"external_url":1999,"mandate_col1":2001,"mandate_col2":2007,"quote_source":142,"related_title":1068,"related_works":2013,"services_title":638,"services_design":2014,"hero_media_mobile":2017,"services_strategy":2021,"preview_grid_image":2022,"preview_grid_media":2026,"preview_list_images":2030,"services_technology":2055,"services_technology_tags":2057,"preview_grid_media_app_ratio":38},[1801],{"_uid":1802,"meta":1803,"noindex":38,"component":1549},"65b71595-55a8-473e-a641-c0a8d3187aba",{"_uid":1804,"title":1805,"plugin":1547,"og_image":142,"og_title":1805,"description":1806,"twitter_image":142,"twitter_title":142,"og_description":1806,"twitter_description":142},"b7ef5368-30b7-43c6-b7a6-46142b349c76","Une IA spécialisée qui facilite la découverte de produits | REF","Découvrez Fromeo, un assistant virtuel qui transforme un catalogue de plus de 1000 fromages en une expérience personnalisée et pertinente.","dc7e8c29-5aa8-4661-8cdb-359ff728dd6c","2025-03-01 00:00",{"type":17,"content":1810},[1811],{"type":20},[1813],{"name":1814,"created_at":1815,"published_at":1816,"updated_at":1817,"id":1818,"uuid":1819,"content":1820,"slug":1823,"full_slug":1824,"sort_by_date":35,"position":1825,"tag_list":1826,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1827,"first_published_at":1816,"release_id":35,"lang":42,"path":35,"alternates":1828,"default_full_slug":1829,"translated_slugs":1830,"_stopResolving":47},"Experiential","2025-07-10T18:34:56.790Z","2025-07-10T18:35:19.432Z","2025-08-20T13:45:59.590Z",67513945283250,"0edc5402-a7db-4068-bf68-71b66ee1ff75",{"_uid":1821,"title":1822,"component":32},"9480ec25-50d1-400e-9125-1c93aeed6bdf","Expérientiel","experiential","fr/types/experiential",10,[],"3d1c4749-b44e-4be7-ade6-6d7559d00d3f",[],"types/experiential",[1831],{"path":1829,"name":35,"lang":42,"published":35},"Les Producteurs de lait du Québec",[1834,1838,1842],{"_uid":1835,"text":1836,"component":72,"stat_number":1837},"c772fef5-748f-4550-9418-635fbab7228e","des questions utilisateur·trices répondues avec succès","99,77 %",{"_uid":1839,"text":1840,"component":72,"stat_number":1841},"276f37a6-5c71-4f92-9d6a-9a848a34df36","des utilisateur·trices explorent plus de contenu après interaction.","20 %",{"_uid":1843,"text":1844,"component":72,"stat_number":1845},"e37314e2-d23d-4952-97ed-170335e4d22d","Durée de session moyenne.","2 min 26 s","Un sommelier de fromages propulsé par l’IA qui facilite la découverte",{"name":1577,"created_at":1578,"published_at":1579,"updated_at":1580,"id":1581,"uuid":1582,"content":1848,"slug":1586,"full_slug":1587,"sort_by_date":35,"position":1588,"tag_list":1849,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":1590,"first_published_at":1591,"release_id":35,"lang":42,"path":35,"alternates":1850,"default_full_slug":1593,"translated_slugs":1851,"_stopResolving":47},{"_uid":1584,"title":1585,"component":93},[],[],[1852],{"path":1593,"name":35,"lang":42,"published":35},"PFD-0325",[1855,1871,1905,1924,1974],{"_uid":1856,"items":1857,"title":1870,"component":173},"118b35ed-e336-4015-ac25-096f586f103d",[1858],{"_uid":1859,"text":1860,"media":1866,"component":146,"media_border":38},"6098ae92-38b7-445e-8d04-c46efc09ec63",{"type":17,"content":1861},[1862],{"type":20,"content":1863},[1864],{"text":1865,"type":119},"Fromeo a été intégré au site web des Producteurs de lait, mais, considérant l’assistant comme un outil clé pour les utilisateur·trices, nous lui avons accordé une place de choix dans la navigation principale plutôt que de le reléguer à un simple bouton d’action flottant en bas à droite.",{"id":1867,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1868,"copyright":142,"fieldtype":144,"meta_data":1869,"is_external_url":38},87724267632069,"https://a.storyblok.com/f/285561750510308/1920x1080/7aa501d122/ref_fromeo_01-user-journey.jpg",{},"S’intégrer au parcours utilisateur·trice",{"_uid":1872,"items":1873,"title":1904,"component":173},"2273882f-e9c0-4e89-bff6-f8b4a2332d60",[1874,1886,1895],{"_uid":1875,"text":1876,"media":1882,"component":146,"media_border":38},"3a07d2d6-7e6e-493f-8989-bbc2c3fd4b5e",{"type":17,"content":1877},[1878],{"type":20,"content":1879},[1880],{"text":1881,"type":119},"Fromeo se distingue car il n’a pas été créé pour donner l’illusion de l’innovation. Il a été conçu pour répondre à un besoin réel de clarté des utilisateur·trices, afin de combattre la fatigue liée au filtrage et à la prise de décision. Nous y sommes parvenu·es en cartographiant l’intégralité du processus de sélection des fromages, alignant ainsi le processus de pensée de Fromeo avec celui de l’utilisateur·trice. Le résultat est un agent naturel, utile et pertinent.",{"id":1883,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1884,"copyright":142,"fieldtype":144,"meta_data":1885,"is_external_url":38},87724267537855,"https://a.storyblok.com/f/285561750510308/1920x1080/f2bf21b424/ref_fromeo_02-user-centric.jpg",{},{"_uid":1887,"text":1888,"media":1891,"component":146,"media_border":38},"ea1ef9d8-d509-4663-bf4e-f06f0a2ebc2c",{"type":17,"content":1889},[1890],{"type":20},{"id":1892,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1893,"copyright":142,"fieldtype":144,"meta_data":1894,"is_external_url":38},87724267529662,"https://a.storyblok.com/f/285561750510308/1920x1080/727bb89ffd/ref_fromeo_03-user-centric.jpg",{},{"_uid":1896,"text":1897,"media":1900,"component":146,"media_border":38},"c0fc161e-60b1-45be-b866-123b4a3a8411",{"type":17,"content":1898},[1899],{"type":20},{"id":1901,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1902,"copyright":142,"fieldtype":144,"meta_data":1903,"is_external_url":38},87724267505085,"https://a.storyblok.com/f/285561750510308/1920x1080/dda0a1a428/ref_fromeo_04-user-centric.jpg",{},"Centré utilisateur·trice dès le début",{"_uid":1906,"items":1907,"title":1923,"component":173},"bfc81803-2d6d-4382-9aed-92d2a7bdbdab",[1908],{"_uid":1909,"text":1910,"media":1919,"component":146,"media_border":38},"7ac0f628-fd85-4838-94de-0c612fea9941",{"type":17,"content":1911},[1912],{"type":20,"content":1913},[1914],{"text":1915,"type":119,"marks":1916},"L’efficacité des assistants IA est directement liée à la qualité de leur base de connaissances. C’est pourquoi nous avons développé un répertoire de contenu propriétaire avec des spécialistes en fromages, vins et bières. Le contenu a été structuré pour offrir des recommandations pertinentes et diverses, incluant des alternatives, ce qui a permis un taux de succès de 99,7 % pour les requêtes des utilisateur·trices.",[1917],{"type":122,"attrs":1918},{"color":124},{"id":1920,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1921,"copyright":142,"fieldtype":144,"meta_data":1922,"is_external_url":38},87724267247036,"https://a.storyblok.com/f/285561750510308/1920x1080/9aac595389/ref_fromeo_05-gold-in.jpg",{},"De l’or qui entre, de l’or qui sort",{"_uid":1925,"items":1926,"title":1973,"component":173},"2c453b4d-1fa5-4c4d-9c75-e07f55f4fc6d",[1927,1939],{"_uid":1928,"text":1929,"media":1935,"component":146,"media_border":38},"f9453ba6-9d22-48be-9734-2e7508e7494b",{"type":17,"content":1930},[1931],{"type":20,"content":1932},[1933],{"text":1934,"type":119},"Un défi majeur dans les expériences basées sur l’IA est l’alignement avec la marque. Des efforts considérables ont été consacrés au développement de Fromeo, notamment en lui enseignant la bonne tonalité grâce à des prompts et à un contenu propriétaire, et en concevant chaque interaction pour assurer une intégration transparente dans l’écosystème de la marque.",{"id":1936,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1937,"copyright":142,"fieldtype":144,"meta_data":1938,"is_external_url":38},87724267541953,"https://a.storyblok.com/f/285561750510308/1920x1080/66ed11fbcd/ref_fromeo_06-personality.jpg",{},{"_uid":1940,"text":1941,"media":1969,"component":146,"media_border":38},"b21815f9-80b1-40a4-9440-3f3bc2a8796f",{"type":17,"content":1942},[1943,1951],{"type":20,"content":1944},[1945],{"text":1946,"type":119,"marks":1947},"Jongler entre ton et propos",[1948,1949],{"type":126},{"type":122,"attrs":1950},{"color":124},{"type":20,"content":1952},[1953,1958,1964],{"text":1954,"type":119,"marks":1955},"Les Producteurs de lait du Québec défendent les intérêts de milliers de membres et luttent activement contre la désinformation. Notre ",[1956],{"type":122,"attrs":1957},{"color":124},{"text":1959,"type":119,"marks":1960},"bot",[1961,1962],{"type":932},{"type":122,"attrs":1963},{"color":124},{"text":1965,"type":119,"marks":1966}," a été conçu pour aborder divers sujets, notamment les soins aux vaches, le lait de chèvre et les alternatives végétariennes, tout en conservant la tonalité précise de la marque. Cela a nécessité un équilibre entre la qualité et la quantité du contenu afin que les instructions ne compromettent pas l’efficacité de l’assistant.",[1967],{"type":122,"attrs":1968},{"color":124},{"id":1970,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1971,"copyright":142,"fieldtype":144,"meta_data":1972,"is_external_url":38},87724267541954,"https://a.storyblok.com/f/285561750510308/1920x1080/0877d2e843/ref_fromeo_07-tone.jpg",{},"Une personnalité en accord avec la marque",{"_uid":1975,"items":1976,"title":1989,"component":173},"0a4090ff-bf70-4a41-aeea-1d6ef7f34212",[1977],{"_uid":1978,"text":1979,"media":1985,"component":146,"media_border":38},"f6113176-eb6b-4066-9edd-59c9aca8f02f",{"type":17,"content":1980},[1981],{"type":20,"content":1982},[1983],{"text":1984,"type":119},"Nous avons opté pour un lancement rapide en version bêta de l’assistant afin de recueillir les commentaires des utilisateur·trices, d’analyser les données, et de faciliter l’amélioration rapide de Fromeo. Au lieu de construire la solution complète que nous avions en tête dès le départ, cette approche MVP a permis un meilleur contrôle sur les évolutions et a contribué à atténuer les risques.",{"id":1986,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1987,"copyright":142,"fieldtype":144,"meta_data":1988,"is_external_url":38},87724266911163,"https://a.storyblok.com/f/285561750510308/x/f7d2a072d4/ref_fromeo_08-improving.mp4",{},"Lancement rapide, amélioration continue",{"_uid":1991,"color":1992,"plugin":323},"dd614547-aba7-42da-bb90-e57b4ba49fb1","#FFCA57",{"id":1994,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1995,"copyright":142,"fieldtype":144,"meta_data":1996,"is_external_url":38},87724267652550,"https://a.storyblok.com/f/285561750510308/1920x1080/82f4b3e198/ref_fromeo_header.jpg",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":1998},{},{"id":142,"url":2000,"target":1056,"linktype":1033,"fieldtype":333,"cached_url":2000},"https://www.fromagesdici.com/fr/conseiller-fromager",{"type":17,"content":2002},[2003],{"type":20,"content":2004},[2005],{"text":2006,"type":119},"On compte plus de 1000 fromages artisanaux différents au Québec, et choisir le bon peut s’avérer complexe. Nous collaborons avec les Producteurs de lait du Québec depuis 2016 sur divers projets et un défi persistant a été d’aider les consommateur·trices à naviguer parmi le vaste répertoire de produits. Après plusieurs tentatives, nous avons enfin trouvé une solution.",{"type":17,"content":2008},[2009],{"type":20,"content":2010},[2011],{"text":2012,"type":119},"Suite aux avancées récentes en intelligence artificielle, nous avons collaboré avec Botpress pour créer Fromeo, le sommelier fromager, un assistant virtuel qui transforme un catalogue de produits imposant en une expérience personnalisée et pertinente.",[],[2015,2016,1478,360],"1d9f802c-8758-402a-b859-b02f6eeabb6a","d5862a08-2173-472d-8937-73ec458ad98a",{"id":2018,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2019,"copyright":142,"fieldtype":144,"meta_data":2020,"is_external_url":38},87724267668936,"https://a.storyblok.com/f/285561750510308/1400x1750/6836c2b3fb/ref_fromeo_headermobile.jpg",{},[367,370],{"id":2023,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2024,"copyright":142,"fieldtype":144,"meta_data":2025,"is_external_url":38},87724267656647,"https://a.storyblok.com/f/285561750510308/2000x2000/4c93a6e157/ref_fromeo_thumbnail-tuile.jpg",{},{"id":2027,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2028,"copyright":142,"fieldtype":144,"meta_data":2029,"is_external_url":38},89026685555213,"https://a.storyblok.com/f/285561750510308/x/1f2101df4b/ref_fromeo_video-hover-optim.mp4",{},[2031,2037,2043,2049],{"_uid":2032,"image":2033,"component":389},"9c386cae-cfd3-4f42-a269-62a278fcdbf9",{"id":2034,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2035,"copyright":142,"fieldtype":144,"meta_data":2036,"is_external_url":38},87724267681225,"https://a.storyblok.com/f/285561750510308/1400x1400/984613a2e3/fromeo_list01.jpg",{},{"_uid":2038,"image":2039,"component":389},"09cca250-cf54-4b74-91dc-f1de4db7c8e0",{"id":2040,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2041,"copyright":142,"fieldtype":144,"meta_data":2042,"is_external_url":38},87724267541952,"https://a.storyblok.com/f/285561750510308/1400x1400/ceecb609ed/fromeo_list02.jpg",{},{"_uid":2044,"image":2045,"component":389},"87198f05-0a24-4364-9c71-a27a0d0aa15e",{"id":2046,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2047,"copyright":142,"fieldtype":144,"meta_data":2048,"is_external_url":38},87724267541955,"https://a.storyblok.com/f/285561750510308/1400x1400/dfedbfbbe6/fromeo_list03.jpg",{},{"_uid":2050,"image":2051,"component":389},"cce010c0-ce51-4e45-af05-ae236ecba782",{"id":2052,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2053,"copyright":142,"fieldtype":144,"meta_data":2054,"is_external_url":38},87724267623876,"https://a.storyblok.com/f/285561750510308/1400x1400/82c800cd9f/fromeo_list04.jpg",{},[408,2056,407],"da930d2a-3b00-42d8-8e7f-4a3a88e02772",{"value":2058,"plugin":419},[679,1776,1779,2059,2060],"Botpress","Algolia","fromeo","fr/projets/fromeo",-310,[],"df7e6a5d-ab7a-4cc9-a0a7-03bdf44f6745","2025-09-05T21:25:14.038Z",[],"work/fromeo",[2070],{"path":2071,"name":35,"lang":42,"published":35},"projets/fromeo",{"name":2073,"created_at":2074,"published_at":2075,"updated_at":2076,"id":2077,"uuid":2078,"content":2079,"slug":2331,"full_slug":2332,"sort_by_date":35,"position":2333,"tag_list":2334,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":2335,"first_published_at":2336,"release_id":35,"lang":42,"path":35,"alternates":2337,"default_full_slug":2338,"translated_slugs":2339},"Pony","2025-08-30T19:10:51.298Z","2026-03-11T16:53:16.553Z","2026-03-11T16:53:16.571Z",85571384556768,"31db4f2e-d4be-4923-b1ed-0020086c13ae",{"seo":2080,"_uid":2087,"date":2088,"quote":2089,"title":2073,"types":2092,"client":2073,"results":2099,"tagline":2112,"industry":2113,"component":104,"reference":2119,"solutions":2120,"hero_color":2262,"hero_media":2265,"hero_video":2269,"text_color":1718,"external_url":2271,"mandate_col1":2272,"mandate_col2":2278,"quote_source":142,"related_title":1068,"related_works":2284,"services_title":638,"services_design":2286,"hero_media_mobile":2287,"services_strategy":2291,"preview_grid_image":2292,"preview_grid_media":2296,"preview_list_images":2300,"services_technology":2325,"services_technology_tags":2327,"preview_grid_media_app_ratio":38},[2081],{"_uid":2082,"meta":2083,"noindex":38,"component":1549},"ff6edd1d-c8e2-4a23-b8d4-b660ac6cf595",{"_uid":2084,"title":2085,"plugin":1547,"og_image":142,"og_title":142,"description":2086,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"a1afe30a-2f44-43e4-a1bf-32c620f6c744","Générer des ventes grâce à l'engagement viral avec Pony | REF","Découvrez une expérience inattendue et ludique qui a suscité un engagement viral, consolidant la réputation d’audace créative de Pony.","b5b8667d-bc97-4d83-beae-936d4b702dfc","2020-10-16 00:00",{"type":17,"content":2090},[2091],{"type":20},[2093],{"name":1814,"created_at":1815,"published_at":1816,"updated_at":1817,"id":1818,"uuid":1819,"content":2094,"slug":1823,"full_slug":1824,"sort_by_date":35,"position":1825,"tag_list":2095,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1827,"first_published_at":1816,"release_id":35,"lang":42,"path":35,"alternates":2096,"default_full_slug":1829,"translated_slugs":2097,"_stopResolving":47},{"_uid":1821,"title":1822,"component":32},[],[],[2098],{"path":1829,"name":35,"lang":42,"published":35},[2100,2104,2108],{"_uid":2101,"text":2102,"component":72,"stat_number":2103},"6090ed46-f07e-4620-aa90-25e848e02876","impressions sans média payant","+500000",{"_uid":2105,"text":2106,"component":72,"stat_number":2107},"0071b5da-67bb-475f-bc45-cc96ee0c14bd","de l’achalandage en magasin","+70%",{"_uid":2109,"text":2110,"component":72,"stat_number":2111},"8a5b1aae-b57e-411b-8f9d-48315946d6d6","Webby Award – Meilleure expérience éditoriale de marque","1","Générer des ventes grâce à l'engagement viral : le cas d'une vitrine interactive qui a tout vendu",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":2114,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":2115,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":2116,"default_full_slug":484,"translated_slugs":2117,"_stopResolving":47},{"_uid":475,"title":476,"component":93},[],[],[2118],{"path":484,"name":35,"lang":42,"published":35},"PNY-1020",[2121,2164,2219],{"_uid":2122,"items":2123,"title":2163,"component":173},"a4e75a65-4d19-4397-85b7-59e1eaa23145",[2124,2136,2145,2154],{"_uid":2125,"text":2126,"media":2132,"component":146,"media_border":38},"e4323de4-2a29-47bf-9098-2f821936854a",{"type":17,"content":2127},[2128],{"type":20,"content":2129},[2130],{"text":2131,"type":119},"À ce stade de la pandémie, ne pas porter son masque, c’est simplement... agir comme une graine. Plutôt que de miser sur la peur ou le blâme, l’idée était d’inverser la dynamique : utiliser l’humour irrévérencieux et le ton sans compromis de Pony pour capter l’attention, et aussi pour désamorcer la résistance avec un clin d’œil culturel compris par tous et toutes. Tout cela en utilisant son célèbre personnage : Mr. Lonely.",{"id":2133,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2134,"copyright":142,"fieldtype":144,"meta_data":2135,"is_external_url":38},94416417225256,"https://a.storyblok.com/f/285561750510308/x/1813043616/ref_pony_01-unique-brand-mp4.mp4",{},{"_uid":2137,"text":2138,"media":2141,"component":146,"media_border":38},"e0427377-dbba-407e-825e-cee1ebbebb80",{"type":17,"content":2139},[2140],{"type":20},{"id":2142,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2143,"copyright":142,"fieldtype":144,"meta_data":2144,"is_external_url":38},94416417192482,"https://a.storyblok.com/f/285561750510308/x/e83c0104c1/ref_pony_02-unique-brand-mp4.mp4",{},{"_uid":2146,"text":2147,"media":2150,"component":146,"media_border":38},"2d60971d-8d7a-496e-9500-acd33fb23829",{"type":17,"content":2148},[2149],{"type":20},{"id":2151,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2152,"copyright":142,"fieldtype":144,"meta_data":2153,"is_external_url":38},94416417204773,"https://a.storyblok.com/f/285561750510308/x/b40a515b58/ref_pony_03-unique-brand-mp4.mp4",{},{"_uid":2155,"text":2156,"media":2159,"component":146,"media_border":38},"292919c9-82dd-4a4a-8258-2d7212543a6f",{"type":17,"content":2157},[2158],{"type":20},{"id":2160,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2161,"copyright":142,"fieldtype":144,"meta_data":2162,"is_external_url":38},94416417217062,"https://a.storyblok.com/f/285561750510308/x/caad175852/ref_pony_04-engagement-mp4.mp4",{},"Bâtir sur une marque unique et colorée",{"_uid":2165,"items":2166,"title":2218,"component":173},"6c4f6a5a-b787-474a-8ade-91eb22e62d52",[2167,2182,2191,2200,2209],{"_uid":2168,"text":2169,"media":2178,"component":146,"media_border":38},"d09516cd-6540-4424-9bcb-71bf83d69f48",{"type":17,"content":2170},[2171],{"type":20,"content":2172},[2173],{"text":2174,"type":119,"marks":2175},"Le 27 novembre 2020, en pleine période de magasinage des fêtes, la vitrine de Pony est devenue un affichage interactif. À l’aide d’une caméra, d’une SnapCam modifiée et d’une couche d’IA ciblant uniquement les nez découverts, les passant·es ont vu leur propre visage dans la vitrine. Si leur masque était mal porté, un joyeux pénis jaune, Mr. Lonely, apparaissait sur leur nez exposé. Ce choc visuel immédiat et inoffensif a suscité des sourires et de la réflexion, les encourageant à mettre leur masque et à entrer en magasin.",[2176],{"type":122,"attrs":2177},{"color":124},{"id":2179,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2180,"copyright":142,"fieldtype":144,"meta_data":2181,"is_external_url":38},94416417221159,"https://a.storyblok.com/f/285561750510308/x/5e87b97a83/ref_pony_05-social-media-tech-mp4.mp4",{},{"_uid":2183,"text":2184,"media":2187,"component":146,"media_border":38},"b3fb5a15-6706-4858-b70a-e083e00101be",{"type":17,"content":2185},[2186],{"type":20},{"id":2188,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2189,"copyright":142,"fieldtype":144,"meta_data":2190,"is_external_url":38},94416417188385,"https://a.storyblok.com/f/285561750510308/x/63b5787261/ref_pony_06-social-media-tech-mp4.mp4",{},{"_uid":2192,"text":2193,"media":2196,"component":146,"media_border":38},"5f91cace-e34a-4af4-8518-98676cb200f3",{"type":17,"content":2194},[2195],{"type":20},{"id":2197,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2198,"copyright":142,"fieldtype":144,"meta_data":2199,"is_external_url":38},94416417192484,"https://a.storyblok.com/f/285561750510308/x/64c178fa5f/ref_pony_07-social-media-tech-mp4.mp4",{},{"_uid":2201,"text":2202,"media":2205,"component":146,"media_border":38},"3cc234e4-e055-4fe9-ad19-14430540c9fb",{"type":17,"content":2203},[2204],{"type":20},{"id":2206,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2207,"copyright":142,"fieldtype":144,"meta_data":2208,"is_external_url":38},94416417192483,"https://a.storyblok.com/f/285561750510308/x/c0f3457f79/ref_pony_08-social-media-tech-mp4.mp4",{},{"_uid":2210,"text":2211,"media":2214,"component":146,"media_border":38},"d8d09743-404a-4251-bb81-786b08bb3f0e",{"type":17,"content":2212},[2213],{"type":20},{"id":2215,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2216,"copyright":142,"fieldtype":144,"meta_data":2217,"is_external_url":38},94416491452969,"https://a.storyblok.com/f/285561750510308/1920x1080/7f33a29f8c/ref_pony_09-social-media-tech.jpg",{},"Utiliser la technologie des médias sociaux",{"_uid":2220,"items":2221,"title":2261,"component":173},"8028c20b-42b8-49a8-a221-a7b9dbb0f80a",[2222,2234,2243,2252],{"_uid":2223,"text":2224,"media":2230,"component":146,"media_border":38},"ca9b206e-005e-49e6-9b13-35cf5a807784",{"type":17,"content":2225},[2226],{"type":20,"content":2227},[2228],{"text":2229,"type":119},"Plutôt que d’investir dans les médias payants, l’opération a été documentée et partagée sur les réseaux sociaux de Pony, y compris une vidéo des coulisses et des séquences de réaction. Cette approche sociale organique a favorisé une viralité naturelle, amplifiée par la personnalité distincte de la marque, ce qui a conduit à plus de 500 000 impressions sans aucun investissement média.",{"id":2231,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2232,"copyright":142,"fieldtype":144,"meta_data":2233,"is_external_url":38},94416491547181,"https://a.storyblok.com/f/285561750510308/1920x1080/2d7224c725/ref_pony_10-engagement.jpg",{},{"_uid":2235,"text":2236,"media":2239,"component":146,"media_border":38},"70a2bb51-883c-41e2-b4dc-a89bd296785b",{"type":17,"content":2237},[2238],{"type":20},{"id":2240,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2241,"copyright":142,"fieldtype":144,"meta_data":2242,"is_external_url":38},94416417163807,"https://a.storyblok.com/f/285561750510308/x/539bf922b8/ref_pony_11-engagement-mp4.mp4",{},{"_uid":2244,"text":2245,"media":2248,"component":146,"media_border":38},"21bfd01f-13e7-4834-8138-b7ab26e135bd",{"type":17,"content":2246},[2247],{"type":20},{"id":2249,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2250,"copyright":142,"fieldtype":144,"meta_data":2251,"is_external_url":38},94416491485738,"https://a.storyblok.com/f/285561750510308/1920x1080/3ab93e69ea/ref_pony_12-engagement.jpg",{},{"_uid":2253,"text":2254,"media":2257,"component":146,"media_border":38},"de233c10-c184-464d-bcb6-fa5acc0ca3bf",{"type":17,"content":2255},[2256],{"type":20},{"id":2258,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2259,"copyright":142,"fieldtype":144,"meta_data":2260,"is_external_url":38},94416491493931,"https://a.storyblok.com/f/285561750510308/1920x1080/7387c62180/ref_pony_13-engagement.jpg",{},"L’engagement viral grâce au contenu",{"_uid":2263,"color":2264,"plugin":323},"33bf3b0f-7318-4dc5-9bb6-8a6bb20ea163","#FCD1BB",{"id":2266,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2267,"copyright":142,"fieldtype":144,"meta_data":2268,"is_external_url":38},94416417180192,"https://a.storyblok.com/f/285561750510308/x/53022a0c84/ref_pony_thumbnail-video-header-mp4.mp4",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"filename":35,"copyright":35,"fieldtype":144,"meta_data":2270,"is_external_url":38},{},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":142},{"type":17,"content":2273},[2274],{"type":20,"content":2275},[2276],{"text":2277,"type":119},"Pony is a socially engaged artist based in Montreal whose designs are worn by fans all over the world. When launching her new mask collection at the height of the COVID-19 pandemic, Pony faced two main challenges: increased competition from other designers and overall “mask-awareness” fatigue.",{"type":17,"content":2279},[2280],{"type":20,"content":2281},[2282],{"text":2283,"type":119},"So how do you sell masks to people who still aren’t wearing them properly – if they wear them at all? By literally shoving their behaviour in their faces. Together, we turned Pony’s storefront window into an interactive display with a simple message: “Don’t be a dick. Wear your mask properly.” The unexpected and playful experience sparked viral engagement and a huge increase in foot traffic, cementing Pony’s reputation for creative audacity.",[1798,2285],"533b9af9-1e83-443b-9147-62fa4f67f07e",[1072,640,1478,360],{"id":2288,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2289,"copyright":142,"fieldtype":144,"meta_data":2290,"is_external_url":38},94415915301387,"https://a.storyblok.com/f/285561750510308/1400x1750/b8906c22cd/ref_pony_headermobile.jpg",{},[367,371],{"id":2293,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2294,"copyright":142,"fieldtype":144,"meta_data":2295,"is_external_url":38},94415938165260,"https://a.storyblok.com/f/285561750510308/2000x2000/211e5cff8d/ref_pony_thumbnail-tuile.jpg",{},{"id":2297,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2298,"copyright":142,"fieldtype":144,"meta_data":2299,"is_external_url":38},94416417163806,"https://a.storyblok.com/f/285561750510308/x/50f8ce4f5e/ref_pony_video-hover-mp4.mp4",{},[2301,2307,2313,2319],{"_uid":2302,"image":2303,"component":389},"6efdc2ee-7a1e-4c93-a65c-8f0c507c7ffe",{"id":2304,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2305,"copyright":142,"fieldtype":144,"meta_data":2306,"is_external_url":38},94415386155520,"https://a.storyblok.com/f/285561750510308/1400x1400/258b283944/pony_list01.jpg",{},{"_uid":2308,"image":2309,"component":389},"20855b1f-36c4-490c-9f22-dc42d60447ba",{"id":2310,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2311,"copyright":142,"fieldtype":144,"meta_data":2312,"is_external_url":38},94415386155521,"https://a.storyblok.com/f/285561750510308/1400x1400/6588b9d7b2/pony_list02.jpg",{},{"_uid":2314,"image":2315,"component":389},"051f7559-05ca-409d-8f02-19d9e9694d08",{"id":2316,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2317,"copyright":142,"fieldtype":144,"meta_data":2318,"is_external_url":38},94415386126846,"https://a.storyblok.com/f/285561750510308/1400x1400/41761d658b/pony_list03.jpg",{},{"_uid":2320,"image":2321,"component":389},"9fae6fbd-755e-467d-89c2-241e092541de",{"id":2322,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2323,"copyright":142,"fieldtype":144,"meta_data":2324,"is_external_url":38},94415386151423,"https://a.storyblok.com/f/285561750510308/1400x1400/2bb349c419/pony_list04.jpg",{},[2326,407],"cfaea857-3b69-41fd-bebe-bc75a09204cf",{"value":2328,"plugin":419},[2329,2330],"Lens Studio","Blender","pony","fr/projets/pony",-290,[],"311006d3-f6ab-41ac-956a-82c0b4f97374","2025-09-01T19:59:15.924Z",[],"work/pony",[2340],{"path":2341,"name":35,"lang":42,"published":35},"projets/pony",{"name":2343,"created_at":2344,"published_at":2345,"updated_at":2346,"id":2347,"uuid":2348,"content":2349,"slug":2566,"full_slug":2567,"sort_by_date":35,"position":2568,"tag_list":2569,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":2570,"first_published_at":2571,"release_id":35,"lang":42,"path":35,"alternates":2572,"default_full_slug":2573,"translated_slugs":2574},"New Look","2025-08-26T16:25:20.094Z","2025-10-10T20:31:55.939Z","2025-10-10T20:31:55.955Z",84115128739409,"89f39ec8-af4e-44aa-a8cb-fed38ed49994",{"seo":2350,"_uid":2357,"date":2358,"quote":2359,"title":2343,"types":2363,"client":2343,"results":2370,"tagline":2382,"industry":2383,"component":104,"reference":2389,"solutions":2390,"hero_color":2493,"hero_media":2496,"hero_video":2500,"text_color":330,"external_url":2504,"mandate_col1":2505,"mandate_col2":2519,"quote_source":142,"related_title":1068,"related_works":2525,"services_title":638,"services_design":2527,"hero_media_mobile":2528,"services_strategy":2532,"preview_grid_image":2533,"preview_grid_media":2537,"preview_list_images":2541,"services_technology":2560,"services_technology_tags":2562,"preview_grid_media_app_ratio":38},[2351],{"_uid":2352,"meta":2353,"noindex":38,"component":1549},"7ed1f403-3a20-43c9-bd19-5e7130085fcd",{"_uid":2354,"title":2355,"plugin":1547,"og_image":142,"og_title":2355,"description":2356,"twitter_image":142,"twitter_title":142,"og_description":2356,"twitter_description":142},"495ed992-5038-40b0-bcca-d47ca8f1296f","New Look: Concevoir la nouvelle génération de boutiques | REF","Découvrez comment nous avons créé un environnement dans lequel les clients bénéficient d'une intégration fluide des nouvelles technologies.","76b2282a-ff73-4c04-be6a-0c5fcafc0f85","2021-01-15 00:00",{"type":17,"content":2360},[2361],{"type":20,"attrs":2362},{"textAlign":35},[2364],{"name":1814,"created_at":1815,"published_at":1816,"updated_at":1817,"id":1818,"uuid":1819,"content":2365,"slug":1823,"full_slug":1824,"sort_by_date":35,"position":1825,"tag_list":2366,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1827,"first_published_at":1816,"release_id":35,"lang":42,"path":35,"alternates":2367,"default_full_slug":1829,"translated_slugs":2368,"_stopResolving":47},{"_uid":1821,"title":1822,"component":32},[],[],[2369],{"path":1829,"name":35,"lang":42,"published":35},[2371,2375,2379],{"_uid":2372,"text":2373,"component":72,"stat_number":2374},"5f940ce9-0ebc-4972-a10b-14419f8f5760","des transactions auprès d’une nouvelle clientèle","+63%",{"_uid":2376,"text":2377,"component":72,"stat_number":2378},"b4571dfa-832c-4e31-b8ef-e81ddb164d2f","Hausse du taux de conversion","+9%",{"_uid":2380,"text":2381,"component":72,"stat_number":2378},"fa928322-5755-403d-aa8d-07c4d2b4a62f","croissance des ventes de verres haut de gamme","Une expérience en magasin qui encourage le libre-service",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":2384,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":2385,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":2386,"default_full_slug":484,"translated_slugs":2387,"_stopResolving":47},{"_uid":475,"title":476,"component":93},[],[],[2388],{"path":484,"name":35,"lang":42,"published":35},"PNL-0121",[2391,2434,2459],{"_uid":2392,"items":2393,"title":2433,"component":173},"1cdc2ea6-f6a8-43c7-b3f5-97d0013160a9",[2394,2406,2415,2424],{"_uid":2395,"text":2396,"media":2402,"component":146,"media_border":38},"52d73576-59a1-408f-a3be-0c2a92c2d5fc",{"type":17,"content":2397},[2398],{"type":20,"content":2399},[2400],{"text":2401,"type":119},"La nouvelle génération de boutiques New Look remet l'optométrie au premier plan. Chaque étape du parcours client, conçue avec soin par l'équipe CX après des visites en magasin, des entrevues et une cartographie des parcours, reflète la précision et la minutie du travail des spécialistes de la bannière, tout en permettant à la clientèle de s’approprier l’espace de façon intuitive.",{"id":2403,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2404,"copyright":142,"fieldtype":144,"meta_data":2405,"is_external_url":38},84116182175356,"https://a.storyblok.com/f/285561750510308/1920x1080/2cefc7481e/ref_newlook_01-store-cx.jpg",{},{"_uid":2407,"text":2408,"media":2411,"component":146,"media_border":38},"71f9f0aa-2295-43ed-8f5f-e995a51ccb4f",{"type":17,"content":2409},[2410],{"type":20},{"id":2412,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2413,"copyright":142,"fieldtype":144,"meta_data":2414,"is_external_url":38},84116181962355,"https://a.storyblok.com/f/285561750510308/x/01a098bd67/ref_newlook_02-store-cx.mp4",{},{"_uid":2416,"text":2417,"media":2420,"component":146,"media_border":38},"87556bf2-9020-42e2-879e-d875088fbd7b",{"type":17,"content":2418},[2419],{"type":20},{"id":2421,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2422,"copyright":142,"fieldtype":144,"meta_data":2423,"is_external_url":38},84116182118010,"https://a.storyblok.com/f/285561750510308/1920x1080/b2dad079e4/ref_newlook_03-store-cx.jpg",{},{"_uid":2425,"text":2426,"media":2429,"component":146,"media_border":38},"081cacbd-2051-4d04-a2dc-b6bb11fa0995",{"type":17,"content":2427},[2428],{"type":20},{"id":2430,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2431,"copyright":142,"fieldtype":144,"meta_data":2432,"is_external_url":38},84116182158971,"https://a.storyblok.com/f/285561750510308/1920x1080/c658912824/ref_newlook_04-store-cx.jpg",{},"Réaménager les boutiques avec le CX en tête",{"_uid":2435,"items":2436,"title":2458,"component":173},"e81c1064-83a5-4eb8-8201-9f0beff82436",[2437,2449],{"_uid":2438,"text":2439,"media":2445,"component":146,"media_border":38},"f4fd6932-21a5-4c7a-84c0-3c2bbb09282f",{"type":17,"content":2440},[2441],{"type":20,"content":2442},[2443],{"text":2444,"type":119},"Au centre du magasin se trouve une zone consacrée aux verres, où les client·es peuvent les voir, les toucher et même les tester avec du sable pour en vérifier la résistance. En complément, un écran tactile interactif leur permet de profiter encore davantage du savoir-faire de New Look et d’explorer l’écosystème complet des verres de façon ludique et naturelle.",{"id":2446,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2447,"copyright":142,"fieldtype":144,"meta_data":2448,"is_external_url":38},84116182232701,"https://a.storyblok.com/f/285561750510308/1920x1080/aa4c4946b9/ref_newlook_05-building-trust.jpg",{},{"_uid":2450,"text":2451,"media":2454,"component":146,"media_border":38},"88f5a399-a926-46dc-bbb6-e01f76c6517b",{"type":17,"content":2452},[2453],{"type":20},{"id":2455,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2456,"copyright":142,"fieldtype":144,"meta_data":2457,"is_external_url":38},84116181974646,"https://a.storyblok.com/f/285561750510308/x/364e1e6400/ref_newlook_06-building-trust.mp4",{},"Miser sur l’expertise pour inspirer confiance",{"_uid":2460,"items":2461,"title":2492,"component":173},"de07e868-d0ca-41a4-8e90-bac79469b2bf",[2462,2474,2483],{"_uid":2463,"text":2464,"media":2470,"component":146,"media_border":38},"d287713f-aa53-4b80-a0cf-0a45c9fb415d",{"type":17,"content":2465},[2466],{"type":20,"content":2467},[2468],{"text":2469,"type":119},"Sur l’écran, les spécificités techniques de chaque verre sont vulgarisées à travers des explications claires et visuelles. Chaque élément de l’interface, optimisée pour un affichage de 55 pouces, a été pensé pour un maximum de clarté et d’accessibilité. La plateforme facilite ainsi autant l’exploration autonome des client·es que la consultation assistée par un·e opticien·ne.",{"id":2471,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2472,"copyright":142,"fieldtype":144,"meta_data":2473,"is_external_url":38},84116181962356,"https://a.storyblok.com/f/285561750510308/x/ba037cbafe/ref_newlook_07-interactive-content.mp4",{},{"_uid":2475,"text":2476,"media":2479,"component":146,"media_border":38},"98c2ad09-7048-4f79-acd3-8f71c131373a",{"type":17,"content":2477},[2478],{"type":20},{"id":2480,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2481,"copyright":142,"fieldtype":144,"meta_data":2482,"is_external_url":38},84116181950066,"https://a.storyblok.com/f/285561750510308/x/471e361981/ref_newlook_08-interactive-content.mp4",{},{"_uid":2484,"text":2485,"media":2488,"component":146,"media_border":38},"203c15a8-a88f-4dc5-85f8-f0e654ff0e66",{"type":17,"content":2486},[2487],{"type":20},{"id":2489,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2490,"copyright":142,"fieldtype":144,"meta_data":2491,"is_external_url":38},84116182097528,"https://a.storyblok.com/f/285561750510308/1920x1080/5e7e133507/ref_newlook_09.jpg",{},"Favoriser l’autonomie grâce au contenu interactif",{"_uid":2494,"color":2495,"plugin":323},"a9a123b7-e475-43d0-b52e-92ca7fb9fdf9","#2e397b",{"id":2497,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2498,"copyright":142,"fieldtype":144,"meta_data":2499,"is_external_url":38},84242889389307,"https://a.storyblok.com/f/285561750510308/x/2c171b6ba7/rolex_newlook_thumbnail-video-header_low2.mp4",{},{"id":2501,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2502,"copyright":142,"fieldtype":144,"meta_data":2503,"is_external_url":38},88819383871870,"https://a.storyblok.com/f/285561750510308/x/17363c591a/newlook_casestudy_webbyaward_2m_1920x1080_fr_v2-optim.mp4",{},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":142},{"type":17,"content":2506},[2507],{"type":20,"content":2508},[2509,2511,2517],{"text":2510,"type":119},"Chef de file de l’optométrie au Canada, New Look est reconnue pour la qualité de ses produits, son sens de l’innovation et, surtout, son expertise. Face aux attentes croissantes de la clientèle et désireuse d’offrir une expérience à la hauteur de sa marque, l’entreprise a mandaté ",{"text":2512,"type":119,"marks":2513},"LG2 Architecture",[2514],{"type":1053,"attrs":2515},{"href":2516,"uuid":35,"anchor":35,"target":1056,"linktype":1033},"https://lg2.com/en/services/architecture",{"text":2518,"type":119}," et REF pour concevoir sa nouvelle génération de boutiques.",{"type":17,"content":2520},[2521],{"type":20,"content":2522},[2523],{"text":2524,"type":119},"Le défi était de déterminer comment le numérique pouvait rehausser l'expérience en magasin, en créant un parcours où l'expertise de New Look en matière de vision pourrait être mise au service de sa clientèle. Le résultat : un environnement où les parcours client, accompagnés comme en libre-service, bénéficient d'une intégration fluide des nouvelles technologies.",[2526,2285],"4db06703-853f-4e5b-b4e3-ee6c5b2e0dc8",[1478,360,359],{"id":2529,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2530,"copyright":142,"fieldtype":144,"meta_data":2531,"is_external_url":38},87027282561335,"https://a.storyblok.com/f/285561750510308/1400x1750/04e001ec1b/ref_newlook_headermobile.jpg",{},[372,367,370],{"id":2534,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2535,"copyright":142,"fieldtype":144,"meta_data":2536,"is_external_url":38},87429740355026,"https://a.storyblok.com/f/285561750510308/1400x1400/fb1b28cdad/newlook_thumb_hr.jpg",{},{"id":2538,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2539,"copyright":142,"fieldtype":144,"meta_data":2540,"is_external_url":38},88796261283909,"https://a.storyblok.com/f/285561750510308/x/f0ab105fe2/newlook_video-hover-optim480.mp4",{},[2542,2548,2554],{"_uid":2543,"image":2544,"component":389},"9c3c0efe-e1b7-435f-abfb-8150af923e1d",{"id":2545,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2546,"copyright":142,"fieldtype":144,"meta_data":2547,"is_external_url":38},84120955944646,"https://a.storyblok.com/f/285561750510308/1400x1400/e53309d0a3/newlook_list01.jpg",{},{"_uid":2549,"image":2550,"component":389},"8ecf1506-4dca-4ced-91cc-78119f268366",{"id":2551,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2552,"copyright":142,"fieldtype":144,"meta_data":2553,"is_external_url":38},84120955928260,"https://a.storyblok.com/f/285561750510308/1400x1400/3e3fe8eb45/newlook_list02.jpg",{},{"_uid":2555,"image":2556,"component":389},"2dc72203-0b2b-415e-9072-270f7fcb5f81",{"id":2557,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2558,"copyright":142,"fieldtype":144,"meta_data":2559,"is_external_url":38},84120955936453,"https://a.storyblok.com/f/285561750510308/1400x1400/6323ae417a/newlook_list03.jpg",{},[2561,2326,408,406],"3eaa6b6c-93e6-4652-802a-da0e119f1d69",{"value":2563,"plugin":419},[1776,2564,1778,1779,2565],"Prismic","SVG.js","new-look","fr/projets/new-look",-270,[],"85ebac3a-a685-4797-9419-9871fa676090","2025-08-26T16:36:59.068Z",[],"work/new-look",[2575],{"path":2576,"name":35,"lang":42,"published":35},"projets/new-look",{"name":2578,"created_at":2579,"published_at":2580,"updated_at":2581,"id":2582,"uuid":2583,"content":2584,"slug":2920,"full_slug":2921,"sort_by_date":35,"position":2922,"tag_list":2923,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":2924,"first_published_at":2925,"release_id":35,"lang":42,"path":35,"alternates":2926,"default_full_slug":2927,"translated_slugs":2928},"Mint","2025-08-25T20:19:05.526Z","2025-10-10T20:05:14.804Z","2025-10-10T20:05:14.820Z",83818682507633,"d28a5cea-c0de-4280-bc35-2c19313256dd",{"seo":2585,"_uid":2592,"date":2593,"quote":2594,"title":2598,"types":2599,"client":2598,"results":2606,"tagline":2619,"industry":2620,"component":104,"reference":2626,"solutions":2627,"hero_color":2852,"hero_media":2855,"hero_video":2859,"text_color":1718,"external_url":2861,"mandate_col1":2863,"mandate_col2":2869,"quote_source":142,"related_title":1068,"related_works":2875,"services_title":638,"services_design":2877,"hero_media_mobile":2878,"services_strategy":2882,"preview_grid_image":2884,"preview_grid_media":2888,"preview_list_images":2890,"services_technology":2915,"services_technology_tags":2916,"preview_grid_media_app_ratio":38},[2586],{"_uid":2587,"meta":2588,"noindex":38,"component":1549},"66327015-105f-4441-bf4e-e741e9152182",{"_uid":2589,"title":2590,"plugin":1547,"og_image":142,"og_title":142,"description":2591,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"b2a01d3c-b21d-4ba8-8144-7c71159dc014","Faire entrer la monnaie royale dans l'ère du e-commerce | REF","Notre défi: Concevoir une expérience de e-com moderne, optimisée pour la conversion, qui interpellerait à la fois les néophytes et les collectionneurs aguerris.","68ed4067-84bf-4ee1-bb16-0aff2d7fffd6","2021-07-14 00:00",{"type":17,"content":2595},[2596],{"type":20,"attrs":2597},{"textAlign":35},"Monnaie royale canadienne",[2600],{"name":1137,"created_at":1138,"published_at":1139,"updated_at":1140,"id":1141,"uuid":1142,"content":2601,"slug":1145,"full_slug":1146,"sort_by_date":35,"position":1147,"tag_list":2602,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1149,"first_published_at":1139,"release_id":35,"lang":42,"path":35,"alternates":2603,"default_full_slug":1151,"translated_slugs":2604,"_stopResolving":47},{"_uid":1144,"title":1137,"component":32},[],[],[2605],{"path":1151,"name":35,"lang":42,"published":35},[2607,2611,2615],{"_uid":2608,"text":2609,"component":72,"stat_number":2610},"ad269143-8c15-4939-b982-3312d10e6c75","de revenus provenant d’une nouvelle clientèle","+48%",{"_uid":2612,"text":2613,"component":72,"stat_number":2614},"487bba98-545b-4a2d-be5f-62f0d32a30c4","sur la valeur du panier moyen","+14%",{"_uid":2616,"text":2617,"component":72,"stat_number":2618},"42bb180a-f296-4c18-a1eb-0210636db6e3","de gain en efficacité opérationnelle","+30%","Faire entrer la monnaie royale dans l'ère du commerce moderne.",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":2621,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":2622,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":2623,"default_full_slug":484,"translated_slugs":2624,"_stopResolving":47},{"_uid":475,"title":476,"component":93},[],[],[2625],{"path":484,"name":35,"lang":42,"published":35},"PMT-0721",[2628,2689,2750,2811,2827],{"_uid":2629,"items":2630,"title":2688,"component":173},"0b65411f-b2f7-497b-a769-fffa5f732090",[2631,2643,2661,2670],{"_uid":2632,"text":2633,"media":2639,"component":146,"media_border":38},"510c0c3c-388a-43af-9eee-05b1fce17325",{"type":17,"content":2634},[2635],{"type":20,"content":2636},[2637],{"text":2638,"type":119},"Notre processus a commencé par une recherche utilisateur approfondie, qui nous a permis d'établir des personas précis et de cartographier les parcours client. Cette démarche nous a permis de mieux cerner tant les besoins des novices que ceux des collectionneur·euses aguerri·es, mais aussi de la clientèle d'affaires et d'investissement. Cette base solide nous a servi à repenser la navigation, à réduire les irritants et à créer une expérience plus inclusive pour toute personne intéressée à débuter ou enrichir une collection.",{"id":2640,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2641,"copyright":142,"fieldtype":144,"meta_data":2642,"is_external_url":38},99434570994478,"https://a.storyblok.com/f/285561750510308/1920x1080/d2a758e77a/ref_mint_01-user-research.jpg",{},{"_uid":2644,"text":2645,"media":2657,"component":146,"media_border":38},"dfbf40f0-7306-42e6-a51f-cc16a7c740d0",{"type":17,"content":2646},[2647,2653],{"type":20,"content":2648},[2649],{"text":2650,"type":119,"marks":2651},"Une navigation unifiée pour favoriser la découverte",[2652],{"type":126},{"type":20,"content":2654},[2655],{"text":2656,"type":119},"Puisque certains services B2B étaient également pertinents pour la clientèle B2C, nous avons épuré la navigation principale en diminuant le nombre de liens de premier niveau et en mettant en valeur, dans une nouvelle section « Investir », des services qui étaient autrefois dissimulés. Cette stratégie estompe la distinction entre le B2B et le B2C, ce qui encourage les client·e·s à explorer les deux types de services et permet à la Monnaie de maximiser sa valeur.",{"id":2658,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2659,"copyright":142,"fieldtype":144,"meta_data":2660,"is_external_url":38},99434238780193,"https://a.storyblok.com/f/285561750510308/x/095ba64369/ref_mint_02-navigation.mp4",{},{"_uid":2662,"text":2663,"type":142,"media":2666,"component":146,"media_border":47},"86761e43-298c-4917-bab7-b89452f78675",{"type":17,"content":2664},[2665],{"type":20},{"id":2667,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2668,"copyright":142,"fieldtype":144,"meta_data":2669,"is_external_url":38},99434238784290,"https://a.storyblok.com/f/285561750510308/x/b85cb2ff92/ref_mint_03-navigation.mp4",{},{"_uid":2671,"text":2672,"media":2684,"component":146,"media_border":38},"1eb5093c-6044-47e4-b538-f9b48c10f880",{"type":17,"content":2673},[2674,2680],{"type":20,"content":2675},[2676],{"text":2677,"type":119,"marks":2678},"Un catalogue de produits épuré et accessible",[2679],{"type":126},{"type":20,"content":2681},[2682],{"text":2683,"type":119},"Afin de rendre la navigation des produits moins dépendante d’un langage spécialisé et de réduire le nombre de sous-catégories, nous avons simplifié la classification des produits en nous appuyant sur des exercices de tri de cartes (card sorting). Cette approche a permis de fluidifier l’accès aux fiches produits, ce qui a augmenté les taux de conversion tout en réduisant l'impact environnemental du site.",{"id":2685,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2686,"copyright":142,"fieldtype":144,"meta_data":2687,"is_external_url":38},99434570928935,"https://a.storyblok.com/f/285561750510308/1920x1080/1472b725d3/ref_mint_04-catalog.jpg",{},"Des insights clairs grâce à la recherche utilisateur",{"_uid":2690,"items":2691,"title":2749,"component":173},"740496ac-4c5d-4182-ad3d-e4dc8d527758",[2692,2704,2713,2722,2740],{"_uid":2693,"text":2694,"media":2700,"component":146,"media_border":38},"463cd43d-5edd-49af-82ee-9c3f18af27a4",{"type":17,"content":2695},[2696],{"type":20,"content":2697},[2698],{"text":2699,"type":119},"Nos recherches ont permis de constater que la méconnaissance de la numismatique était un frein important à l'achat. les nouveaux·elles adeptes. Sur l’ancienne plateforme, le contenu éducatif était également difficile, voire impossible, à trouver. Nous avons donc conçu la section « En savoir plus » de A à Z : bien en vue et facilement accessible, elle propose un éventail de contenu intemporel (evergreen) et saisonnier, pertinent pour  tous les publics, incluant des glossaires, des guides d'achat et d'entretien, des conseils stratégiques et plus encore.",{"id":2701,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2702,"copyright":142,"fieldtype":144,"meta_data":2703,"is_external_url":38},99434570986284,"https://a.storyblok.com/f/285561750510308/1920x1080/d79cce26a9/ref_mint_05-storytelling.jpg",{},{"_uid":2705,"text":2706,"type":142,"media":2709,"component":146,"media_border":38},"68585b66-a8fc-466e-b7bd-bf84b2212dbc",{"type":17,"content":2707},[2708],{"type":20},{"id":2710,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2711,"copyright":142,"fieldtype":144,"meta_data":2712,"is_external_url":38},99434238743326,"https://a.storyblok.com/f/285561750510308/x/affd6af021/ref_mint_06-storytelling.mp4",{},{"_uid":2714,"text":2715,"type":142,"media":2718,"component":146,"media_border":38},"0433353a-16f0-40fd-b5ad-96dd6ee2f24f",{"type":17,"content":2716},[2717],{"type":20},{"id":2719,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2720,"copyright":142,"fieldtype":144,"meta_data":2721,"is_external_url":38},99434571076403,"https://a.storyblok.com/f/285561750510308/1920x1080/67cb31d8e9/ref_mint_07-storytelling.jpg",{},{"_uid":2723,"text":2724,"media":2736,"component":146,"media_border":38},"31b1619d-a0ac-40aa-9260-9557c9ad6994",{"type":17,"content":2725},[2726,2732],{"type":20,"content":2727},[2728],{"text":2729,"type":119,"marks":2730},"Miser sur l’histoire derrière chaque pièce",[2731],{"type":126},{"type":20,"content":2733},[2734],{"text":2735,"type":119},"our tirer parti des histoires fascinantes que la Monnaie royale canadienne a à raconter pour chacun de ses produits, nous avons créé des pages de produits axées sur le contenu qui dépassent le simple jargon technique. Des visuels riches et soignés viennent continuer de renforcer le lien émotionnel avec la clientèle.",{"id":2737,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2738,"copyright":142,"fieldtype":144,"meta_data":2739,"is_external_url":38},99434238898979,"https://a.storyblok.com/f/285561750510308/x/590a8af617/ref_mint_08-coin-stories.mp4",{},{"_uid":2741,"text":2742,"type":142,"media":2745,"component":146,"media_border":38},"a5de56bd-fc4c-4003-9998-a809065e07a1",{"type":17,"content":2743},[2744],{"type":20},{"id":2746,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2747,"copyright":142,"fieldtype":144,"meta_data":2748,"is_external_url":38},99434570924837,"https://a.storyblok.com/f/285561750510308/1920x1080/ce1dda9601/ref_mint_09-coin-stories.jpg",{},"Le storytelling pour susciter l’engagement",{"_uid":2751,"items":2752,"title":2810,"component":173},"c0cbc401-4244-4473-83cc-00cbe41313be",[2753,2765,2783,2792],{"_uid":2754,"text":2755,"media":2761,"component":146,"media_border":38},"21320058-70bf-4c2c-835c-f5a5afb74f92",{"type":17,"content":2756},[2757],{"type":20,"content":2758},[2759],{"text":2760,"type":119},"L’analyse a révélé que les collectionneur·euses possèdent une valeur à vie nettement supérieure à celle de la clientèle régulière. Pour cultiver et élargir cet auditoire, nous avons déployé un éventail de tactiques. Celles-ci comprenaient l’utilisation de modèles UX qui créent un sentiment de rareté, ainsi que la mise en valeur du programme de fidélité mis à jour. Ce faisant, nous avons transformé une plateforme purement transactionnelle en une destination e-commerce expérientielle.",{"id":2762,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2763,"copyright":142,"fieldtype":144,"meta_data":2764,"is_external_url":38},99434571039537,"https://a.storyblok.com/f/285561750510308/3840x2160/fcb775758e/ref_mint_10-loyalty.png",{},{"_uid":2766,"text":2767,"media":2779,"component":146,"media_border":38},"a558121e-8549-4583-908b-474b95499172",{"type":17,"content":2768},[2769,2775],{"type":20,"content":2770},[2771],{"text":2772,"type":119,"marks":2773},"Alimenter la fièvre du collectionneur",[2774],{"type":126},{"type":20,"content":2776},[2777],{"text":2778,"type":119},"L’un des principaux moteurs de conversion identifiés chez les collectionneur·euses était ce que nous avons baptisé « la fièvre du collectionneur », soit le besoin de compléter leur collection et de ne rater aucune nouvelle sortie. Pour mettre cet insight à profit, nous avons introduit des fonctionnalités qui permettent aux utilisateur·trices de gérer une version virtuelle de leur collection à l'intérieur de leur compte et d'identifier facilement les pièces manquantes. Un module de recommandation, qui peut être activé sur plusieurs pages, vient alors mettre en évidence ces éléments manquants.",{"id":2780,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2781,"copyright":142,"fieldtype":144,"meta_data":2782,"is_external_url":38},99434238726941,"https://a.storyblok.com/f/285561750510308/x/f05292589b/ref_mint_11-hunt.mp4",{},{"_uid":2784,"text":2785,"type":142,"media":2788,"component":146,"media_border":38},"168aa2ff-7891-4f9c-8d49-1f69f742a70e",{"type":17,"content":2786},[2787],{"type":20},{"id":2789,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2790,"copyright":142,"fieldtype":144,"meta_data":2791,"is_external_url":38},99434238747423,"https://a.storyblok.com/f/285561750510308/x/36bda2e595/ref_mint_12-hunt.mp4",{},{"_uid":2793,"text":2794,"media":2806,"component":146,"media_border":38},"81d92906-13a1-495a-b2ed-9213df7487e5",{"type":17,"content":2795},[2796,2802],{"type":20,"content":2797},[2798],{"text":2799,"type":119,"marks":2800},"Simplifier la complétion de collections grâce à l’automatisation",[2801],{"type":126},{"type":20,"content":2803},[2804],{"text":2805,"type":119},"Nous avons également implanté une fonctionnalité d’abonnement aux séries de pièces, qui automatise l’achat à chaque nouvelle émission. Associée à une stratégie CRM personnalisée, cette approche garantit que les collectionneur·euses restent informé·es des lancements et les motive à compléter leur collection.",{"id":2807,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2808,"copyright":142,"fieldtype":144,"meta_data":2809,"is_external_url":38},99434570986285,"https://a.storyblok.com/f/285561750510308/1920x1080/b87e10a1dc/ref_mint_13-automation.jpg",{},"Fidélité, collection et rareté comme leviers de ventes",{"_uid":2812,"items":2813,"title":2826,"component":173},"2dcd10b6-c1ed-4ab3-a59a-231872b06d67",[2814],{"_uid":2815,"text":2816,"media":2822,"component":146,"media_border":38},"da58eeaa-741b-487f-9d43-6cf7576cacfd",{"type":17,"content":2817},[2818],{"type":20,"content":2819},[2820],{"text":2821,"type":119},"Pour accroître la vélocité de l’équipe, nous avons déployé un système de design entièrement modulaire. Chaque composant, documenté et réutilisable, a permis de rationaliser les opérations quotidiennes, de la création de contenu à la gestion des collections. Le résultat : un gain de 30 % en efficacité opérationnelle, libérant l’équipe numérique de la Monnaie pour qu’elle puisse se consacrer à l’innovation plutôt qu’à la gestion des urgences.",{"id":2823,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2824,"copyright":142,"fieldtype":144,"meta_data":2825,"is_external_url":38},99434570949417,"https://a.storyblok.com/f/285561750510308/1920x1080/bba25c17d5/ref_mint_14-flexible-design.jpg",{},"Un design flexible pour des gains opérationnels",{"_uid":2828,"items":2829,"title":2851,"component":173},"4621a46b-a0e1-48ed-90e0-ed9fdbf81ecc",[2830],{"_uid":2831,"text":2832,"media":2847,"component":146,"media_border":38},"3f7a2676-396b-40b5-baad-a979f42c08f2",{"type":17,"content":2833},[2834],{"type":20,"content":2835},[2836,2838,2845],{"text":2837,"type":119},"Ce projet a rassemblé les équipes de la Monnaie, de Rolex et de ",{"text":2839,"type":119,"marks":2840},"Thinkmax",[2841],{"type":1053,"attrs":2842},{"href":2843,"uuid":35,"anchor":35,"target":2844,"linktype":1033},"https://www.thinkmax.com/fr","_self",{"text":2846,"type":119},". Notre modèle collaboratif et notre communication transparente ont garanti le respect des échéanciers et assuré que chaque partie prenante possède une vision claire de l’objectif commun. Les processus de travail améliorés et la documentation que nous avons instaurés survivent maintenant au-delà du lancement, offrant à la Monnaie les outils nécessaires pour une croissance numérique soutenue au fil des ans.",{"id":2848,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2849,"copyright":142,"fieldtype":144,"meta_data":2850,"is_external_url":38},99434238755616,"https://a.storyblok.com/f/285561750510308/x/89c2cf57f1/ref_mint_16-collaboration.mp4",{},"Une collaboration fluide",{"_uid":2853,"color":2854,"plugin":323},"0c9e9b4b-0d52-4cf6-9129-e7e636120463","#c69214",{"id":2856,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2857,"copyright":142,"fieldtype":144,"meta_data":2858,"is_external_url":38},99434571010864,"https://a.storyblok.com/f/285561750510308/1920x1080/ca48779605/ref_mint_header.jpg",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":2860},{},{"id":142,"url":2862,"target":1056,"linktype":1033,"fieldtype":333,"cached_url":2862},"https://www.mint.ca/fr",{"type":17,"content":2864},[2865],{"type":20,"content":2866},[2867],{"text":2868,"type":119},"La Monnaie royale canadienne nous a confié, ainsi qu'à nos partenaires de Thinkmax, la mission de transformer sa plateforme de e-commerce en véritable moteur de croissance, tant pour les segments B2B que B2C. La Monnaie était confrontée à de nombreux défis, principalement en raison d’un retard numérique important qui freinait ses ambitions de croissance. Parmi ces difficultés figuraient : une base de client·es vieillissante, la difficulté à acquérir une nouvelle clientèle et une forte dépendance envers quelques acheteur·euses premium.",{"type":17,"content":2870},[2871],{"type":20,"content":2872},[2873],{"text":2874,"type":119},"Notre mission était de concevoir une expérience moderne, optimisée pour la conversion, qui interpellerait à la fois les néophytes et les collectionneur·euses aguerri·es. Cela exigeait d’injecter une agilité et une culture d’innovation numérique au sein d’une institution historique et complexe.",[2876,1735],"12cacde6-ee35-4ae6-ba32-4cbb5d3852b4",[360,359,361],{"id":2879,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2880,"copyright":142,"fieldtype":144,"meta_data":2881,"is_external_url":38},99434570973995,"https://a.storyblok.com/f/285561750510308/1400x1750/6a9cdc623c/ref_mint_headermobile.jpg",{},[370,367,2883],"e21130ab-97c7-4aff-aec8-d8861cf22700",{"id":2885,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2886,"copyright":142,"fieldtype":144,"meta_data":2887,"is_external_url":38},99434571068210,"https://a.storyblok.com/f/285561750510308/2000x2000/48f73d339e/ref_mint_thumbnail-tuile.jpg",{},{"id":2667,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2668,"copyright":142,"fieldtype":144,"meta_data":2889,"is_external_url":38},{},[2891,2897,2903,2909],{"_uid":2892,"type":142,"image":2893,"component":389},"e219c79d-2218-4f32-9ede-95ea699f7ccb",{"id":2894,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2895,"copyright":142,"fieldtype":144,"meta_data":2896,"is_external_url":38},99434570937128,"https://a.storyblok.com/f/285561750510308/1400x1400/9975ef9a6e/mint_list01.jpg",{},{"_uid":2898,"type":142,"image":2899,"component":389},"a95cee08-4e8d-4429-a9fc-2ec7235349b8",{"id":2900,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2901,"copyright":142,"fieldtype":144,"meta_data":2902,"is_external_url":38},99434570965802,"https://a.storyblok.com/f/285561750510308/1400x1400/950d1c8ab9/mint_list02.jpg",{},{"_uid":2904,"type":142,"image":2905,"component":389},"b86a0e73-b75a-4e46-aa18-f17a991ac390",{"id":2906,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2907,"copyright":142,"fieldtype":144,"meta_data":2908,"is_external_url":38},99434571010863,"https://a.storyblok.com/f/285561750510308/1400x1400/b317390466/mint_list03.jpg",{},{"_uid":2910,"type":142,"image":2911,"component":389},"661ae061-05a0-4cad-848c-d9fb9d2fbef6",{"id":2912,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":2913,"copyright":142,"fieldtype":144,"meta_data":2914,"is_external_url":38},99434571084596,"https://a.storyblok.com/f/285561750510308/1400x1400/d439c9d9b6/mint_list04.jpg",{},[410,409,408],{"value":2917,"plugin":419},[2918,2919,1779],"Optimizely","Vanilla JS","mint","fr/projets/mint",-250,[],"0891fec7-60c7-40c9-b5a5-caa14ba1f272","2025-08-25T20:31:10.635Z",[],"work/mint",[2929],{"path":2930,"name":35,"lang":42,"published":35},"projets/mint",{"name":2932,"created_at":2933,"published_at":2934,"updated_at":2935,"id":2936,"uuid":2285,"content":2937,"slug":3203,"full_slug":3204,"sort_by_date":35,"position":3205,"tag_list":3206,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":3207,"first_published_at":3208,"release_id":35,"lang":42,"path":35,"alternates":3209,"default_full_slug":3210,"translated_slugs":3211},"Cabine Hydro express","2025-08-20T12:22:51.627Z","2025-09-09T13:27:13.097Z","2025-09-09T13:27:13.113Z",81932171840401,{"seo":2938,"_uid":2945,"date":2946,"quote":2947,"title":2950,"types":2951,"client":2950,"results":2958,"tagline":2967,"industry":2968,"component":104,"reference":2988,"solutions":2989,"hero_color":3132,"hero_media":3135,"hero_video":3139,"text_color":330,"external_url":3143,"mandate_col1":3144,"mandate_col2":3158,"quote_source":142,"related_title":1068,"related_works":3159,"services_title":638,"services_design":3161,"hero_media_mobile":3162,"services_strategy":3166,"preview_grid_image":3167,"preview_grid_media":3171,"preview_list_images":3175,"services_technology":3198,"services_technology_tags":3199},[2939],{"_uid":2940,"meta":2941,"noindex":38,"component":1549},"652b5b22-1917-471b-a85f-2f7505c27df8",{"_uid":2942,"title":2943,"plugin":1547,"og_image":142,"og_title":2943,"description":2944,"twitter_image":142,"twitter_title":142,"og_description":2944,"twitter_description":142},"eae6555a-1ffc-40cc-b732-68583fed8a8e","HQ Hydro Express au Massif de Charlevoix | REF","Hydro-Québec s’est associée à REF et à LG2 pour concevoir une installation mobile entièrement immersive mariant narration, vidéo, son et lumière.","6db756b2-eec9-442f-b683-dddef8ee27d5","2020-12-19 00:00",{"type":17,"content":2948},[2949],{"type":20},"Hydro-Québec",[2952],{"name":1814,"created_at":1815,"published_at":1816,"updated_at":1817,"id":1818,"uuid":1819,"content":2953,"slug":1823,"full_slug":1824,"sort_by_date":35,"position":1825,"tag_list":2954,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1827,"first_published_at":1816,"release_id":35,"lang":42,"path":35,"alternates":2955,"default_full_slug":1829,"translated_slugs":2956,"_stopResolving":47},{"_uid":1821,"title":1822,"component":32},[],[],[2957],{"path":1829,"name":35,"lang":42,"published":35},[2959,2963],{"_uid":2960,"text":2961,"component":72,"stat_number":2962},"78d3bafc-eddc-4b65-9fb6-82abfab365f4","remontées en un an (expérience de 12 minutes)","160,000",{"_uid":2964,"text":2965,"component":72,"stat_number":2966},"b7aea26c-0f6d-470e-a957-55f2e40610f7","de vues de la vidéo de lancement en 2 semaines","1M","Une expérience immersive pour sensibiliser aux énergies renouvelables",{"name":2969,"created_at":2970,"published_at":2971,"updated_at":2972,"id":2973,"uuid":2974,"content":2975,"slug":2978,"full_slug":2979,"sort_by_date":35,"position":2980,"tag_list":2981,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":2982,"first_published_at":2983,"release_id":35,"lang":42,"path":35,"alternates":2984,"default_full_slug":2985,"translated_slugs":2986,"_stopResolving":47},"Travel & Hospitality","2025-09-01T19:58:19.591Z","2025-09-04T01:32:21.739Z","2025-09-04T01:32:21.750Z",86290839951148,"b2c43cef-d321-4ebf-b32d-62d301c7e3de",{"_uid":2976,"title":2977,"component":93},"36af8ba7-0d9b-4b29-b572-43b26802366d","Tourisme et hôtellerie","travel-hospitality","fr/industries/travel-hospitality",-90,[],"b88bd742-2eb5-4589-851c-e4c58833a7a0","2025-09-01T19:58:23.867Z",[],"industries/travel-hospitality",[2987],{"path":2985,"name":35,"lang":42,"published":35},"PHE-1220",[2990,3024,3058,3110],{"_uid":2991,"items":2992,"title":3023,"component":173},"239b9962-535f-4561-8965-dc2fb24bad82",[2993,3005,3014],{"_uid":2994,"text":2995,"media":3001,"component":146,"media_border":38},"de529e61-de6e-4146-b954-5c8332349686",{"type":17,"content":2996},[2997],{"type":20,"content":2998},[2999],{"text":3000,"type":119},"La nature étant à la source de l’énergie renouvelable, nous avons voulu la placer au cœur de l'expérience. Pour attiser la curiosité des skieur·euses sans faire de l'ombre au paysage, nous avons enveloppé la cabine d'un film réfléchissant qui lui a permis de se fondre parfaitement dans la nature environnante.",{"id":3002,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3003,"copyright":142,"fieldtype":144,"meta_data":3004,"is_external_url":38},86969066282601,"https://a.storyblok.com/f/285561750510308/1920x1080/64956247db/ref_cabine_01-blended-into-nature.jpg",{},{"_uid":3006,"text":3007,"media":3010,"component":146,"media_border":38},"9918112d-bae0-487d-a32c-7c9e89303a08",{"type":17,"content":3008},[3009],{"type":20},{"id":3011,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3012,"copyright":142,"fieldtype":144,"meta_data":3013,"is_external_url":38},86969066389098,"https://a.storyblok.com/f/285561750510308/x/a255ec7883/ref_cabine_02-blended-into-nature.mp4",{},{"_uid":3015,"text":3016,"media":3019,"component":146,"media_border":38},"65f07e48-c0ab-4bac-a283-72851434ae33",{"type":17,"content":3017},[3018],{"type":20},{"id":3020,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3021,"copyright":142,"fieldtype":144,"meta_data":3022,"is_external_url":38},86969066233439,"https://a.storyblok.com/f/285561750510308/x/3d32ae76ed/ref_cabine_03-blended-into-nature.mp4",{},"Un concept en harmonie avec la nature",{"_uid":3025,"items":3026,"title":3057,"component":173},"705f7309-f8ac-4c7f-9fa6-233eee451ed2",[3027,3039,3048],{"_uid":3028,"text":3029,"media":3035,"component":146,"media_border":38},"ef39ca6a-79ba-41f7-b17e-29090c5be3e7",{"type":17,"content":3030},[3031],{"type":20,"content":3032},[3033],{"text":3034,"type":119},"Divisée en vidéos combinant images, lumière et son, nous avons créé une histoire captivante pour présenter les trois sources d'énergie renouvelables du Québec : l'eau, le vent et le soleil. Chaque élément de ces vidéos a été recréé en studio, afin d’éviter d’avoir recours à des banques d’images et de garder la maîtrise du budget. Le résultat, combiné à une narration évocatrice, est saisissant.",{"id":3036,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3037,"copyright":142,"fieldtype":144,"meta_data":3038,"is_external_url":38},86912437482295,"https://a.storyblok.com/f/285561750510308/1400x1400/f171b0843f/ref_cabine_list04.jpg",{},{"_uid":3040,"text":3041,"media":3044,"component":146,"media_border":38},"ccbbb506-cfbd-495a-bdc5-ec8c2f7fc421",{"type":17,"content":3042},[3043],{"type":20},{"id":3045,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3046,"copyright":142,"fieldtype":144,"meta_data":3047,"is_external_url":38},86969066221150,"https://a.storyblok.com/f/285561750510308/x/230978484f/ref_cabine_05-forces-of-nature-low.mp4",{},{"_uid":3049,"text":3050,"media":3053,"component":146,"media_border":38},"51a017d4-9e3e-442b-8702-dc4db4fb7bb8",{"type":17,"content":3051},[3052],{"type":20},{"id":3054,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3055,"copyright":142,"fieldtype":144,"meta_data":3056,"is_external_url":38},86969066278504,"https://a.storyblok.com/f/285561750510308/x/30fbbf0936/ref_cabine_06-forces-of-nature.mp4",{},"Encapsuler les forces de la nature",{"_uid":3059,"items":3060,"title":3109,"component":173},"113bfd23-40d6-4799-a434-e4e7d7f94c45",[3061,3073,3091],{"_uid":3062,"text":3063,"media":3069,"component":146,"media_border":38},"ad7abb06-3513-481d-b55a-c6f5ff7c10d5",{"type":17,"content":3064},[3065],{"type":20,"content":3066},[3067],{"text":3068,"type":119},"Pour adapter le récit à l’environnement, nous avons pris en compte les 700 mètres de dénivelé de la montagne ainsi que les arrêts aléatoires de la télécabine. Après avoir calculé que la remontée durait entre 10 et 14 minutes, nous avons utilisé un altimètre pour synchroniser l’audio et la vidéo à l’altitude de l’ascension, prolongeant certaines séquences au besoin.",{"id":3070,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3071,"copyright":142,"fieldtype":144,"meta_data":3072,"is_external_url":38},86969066278503,"https://a.storyblok.com/f/285561750510308/x/b7d9124dfe/ref_cabine_07-tailoring-the-experience.mp4",{},{"_uid":3074,"text":3075,"media":3087,"component":146,"media_border":38},"119eabf9-5f79-4d7f-9a49-86c5143dad21",{"type":17,"content":3076},[3077,3083],{"type":20,"content":3078},[3079],{"text":3080,"type":119,"marks":3081},"Braver les intempéries",[3082],{"type":126},{"type":20,"content":3084},[3085],{"text":3086,"type":119},"Contrairement à un stunt, l’installation était permanente : il fallait garantir que l’expérience en télécabine puisse fonctionner de façon autonome pendant 10 heures consécutives (la durée maximale des activités de la montagne), et ce, dans un climat où la température passe de -40 °C à +40 °C. Pour ce faire, nous avons porté une attention particulière aux composants électriques comme les batteries (quatre batteries au plomb-acide de 6V connectées en série et en parallèle), afin d’assurer le fonctionnement continu de la cabine.",{"id":3088,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3089,"copyright":142,"fieldtype":144,"meta_data":3090,"is_external_url":38},86969066270310,"https://a.storyblok.com/f/285561750510308/1920x1080/b40b640f48/ref_cabine_08-braving-elements.jpg",{},{"_uid":3092,"text":3093,"media":3105,"component":146,"media_border":38},"318e6325-4aa6-48ce-a6f2-a42b715b67e6",{"type":17,"content":3094},[3095,3101],{"type":20,"content":3096},[3097],{"text":3098,"type":119,"marks":3099},"Aplanir une surface bombée",[3100],{"type":126},{"type":20,"content":3102},[3103],{"text":3104,"type":119},"En raison de la forme de la cabine, la surface de projection était loin d'être plane. De fait, elle était même courbée de façon asymétrique, ce qui déformait les images et posait un sérieux défi pour la projection. Pour contourner cet obstacle, nous avons envoyé la texture vidéo à un shader GPU, qui a réussi à déformer les coordonnées UV en temps réel pour compenser toute distorsion causée par la surface courbée.",{"id":3106,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3107,"copyright":142,"fieldtype":144,"meta_data":3108,"is_external_url":38},86969066253922,"https://a.storyblok.com/f/285561750510308/1920x1080/67871d3dbc/ref_cabine_09-curved-surface.jpg",{},"Adapter l’expérience à la montagne",{"_uid":3111,"items":3112,"title":3131,"component":173},"1cdaad04-1088-40a3-9820-4e66db4d13dc",[3113],{"_uid":3114,"text":3115,"media":3127,"component":146,"media_border":38},"8cd8a9cf-3bb8-4e3d-b537-831a05e30f42",{"type":17,"content":3116},[3117,3123],{"type":20,"content":3118},[3119],{"text":3120,"type":119,"marks":3121},"Former les équipes pour une expérience durable",[3122],{"type":126},{"type":20,"content":3124},[3125],{"text":3126,"type":119},"Comme l’expérience a duré deux ans, nous avons formé les équipes du Massif afin qu’elles puissent exploiter la cabine de manière autonome. Nous étions également sur place pendant toute la semaine de lancement et lors des périodes de grands congés, typiquement plus achalandées, pour nous assurer du bon déroulement de l'expérience.",{"id":3128,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3129,"copyright":142,"fieldtype":144,"meta_data":3130,"is_external_url":38},86969066262116,"https://a.storyblok.com/f/285561750510308/1920x1080/f19d26160a/ref_cabine_10-enduring-experience.jpg",{},"Support for an enduring experience",{"_uid":3133,"color":3134,"plugin":323},"244383f1-a545-4ea2-bf96-3b662d2b17fb","#0f0b6e",{"id":3136,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3137,"copyright":142,"fieldtype":144,"meta_data":3138,"is_external_url":38},86969066638955,"https://a.storyblok.com/f/285561750510308/x/fbdded21c3/ref_cabine_thumbnail-video-header.mp4",{},{"id":3140,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3141,"copyright":142,"fieldtype":144,"meta_data":3142,"is_external_url":38},87360961221513,"https://a.storyblok.com/f/285561750510308/x/3b9683088e/hq_hydroexpress_casevideo_gen-mp4.mp4",{},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":142},{"type":17,"content":3145},[3146],{"type":20,"content":3147},[3148,3150,3156],{"text":3149,"type":119},"Hydro-Québec s’est associée à nous et à ",{"text":3151,"type":119,"marks":3152},"LG2",[3153],{"type":1053,"attrs":3154},{"href":3155,"uuid":35,"anchor":35,"target":1056,"linktype":1033},"https://lg2.com/fr/",{"text":3157,"type":119}," pour concevoir une expérience de marque percutante visant à promouvoir le leadership du Québec en matière d’énergie renouvelable. Dans le cadre d’un appel d’offres lancé par Le Massif de Charlevoix, une station de ski d’envergure, le mandat consistait à transformer l’une des télécabines du site en un parcours immersif et interpellant.","Nous avons dû relever plusieurs défis, notamment intégrer la technologie dans un espace restreint et assurer sa résistance au froid extrême. Le résultat : Hydro Express, la première télécabine expérientielle au Canada. Cette installation mobile entièrement immersive a provoqué une vive curiosité en mariant narration, vidéo, son et lumière afin de donner vie aux sources d'énergie naturelle.",[2348,3160],"075bb03d-5e3c-4505-9605-0c3cd4d0f3fa",[361,640,1478,360],{"id":3163,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3164,"copyright":142,"fieldtype":144,"meta_data":3165,"is_external_url":38},86969066233440,"https://a.storyblok.com/f/285561750510308/1400x1750/ef8c583db5/ref_cabine_headermobile.jpg",{},[370,373,367,644],{"id":3168,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3169,"copyright":142,"fieldtype":144,"meta_data":3170,"is_external_url":38},86912437461814,"https://a.storyblok.com/f/285561750510308/2000x2000/6b6890dd41/ref_cabine_thumbnail-tuile.jpg",{},{"id":3172,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3173,"copyright":142,"fieldtype":144,"meta_data":3174,"is_external_url":38},89025797489061,"https://a.storyblok.com/f/285561750510308/x/d1f037a3fe/ref_cabine_video-hover-optim.mp4",{},[3176,3182,3188,3194],{"_uid":3177,"image":3178,"component":389},"54894ebf-e56b-4dd9-8241-a36120e7b927",{"id":3179,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3180,"copyright":142,"fieldtype":144,"meta_data":3181,"is_external_url":38},86912437437235,"https://a.storyblok.com/f/285561750510308/1400x1400/2b09757288/ref_cabine_list01.jpg",{},{"_uid":3183,"image":3184,"component":389},"1b85f12c-318d-4774-94b3-1a864c28f8a5",{"id":3185,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3186,"copyright":142,"fieldtype":144,"meta_data":3187,"is_external_url":38},86912437453621,"https://a.storyblok.com/f/285561750510308/1400x1400/849b2da6b9/ref_cabine_list02.jpg",{},{"_uid":3189,"image":3190,"component":389},"3bc1137d-f9d1-4b42-8961-aa2741483550",{"id":3191,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3192,"copyright":142,"fieldtype":144,"meta_data":3193,"is_external_url":38},86912437445428,"https://a.storyblok.com/f/285561750510308/1400x1400/194a20b2ab/ref_cabine_list03.jpg",{},{"_uid":3195,"image":3196,"component":389},"97e60832-bcc1-49a0-b241-e2c846227fd1",{"id":3036,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3037,"copyright":142,"fieldtype":144,"meta_data":3197,"is_external_url":38},{},[2326,408],{"value":3200,"plugin":419},[3201,3202,1779],"Electron","WebGL (OGL)","cabine-hydro-express","fr/projets/cabine-hydro-express",-200,[],"1b939278-54d9-4fba-925a-a15cd11d7c99","2025-08-20T12:31:33.256Z",[],"work/cabine-hydro-express",[3212],{"path":3213,"name":35,"lang":42,"published":35},"projets/cabine-hydro-express",{"name":3215,"created_at":3216,"published_at":3217,"updated_at":3218,"id":3219,"uuid":1734,"content":3220,"slug":3456,"full_slug":3457,"sort_by_date":35,"position":3458,"tag_list":3459,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":3460,"first_published_at":3461,"release_id":35,"lang":42,"path":35,"alternates":3462,"default_full_slug":3463,"translated_slugs":3464},"Nortera","2025-08-06T16:13:48.249Z","2025-10-10T20:21:59.211Z","2025-10-10T20:21:59.227Z",77034406942132,{"seo":3221,"_uid":3228,"date":3229,"quote":3230,"title":3215,"types":3234,"client":3215,"results":3241,"tagline":3250,"industry":3251,"component":104,"reference":3257,"solutions":3258,"hero_color":3386,"hero_media":3389,"hero_video":3393,"text_color":330,"external_url":3397,"mandate_col1":3399,"mandate_col2":3405,"quote_source":142,"related_title":1068,"related_works":3411,"services_title":638,"services_design":3412,"hero_media_mobile":3413,"services_strategy":3417,"preview_grid_image":3418,"preview_grid_media":3422,"preview_list_images":3426,"services_technology":3451,"services_technology_tags":3452,"preview_grid_media_app_ratio":38},[3222],{"_uid":3223,"meta":3224,"noindex":38,"component":1549},"8cb0f0de-ff52-49ef-a44f-a709ff8e7083",{"_uid":3225,"title":3226,"plugin":1547,"og_image":142,"og_title":142,"description":3227,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"23f740aa-262e-4619-a4be-7dc8215ac73d","Nortera: Un site web pour séduire les clients B2B | REF","Le site web devait répondre à de multiples objectifs: renforcer les relations avec les clients B2B tout en attirant les consommateurs et les recrues potentielles.","74bad197-93ac-4777-b82e-98e2eb2b59d3","2023-03-19 00:00",{"type":17,"content":3231},[3232],{"type":20,"attrs":3233},{"textAlign":35},[3235],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":3236,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":3237,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":3238,"default_full_slug":65,"translated_slugs":3239,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[3240],{"path":65,"name":35,"lang":42,"published":35},[3242,3246],{"_uid":3243,"text":3244,"component":72,"stat_number":3245},"387603fb-2d08-4337-a7ae-2d5429ab0931","de trafic organique","+55 %",{"_uid":3247,"text":3248,"component":72,"stat_number":3249},"a03a4f1c-a774-4fae-b69c-efaeab51a5e8"," de candidatures reçues","+25 %","Une plateforme B2B qui prouve que le design peut élever les affaires",{"name":1577,"created_at":1578,"published_at":1579,"updated_at":1580,"id":1581,"uuid":1582,"content":3252,"slug":1586,"full_slug":1587,"sort_by_date":35,"position":1588,"tag_list":3253,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":1590,"first_published_at":1591,"release_id":35,"lang":42,"path":35,"alternates":3254,"default_full_slug":1593,"translated_slugs":3255,"_stopResolving":47},{"_uid":1584,"title":1585,"component":93},[],[],[3256],{"path":1593,"name":35,"lang":42,"published":35},"PNR-0323",[3259,3284,3336,3370],{"_uid":3260,"items":3261,"title":3283,"component":173},"503e9ff5-b03d-42c1-9a9a-86b4894010e5",[3262,3274],{"_uid":3263,"text":3264,"media":3270,"component":146,"media_border":38},"43a5111f-f897-4dfa-a553-cea17dfbd200",{"type":17,"content":3265},[3266],{"type":20,"content":3267},[3268],{"text":3269,"type":119},"Pour lancer avec succès une marque avec un nouveau nom et une nouvelle identité, une stratégie méticuleuse était essentielle pour atténuer les risques liés à la performance SEO. Notre approche, qui a pris en compte chaque détail, de l’architecture de l’information à l’intégration de nouveau contenu, a non seulement évité toute perte, mais a également généré une augmentation de 55 % du trafic organique.",{"id":3271,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3272,"copyright":142,"fieldtype":144,"meta_data":3273,"is_external_url":38},89023779606737,"https://a.storyblok.com/f/285561750510308/x/492871ae64/ref_nortera_01-seo-optim.mp4",{},{"_uid":3275,"text":3276,"media":3279,"component":146,"media_border":38},"82099e7f-c420-445a-bba3-dc779b827f00",{"type":17,"content":3277},[3278],{"type":20},{"id":3280,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3281,"copyright":142,"fieldtype":144,"meta_data":3282,"is_external_url":38},88791931815919,"https://a.storyblok.com/f/285561750510308/1920x1080/b3d6ceccc0/ref_nortera_02-seo.jpg",{},"Des efforts SEO qui portent fruit",{"_uid":3285,"items":3286,"title":3335,"component":173},"4a6989a9-39e1-4df9-97ee-6a4bee5667e1",[3287,3299,3308,3317,3326],{"_uid":3288,"text":3289,"media":3295,"component":146,"media_border":38},"6315c8bd-f436-4da1-9ff3-e5a6a1e24c08",{"type":17,"content":3290},[3291],{"type":20,"content":3292},[3293],{"text":3294,"type":119},"Dans une industrie où le numérique est souvent secondaire, Nortera visait à rompre avec les conventions pour se démarquer. S’appuyant sur une nouvelle marque distinctive, le nouveau système de design mise sur l’interaction et les animations pour établir une nouvelle référence. Adoptant le côté ludique de la marque, nous avons même conçu la page 404 comme un jeu de style Fruit Ninja.",{"id":3296,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3297,"copyright":142,"fieldtype":144,"meta_data":3298,"is_external_url":38},88791961073652,"https://a.storyblok.com/f/285561750510308/x/96ffd49aab/ref_nortera_03-design.mp4",{},{"_uid":3300,"text":3301,"media":3304,"component":146,"media_border":38},"b9e9d047-b399-4cec-abf4-cb9c89159c22",{"type":17,"content":3302},[3303],{"type":20},{"id":3305,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3306,"copyright":142,"fieldtype":144,"meta_data":3307,"is_external_url":38},88792342353926,"https://a.storyblok.com/f/285561750510308/x/94f589acce/ref_nortera_04-design.mp4",{},{"_uid":3309,"text":3310,"media":3313,"component":146,"media_border":38},"bd21998f-6e85-4d64-bacd-1111d5617c81",{"type":17,"content":3311},[3312],{"type":20},{"id":3314,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3315,"copyright":142,"fieldtype":144,"meta_data":3316,"is_external_url":38},88791961069555,"https://a.storyblok.com/f/285561750510308/x/11b977843d/ref_nortera_05-design.mp4",{},{"_uid":3318,"text":3319,"media":3322,"component":146,"media_border":38},"ae6ec150-1517-44c9-b7e1-910023aa5435",{"type":17,"content":3320},[3321],{"type":20},{"id":3323,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3324,"copyright":142,"fieldtype":144,"meta_data":3325,"is_external_url":38},88791961225207,"https://a.storyblok.com/f/285561750510308/1920x1080/7d11515c23/ref_nortera_06-design.jpg",{},{"_uid":3327,"text":3328,"media":3331,"component":146,"media_border":38},"689b5bbd-5d46-45ef-8a2a-fb158e613c1f",{"type":17,"content":3329},[3330],{"type":20},{"id":3332,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3333,"copyright":142,"fieldtype":144,"meta_data":3334,"is_external_url":38},88791961040882,"https://a.storyblok.com/f/285561750510308/x/9afb51e7fa/ref_nortera_07-design.mp4",{},"Le design pour se démarquer",{"_uid":3337,"items":3338,"title":3369,"component":173},"0bda9471-7dd1-493e-97df-a38c6b742c0b",[3339,3351,3360],{"_uid":3340,"text":3341,"media":3347,"component":146,"media_border":38},"827ae221-97fe-4bc6-8d65-ee6c7b0081d0",{"type":17,"content":3342},[3343],{"type":20,"content":3344},[3345],{"text":3346,"type":119},"Le respect de Nortera pour son territoire est essentiel, c’est pourquoi nous avons créé la nouvelle page « Notre approche », qui utilise le storytelling pour mettre en évidence les racines profondes de la marque dans les communautés à travers l’Amérique du Nord. Ce point est un argument de vente important pour établir des partenariats avec des entreprises locales.",{"id":3348,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3349,"copyright":142,"fieldtype":144,"meta_data":3350,"is_external_url":38},88792342329349,"https://a.storyblok.com/f/285561750510308/x/d007361ab2/ref_nortera_08-storytelling.mp4",{},{"_uid":3352,"text":3353,"media":3356,"component":146,"media_border":38},"eb597b11-ae70-4500-ac13-54a49a457da4",{"type":17,"content":3354},[3355],{"type":20},{"id":3357,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3358,"copyright":142,"fieldtype":144,"meta_data":3359,"is_external_url":38},88791961004017,"https://a.storyblok.com/f/285561750510308/x/13fa38893d/ref_nortera_09-storytelling.mp4",{},{"_uid":3361,"text":3362,"media":3365,"component":146,"media_border":38},"b5470eb6-5731-40ef-bbc4-d451bb01760a",{"type":17,"content":3363},[3364],{"type":20},{"id":3366,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3367,"copyright":142,"fieldtype":144,"meta_data":3368,"is_external_url":38},88791961229304,"https://a.storyblok.com/f/285561750510308/1910x1075/ea562b3cac/ref_nortera_10-storytelling.jpg",{},"Favoriser les partenariats par le storytelling",{"_uid":3371,"items":3372,"title":3385,"component":173},"7c290877-7335-4aa0-909d-21c1a8150e75",[3373],{"_uid":3374,"text":3375,"media":3381,"component":146,"media_border":38},"cb66a702-2299-4de2-bed1-d0a7674db99d",{"type":17,"content":3376},[3377],{"type":20,"content":3378},[3379],{"text":3380,"type":119},"Dans l’industrie alimentaire hautement concurrentielle, où attirer les talents peut être un défi, la différenciation est cruciale. En tirant parti d’une stratégie SEO robuste, nous avons développé une page de marque employeur attrayante et complète, qui est rapidement devenue la deuxième plus visitée du site, entraînant une augmentation de 25 % des candidatures.",{"id":3382,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3383,"copyright":142,"fieldtype":144,"meta_data":3384,"is_external_url":38},88791961143285,"https://a.storyblok.com/f/285561750510308/1920x1081/d4e9594753/ref_nortera_11-employerbrand.jpg",{},"Focus sur la marque employeur",{"_uid":3387,"color":3388,"plugin":323},"e1b5cbc8-471d-4f08-aa21-d38eb2dc13a5","#1B3D38",{"id":3390,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3391,"copyright":142,"fieldtype":144,"meta_data":3392,"is_external_url":38},88804526737667,"https://a.storyblok.com/f/285561750510308/x/7ce35cec2f/ref_nortera_thumbnail-video-header-optim.mp4",{},{"id":3394,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3395,"copyright":142,"fieldtype":144,"meta_data":3396,"is_external_url":38},88819061229948,"https://a.storyblok.com/f/285561750510308/x/d152b76435/nortera-case-study-video-16x9-2-optim.mp4",{},{"id":142,"url":3398,"target":1056,"linktype":1033,"fieldtype":333,"cached_url":3398},"https://www.norterafoods.com",{"type":17,"content":3400},[3401],{"type":20,"content":3402},[3403],{"text":3404,"type":119},"Nortera, anciennement Bonduelle Amériques, est un leader nord-américain des légumes prêts à cuire produits de façon durable. Fort d’une nouvelle identité de marque, le nouveau site web devait répondre à de multiples objectifs commerciaux : renforcer les relations avec les clients B2B tout en attirant les consommateur·trices et les recrues potentielles.",{"type":17,"content":3406},[3407],{"type":20,"content":3408},[3409],{"text":3410,"type":119},"Pour rompre avec les conventions froides de la catégorie, nous avons créé une expérience numérique visuellement distinctive soutenue par une messagerie simplifiée et des éléments interactifs porteurs. Couplé à une stratégie SEO robuste, le lancement a entraîné une augmentation de 55 % du trafic organique et une considération accrue de la marque auprès de toutes les audiences, des partenaires commerciaux aux futurs talents.",[],[640,360,359],{"id":3414,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3415,"copyright":142,"fieldtype":144,"meta_data":3416,"is_external_url":38},88791961364473,"https://a.storyblok.com/f/285561750510308/1400x1750/c8dbcc9484/ref_nortera_headermobile.jpg",{},[368,367,369],{"id":3419,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3420,"copyright":142,"fieldtype":144,"meta_data":3421,"is_external_url":38},88791961389050,"https://a.storyblok.com/f/285561750510308/2000x2000/65a6bfd192/ref_nortera_thumbnail-tuile.jpg",{},{"id":3423,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3424,"copyright":142,"fieldtype":144,"meta_data":3425,"is_external_url":38},89033797571781,"https://a.storyblok.com/f/285561750510308/x/afc8bccc23/rolex_nortera_video-hover.mp4",{},[3427,3433,3439,3445],{"_uid":3428,"image":3429,"component":389},"1162948b-88b3-4b36-a13a-719f72062baf",{"id":3430,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3431,"copyright":142,"fieldtype":144,"meta_data":3432,"is_external_url":38},88795088361520,"https://a.storyblok.com/f/285561750510308/1400x1400/efe4e4a647/nortera_list01.jpg",{},{"_uid":3434,"image":3435,"component":389},"0a813ecc-5b00-4121-88d8-e9e1864e0875",{"id":3436,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3437,"copyright":142,"fieldtype":144,"meta_data":3438,"is_external_url":38},88792342321155,"https://a.storyblok.com/f/285561750510308/1400x1400/144830b318/nortera_list02.jpg",{},{"_uid":3440,"image":3441,"component":389},"b9ab0922-7f9f-49b4-a3e1-5e8e9ec699fa",{"id":3442,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3443,"copyright":142,"fieldtype":144,"meta_data":3444,"is_external_url":38},88792342325252,"https://a.storyblok.com/f/285561750510308/1400x1400/88782a7d46/nortera_list03.jpg",{},{"_uid":3446,"image":3447,"component":389},"1724fe45-6d2f-4f98-89cd-434d67f99225",{"id":3448,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3449,"copyright":142,"fieldtype":144,"meta_data":3450,"is_external_url":38},88791961221110,"https://a.storyblok.com/f/285561750510308/1400x1400/3adfc3fb84/nortera_list04.jpg",{},[408,407,406],{"value":3453,"plugin":419},[679,1776,1778,3454,3455],"GSAP, Lottie","Matter.js","nortera","fr/projets/nortera",-180,[],"e88dffd9-afd8-41b8-be81-a4a8ab252146","2025-08-06T16:17:29.615Z",[],"work/nortera",[3465],{"path":3466,"name":35,"lang":42,"published":35},"projets/nortera",{"name":3468,"created_at":3469,"published_at":3470,"updated_at":3471,"id":3472,"uuid":2526,"content":3473,"slug":3833,"full_slug":3834,"sort_by_date":35,"position":3835,"tag_list":3836,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":3837,"first_published_at":3838,"release_id":35,"lang":42,"path":35,"alternates":3839,"default_full_slug":3840,"translated_slugs":3841},"Halo Dental","2025-07-10T20:23:52.484Z","2025-10-10T20:21:38.546Z","2025-10-10T20:21:38.564Z",67540715492834,{"seo":3474,"_uid":3481,"date":3482,"quote":3483,"title":3468,"types":3487,"client":3468,"results":3494,"tagline":3507,"industry":3508,"component":104,"reference":3528,"solutions":3529,"hero_color":3736,"hero_media":3739,"hero_video":3743,"text_color":330,"external_url":3747,"mandate_col1":3749,"mandate_col2":3762,"quote_source":142,"related_title":1068,"related_works":3787,"services_title":638,"services_design":3788,"hero_media_mobile":3789,"services_strategy":3793,"preview_grid_image":3794,"preview_grid_media":3798,"preview_list_images":3802,"services_technology":3827,"services_technology_tags":3828,"preview_grid_media_app_ratio":38},[3475],{"_uid":3476,"meta":3477,"noindex":38,"component":1549},"f015f3ee-b9ec-490d-8895-1d97592716c2",{"_uid":3478,"title":3479,"plugin":1547,"og_image":142,"og_title":3479,"description":3480,"twitter_image":142,"twitter_title":142,"og_description":3480,"twitter_description":142},"9bb33de8-fe45-4ec4-bde6-69d966d87215","Halo: Propulser un nouveau joueur de la dentisterie | REF","Halo Dental Technologies, une start-up canadienne, a fait appel à l'expertise de REF pour l'aider à lancer un produit révolutionnaire, le miroir numérique Halo.","6cc0d627-ceb2-453b-86db-7965de24bade","2024-05-01 00:00",{"type":17,"content":3484},[3485],{"type":20,"attrs":3486},{"textAlign":35},[3488],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":3489,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":3490,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":3491,"default_full_slug":65,"translated_slugs":3492,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[3493],{"path":65,"name":35,"lang":42,"published":35},[3495,3499,3503],{"_uid":3496,"text":3497,"component":72,"stat_number":3498},"5e32aad0-895e-49d7-8ad0-fe21b67cdb70","de l’objectif de précommandes atteint.","140 %",{"_uid":3500,"text":3501,"component":72,"stat_number":3502},"970fddeb-4945-4629-bfeb-7af1fd26763d","des utilisateur·trices ont commencé le processus de paiement.","10 %",{"_uid":3504,"text":3505,"component":72,"stat_number":3506},"edc37fe6-1d8a-4513-8d5c-0a326b814c47","minutes de session moyenne (la référence du secteur : moins d’une minute).","4","Bâtir la confiance pour propulser un nouveau joueur de la dentisterie",{"name":3509,"created_at":3510,"published_at":3511,"updated_at":3512,"id":3513,"uuid":3514,"content":3515,"slug":3518,"full_slug":3519,"sort_by_date":35,"position":3520,"tag_list":3521,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":3522,"first_published_at":3523,"release_id":35,"lang":42,"path":35,"alternates":3524,"default_full_slug":3525,"translated_slugs":3526,"_stopResolving":47},"Corporate","2025-07-10T18:28:13.439Z","2025-09-04T01:49:10.004Z","2025-09-04T01:49:10.014Z",67512293173831,"cc5d2267-a765-4b06-b1a1-06bbac836296",{"_uid":3516,"title":3517,"component":93},"717f61ea-f3a9-4d36-8609-dfc98c6828c3","Services professionnels","corporate","fr/industries/corporate",0,[],"2a096ef0-5313-4963-8cc0-978ae45d6ffc","2025-07-10T18:29:02.655Z",[],"industries/corporate",[3527],{"path":3525,"name":35,"lang":42,"published":35},"PHD-0524",[3530,3633,3701],{"_uid":3531,"items":3532,"title":3632,"component":173},"d27f72e0-e766-4b1b-8d08-a706fe7f4992",[3533,3567,3576,3585,3594,3623],{"_uid":3534,"text":3535,"media":3562,"title":142,"medias":3566,"component":146},"330d50e0-0a63-4f84-ae5a-939712bad90d",{"type":17,"content":3536},[3537],{"type":20,"attrs":3538,"content":3539},{"textAlign":35},[3540,3542,3548,3550,3554,3556,3560],{"text":3541,"type":119},"Comme pour bien des start-ups, la vision de Halo était claire, mais son expérience de marque l",{"text":3543,"type":119,"marks":3544},"’",[3545],{"type":122,"attrs":3546},{"color":3547},"#223654",{"text":3549,"type":119},"était moins — un défi qui s’ajoutait à celui de vendre un produit jamais vu. Notre première étape a donc été de travailler ensemble à la création d’une marque et d",{"text":3543,"type":119,"marks":3551},[3552],{"type":122,"attrs":3553},{"color":3547},{"text":3555,"type":119},"un système de design de classe mondiale qui évoquent l",{"text":3543,"type":119,"marks":3557},[3558],{"type":122,"attrs":3559},{"color":3547},{"text":3561,"type":119},"innovation. Inspiré·es par la forme du miroir illuminé, le logo sert de point d’ancrage à un écosystème visuel où couleurs vives, images léchées et visuels 3D photoréalistes traduisent l’esprit d’avant-garde de la marque. Le résultat : un langage visuel qui bâtit à la fois la crédibilité et la désirabilité, positionnant Halo pour assurer sa pertinence à long terme.",{"id":3563,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3564,"copyright":142,"fieldtype":144,"meta_data":3565,"is_external_url":38},84112114965887,"https://a.storyblok.com/f/285561750510308/1921x1081/28d7d8546d/01_halo.jpg",{},[],{"_uid":3568,"text":3569,"media":3572,"component":146,"media_border":38},"c5d842dc-a3a5-4e53-8de6-87e62832e21f",{"type":17,"content":3570},[3571],{"type":20},{"id":3573,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3574,"copyright":142,"fieldtype":144,"meta_data":3575,"is_external_url":38},88811322169647,"https://a.storyblok.com/f/285561750510308/x/ca7247102d/01-1_productvideo_halo_low-optim.mp4",{},{"_uid":3577,"text":3578,"media":3581,"component":146,"media_border":38},"c7acfabf-9bbb-47c5-89e7-b8d1c4a20e6c",{"type":17,"content":3579},[3580],{"type":20},{"id":3582,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3583,"copyright":142,"fieldtype":144,"meta_data":3584,"is_external_url":38},88814057904472,"https://a.storyblok.com/f/285561750510308/x/3992079bd2/01-2_logo3d_halooptim.mp4",{},{"_uid":3586,"text":3587,"media":3590,"component":146,"media_border":38},"39322986-d062-43bb-bd5e-4071a051f5c7",{"type":17,"content":3588},[3589],{"type":20},{"id":3591,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3592,"copyright":142,"fieldtype":144,"meta_data":3593,"is_external_url":38},84112994782766,"https://a.storyblok.com/f/285561750510308/1920x1080/d1afb89a2b/01-3_brandboard_halo.png",{},{"_uid":3595,"text":3596,"media":3618,"title":142,"medias":3622,"component":146},"81f168b3-0b20-46b9-ae1b-22ee6c78ac80",{"type":17,"content":3597},[3598,3605,3616],{"type":20,"attrs":3599,"content":3600},{"textAlign":35},[3601],{"text":3602,"type":119,"marks":3603},"Un générateur de motifs pour une pleine autonomie",[3604],{"type":126},{"type":20,"attrs":3606,"content":3607},{"textAlign":35},[3608,3610,3614],{"text":3609,"type":119},"Inspirés par la forme et le mouvement de la lumière du miroir Halo, nous avons créé un langage visuel sur mesure. Ce système s'articule autour de sa forme ovale distinctive, reproduite sous de multiples angles et animée grâce au motion design. Nous avons également conçu un générateur de motifs qui permet à l",{"text":3543,"type":119,"marks":3611},[3612],{"type":122,"attrs":3613},{"color":3547},{"text":3615,"type":119},"équipe Halo de créer facilement de nouveaux contenus, lui conférant ainsi une pleine autonomie.",{"type":20,"attrs":3617},{"textAlign":35},{"id":3619,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3620,"copyright":142,"fieldtype":144,"meta_data":3621,"is_external_url":38},88813298288979,"https://a.storyblok.com/f/285561750510308/x/a2797f3484/01-4_patternmaker_halooptim.mp4",{},[],{"_uid":3624,"text":3625,"media":3628,"component":146,"media_border":38},"2dfd53a3-ef4a-4071-842c-f44d9f3f121b",{"type":17,"content":3626},[3627],{"type":20},{"id":3629,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3630,"copyright":142,"fieldtype":144,"meta_data":3631,"is_external_url":38},84113644174909,"https://a.storyblok.com/f/285561750510308/x/989a54b313/01-5_pattern_halo.mp4",{},"Un design soigné, premier gage de qualité",{"_uid":3634,"items":3635,"title":3700,"component":173},"b579e345-826d-4468-a622-24ac3064594e",[3636,3662,3671,3680],{"_uid":3637,"text":3638,"media":3657,"title":142,"medias":3661,"component":146},"ddd6dfe4-fbf1-4ee3-a1be-a2aafe21ebe1",{"type":17,"content":3639},[3640],{"type":20,"attrs":3641,"content":3642},{"textAlign":35},[3643,3645,3649,3651,3655],{"text":3644,"type":119},"Vendre un produit qui n",{"text":3543,"type":119,"marks":3646},[3647],{"type":122,"attrs":3648},{"color":3547},{"text":3650,"type":119},"existe pas encore est un défi, le plus grand étant de le rendre tangible pour des professionnel·les qui ne peuvent pas le voir ni le toucher. Pour donner vie au miroir Halo et en souligner les fonctionnalités, nous l",{"text":3543,"type":119,"marks":3652},[3653],{"type":122,"attrs":3654},{"color":3547},{"text":3656,"type":119},"avons décomposé en détail, utilisant le WebGL 3D haute fidélité pour créer une réplique numérique interactive et hyperréaliste, qui a fait du miroir l'élément central de l'expérience.",{"id":3658,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3659,"copyright":142,"fieldtype":144,"meta_data":3660,"is_external_url":38},86665910871482,"https://a.storyblok.com/f/285561750510308/x/e4544b71a5/02-1_webgl_halo_low.mp4",{},[],{"_uid":3663,"text":3664,"media":3667,"component":146,"media_border":38},"10e73f26-97b5-4fe6-b25e-a4ec59e7044f",{"type":17,"content":3665},[3666],{"type":20},{"id":3668,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3669,"copyright":142,"fieldtype":144,"meta_data":3670,"is_external_url":38},84114459709003,"https://a.storyblok.com/f/285561750510308/x/4311b3ccef/02-2_halo-features.mp4",{},{"_uid":3672,"text":3673,"media":3676,"component":146,"media_border":38},"1abdcc4f-9508-4476-9c40-4110e93ef25f",{"type":17,"content":3674},[3675],{"type":20},{"id":3677,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3678,"copyright":142,"fieldtype":144,"meta_data":3679,"is_external_url":38},86667673777610,"https://a.storyblok.com/f/285561750510308/x/258dd03f32/02-3_halo_scroll-sequence_low.mp4",{},{"_uid":3681,"text":3682,"media":3696,"component":146,"media_border":38},"9581aafd-606b-411c-a51e-b47f07c405d3",{"type":17,"content":3683},[3684,3691],{"type":20,"attrs":3685,"content":3686},{"textAlign":35},[3687],{"text":3688,"type":119,"marks":3689},"Mettre le produit en contexte",[3690],{"type":126},{"type":20,"attrs":3692,"content":3693},{"textAlign":35},[3694],{"text":3695,"type":119},"Afin que les dentistes puissent se projeter, nous avons représenté les spécifications techniques du miroir en contexte, dans une visualisation d’un vrai cabinet dentaire. Cette approche a permis une compréhension immédiate de sa valeur ajoutée et de son intégration dans leur pratique.",{"id":3697,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3698,"copyright":142,"fieldtype":144,"meta_data":3699,"is_external_url":38},86668279772624,"https://a.storyblok.com/f/285561750510308/x/0b800ae8c7/02-4_cabinet_halo_low.mp4",{},"Une narration immersive autour du produit",{"_uid":3702,"items":3703,"title":3735,"component":173},"a9bdaefb-06a0-456b-95c1-26e3c87f6458",[3704,3717,3726],{"_uid":3705,"text":3706,"media":3712,"title":142,"medias":3716,"component":146},"52186c6e-fb94-4299-b26e-e99a78cf0587",{"type":17,"content":3707},[3708],{"type":20,"content":3709},[3710],{"text":3711,"type":119},"Pour Halo Dental, l’enjeu était double : confirmer l’intérêt du marché et lever des capitaux avant d’amorcer la production de masse. L’expérience de commerce électronique jouait donc un rôle décisif. Étant donné la complexité du produit et de ses options, nous avons opté pour un parcours utilisateur sur mesure. Celui-ci a permis de recueillir toutes les informations requises et de bâtir une liste d’attente, assurant ainsi le succès de la production.",{"id":3713,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3714,"copyright":142,"fieldtype":144,"meta_data":3715,"is_external_url":38},84112605109642,"https://a.storyblok.com/f/285561750510308/1920x1080/d88c24a933/03-1_halo_user-flow.png",{},[],{"_uid":3718,"text":3719,"media":3722,"component":146,"media_border":38},"fcdc8b96-ac37-460d-a0dd-864b6e16a455",{"type":17,"content":3720},[3721],{"type":20},{"id":3723,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3724,"copyright":142,"fieldtype":144,"meta_data":3725,"is_external_url":38},84112691518861,"https://a.storyblok.com/f/285561750510308/1920x1080/eab117784e/03-2_halo_waiting-list.png",{},{"_uid":3727,"text":3728,"media":3731,"component":146,"media_border":38},"7f769a5e-897a-40c5-9f96-48036c42ace3",{"type":17,"content":3729},[3730],{"type":20},{"id":3732,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3733,"copyright":142,"fieldtype":144,"meta_data":3734,"is_external_url":38},84112774032817,"https://a.storyblok.com/f/285561750510308/1920x1081/5921d8d8ef/03-3_halo_box.png",{},"Un premier élan grâce au parcours de réservation",{"_uid":3737,"color":3738,"plugin":323},"68871caf-be35-4a3d-9986-831e5919b4c2","#231F1D",{"id":3740,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3741,"copyright":142,"fieldtype":144,"meta_data":3742,"is_external_url":38},88815710566759,"https://a.storyblok.com/f/285561750510308/x/207121856e/halo-rayonnement-video-de-cas-2025-fr-optim.mp4",{},{"id":3744,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3745,"copyright":142,"fieldtype":144,"meta_data":3746,"is_external_url":38},88819691026818,"https://a.storyblok.com/f/285561750510308/x/f00b3fca4f/halo-rayonnement-video-de-cas-2025-fr-optim-1.mp4",{},{"id":142,"url":3748,"target":1056,"linktype":1033,"fieldtype":333,"cached_url":3748},"https://halodental.com",{"type":17,"content":3750},[3751],{"type":20,"attrs":3752,"content":3753},{"textAlign":35},[3754,3756,3760],{"text":3755,"type":119},"Pour innover dans un domaine aussi traditionnel que la dentisterie, une bonne idée ne suffit pas : il faut inspirer immédiatement la crédibilité et la confiance. Halo Dental Technologies, une start-up canadienne, a donc fait appel à notre expertise pour l",{"text":3543,"type":119,"marks":3757},[3758],{"type":122,"attrs":3759},{"color":3547},{"text":3761,"type":119},"aider à lancer un produit révolutionnaire, le miroir numérique antibuée Halo, dans un secteur qui évolue lentement.",{"type":17,"content":3763},[3764],{"type":20,"attrs":3765,"content":3766},{"textAlign":35},[3767,3769,3773,3775,3779,3781,3785],{"text":3768,"type":119},"Pour introduire le produit et la marque sur le marché, nous avons conçu un site web à l",{"text":3543,"type":119,"marks":3770},[3771],{"type":122,"attrs":3772},{"color":3547},{"text":3774,"type":119},"esthétique moderne et épurée, imaginé pour mettre cette nouvelle technologie en valeur. Des outils de découverte aux processus de réservation, chaque composant a été optimisé pour maximiser l",{"text":3543,"type":119,"marks":3776},[3777],{"type":122,"attrs":3778},{"color":3547},{"text":3780,"type":119},"impact. La stratégie a été payante : dès le lancement, nous avons dépassé de 40 % les objectifs de précommandes, prouvant ainsi le rôle crucial du site comme moteur de conversion pour un produit 350 fois plus cher qu",{"text":3543,"type":119,"marks":3782},[3783],{"type":122,"attrs":3784},{"color":3547},{"text":3786,"type":119},"un miroir traditionnel.",[],[360,359,361,640,1072],{"id":3790,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3791,"copyright":142,"fieldtype":144,"meta_data":3792,"is_external_url":38},87612340112144,"https://a.storyblok.com/f/285561750510308/1400x1750/037e03b660/halo_headermobile.jpg",{},[367,2883,369],{"id":3795,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3796,"copyright":142,"fieldtype":144,"meta_data":3797,"is_external_url":38},87612340124433,"https://a.storyblok.com/f/285561750510308/2000x2000/88bf31eac6/halo_thumb.jpg",{},{"id":3799,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3800,"copyright":142,"fieldtype":144,"meta_data":3801,"is_external_url":38},84528778499481,"https://a.storyblok.com/f/285561750510308/x/c4b7a30a6d/00_halo_thumbnailvideo.mp4",{},[3803,3809,3815,3821],{"_uid":3804,"image":3805,"component":389},"72524713-d727-4e23-a41f-c118dcd34893",{"id":3806,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3807,"copyright":142,"fieldtype":144,"meta_data":3808,"is_external_url":38},84122178621208,"https://a.storyblok.com/f/285561750510308/1400x1400/bb9dbbf446/halo_list01.jpg",{},{"_uid":3810,"image":3811,"component":389},"4416e00f-ff52-4cb2-aafd-ee654005a013",{"id":3812,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3813,"copyright":142,"fieldtype":144,"meta_data":3814,"is_external_url":38},84122178629401,"https://a.storyblok.com/f/285561750510308/1400x1400/088fa7669c/halo_list02.jpg",{},{"_uid":3816,"image":3817,"component":389},"2a19e238-8614-4b12-a22a-b0a73a78a374",{"id":3818,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3819,"copyright":142,"fieldtype":144,"meta_data":3820,"is_external_url":38},84122178649883,"https://a.storyblok.com/f/285561750510308/1400x1400/639e3752d4/halo_list03.jpg",{},{"_uid":3822,"image":3823,"component":389},"127fb61f-39ab-42df-a4d1-38fc31fdd8d1",{"id":3824,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3825,"copyright":142,"fieldtype":144,"meta_data":3826,"is_external_url":38},84122178629402,"https://a.storyblok.com/f/285561750510308/1400x1400/5c075487cc/halo_list04.jpg",{},[410,407,405],{"value":3829,"plugin":419},[3830,3831,3832,1779],"Dato CMS","NuxtJS","PayPal","halo-dental","fr/projets/dental-halo",-150,[],"5b19490a-d815-4dc3-b214-eb145faceb55","2025-07-10T20:24:36.247Z",[],"work/halo-dental",[3842],{"path":3843,"name":3468,"lang":42,"published":47},"projets/dental-halo",{"name":3845,"created_at":3846,"published_at":3847,"updated_at":3848,"id":3849,"uuid":3850,"content":3851,"slug":4431,"full_slug":4432,"sort_by_date":35,"position":4433,"tag_list":4434,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":4435,"first_published_at":4436,"release_id":35,"lang":42,"path":35,"alternates":4437,"default_full_slug":4438,"translated_slugs":4439},"Hilo","2025-07-10T20:22:36.499Z","2025-09-22T16:38:01.479Z","2025-09-22T16:38:01.502Z",67540404258271,"d653bb12-ec4b-405b-98e0-b09aa501388e",{"seo":3852,"_uid":3859,"date":3860,"quote":3861,"title":3845,"types":3864,"client":2950,"results":3871,"tagline":3884,"industry":3885,"component":104,"reference":3905,"solutions":3906,"hero_color":4309,"hero_media":4312,"hero_video":4316,"text_color":330,"external_url":4318,"mandate_col1":4319,"mandate_col2":4345,"quote_source":142,"related_title":1068,"related_works":4388,"services_title":638,"services_design":4389,"hero_media_mobile":4390,"services_strategy":4394,"preview_grid_image":4395,"preview_grid_media":4399,"preview_list_images":4403,"services_technology":4428,"services_technology_tags":4429,"preview_grid_media_app_ratio":47},[3853],{"_uid":3854,"meta":3855,"noindex":38,"component":1549},"dbd2fe24-f1de-41e7-8b5f-50dbe22aa3e9",{"_uid":3856,"title":3857,"plugin":1547,"og_image":142,"og_title":142,"description":3858,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"96dff61b-65ae-4570-b521-b082589c8b2d","Construire l'écosystème numérique de Hilo à partir de zéro | REF","Nous avons conçu l'écosystème numérique de Hilo en transformant un service complexe en une expérience simple, attrayante et centrée sur l'humain.","d5bfc235-6314-4358-9361-acea96af7eaa","2022-10-01 00:00",{"type":17,"content":3862},[3863],{"type":20},[3865],{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":3866,"slug":33,"full_slug":34,"sort_by_date":35,"position":36,"tag_list":3867,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":40,"first_published_at":41,"release_id":35,"lang":42,"path":35,"alternates":3868,"default_full_slug":44,"translated_slugs":3869,"_stopResolving":47},{"_uid":30,"title":31,"component":32},[],[],[3870],{"path":44,"name":35,"lang":42,"published":35},[3872,3876,3880],{"_uid":3873,"text":3874,"component":72,"stat_number":3875},"2271442e-d791-4cca-87f0-fec9194d10d2","Récompense moyenne par participant·e","124,54 $",{"_uid":3877,"text":3878,"component":72,"stat_number":3879},"da3e3394-2e5c-431c-86a6-9e0e56f1c5e4","Économie d’énergie moyenne de par participant·e","226,5 kWh",{"_uid":3881,"text":3882,"component":72,"stat_number":3883},"7fa695fa-e1fb-4ced-8830-8f89e9ee888a","Taux de participation","96 %","Créer un service de maison intelligente véritablement accessible",{"name":3886,"created_at":3887,"published_at":3888,"updated_at":3889,"id":3890,"uuid":3891,"content":3892,"slug":3895,"full_slug":3896,"sort_by_date":35,"position":3897,"tag_list":3898,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":3899,"first_published_at":3900,"release_id":35,"lang":42,"path":35,"alternates":3901,"default_full_slug":3902,"translated_slugs":3903,"_stopResolving":47},"Industrial & Infrastructure","2025-09-01T19:57:57.128Z","2025-09-04T01:32:31.857Z","2025-09-04T01:32:31.868Z",86290747946726,"8a1d87c1-b8d0-4523-b3d7-27aec89422ae",{"_uid":3893,"title":3894,"component":93},"ce175d35-8176-485b-8ac2-3809d23acda4","Secteur industriel et infrastructures","industrial-infrastructure","fr/industries/industrial-infrastructure",-80,[],"6fbafcab-6433-4bbe-81ed-91d6d9955534","2025-09-01T19:58:01.862Z",[],"industries/industrial-infrastructure",[3904],{"path":3902,"name":35,"lang":42,"published":35},"PHA-1222",[3907,3972,4097,4146,4222],{"_uid":3908,"items":3909,"title":3971,"component":173},"e479ba6f-2596-4113-a8b1-5a55dec92268",[3910,3953,3962],{"_uid":3911,"text":3912,"media":3949,"component":146,"media_border":38},"126e2fa6-d869-4775-87db-f27f72810bf5",{"type":17,"content":3913},[3914],{"type":20,"attrs":3915,"content":3916},{"textAlign":35},[3917,3919,3923,3925,3929,3931,3935,3937,3941,3943,3947],{"text":3918,"type":119},"Le lancement d",{"text":3543,"type":119,"marks":3920},[3921],{"type":122,"attrs":3922},{"color":3547},{"text":3924,"type":119},"Hilo a été confronté à un défi majeur : rendre l",{"text":3543,"type":119,"marks":3926},[3927],{"type":122,"attrs":3928},{"color":3547},{"text":3930,"type":119},"expérience d'achat, d",{"text":3543,"type":119,"marks":3932},[3933],{"type":122,"attrs":3934},{"color":3547},{"text":3936,"type":119},"installation et de création de compte fluide et engageante. Pour offrir un service vraiment accessible, les thermostats étaient installés gratuitement par des professionnel·les, ce qui nécessitait une attente pouvant aller jusqu'à un mois après la commande. Pour surmonter les frustrations et générer de l",{"text":3543,"type":119,"marks":3938},[3939],{"type":122,"attrs":3940},{"color":3547},{"text":3942,"type":119},"anticipation, nous avons conçu un parcours simple où les utilisateur·trices pouvaient commencer à configurer leur maison avant l",{"text":3543,"type":119,"marks":3944},[3945],{"type":122,"attrs":3946},{"color":3547},{"text":3948,"type":119},"arrivée de l'installateur·trices, les accueillant ainsi dans leur nouvel environnement.",{"id":3950,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3951,"copyright":142,"fieldtype":144,"meta_data":3952,"is_external_url":38},84547515086666,"https://a.storyblok.com/f/285561750510308/1920x1080/7093bc2388/ref_hiloapp_01-friction-into-excitement.jpg",{},{"_uid":3954,"text":3955,"media":3958,"component":146,"media_border":38},"172f6680-e428-453c-bfd8-af91605d3fbc",{"type":17,"content":3956},[3957],{"type":20},{"id":3959,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3960,"copyright":142,"fieldtype":144,"meta_data":3961,"is_external_url":38},84547515074372,"https://a.storyblok.com/f/285561750510308/1920x1080/3192bef44f/ref_hiloapp_02-friction-into-excitement.jpg",{},{"_uid":3963,"text":3964,"media":3967,"component":146,"media_border":38},"3c8e365a-75ff-47f8-8f31-74c46cdc5941",{"type":17,"content":3965},[3966],{"type":20},{"id":3968,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3969,"copyright":142,"fieldtype":144,"meta_data":3970,"is_external_url":38},84547515103054,"https://a.storyblok.com/f/285561750510308/x/1ff19c0e2e/ref_hiloapp_11-powerful-tools.mp4",{},"Transformer l’attente en excitation",{"_uid":3973,"items":3974,"title":4096,"component":173},"e5df413e-4b38-40b8-bd8b-8288fc9f4159",[3975,3994,4003,4043,4087],{"_uid":3976,"text":3977,"media":3990,"component":146,"media_border":38},"8eb00dd5-57cc-49ef-badd-e6994e3f2821",{"type":17,"content":3978},[3979],{"type":20,"attrs":3980,"content":3981},{"textAlign":35},[3982,3984,3988],{"text":3983,"type":119},"L",{"text":3543,"type":119,"marks":3985},[3986],{"type":122,"attrs":3987},{"color":3547},{"text":3989,"type":119},"application ciblant un public très large, des néophytes aux utilisateur·trices expérimenté·es, la conception devait être simple tout en donnant à chacun·e le contrôle de son expérience. À cette fin, nous avons construit un système de design accessible qui est à la fois abordable et universel, mais qui ravit également avec des micro-interactions.",{"id":3991,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3992,"copyright":142,"fieldtype":144,"meta_data":3993,"is_external_url":38},84547515049789,"https://a.storyblok.com/f/285561750510308/1920x1080/df5dd2672a/ref_hiloapp_04-accessible-delightful-design.jpg",{},{"_uid":3995,"text":3996,"media":3999,"component":146,"media_border":38},"e8a6ddac-26cd-4dbf-8e18-0705b15c9888",{"type":17,"content":3997},[3998],{"type":20},{"id":4000,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4001,"copyright":142,"fieldtype":144,"meta_data":4002,"is_external_url":38},84547515074373,"https://a.storyblok.com/f/285561750510308/x/4271181158/ref_hiloapp_05-accessible-delightful-design.mp4",{},{"_uid":4004,"text":4005,"media":4039,"component":146,"media_border":38},"38829769-6e7c-4399-ba27-e6bfe9e70471",{"type":17,"content":4006},[4007,4023],{"type":20,"attrs":4008,"content":4009},{"textAlign":35},[4010,4014,4019],{"text":4011,"type":119,"marks":4012},"Un ",[4013],{"type":126},{"text":4015,"type":119,"marks":4016},"onboarding",[4017,4018],{"type":126},{"type":932},{"text":4020,"type":119,"marks":4021}," sans friction ",[4022],{"type":126},{"type":20,"attrs":4024,"content":4025},{"textAlign":35},[4026,4028,4031,4033,4037],{"text":4027,"type":119},"Nous avons conçu un ",{"text":4015,"type":119,"marks":4029},[4030],{"type":932},{"text":4032,"type":119}," pour démystifier chaque fonctionnalité. Des tutoriels interactifs guident les utilisateur·trices à travers les tâches quotidiennes et les capacités de domotique plus avancées, s",{"text":3543,"type":119,"marks":4034},[4035],{"type":122,"attrs":4036},{"color":3547},{"text":4038,"type":119},"assurant que les nouvelles et nouveaux clients ne sont pas laissés pour compte et que les utilisateur·trices expérimenté·es bénéficient du bon niveau de soutien.",{"id":4040,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4041,"copyright":142,"fieldtype":144,"meta_data":4042,"is_external_url":38},84547515082569,"https://a.storyblok.com/f/285561750510308/x/ddad08e577/ref_hiloapp_06-onboarding.mp4",{},{"_uid":4044,"text":4045,"media":4083,"component":146,"media_border":38},"81cb2bb6-2f31-4676-adea-12acdb144727",{"type":17,"content":4046},[4047,4054],{"type":20,"attrs":4048,"content":4049},{"textAlign":35},[4050],{"text":4051,"type":119,"marks":4052},"Approche illustrative ",[4053],{"type":126},{"type":20,"attrs":4055,"content":4056},{"textAlign":35},[4057,4059,4063,4065,4069,4071,4075,4077,4081],{"text":4058,"type":119},"Pour représenter visuellement chaque pièce dans l",{"text":3543,"type":119,"marks":4060},[4061],{"type":122,"attrs":4062},{"color":3547},{"text":4064,"type":119},"interface, nous avons choisi un style illustratif aligné avec la marque, évitant les photos de maisons réelles. Celles-ci risquaient d",{"text":3543,"type":119,"marks":4066},[4067],{"type":122,"attrs":4068},{"color":3547},{"text":4070,"type":119},"aliéner les utilisateur·trices qui ne s",{"text":3543,"type":119,"marks":4072},[4073],{"type":122,"attrs":4074},{"color":3547},{"text":4076,"type":119},"identifieraient pas à ces décors spécifiques. Chaque pièce a été conçue pour être à la fois immédiatement reconnaissable et assez générique pour que chacun puisse s",{"text":3543,"type":119,"marks":4078},[4079],{"type":122,"attrs":4080},{"color":3547},{"text":4082,"type":119},"y projeter.",{"id":4084,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4085,"copyright":142,"fieldtype":144,"meta_data":4086,"is_external_url":38},84547515053886,"https://a.storyblok.com/f/285561750510308/1920x1080/6d1367b884/ref_hiloapp_07-illustrative-approach.jpg",{},{"_uid":4088,"text":4089,"media":4092,"component":146,"media_border":38},"b97026ab-9d6c-4dee-9a78-d55a16b8e408",{"type":17,"content":4090},[4091],{"type":20},{"id":4093,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4094,"copyright":142,"fieldtype":144,"meta_data":4095,"is_external_url":38},84547515103053,"https://a.storyblok.com/f/285561750510308/x/1208a1f98d/ref_hiloapp_08-illustrative-approach.mp4",{},"Design accessible et captivant",{"_uid":4098,"items":4099,"title":4145,"component":173},"930d797a-7aa8-4c6d-ab9d-31bbdbcbd6f3",[4100,4119],{"_uid":4101,"text":4102,"media":4115,"component":146,"media_border":38},"55a4dfbf-8427-4a13-a00b-ca65810019a0",{"type":17,"content":4103},[4104],{"type":20,"attrs":4105,"content":4106},{"textAlign":35},[4107,4109,4113],{"text":4108,"type":119},"Les défis de réduction d",{"text":3543,"type":119,"marks":4110},[4111],{"type":122,"attrs":4112},{"color":3547},{"text":4114,"type":119},"énergie sont au cœur du service, encourageant les utilsateur·trices à réduire leur consommation pendant les périodes de pointe de quatre heures. Des notifications intelligentes, le suivi des progrès en temps réel et des micro-récompenses tangibles ont transformé ce qui aurait pu être une tâche fastidieuse en une expérience ludique et engageante. Le résultat : un taux de participation de 96 %, entraînant des réductions mesurables de la demande de pointe et renforçant la fidélité des utilsateur·trices.",{"id":4116,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4117,"copyright":142,"fieldtype":144,"meta_data":4118,"is_external_url":38},84547515057983,"https://a.storyblok.com/f/285561750510308/1920x1080/87af490917/ref_hiloapp_09-gamification.jpg",{},{"_uid":4120,"text":4121,"media":4141,"component":146,"media_border":38},"35370202-05c3-4382-ab95-6eb50facb398",{"type":17,"content":4122},[4123,4130],{"type":20,"attrs":4124,"content":4125},{"textAlign":35},[4126],{"text":4127,"type":119,"marks":4128},"Bâtir une communauté ",[4129],{"type":126},{"type":20,"attrs":4131,"content":4132},{"textAlign":35},[4133,4135,4139],{"text":4134,"type":119},"Pour valoriser les efforts de chacun·e et renforcer le sentiment d",{"text":3543,"type":119,"marks":4136},[4137],{"type":122,"attrs":4138},{"color":3547},{"text":4140,"type":119},"impact communautaire, nous avons conçu un bilan annuel à la fois simple et très engageant. Ce bilan met en lumière les efforts collectifs et utilise des données comparatives pour rendre visibles des résultats intangibles, tels que les kilowattheures économisés.",{"id":4142,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4143,"copyright":142,"fieldtype":144,"meta_data":4144,"is_external_url":38},84547515066178,"https://a.storyblok.com/f/285561750510308/1920x1080/6f51b5449a/ref_hiloapp_10-community.jpg",{},"La gamification pour favoriser l’engagement",{"_uid":4147,"items":4148,"title":4221,"component":173},"861a0c4f-3d84-49cc-bd5a-5043e7b42b94",[4149,4168,4177],{"_uid":4150,"text":4151,"media":4164,"component":146,"media_border":38},"cb887d7b-3885-4324-ac6a-ba4af03e5e38",{"type":17,"content":4152},[4153],{"type":20,"attrs":4154,"content":4155},{"textAlign":35},[4156,4158,4162],{"text":4157,"type":119},"Pour concurrencer les géants de la maison intelligente, nous avons développé des outils de domotique qui offrent aux utilisateur·trices un contrôle maximal sur leurs produits. Notre objectif était de créer des alternatives plus accessibles, nous avons donc conçu ces fonctionnalités pour qu",{"text":3543,"type":119,"marks":4159},[4160],{"type":122,"attrs":4161},{"color":3547},{"text":4163,"type":119},"elles soient faciles à comprendre et à utiliser, sans compromettre leur puissance.",{"id":4165,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4166,"copyright":142,"fieldtype":144,"meta_data":4167,"is_external_url":38},84547515078470,"https://a.storyblok.com/f/285561750510308/x/7d935c1eeb/ref_hiloapp_03-friction-into-excitement.mp4",{},{"_uid":4169,"text":4170,"media":4173,"component":146,"media_border":38},"a2b1d108-def5-46c6-b9b3-05bb29307f9d",{"type":17,"content":4171},[4172],{"type":20},{"id":4174,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4175,"copyright":142,"fieldtype":144,"meta_data":4176,"is_external_url":38},84547515082568,"https://a.storyblok.com/f/285561750510308/1920x1080/2264c0eece/ref_hiloapp_12-powerful-tools.jpg",{},{"_uid":4178,"text":4179,"media":4217,"component":146,"media_border":38},"8a39abd4-28f1-4712-bf87-08a3b217a6dc",{"type":17,"content":4180},[4181,4188],{"type":20,"attrs":4182,"content":4183},{"textAlign":35},[4184],{"text":4185,"type":119,"marks":4186},"Visualiser la consommation d'énergie ",[4187],{"type":126},{"type":20,"attrs":4189,"content":4190},{"textAlign":35},[4191,4193,4197,4199,4203,4205,4209,4211,4215],{"text":4192,"type":119},"Les données de consommation d",{"text":3543,"type":119,"marks":4194},[4195],{"type":122,"attrs":4196},{"color":3547},{"text":4198,"type":119},"énergie offrent une valeur immense, à condition qu",{"text":3543,"type":119,"marks":4200},[4201],{"type":122,"attrs":4202},{"color":3547},{"text":4204,"type":119},"elles soient compréhensibles. Plutôt que de submerger les utilisateur·trices de graphiques complexes, nous avons distillé les données en informations directes et exploitables. Bien que les gens conservent la possibilité d",{"text":3543,"type":119,"marks":4206},[4207],{"type":122,"attrs":4208},{"color":3547},{"text":4210,"type":119},"explorer les données brutes, ils bénéficient désormais d",{"text":3543,"type":119,"marks":4212},[4213],{"type":122,"attrs":4214},{"color":3547},{"text":4216,"type":119},"une alternative concise offrant des recommandations pour optimiser leur consommation.",{"id":4218,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4219,"copyright":142,"fieldtype":144,"meta_data":4220,"is_external_url":38},84547515057984,"https://a.storyblok.com/f/285561750510308/x/c30061c100/ref_hiloapp_13-consumption.mp4",{},"Des fonctionnalités avancées, simplifiées",{"_uid":4223,"items":4224,"title":4308,"component":173},"e3fa8094-563f-49a4-8165-023574fdd253",[4225,4238,4276],{"_uid":4226,"text":4227,"media":4234,"component":146,"media_border":38},"6eba3662-8749-4583-8e71-a43aa1d78888",{"type":17,"content":4228},[4229],{"type":20,"attrs":4230,"content":4231},{"textAlign":35},[4232],{"text":4233,"type":119},"Pour développer une application aussi fonctionnelle et accessible, nous avons mené des tests utilisateurs approfondis dès le début de la phase de conception. En collaboration avec Bassan, nous avons constitué un groupe de participant·es pour des tests réguliers en personne sur divers prototypes. Ces retours nous ont permis de réaligner rapidement les équipes de création sur les solutions les plus efficaces.",{"id":4235,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4236,"copyright":142,"fieldtype":144,"meta_data":4237,"is_external_url":38},84547515078471,"https://a.storyblok.com/f/285561750510308/x/34f8c89753/ref_hiloapp_14-iterative-work.mp4",{},{"_uid":4239,"text":4240,"media":4272,"component":146,"media_border":38},"3629c01f-800c-463e-8cd2-cabb4aebd3a7",{"type":17,"content":4241},[4242,4249],{"type":20,"attrs":4243,"content":4244},{"textAlign":35},[4245],{"text":4246,"type":119,"marks":4247},"Phases alpha et bêta ",[4248],{"type":126},{"type":20,"attrs":4250,"content":4251},{"textAlign":35},[4252,4254,4258,4260,4264,4266,4270],{"text":4253,"type":119},"Étant donné que Hilo s",{"text":3543,"type":119,"marks":4255},[4256],{"type":122,"attrs":4257},{"color":3547},{"text":4259,"type":119},"intègre à des produits connectés, au compteur d",{"text":3543,"type":119,"marks":4261},[4262],{"type":122,"attrs":4263},{"color":3547},{"text":4265,"type":119},"électricité, et nécessite une installation professionnelle des thermostats, un test alpha a été mené auprès des employé·es la première année pour résoudre les premiers défis clés. Cela a été suivi d",{"text":3543,"type":119,"marks":4267},[4268],{"type":122,"attrs":4269},{"color":3547},{"text":4271,"type":119},"un test bêta la deuxième année, ouvert à 1 000 client·es. Ce lancement progressif a facilité un lancement officiel, en douceur, un an plus tard.",{"id":4273,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4274,"copyright":142,"fieldtype":144,"meta_data":4275,"is_external_url":38},84547515062081,"https://a.storyblok.com/f/285561750510308/1920x1080/054f7e3b5a/ref_hiloapp_15-beta-testing.jpg",{},{"_uid":4277,"text":4278,"media":4304,"component":146,"media_border":38},"ace9fdda-c387-452d-b668-e9548f8d94d3",{"type":17,"content":4279},[4280,4287],{"type":20,"attrs":4281,"content":4282},{"textAlign":35},[4283],{"text":4284,"type":119,"marks":4285},"Un succès issu de la collaboration ",[4286],{"type":126},{"type":20,"attrs":4288,"content":4289},{"textAlign":35},[4290,4292,4296,4298,4302],{"text":4291,"type":119},"Le succès de ce projet est né de la formation d",{"text":3543,"type":119,"marks":4293},[4294],{"type":122,"attrs":4295},{"color":3547},{"text":4297,"type":119},"une seule équipe dédiée, composée de l",{"text":3543,"type":119,"marks":4299},[4300],{"type":122,"attrs":4301},{"color":3547},{"text":4303,"type":119},"équipe Hilo et de la nôtre. Nous avons partagé les mêmes bureaux la première année, recréant ainsi un environnement de start-up très agile et supprimant complètement la barrière traditionnelle agence-client.",{"id":4305,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4306,"copyright":142,"fieldtype":144,"meta_data":4307,"is_external_url":38},84547515090764,"https://a.storyblok.com/f/285561750510308/x/5d70950b81/ref_hiloapp_16-collaboration.mp4",{},"Une approche de travail itérative",{"_uid":4310,"color":4311,"plugin":323},"45946676-e7f2-4e30-84d9-ead746f54f33","#07072b",{"id":4313,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4314,"copyright":142,"fieldtype":144,"meta_data":4315,"is_external_url":38},84547515357007,"https://a.storyblok.com/f/285561750510308/x/ace460f2a4/ref_hiloapp_thumbnail-video-header.mp4",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"filename":35,"copyright":35,"fieldtype":144,"meta_data":4317,"is_external_url":38},{},{"id":142,"url":142,"linktype":1033,"fieldtype":333,"cached_url":142},{"type":17,"content":4320},[4321],{"type":20,"attrs":4322,"content":4323},{"textAlign":35},[4324,4326,4330,4332,4337,4339,4343],{"text":4325,"type":119},"Hilo, une filiale d",{"text":3543,"type":119,"marks":4327},[4328],{"type":122,"attrs":4329},{"color":3547},{"text":4331,"type":119},"Hydro-Québec, a entrepris d'aider les Québécois·es à réduire leur consommation d",{"text":4333,"type":119,"marks":4334},"’é",[4335],{"type":122,"attrs":4336},{"color":3547},{"text":4338,"type":119},"nergie grâce à la technologie de la maison intelligente et à la gestion de la demande en énergie. Le défi était de transformer un service complexe, en une expérience simple, engageante et centrée sur l",{"text":3543,"type":119,"marks":4340},[4341],{"type":122,"attrs":4342},{"color":3547},{"text":4344,"type":119},"humain, suffisamment convaincante pour rivaliser avec les offres de géants comme Apple et Google.",{"type":17,"content":4346},[4347],{"type":20,"attrs":4348,"content":4349},{"textAlign":35},[4350,4352,4356,4358,4362,4364,4368,4370,4374,4376,4380,4382,4386],{"text":4351,"type":119},"Notre mandat consistait à construire l",{"text":3543,"type":119,"marks":4353},[4354],{"type":122,"attrs":4355},{"color":3547},{"text":4357,"type":119},"écosystème numérique de Hilo de A à Z, en commençant par l",{"text":3543,"type":119,"marks":4359},[4360],{"type":122,"attrs":4361},{"color":3547},{"text":4363,"type":119},"application, conçue pour contrôler de manière fluide une gamme d",{"text":3543,"type":119,"marks":4365},[4366],{"type":122,"attrs":4367},{"color":3547},{"text":4369,"type":119},"appareils connectés. De la stratégie de mise en marché à la conception et au développement, notre objectif était de créer une expérience numérique qui rende l",{"text":3543,"type":119,"marks":4371},[4372],{"type":122,"attrs":4373},{"color":3547},{"text":4375,"type":119},"efficacité énergétique intuitive, gratifiante et profondément personnelle. Nous avons également développé la plateforme de commerce électronique qui permet aux utilisateur·trices de s",{"text":3543,"type":119,"marks":4377},[4378],{"type":122,"attrs":4379},{"color":3547},{"text":4381,"type":119},"abonner au service et d",{"text":3543,"type":119,"marks":4383},[4384],{"type":122,"attrs":4385},{"color":3547},{"text":4387,"type":119},"acheter les produits Hilo.",[],[359,360,1071,2016,1072,361],{"id":4391,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4392,"copyright":142,"fieldtype":144,"meta_data":4393,"is_external_url":38},87014139238141,"https://a.storyblok.com/f/285561750510308/1400x1750/1bcc95182d/hiloapp_headermobile.jpg",{},[368,644,369,370,372,367,373],{"id":4396,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4397,"copyright":142,"fieldtype":144,"meta_data":4398,"is_external_url":38},87014260082441,"https://a.storyblok.com/f/285561750510308/2000x2000/4c12bcd989/hiloapp_thumb.jpg",{},{"id":4400,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4401,"copyright":142,"fieldtype":144,"meta_data":4402,"is_external_url":38},84547515066179,"https://a.storyblok.com/f/285561750510308/x/98baed2c5c/ref_hiloapp_video-hover.mp4",{},[4404,4410,4416,4422],{"_uid":4405,"image":4406,"component":389},"cdea1e22-3e0c-4ec0-9505-adb4ae7484e2",{"id":4407,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4408,"copyright":142,"fieldtype":144,"meta_data":4409,"is_external_url":38},84121921715966,"https://a.storyblok.com/f/285561750510308/1400x1400/3eed9fd508/hiloapp_list01.jpg",{},{"_uid":4411,"image":4412,"component":389},"f7c205f7-9f09-43a2-ac32-01c4f5bca156",{"id":4413,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4414,"copyright":142,"fieldtype":144,"meta_data":4415,"is_external_url":38},84121921748736,"https://a.storyblok.com/f/285561750510308/1400x1400/7e75a5e803/hiloapp_list02.jpg",{},{"_uid":4417,"image":4418,"component":389},"9d8dbb84-4ea2-405c-a5f7-3b43e1989d14",{"id":4419,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4420,"copyright":142,"fieldtype":144,"meta_data":4421,"is_external_url":38},84121921720063,"https://a.storyblok.com/f/285561750510308/1400x1400/faec227cea/hiloapp_list03.jpg",{},{"_uid":4423,"image":4424,"component":389},"de126935-bace-4840-9bef-88b8d35d7a12",{"id":4425,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4426,"copyright":142,"fieldtype":144,"meta_data":4427,"is_external_url":38},84121921339133,"https://a.storyblok.com/f/285561750510308/1400x1400/b545988215/hiloapp_list04.jpg",{},[410,406,2561],{"value":4430,"plugin":419},[],"hilo","fr/projets/hilo",-130,[],"c04f0690-6b5a-40ce-b573-999b5b4c756e","2025-07-10T20:23:38.498Z",[],"work/hilo",[4440],{"path":4441,"name":35,"lang":42,"published":35},"projets/hilo",{"name":4443,"created_at":4444,"published_at":4445,"updated_at":4446,"id":4447,"uuid":4448,"content":4449,"slug":4784,"full_slug":4785,"sort_by_date":35,"position":747,"tag_list":4786,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":4787,"first_published_at":4788,"release_id":35,"lang":42,"path":35,"alternates":4789,"default_full_slug":4790,"translated_slugs":4791},"Beneva","2025-07-10T19:29:16.068Z","2025-10-10T20:04:46.430Z","2025-10-10T20:04:46.447Z",67527295300046,"4e22c66c-bcb5-4e72-908f-61e35227e91d",{"seo":4450,"_uid":4457,"date":4458,"quote":4459,"title":4443,"types":4463,"client":4443,"results":4470,"tagline":4482,"industry":4483,"component":104,"reference":4502,"solutions":4503,"hero_color":4715,"hero_media":4718,"hero_video":4722,"text_color":330,"external_url":4726,"mandate_col1":4728,"mandate_col2":4734,"quote_source":142,"related_title":1068,"related_works":4740,"services_title":638,"services_design":4741,"hero_media_mobile":4742,"services_strategy":4746,"preview_grid_image":4747,"preview_grid_media":4751,"preview_list_images":4755,"services_technology":4780,"services_technology_tags":4781,"preview_grid_media_app_ratio":38},[4451],{"_uid":4452,"meta":4453,"noindex":38,"component":1549},"8491e263-c597-4433-be61-e7cbb06e8c9a",{"_uid":4454,"title":4455,"plugin":1547,"og_image":142,"og_title":4455,"description":4456,"twitter_image":142,"twitter_title":142,"og_description":4456,"twitter_description":142},"6bacd4ad-2882-45b5-ae72-cf346a11c2f1","Beneva: Bousculer les codes de l’assurance | REF","Découvrez comment nous avons mis en place un écosystème numérique complet pour lancer Beneva, une nouvelle marque d’assurance audacieuse issue de la fusion de deux géants canadiens.","db5967bd-ae2c-4a10-b01b-7dc9d88ed31b","2020-07-20 00:00",{"type":17,"content":4460},[4461],{"type":20,"attrs":4462},{"textAlign":35},[4464],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":4465,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":4466,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":4467,"default_full_slug":65,"translated_slugs":4468,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[4469],{"path":65,"name":35,"lang":42,"published":35},[4471,4475,4478],{"_uid":4472,"text":4473,"component":72,"stat_number":4474},"ce7adad1-76f7-4a61-aed9-50653c484484","mois entre le lancement et la mise en service ","12",{"_uid":4476,"text":1160,"component":72,"stat_number":4477},"84b1cbef-590e-4ee8-877a-eb1093a28185","+23%",{"_uid":4479,"text":4480,"component":72,"stat_number":4481},"30bc94be-8718-49f3-a7a9-922cdb0670b9","de l’engagement","+10%","Un écosystème numérique qui bouscule les codes de l’assurance",{"name":4484,"created_at":4485,"published_at":4486,"updated_at":4487,"id":4488,"uuid":4489,"content":4490,"slug":4492,"full_slug":4493,"sort_by_date":35,"position":4494,"tag_list":4495,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":4496,"first_published_at":4497,"release_id":35,"lang":42,"path":35,"alternates":4498,"default_full_slug":4499,"translated_slugs":4500,"_stopResolving":47},"Professional Services","2025-09-01T19:57:37.357Z","2025-09-02T21:06:39.013Z","2025-09-02T21:06:39.025Z",86290666964649,"378731db-067f-4170-92c0-0ac2a9775325",{"_uid":4491,"title":3517,"component":93},"1fa499ab-7b10-43a9-9ebe-58b587dfb676","professional-services","fr/industries/professional-services",-70,[],"7efbed68-f122-45f8-a696-126851fb2036","2025-09-01T19:57:43.194Z",[],"industries/professional-services",[4501],{"path":4499,"name":35,"lang":42,"published":35},"PBV-0720",[4504,4574,4653],{"_uid":4505,"items":4506,"title":4573,"component":173},"95729a1c-e07c-4571-8d03-0741cba81f12",[4507,4519,4537,4546,4555],{"_uid":4508,"text":4509,"media":4515,"component":146,"media_border":38},"be7975d5-4977-4aa7-a744-d2bdc842fe56",{"type":17,"content":4510},[4511],{"type":20,"content":4512},[4513],{"text":4514,"type":119},"Gagner la confiance des consommateur·trices. Se démarquer sur un marché hautement concurrentiel et en pleine mutation. S’appuyer sur des systèmes existants. Mener une course contre la montre… À la croisée de tous ces défis, le contenu s’est rapidement imposé comme un pilier essentiel de notre stratégie.",{"id":4516,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4517,"copyright":142,"fieldtype":144,"meta_data":4518,"is_external_url":38},87016586311702,"https://a.storyblok.com/f/285561750510308/1920x1080/871a290af8/ref_beneva-1.jpg",{},{"_uid":4520,"text":4521,"media":4533,"component":146,"media_border":38},"b36cd73f-b4f8-4b26-a81e-536f5940274f",{"type":17,"content":4522},[4523,4529],{"type":20,"content":4524},[4525],{"text":4526,"type":119,"marks":4527},"Conception de contenu attrayant",[4528],{"type":126},{"type":20,"content":4530},[4531],{"text":4532,"type":119},"L’assurance est un domaine complexe et souvent difficile à comprendre. Le site web de Beneva s’attaque de front à ce problème en mettant en avant un contenu clair et attrayant. Des visuels éducatifs, animés et interactifs contribuent à transformer des concepts d’assurance abstraits en expériences intuitives et rassurantes. Cette approche nous a permis d’offrir à la fois une navigation fluide et d’excellentes performances en matière de SEO.",{"id":4534,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4535,"copyright":142,"fieldtype":144,"meta_data":4536,"is_external_url":38},87016586336287,"https://a.storyblok.com/f/285561750510308/1920x1080/ccfc262793/ref_beneva-2.jpg",{},{"_uid":4538,"text":4539,"media":4542,"component":146,"media_border":38},"164cfdda-d5eb-4e94-a8d6-a9a70a8b3869",{"type":17,"content":4540},[4541],{"type":20},{"id":4543,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4544,"copyright":142,"fieldtype":144,"meta_data":4545,"is_external_url":38},87016586311703,"https://a.storyblok.com/f/285561750510308/x/031cb8a43e/ref_beneva-3.mp4",{},{"_uid":4547,"text":4548,"media":4551,"component":146,"media_border":38},"e8998a2e-d216-446f-96e9-9de9008ee9b4",{"type":17,"content":4549},[4550],{"type":20},{"id":4552,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4553,"copyright":142,"fieldtype":144,"meta_data":4554,"is_external_url":38},87016586299407,"https://a.storyblok.com/f/285561750510308/x/543aecf7cb/ref_beneva-4.mp4",{},{"_uid":4556,"text":4557,"media":4569,"component":146,"media_border":38},"4c030953-aed6-4b91-9674-83cf5084bb44",{"type":17,"content":4558},[4559,4565],{"type":20,"content":4560},[4561],{"text":4562,"type":119,"marks":4563},"Une tonalité véritablement parlante",[4564],{"type":126},{"type":20,"content":4566},[4567],{"text":4568,"type":119},"Nous avons choisi un ton rassurant, accessible, inspirant et ponctué d’humour afin de sortir des sentiers battus de l’industrie et d’affirmer avec audace l’identité Beneva dans un environnement généralement aseptisé. Cette approche permet de créer un lien émotionnel plus fort avec la clientèle, qui accorde une grande importance à une communication claire et compréhensible.",{"id":4570,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4571,"copyright":142,"fieldtype":144,"meta_data":4572,"is_external_url":38},87016586299409,"https://a.storyblok.com/f/285561750510308/x/266e3084f5/ref_beneva-5.mp4",{},"Un contenu qui inspire confiance et apporte de la clarté",{"_uid":4575,"items":4576,"title":4652,"component":173},"2ccffcfd-f6a6-4085-a764-f4a6e31f4e29",[4577,4589,4607,4625,4634],{"_uid":4578,"text":4579,"media":4585,"component":146,"media_border":38},"93aa5014-7d2f-463a-9a70-692235ef3df1",{"type":17,"content":4580},[4581],{"type":20,"content":4582},[4583],{"text":4584,"type":119},"Dès le départ, nos client·es ont adhéré à la vision innovante d’une assurance inspirée de l’univers du commerce de détail. Rendre concret ce qui paraît abstrait a tout de suite trouvé écho, et nous avons immédiatement constaté à quel point les modèles modernes de commerce électronique pouvaient générer des performances supérieures.",{"id":4586,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4587,"copyright":142,"fieldtype":144,"meta_data":4588,"is_external_url":38},87016586307602,"https://a.storyblok.com/f/285561750510308/x/143b97346e/ref_beneva-6.mp4",{},{"_uid":4590,"text":4591,"media":4603,"component":146,"media_border":38},"f19ff0c2-a9d5-4eb3-b555-a0d07f54c088",{"type":17,"content":4592},[4593,4599],{"type":20,"content":4594},[4595],{"text":4596,"type":119,"marks":4597},"Navigation axée sur le parcours",[4598],{"type":126},{"type":20,"content":4600},[4601],{"text":4602,"type":119},"Nous avons complètement repensé l’organisation de nos contenus pour les rendre plus accessibles et faciles à explorer. Au lieu de compartimenter notre offre par type de produit, nous avons préféré une structure qui accompagne l’utilisateur·trice tout au long de son parcours. La navigation, fluide et raffinée, dévoile graduellement nos solutions et oriente intuitivement chaque utilisateur·trice vers ce qui lui convient le mieux.",{"id":4604,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4605,"copyright":142,"fieldtype":144,"meta_data":4606,"is_external_url":38},87016586307603,"https://a.storyblok.com/f/285561750510308/1920x1080/b42f553d97/ref_beneva-7.jpg",{},{"_uid":4608,"text":4609,"media":4621,"component":146,"media_border":38},"a7788a64-1554-478b-8988-dde5b2f4f692",{"type":17,"content":4610},[4611,4617],{"type":20,"content":4612},[4613],{"text":4614,"type":119,"marks":4615},"Parcours de conversion rapide",[4616],{"type":126},{"type":20,"content":4618},[4619],{"text":4620,"type":119},"Dans le secteur de l’assurance, l’acquisition de client·es potentiel·les est primordiale. Dans cette optique, nous avons développé une stratégie optimale pour les soumissions. Pour les utilisateur·trices ayant une intention d’achat élevée, des soumissions rapides et facilement accessibles sont proposées. Nous avons intégré des éléments persistants directement sur les pages de détails des produits (PDP) et intégré harmonieusement les promotions dans les appels à l’action environnants, améliorant ainsi le parcours menant à la conversion.",{"id":4622,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4623,"copyright":142,"fieldtype":144,"meta_data":4624,"is_external_url":38},87016586299408,"https://a.storyblok.com/f/285561750510308/1920x1080/baf3a5340b/ref_beneva-8.jpg",{},{"_uid":4626,"text":4627,"media":4630,"component":146,"media_border":38},"32ebb5b9-c920-4bf5-acb0-75cc6f67cd9c",{"type":17,"content":4628},[4629],{"type":20},{"id":4631,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4632,"copyright":142,"fieldtype":144,"meta_data":4633,"is_external_url":38},87016586328093,"https://a.storyblok.com/f/285561750510308/1866x1050/26d88b1284/ref_beneva-9.jpg",{},{"_uid":4635,"text":4636,"media":4648,"component":146,"media_border":38},"4231663d-7cce-4bcb-b532-23ab4eea8986",{"type":17,"content":4637},[4638,4644],{"type":20,"content":4639},[4640],{"text":4641,"type":119,"marks":4642},"Imagerie de produit tangible",[4643],{"type":126},{"type":20,"content":4645},[4646],{"text":4647,"type":119},"Dans l’industrie, les photos génériques et clichées sont la norme. Pensons par exemple aux promenades au coucher du soleil pour illustrer les plans de retraite. Nous avons rapidement bousculé cette approche, adoptant plutôt des rendus 3D éclatants pour visualiser nos produits et services. Le résultat : un univers rafraîchissant et coloré qui incarne pleinement notre engagement envers la simplicité.",{"id":4649,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4650,"copyright":142,"fieldtype":144,"meta_data":4651,"is_external_url":38},87016586328091,"https://a.storyblok.com/f/285561750510308/x/3a19e47f96/ref_beneva-10.mp4",{},"Un design inspiré du commerce électronique",{"_uid":4654,"items":4655,"title":4714,"component":173},"c29cf742-d980-43f3-94a6-2ad28244c4f2",[4656,4668,4687,4705],{"_uid":4657,"text":4658,"media":4664,"component":146,"media_border":38},"8ae1e2d4-4432-40f4-b942-2d1f65a017c0",{"type":17,"content":4659},[4660],{"type":20,"content":4661},[4662],{"text":4663,"type":119},"La fusion de deux institutions de longue date signifiait bien plus que le simple regroupement des équipes et des cultures.  Il s’agissait aussi de concevoir un système dans le cadre des contraintes imposées par des systèmes anciens datant de plusieurs décennies. Avec un calendrier de lancement serré, nous avons tout mis en œuvre pour jeter les bases d’un écosystème flexible et tourné vers l’avenir.",{"id":4665,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4666,"copyright":142,"fieldtype":144,"meta_data":4667,"is_external_url":38},87016586311700,"https://a.storyblok.com/f/285561750510308/x/e1df23be59/ref_beneva-11.mp4",{},{"_uid":4669,"text":4670,"media":4683,"component":146,"media_border":38},"3e895e47-e1bf-4964-98f2-5b9ada419479",{"type":17,"content":4671},[4672,4678,4682],{"type":20,"content":4673},[4674],{"text":4675,"type":119,"marks":4676},"Diminution des risques grâce aux tests utilisateurs",[4677],{"type":126},{"type":20,"content":4679},[4680],{"text":4681,"type":119},"Notre approche agile s’est appuyée sur trois types de tests distincts, chacun ayant ses propres avantages et une portée bien définie. Cette stratégie nous a permis de déceler rapidement les problèmes, de valider nos hypothèses et d’améliorer les fonctionnalités, réduisant ainsi considérablement le risque d’échec du lancement ou de coûteuses refontes.",{"type":20},{"id":4684,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4685,"copyright":142,"fieldtype":144,"meta_data":4686,"is_external_url":38},87315016134935,"https://a.storyblok.com/f/285561750510308/1920x1080/83b4e77613/beneva-12_2.jpg",{},{"_uid":4688,"text":4689,"media":4701,"component":146,"media_border":38},"ebeb2e89-57b1-40de-acc6-c03716888782",{"type":17,"content":4690},[4691,4697],{"type":20,"content":4692},[4693],{"text":4694,"type":119,"marks":4695},"Modernisation accélérée grâce aux systèmes de design",[4696],{"type":126},{"type":20,"content":4698},[4699],{"text":4700,"type":119},"Un système graphique flexible et robuste s’est avéré essentiel pour accélérer la modernisation de 5 000 éléments numériques. La standardisation de ces composantes a non seulement permis un lancement plus rapide, mais elle a aussi assuré une cohérence accrue au sein de l’ensemble de notre écosystème numérique, nous permettant de nous adapter rapidement aux besoins futurs.",{"id":4702,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4703,"copyright":142,"fieldtype":144,"meta_data":4704,"is_external_url":38},87016586311701,"https://a.storyblok.com/f/285561750510308/x/4a5b05116a/ref_beneva-13.mp4",{},{"_uid":4706,"text":4707,"media":4710,"component":146,"media_border":38},"7c0c3b89-b566-497c-a15a-97267a4f0330",{"type":17,"content":4708},[4709],{"type":20},{"id":4711,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4712,"copyright":142,"fieldtype":144,"meta_data":4713,"is_external_url":38},87016586287118,"https://a.storyblok.com/f/285561750510308/x/57186aff04/ref_beneva-14.mp4",{},"Un catalyseur de changement transformationnel",{"_uid":4716,"color":4717,"plugin":323},"ae59a88a-69fe-4186-a8ba-7fd2c917996c","#4b009a",{"id":4719,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4720,"copyright":142,"fieldtype":144,"meta_data":4721,"is_external_url":38},87016586287116,"https://a.storyblok.com/f/285561750510308/x/4f4775bdcb/ref_beneva-headerdesktop.mp4",{},{"id":4723,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4724,"copyright":142,"fieldtype":144,"meta_data":4725,"is_external_url":38},88819200711037,"https://a.storyblok.com/f/285561750510308/x/8e0fcd29e4/beneva-casestudy-vf2-fr-optim.mp4",{},{"id":142,"url":4727,"linktype":1033,"fieldtype":333,"cached_url":4727},"https://www.beneva.ca/fr",{"type":17,"content":4729},[4730],{"type":20,"content":4731},[4732],{"text":4733,"type":119},"En moins de 12 mois, nous avons mis en place un écosystème numérique complet pour lancer Beneva, une nouvelle marque d’assurance audacieuse issue de la fusion de deux géants canadiens du secteur : SSQ et La Capitale. Dans un secteur où la confiance des consommateur·trices est faible et où la technologie des assurances évolue à toute vitesse, Beneva devait prendre rapidement une longueur d’avance.",{"type":17,"content":4735},[4736],{"type":20,"content":4737},[4738],{"text":4739,"type":119},"Notre approche : la positionner comme un leader humain, moderne et fiable dans le domaine de l’assurance au Canada. Ce projet nous a aussi amené·es à travailler sur l'application mobile de Beneva, qui a joué un rôle essentiel dans les interactions avec les clients.",[],[1478,360,359,361,640,2016,1071],{"id":4743,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4744,"copyright":142,"fieldtype":144,"meta_data":4745,"is_external_url":38},87016586323994,"https://a.storyblok.com/f/285561750510308/1400x1750/2de291d59a/ref_beneva_headermobile.jpg",{},[367,372,644,368],{"id":4748,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4749,"copyright":142,"fieldtype":144,"meta_data":4750,"is_external_url":38},87016586328092,"https://a.storyblok.com/f/285561750510308/2000x2000/4d67b6519a/ref_beneva_thumb.jpg",{},{"id":4752,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4753,"copyright":142,"fieldtype":144,"meta_data":4754,"is_external_url":38},87315266081065,"https://a.storyblok.com/f/285561750510308/x/db9340c6a5/beneva-hovervideo.mp4",{},[4756,4762,4768,4774],{"_uid":4757,"image":4758,"component":389},"099a70b2-66d4-4493-a4c5-c5fd0a1d6925",{"id":4759,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4760,"copyright":142,"fieldtype":144,"meta_data":4761,"is_external_url":38},87016586287117,"https://a.storyblok.com/f/285561750510308/1400x1400/c441c03a82/ref_beneva_list01.jpg",{},{"_uid":4763,"image":4764,"component":389},"c0d89618-fcfc-42c2-8077-5fb24afc6373",{"id":4765,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4766,"copyright":142,"fieldtype":144,"meta_data":4767,"is_external_url":38},87016586344480,"https://a.storyblok.com/f/285561750510308/1400x1400/fd58739c55/ref_beneva_list02.jpg",{},{"_uid":4769,"image":4770,"component":389},"5249f166-b208-4488-8c83-fb49d7bd8b46",{"id":4771,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4772,"copyright":142,"fieldtype":144,"meta_data":4773,"is_external_url":38},87016586323993,"https://a.storyblok.com/f/285561750510308/1400x1400/a9d57d8a11/ref_beneva_list03.jpg",{},{"_uid":4775,"image":4776,"component":389},"532d5303-e4b0-45fa-a493-c2848501d30c",{"id":4777,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4778,"copyright":142,"fieldtype":144,"meta_data":4779,"is_external_url":38},87016586315800,"https://a.storyblok.com/f/285561750510308/1400x1400/59bd75f5b0/ref_beneva_list04.jpg",{},[410,408],{"value":4782,"plugin":419},[4783,2919,1779],"Drupal","beneva","fr/projets/beneva",[],"28b789ee-3714-41e9-9d9c-068b3535a9d9","2025-07-10T19:43:18.470Z",[],"work/beneva",[4792],{"path":4793,"name":35,"lang":42,"published":35},"projets/beneva",{"name":4795,"created_at":4796,"published_at":4797,"updated_at":4798,"id":4799,"uuid":1735,"content":4800,"slug":5042,"full_slug":5043,"sort_by_date":35,"position":2980,"tag_list":5044,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":5045,"first_published_at":5046,"release_id":35,"lang":42,"path":35,"alternates":5047,"default_full_slug":5048,"translated_slugs":5049},"La QV","2025-07-10T20:07:25.560Z","2026-01-13T16:51:18.736Z","2026-01-13T16:51:18.753Z",67536673063904,{"seo":4801,"_uid":4808,"date":2946,"quote":4809,"title":4795,"types":4813,"client":4820,"results":4821,"tagline":4822,"industry":4823,"component":104,"reference":4829,"solutions":4830,"hero_color":4981,"hero_media":4984,"hero_video":4988,"text_color":330,"external_url":4990,"mandate_col1":4992,"mandate_col2":4998,"quote_source":142,"related_title":1068,"related_works":5004,"services_title":638,"services_design":5005,"hero_media_mobile":5006,"services_strategy":5010,"preview_grid_image":5011,"preview_grid_media":5015,"preview_list_images":5019,"services_technology":5038,"services_technology_tags":5039,"preview_grid_media_app_ratio":38},[4802],{"_uid":4803,"meta":4804,"noindex":38,"component":1549},"c0cec1d7-4bd5-4b3f-953a-b3f1419725af",{"_uid":4805,"title":4806,"plugin":1547,"og_image":142,"og_title":4806,"description":4807,"twitter_image":142,"twitter_title":142,"og_description":4807,"twitter_description":142},"0acb85eb-ee6d-4fcd-b457-4d61fb5d7cb0","la QV: Révolutionner l'importation privée de vin | REF","Dans un marché du vin entravé par les règlements et la complexité, La QV a décidé de changer la donne. Voyez comment nous les avons accompagné.","67de7b5d-c523-45d2-9674-a04c7c097b84",{"type":17,"content":4810},[4811],{"type":20,"attrs":4812},{"textAlign":35},[4814],{"name":1137,"created_at":1138,"published_at":1139,"updated_at":1140,"id":1141,"uuid":1142,"content":4815,"slug":1145,"full_slug":1146,"sort_by_date":35,"position":1147,"tag_list":4816,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1149,"first_published_at":1139,"release_id":35,"lang":42,"path":35,"alternates":4817,"default_full_slug":1151,"translated_slugs":4818,"_stopResolving":47},{"_uid":1144,"title":1137,"component":32},[],[],[4819],{"path":1151,"name":35,"lang":42,"published":35},"la QV",[],"Révolutionner l'importation privée en osant un virage D2C",{"name":1577,"created_at":1578,"published_at":1579,"updated_at":1580,"id":1581,"uuid":1582,"content":4824,"slug":1586,"full_slug":1587,"sort_by_date":35,"position":1588,"tag_list":4825,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":1590,"first_published_at":1591,"release_id":35,"lang":42,"path":35,"alternates":4826,"default_full_slug":1593,"translated_slugs":4827,"_stopResolving":47},{"_uid":1584,"title":1585,"component":93},[],[],[4828],{"path":1593,"name":35,"lang":42,"published":35},"PQV-1220",[4831,4913,4930,4947],{"_uid":4832,"items":4833,"title":4912,"component":173},"a56d2a20-d374-4792-8f6c-74bb1acf0c88",[4834,4846,4855,4864,4882,4891,4903],{"_uid":4835,"text":4836,"media":4842,"component":146,"media_border":38},"153e0e02-c8cd-47ec-a0df-b65e1d664356",{"type":17,"content":4837},[4838],{"type":20,"content":4839},[4840],{"text":4841,"type":119},"La nouvelle plateforme de La QV déploie l'énergie décalée et ludique de la marque à travers tout le parcours client, rendant le monde parfois intimidant du vin plus accueillant et facile à explorer. Cette identité singulière repose sur des visuels expressifs, des portraits d'équipe faits à la main, ainsi qu'une facture graphique et un ton résolument originaux.",{"id":4843,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4844,"copyright":142,"fieldtype":144,"meta_data":4845,"is_external_url":38},79475304674473,"https://a.storyblok.com/f/285561750510308/3840x2160/60aeee1ffe/ref_laqv_01-la-qv-s-reimagined-platform.jpg",{},{"_uid":4847,"text":4848,"media":4851,"component":146,"media_border":38},"73aa4b5b-ed3e-4747-946a-eb6a2a9dec79",{"type":17,"content":4849},[4850],{"type":20},{"id":4852,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4853,"copyright":142,"fieldtype":144,"meta_data":4854,"is_external_url":38},81704827701816,"https://a.storyblok.com/f/285561750510308/3840x2160/58283527f0/ref_laqv_02-bottle-illustration.jpg",{},{"_uid":4856,"text":4857,"media":4860,"component":146,"media_border":38},"0e28dc94-0de5-4672-8665-455b86391318",{"type":17,"content":4858},[4859],{"type":20},{"id":4861,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4862,"copyright":142,"fieldtype":144,"meta_data":4863,"is_external_url":38},81704827701815,"https://a.storyblok.com/f/285561750510308/3840x2160/13fe997b79/ref_laqv_03-team-portrait.jpg",{},{"_uid":4865,"text":4866,"media":4878,"component":146,"media_border":47},"c0ac42b6-5a5c-4caa-86e1-4104ac4b24db",{"type":17,"content":4867},[4868,4874],{"type":20,"content":4869},[4870],{"text":4871,"type":119,"marks":4872},"Couleurs et icônes au service de l’accessibilité",[4873],{"type":126},{"type":20,"content":4875},[4876],{"text":4877,"type":119},"Le monde du vin est un univers sélect, avec une terminologie et des codes intimidants pour décrire les produits et leurs caractéristiques. Pour le rendre accessible aux néophytes, nous avons utilisé une combinaison de couleurs et d'icônes afin de différencier cépages et caractéristiques clés.",{"id":4879,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4880,"copyright":142,"fieldtype":144,"meta_data":4881,"is_external_url":38},79475304977578,"https://a.storyblok.com/f/285561750510308/3856x2176/31c4fcc264/ref_laqv_02-using-colour-and-iconography.jpg",{},{"_uid":4883,"text":4884,"media":4887,"component":146,"media_border":38},"422896e4-8ff8-4beb-b88d-b4b7774990bb",{"type":17,"content":4885},[4886],{"type":20},{"id":4888,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4889,"copyright":142,"fieldtype":144,"meta_data":4890,"is_external_url":38},81704827718201,"https://a.storyblok.com/f/285561750510308/3840x2160/e7ba4a6434/ref_laqv_05-listing-iconography.jpg",{},{"_uid":4892,"text":4893,"media":4899,"component":146,"media_border":38},"9cf80f9b-a1e1-4a99-827f-8fd76abd2686",{"type":17,"content":4894},[4895],{"type":20,"content":4896},[4897],{"text":4898,"type":119},"Nous avons également conçu des pages produits épurées, avec juste assez d'informations pour plaire aux expert·es, sans submerger ceux et celles qui s’y connaissent moins.",{"id":4900,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4901,"copyright":142,"fieldtype":144,"meta_data":4902,"is_external_url":38},79475698574547,"https://a.storyblok.com/f/285561750510308/3840x2160/1268e23179/ref_laqv_03-using-colour-and-iconography.jpg",{},{"_uid":4904,"text":4905,"media":4908,"component":146,"media_border":38},"15c56a34-da39-4c0a-86d6-bd22358b8826",{"type":17,"content":4906},[4907],{"type":20},{"id":4909,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4910,"copyright":142,"fieldtype":144,"meta_data":4911,"is_external_url":38},81704827664947,"https://a.storyblok.com/f/285561750510308/3840x2160/fbaa761326/ref_laqv_07-product-page-mobile-1.jpg",{},"Une expérience qui a du caractère",{"_uid":4914,"items":4915,"title":4929,"component":173},"877bf2d6-5928-4217-a619-d90cd33a0e9a",[4916],{"_uid":4917,"text":4918,"media":4925,"component":146,"media_border":47},"dc0cd592-cd19-4b8e-9006-4c7236936dbc",{"type":17,"content":4919},[4920,4924],{"type":20,"content":4921},[4922],{"text":4923,"type":119},"La QV se démarque en faisant rayonner plus de 150 vigneron·nes indépendant·es. Chacun·e a sa page dédiée, offrant ainsi une ligne directe vers les artisans derrière chaque bouteille. La clientèle peut donc maintenant pour la première fois naviguer par vigneron·ne aussi facilement que par style, créant ainsi des liens plus authentiques avec le produit. Cette humanisation du vin transforme l’expérience d’achat, la faisant passer d’un geste transactionnel à un choix plus personnel. ",{"type":20},{"id":4926,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4927,"copyright":142,"fieldtype":144,"meta_data":4928,"is_external_url":38},79475304993963,"https://a.storyblok.com/f/285561750510308/3840x2160/a412392096/ref_laqv_04-producers.jpg",{},"Les producteur·trices au cœur de la découverte",{"_uid":4931,"items":4932,"title":4946,"component":173},"8fb16cc8-4960-4db0-877c-d1730b9ba7de",[4933],{"_uid":4934,"text":4935,"media":4942,"component":146,"media_border":47},"d8dd26b7-2d38-43fa-94c4-38ffdf97c94c",{"type":17,"content":4936},[4937,4941],{"type":20,"content":4938},[4939],{"text":4940,"type":119},"Naviguer les règles d’importation privée au Québec est tout un défi : frais multiples, règles de cueillette, processus complexes… La QV transforme ce casse-tête en parcours transparent et fluide grâce à une solution de paiement sur mesure conçue sur Shopify qui calcule automatiquement chaque frais et clarifie la logistique, tout en maintenant les utilisateur·ices dans l’environnement familier du commerce électronique.",{"type":20},{"id":4943,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4944,"copyright":142,"fieldtype":144,"meta_data":4945,"is_external_url":38},79475305161900,"https://a.storyblok.com/f/285561750510308/3840x2160/5e1abd6018/ref_laqv_05-producers.jpg",{},"Une expérience d’achat sur mesure",{"_uid":4948,"items":4949,"title":4980,"component":173},"d0115e8d-b7c8-4259-90c6-06093186724f",[4950,4962,4971],{"_uid":4951,"text":4952,"media":4958,"component":146,"media_border":38},"ff11564e-4187-45e8-9dd1-123242b2468e",{"type":17,"content":4953},[4954],{"type":20,"content":4955},[4956],{"text":4957,"type":119},"La QV innove avec « Qu’est-ce qu’on s’poppe en SAQ? », un outil de recherche qui comble le fossé entre l’intérêt des amateur·trices de vin et la disponibilité locale des produits. Dans un marché où l’accès à des bouteilles spécifiques n’est pas garanti, l’outil repense le processus de recherche : les utilisateur·trices n’ont qu’à répondre à quelques questions sur leurs préférences et leurs envies pour recevoir instantanément des recommandations personnalisées de produits disponibles à proximité.",{"id":4959,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4960,"copyright":142,"fieldtype":144,"meta_data":4961,"is_external_url":38},81704827689526,"https://a.storyblok.com/f/285561750510308/3840x2160/56a68a265c/ref_laqv_10-wine-finder.jpg",{},{"_uid":4963,"text":4964,"media":4967,"component":146,"media_border":38},"af590c48-56a5-4834-9e6f-a3e1284d2c0c",{"type":17,"content":4965},[4966],{"type":20},{"id":4968,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4969,"copyright":142,"fieldtype":144,"meta_data":4970,"is_external_url":38},81704827689525,"https://a.storyblok.com/f/285561750510308/3840x2160/98ef4e233b/ref_laqv_11-results.jpg",{},{"_uid":4972,"text":4973,"media":4976,"component":146,"media_border":38},"8184ecc0-8086-4ae0-90f7-7400e27747fe",{"type":17,"content":4974},[4975],{"type":20},{"id":4977,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4978,"copyright":142,"fieldtype":144,"meta_data":4979,"is_external_url":38},81704827673140,"https://a.storyblok.com/f/285561750510308/3840x2160/127791d48b/ref_laqv_12-listing-results.jpg",{},"Un outil encourageant découvrabilité et accessibilité ",{"_uid":4982,"color":4983,"plugin":323},"ff1c90b5-c3f0-4f0e-b583-750a22bdddbf","#E12D39",{"id":4985,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":4986,"copyright":142,"fieldtype":144,"meta_data":4987,"is_external_url":38},87027765131581,"https://a.storyblok.com/f/285561750510308/1920x1080/3d663b8256/qv_headerdesktop.jpg",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"filename":35,"copyright":35,"fieldtype":144,"meta_data":4989,"is_external_url":38},{},{"id":142,"url":4991,"linktype":1033,"fieldtype":333,"cached_url":4991},"https://laqv.ca/",{"type":17,"content":4993},[4994],{"type":20,"content":4995},[4996],{"text":4997,"type":119},"Dans un marché du vin entravé par la complexité et les réglementations gouvernementales, La QV a décidé de changer la donne. Son but ? Rendre les vins biologiques, biodynamiques et naturels de petits producteurs plus accessibles au Québec.",{"type":17,"content":4999},[5000],{"type":20,"content":5001},[5002],{"text":5003,"type":119},"Notre mission: contourner les règles pour créer une plateforme de commerce électronique aussi dynamique et vivante que les vins eux-mêmes, pour une expérience de magasinage plus simple, et surtout, plus agréable.",[2526,2583],[640,360,359,361],{"id":5007,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5008,"copyright":142,"fieldtype":144,"meta_data":5009,"is_external_url":38},87027765193023,"https://a.storyblok.com/f/285561750510308/1400x1750/14c028172d/qv_headermobile.jpg",{},[372,367,2883,368],{"id":5012,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5013,"copyright":142,"fieldtype":144,"meta_data":5014,"is_external_url":38},87027765135678,"https://a.storyblok.com/f/285561750510308/2000x2000/b3d387c0ee/qv_thumb.jpg",{},{"id":5016,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5017,"copyright":142,"fieldtype":144,"meta_data":5018,"is_external_url":38},88789588314073,"https://a.storyblok.com/f/285561750510308/x/30c4ec8661/qv_hover_2-optim.mp4",{},[5020,5026,5032],{"_uid":5021,"image":5022,"component":389},"60a3516e-3094-46e6-926f-197acad60f53",{"id":5023,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5024,"copyright":142,"fieldtype":144,"meta_data":5025,"is_external_url":38},84121431449317,"https://a.storyblok.com/f/285561750510308/1400x1400/479f68e4bb/qv_list01.jpg",{},{"_uid":5027,"image":5028,"component":389},"643357db-1b7d-4dbf-bdc3-c897e6e84d7e",{"id":5029,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5030,"copyright":142,"fieldtype":144,"meta_data":5031,"is_external_url":38},84121431453414,"https://a.storyblok.com/f/285561750510308/1400x1400/d86b7b3f23/qv_list02.jpg",{},{"_uid":5033,"image":5034,"component":389},"194f47bc-5bde-47ef-a58d-c434176a9894",{"id":5035,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5036,"copyright":142,"fieldtype":144,"meta_data":5037,"is_external_url":38},84121431457511,"https://a.storyblok.com/f/285561750510308/1400x1400/16c2b59d53/qv_list03.jpg",{},[407,410,1517],{"value":5040,"plugin":419},[5041,2919,1779],"Shopify","qv","fr/projets/qv",[],"7b054f66-245c-49a1-835c-21dd77e80580","2025-07-10T20:08:07.425Z",[],"work/qv",[5050],{"path":5051,"name":35,"lang":42,"published":35},"projets/qv",{"name":5053,"created_at":5054,"published_at":5055,"updated_at":5056,"id":5057,"uuid":3160,"content":5058,"slug":5314,"full_slug":5315,"sort_by_date":35,"position":5316,"tag_list":5317,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":5318,"first_published_at":5319,"release_id":35,"lang":42,"path":35,"alternates":5320,"default_full_slug":5321,"translated_slugs":5322},"Mission 2025","2025-07-10T20:19:43.990Z","2025-09-16T12:50:45.596Z","2025-09-16T12:50:45.615Z",67539697665460,{"seo":5059,"_uid":5066,"date":5067,"year":5068,"quote":5069,"title":5072,"types":5073,"client":2950,"results":5080,"tagline":5093,"industry":5094,"component":104,"reference":5100,"solutions":5101,"hero_color":5243,"hero_media":5246,"hero_video":5250,"text_color":330,"external_url":5254,"mandate_col1":5256,"mandate_col2":5262,"quote_source":142,"related_title":1068,"related_works":5268,"services_title":638,"services_design":5269,"hero_media_mobile":5270,"services_strategy":5274,"preview_grid_image":5275,"preview_grid_media":5279,"preview_list_images":5283,"services_technology":5308,"services_technology_tags":5309,"preview_grid_media_app_ratio":38},[5060],{"_uid":5061,"meta":5062,"noindex":38,"component":1549},"2c73206f-28ae-48c9-a0d2-42b99346340d",{"_uid":5063,"title":5064,"plugin":1547,"og_image":142,"og_title":5064,"description":5065,"twitter_image":142,"twitter_title":142,"og_description":5065,"twitter_description":142},"4b44a261-5143-4290-b881-3d6487d9d1c3","Mission 2035: Un jeu interactif éducatif pour Hydro-Québec | REF","Un jeu interactif conçu avec Hydro-Québec transforme le débat sur l’énergie en défi accessible, tout en générant un fort engagement citoyen.","efcebdc9-59ab-431b-abf6-ef26a462c0b1","2024-05-17 00:00","2025",{"type":17,"content":5070},[5071],{"type":20},"Mission 2035",[5074],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":5075,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":5076,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":5077,"default_full_slug":65,"translated_slugs":5078,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[5079],{"path":65,"name":35,"lang":42,"published":35},[5081,5085,5089],{"_uid":5082,"text":5083,"component":72,"stat_number":5084},"d4e29218-0649-4e3f-acac-d14267280687","des utilisateur·trices ont terminé le jeu.","52 %",{"_uid":5086,"text":5087,"component":72,"stat_number":5088},"89e6bee1-566e-4f22-ba16-16f38bbcba29","des utilisateur·trices sondés ont saisi les compromis d’Hydro-Québec grâce au jeu.","75 %",{"_uid":5090,"text":5091,"component":72,"stat_number":5092},"8d36c66f-1143-4472-8f5f-8a0bb9a51582"," des utilisateur·trices sondé·es estiment que le mix d’Hydro-Québec est le meilleur.","+50 %","Un jeu pour changer les perceptions",{"name":736,"created_at":737,"published_at":738,"updated_at":739,"id":740,"uuid":741,"content":5095,"slug":745,"full_slug":746,"sort_by_date":35,"position":747,"tag_list":5096,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":749,"first_published_at":750,"release_id":35,"lang":42,"path":35,"alternates":5097,"default_full_slug":752,"translated_slugs":5098,"_stopResolving":47},{"_uid":743,"title":744,"component":93},[],[],[5099],{"path":752,"name":35,"lang":42,"published":35},"PHM-0524",[5102,5159,5184,5218],{"_uid":5103,"items":5104,"title":5158,"component":173},"b65675e5-c306-47a7-82b6-cda5b5c5d27d",[5105,5120,5140,5149],{"_uid":5106,"text":5107,"media":5116,"component":146,"media_border":38},"36b31255-7b2d-4a83-b6b5-46144f6bfca8",{"type":17,"content":5108},[5109],{"type":20,"content":5110},[5111],{"text":5112,"type":119,"marks":5113},"Avec une campagne de médias sociaux comme seul soutien au lancement, le projet nécessitait une approche autonome. Pour attirer les utilisateur·trices, nous avons développé un monde 3D riche et captivant, en nous inspirant de jeux comme SimCity, afin qu’une simple capture d’écran attire l’attention de l’utilisateur·trice.",[5114],{"type":122,"attrs":5115},{"color":124},{"id":5117,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5118,"copyright":142,"fieldtype":144,"meta_data":5119,"is_external_url":38},84897123372019,"https://a.storyblok.com/f/285561750510308/2880x1620/7df61ee83c/ref_mission2035_01-3d-global.jpg",{},{"_uid":5121,"text":5122,"media":5136,"component":146,"media_border":38},"1460d77b-40f7-4c66-b613-eae9f448fa24",{"type":17,"content":5123},[5124,5132],{"type":20,"content":5125},[5126],{"text":5127,"type":119,"marks":5128},"Créer un univers unique",[5129,5130],{"type":126},{"type":122,"attrs":5131},{"color":124},{"type":20,"content":5133},[5134],{"text":5135,"type":119},"L’utilisation de la 3D était une première pour la marque, nous avons donc commencé par définir une direction artistique s’alignant avec la marque globale d’Hydro-Québec. Une fois la direction établie, nous avons modélisé les bâtiments en nous basant sur des installations réelles à l’aide de Blender, puis nous les avons texturés et rendus avec Octane, créant une sensation unique, physique, de pièce en plastique.",{"id":5137,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5138,"copyright":142,"fieldtype":144,"meta_data":5139,"is_external_url":38},84897123396599,"https://a.storyblok.com/f/285561750510308/1920x1080/2e717c84b9/ref_mission2035_02-ad-evolution.jpg",{},{"_uid":5141,"text":5142,"media":5145,"component":146,"media_border":38},"4e1a6f60-1833-438c-b6d6-7139ad8cee91",{"type":17,"content":5143},[5144],{"type":20},{"id":5146,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5147,"copyright":142,"fieldtype":144,"meta_data":5148,"is_external_url":38},84897123154928,"https://a.storyblok.com/f/285561750510308/x/da54f92c36/ref_mission2035_03-3d-evolution.mp4",{},{"_uid":5150,"text":5151,"media":5154,"component":146,"media_border":38},"613f3fab-6ba3-4be7-96ca-63e48e548e22",{"type":17,"content":5152},[5153],{"type":20},{"id":5155,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5156,"copyright":142,"fieldtype":144,"meta_data":5157,"is_external_url":38},89021509324780,"https://a.storyblok.com/f/285561750510308/x/7c75ebd2c7/ref_mission2035_04-assets-carousel-optim.mp4",{},"Un monde immersif pour attirer les gens",{"_uid":5160,"items":5161,"title":5183,"component":173},"74d0684e-7f82-47bf-9625-c5305bacde33",[5162,5174],{"_uid":5163,"text":5164,"media":5170,"component":146,"media_border":38},"9f8a8f14-b264-450e-9db2-62c45964056c",{"type":17,"content":5165},[5166],{"type":20,"content":5167},[5168],{"text":5169,"type":119},"Hydro-Québec rejoint tous les adultes et doit maintenir un niveau d’accessibilité élevé (WCAG AA 2.2), ce qui a été pris en compte tout au long du développement du jeu. Grâce à un parcours d’onboarding étape par étape et à des outils d’accessibilité intégrés, nous avons créé une expérience qui n’est pas seulement visuellement attrayante et engageante, mais aussi conçue pour être utilisable.",{"id":5171,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5172,"copyright":142,"fieldtype":144,"meta_data":5173,"is_external_url":38},84897123126252,"https://a.storyblok.com/f/285561750510308/x/bdfc714ac9/ref_mission2035_05-tutorial-onboard.mp4",{},{"_uid":5175,"text":5176,"media":5179,"component":146,"media_border":38},"584d068b-fc79-4deb-8669-bb3acb629337",{"type":17,"content":5177},[5178],{"type":20},{"id":5180,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5181,"copyright":142,"fieldtype":144,"meta_data":5182,"is_external_url":38},84897123146735,"https://a.storyblok.com/f/285561750510308/x/9e0fa9899d/ref_mission2035_06-accessibility-tool.mp4",{},"Priorité à l’utilisabilité et à l’accessibilité",{"_uid":5185,"items":5186,"title":5217,"component":173},"2f9db071-ea3a-4c77-a3c4-7ab6dcd3f3e6",[5187,5199,5208],{"_uid":5188,"text":5189,"media":5195,"component":146,"media_border":38},"35058ca1-8e6b-44e9-b982-3b0f6f979571",{"type":17,"content":5190},[5191],{"type":20,"content":5192},[5193],{"text":5194,"type":119},"Le jeu met les utilisateur·trices au défi d’atteindre un objectif de production d’énergie de 9000 MW en ajoutant de nouvelles sources d’énergie. Chaque source présente un ensemble unique d’avantages et d’inconvénients, obligeant les utilisateur·trices à équilibrer les émissions de gaz à effet de serre, les coûts et la fiabilité. Cette approche leur permet d’en apprendre davantage sur les diverses sources d’énergie et de saisir les complexités de la production d’énergie. ",{"id":5196,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5197,"copyright":142,"fieldtype":144,"meta_data":5198,"is_external_url":38},84897123142638,"https://a.storyblok.com/f/285561750510308/x/1181689517/ref_mission2035_07-game-overview.mp4",{},{"_uid":5200,"text":5201,"media":5204,"component":146,"media_border":38},"d1d19d0c-a4b3-4581-bb28-fc4405c231eb",{"type":17,"content":5202},[5203],{"type":20},{"id":5205,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5206,"copyright":142,"fieldtype":144,"meta_data":5207,"is_external_url":38},84897123376116,"https://a.storyblok.com/f/285561750510308/1920x1080/cfa9fa88a4/ref_mission2035_08-game-screens.jpg",{},{"_uid":5209,"text":5210,"media":5213,"component":146,"media_border":38},"da555cdd-2239-49bf-be3c-8024f93c3b2b",{"type":17,"content":5211},[5212],{"type":20},{"id":5214,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5215,"copyright":142,"fieldtype":144,"meta_data":5216,"is_external_url":38},84897123392502,"https://a.storyblok.com/f/285561750510308/1920x1080/dbb8ad1bfe/ref_mission2035_09-game-screen.jpg",{},"La gamification pour simplifier des sujets complexes",{"_uid":5219,"items":5220,"title":5242,"component":173},"63b1b1e7-4791-40ff-81ad-635183d67433",[5221,5233],{"_uid":5222,"text":5223,"media":5229,"component":146,"media_border":38},"44af3951-1732-4918-93a9-21d4be62eff5",{"type":17,"content":5224},[5225],{"type":20,"content":5226},[5227],{"text":5228,"type":119},"Une fois l’objectif atteint, les utilisateur·trices comparent leur mix énergétique à celui d’Hydro-Québec, ce qui met en évidence les compromis stratégiques de l’organisation et fournit des données précieuses sur les préférences du public en matière de sources d’énergie. Puisqu’une majorité d’utilisateur·trices sondé·es ont convenu que la solution d’Hydro-Québec est optimale après avoir joué, nous pouvons affirmer que notre solution l’était aussi.",{"id":5230,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5231,"copyright":142,"fieldtype":144,"meta_data":5232,"is_external_url":38},84897123376117,"https://a.storyblok.com/f/285561750510308/1920x1080/ef0bfafe80/ref_mission2035_10-results.jpg",{},{"_uid":5234,"text":5235,"media":5238,"component":146,"media_border":38},"fef1f5de-b289-4211-a293-5a299363627b",{"type":17,"content":5236},[5237],{"type":20},{"id":5239,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5240,"copyright":142,"fieldtype":144,"meta_data":5241,"is_external_url":38},84897123290098,"https://a.storyblok.com/f/285561750510308/1920x1080/d25b09cdd9/ref_mission2035_11-comparison.jpg",{},"Comparer pour convaincre",{"_uid":5244,"color":5245,"plugin":323},"cb2f495a-a377-4a3f-ab3a-beb76c600241","#10096b",{"id":5247,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5248,"copyright":142,"fieldtype":144,"meta_data":5249,"is_external_url":38},87360128766845,"https://a.storyblok.com/f/285561750510308/x/99a846bf81/00_mission2035_headervideo_1080.mp4",{},{"id":5251,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5252,"copyright":142,"fieldtype":144,"meta_data":5253,"is_external_url":38},88821323598218,"https://a.storyblok.com/f/285561750510308/x/ab2f4b8475/01_hydroquebec_mission2035_case_fr-optim.mp4",{},{"id":142,"url":5255,"linktype":1033,"fieldtype":333,"cached_url":5255},"https://mission2035.hydroquebec.com/en",{"type":17,"content":5257},[5258],{"type":20,"content":5259},[5260],{"text":5261,"type":119},"Desservant près de quatre millions de client·es avec son énergie propre et renouvelable, Hydro-Québec est une société d’État basée dans la province de Québec. Le défi de la transition énergétique exige de sa part d’augmenter sa production d’électricité de 9 000 mégawatts d’ici 2035, soit une augmentation de 30 %. Un objectif ambitieux mais controversé.",{"type":17,"content":5263},[5264],{"type":20,"content":5265},[5266],{"text":5267,"type":119},"Les projets de nouvelles installations éoliennes et nucléaires ont déjà suscité l’opposition du public. Le défi est maintenant de montrer aux gens ce qui est en jeu et de leur donner les moyens de faire partie de la solution. La réponse? Un jeu. Avec l’équipe d’Hydro-Québec, nous avons lancé une expérience inspirée de SimCity qui a eu un impact remarquable : elle a transformé un sujet controversé en un défi clair et compréhensible, et a généré un engagement significatif du public.",[2285,4448],[360,640,359,361],{"id":5271,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5272,"copyright":142,"fieldtype":144,"meta_data":5273,"is_external_url":38},88822179494294,"https://a.storyblok.com/f/285561750510308/1400x1750/9af8467805/mission2035_headermobile.jpg",{},[370,367],{"id":5276,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5277,"copyright":142,"fieldtype":144,"meta_data":5278,"is_external_url":38},88822179441045,"https://a.storyblok.com/f/285561750510308/2000x2000/e2e666d5af/mission2035_thumb.jpg",{},{"id":5280,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5281,"copyright":142,"fieldtype":144,"meta_data":5282,"is_external_url":38},89095959654822,"https://a.storyblok.com/f/285561750510308/x/bb17343935/mission2035_hover.mp4",{},[5284,5290,5296,5302],{"_uid":5285,"image":5286,"component":389},"d639f9a4-8309-4681-9167-fef9d39bc6c5",{"id":5287,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5288,"copyright":142,"fieldtype":144,"meta_data":5289,"is_external_url":38},86230543047578,"https://a.storyblok.com/f/285561750510308/1400x1400/9aaaf8f19a/ref_mission2035_survol_4.jpg",{},{"_uid":5291,"image":5292,"component":389},"e457a6bf-b79b-4512-a48f-4fbe6cc11963",{"id":5293,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5294,"copyright":142,"fieldtype":144,"meta_data":5295,"is_external_url":38},86230543068060,"https://a.storyblok.com/f/285561750510308/1400x1400/49f0b1e7c8/ref_mission2035_survol_3.jpg",{},{"_uid":5297,"image":5298,"component":389},"bdd10849-88a2-4fed-8728-4d0c1c95c6fc",{"id":5299,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5300,"copyright":142,"fieldtype":144,"meta_data":5301,"is_external_url":38},86230543063963,"https://a.storyblok.com/f/285561750510308/1400x1400/3412801e7b/ref_mission2035_survol_2.jpg",{},{"_uid":5303,"image":5304,"component":389},"2ee8c95f-62cc-4807-807c-a088e0b19d13",{"id":5305,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5306,"copyright":142,"fieldtype":144,"meta_data":5307,"is_external_url":38},86230543039385,"https://a.storyblok.com/f/285561750510308/1400x1400/a302b2b74c/ref_mission2035_survol_1.jpg",{},[408,410,406],{"value":5310,"plugin":419},[1776,5311,5312,5313,1779],"AWS","CraftCMS","Pixi.js (WebGL)","mission-2025","fr/projets/mission-2025",-50,[],"398aefab-cc12-47f9-ae95-99a433a65882","2025-07-10T20:20:26.248Z",[],"work/mission-2025",[5323],{"path":5324,"name":35,"lang":42,"published":35},"projets/mission-2025",{"name":5326,"created_at":5327,"published_at":5328,"updated_at":5329,"id":5330,"uuid":5331,"content":5332,"slug":5641,"full_slug":5642,"sort_by_date":35,"position":5643,"tag_list":5644,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":5645,"first_published_at":5646,"release_id":35,"lang":42,"path":35,"alternates":5647,"default_full_slug":5648,"translated_slugs":5649},"CellArt","2025-07-10T20:21:41.095Z","2025-10-10T20:20:53.595Z","2025-10-10T20:20:53.610Z",67540177368539,"beac460c-9e57-4361-a494-ad518695db08",{"seo":5333,"_uid":5340,"date":1808,"quote":5341,"title":5345,"types":5346,"client":5326,"results":5353,"tagline":5354,"industry":5355,"component":104,"reference":5361,"solutions":5362,"hero_color":5543,"hero_media":5546,"hero_video":5550,"text_color":1718,"external_url":5552,"mandate_col1":5554,"mandate_col2":5585,"quote_source":142,"related_title":1068,"related_works":5598,"services_title":638,"services_design":5599,"hero_media_mobile":5600,"services_strategy":5604,"preview_grid_image":5605,"preview_grid_media":5609,"preview_list_images":5613,"services_technology":5638,"services_technology_tags":5639,"preview_grid_media_app_ratio":38},[5334],{"_uid":5335,"meta":5336,"noindex":38,"component":1549},"39a80b0d-a4a6-42e8-b246-a4420bcb25d0",{"_uid":5337,"title":5338,"plugin":1547,"og_image":142,"og_title":5338,"description":5339,"twitter_image":142,"twitter_title":142,"og_description":5339,"twitter_description":142},"7169d580-b864-4af7-8ccf-10621a890952","Cellart : Un site web raffiné pour celliers haut de gamme | REF","Tout comme Cellart conçoit méticuleusement chaque espace physique, chaque pixel de son site web témoigne de notre savoir-faire.","bcc5b312-cc90-40d5-b683-425bf253efcd",{"type":17,"content":5342},[5343],{"type":20,"attrs":5344},{"textAlign":35},"Cellart",[5347],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":5348,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":5349,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":5350,"default_full_slug":65,"translated_slugs":5351,"_stopResolving":47},{"_uid":56,"title":57,"component":32},[],[],[5352],{"path":65,"name":35,"lang":42,"published":35},[],"Repositionnement d’une marque de luxe, facteur de croissance internationale",{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":5356,"slug":477,"full_slug":478,"sort_by_date":35,"position":479,"tag_list":5357,"is_startpage":38,"parent_id":97,"meta_data":35,"group_id":481,"first_published_at":482,"release_id":35,"lang":42,"path":35,"alternates":5358,"default_full_slug":484,"translated_slugs":5359,"_stopResolving":47},{"_uid":475,"title":476,"component":93},[],[],[5360],{"path":484,"name":35,"lang":42,"published":35},"PCA-0325",[5363,5441,5457,5482],{"_uid":5364,"items":5365,"title":5440,"component":173},"33553d2b-b817-496f-a5a2-c6e0554dfa41",[5366,5378,5387,5413,5422],{"_uid":5367,"text":5368,"media":5374,"component":146,"media_border":47},"471cf057-28fe-4695-bbf0-aca12aa155cd",{"type":17,"content":5369},[5370],{"type":20,"content":5371},[5372],{"text":5373,"type":119},"Inspirée par l’univers des musées et de l’art, la nouvelle identité de marque de Cellart élimine le superflu pour ne garder que l’essentiel. Nous avons voulu supprimer tout le bruit visuel pour nous concentrer sur la finesse et les détails d’exécution grâce à une approche minimaliste. ",{"id":5375,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5376,"copyright":142,"fieldtype":144,"meta_data":5377,"is_external_url":38},80220776373011,"https://a.storyblok.com/f/285561750510308/1920x1080/2cde08ce8c/cellart_01-museum-inspired-brand.jpg",{},{"_uid":5379,"text":5380,"media":5383,"component":146,"media_border":38},"6120d69f-67a1-4501-97cb-e6bb83d80098",{"type":17,"content":5381},[5382],{"type":20},{"id":5384,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5385,"copyright":142,"fieldtype":144,"meta_data":5386,"is_external_url":38},80220776065805,"https://a.storyblok.com/f/285561750510308/x/e3895b5d53/cellart_02-museum-inspired-brand.mp4",{},{"_uid":5388,"text":5389,"media":5409,"component":146,"media_border":38},"f70fc693-9f38-493f-9c96-7da29d661876",{"type":17,"content":5390},[5391,5398],{"type":20,"attrs":5392,"content":5393},{"textAlign":35},[5394],{"text":5395,"type":119,"marks":5396},"L’importance de chaque détail",[5397],{"type":126},{"type":20,"attrs":5399,"content":5400},{"textAlign":35},[5401,5403,5407],{"text":5402,"type":119},"Tout comme Cellart conçoit méticuleusement chaque espace physique, chaque pixel de son nouveau site web témoigne de son savoir-faire. De la grille à 24 colonnes aux animations subtiles, chaque élément de l’interface a sa raison d",{"text":3543,"type":119,"marks":5404},[5405],{"type":122,"attrs":5406},{"color":3547},{"text":5408,"type":119},"être.",{"id":5410,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5411,"copyright":142,"fieldtype":144,"meta_data":5412,"is_external_url":38},80220776053515,"https://a.storyblok.com/f/285561750510308/x/dc3b673cce/cellart_03-details-animations.mp4",{},{"_uid":5414,"text":5415,"media":5418,"component":146,"media_border":38},"2a2479aa-8169-401b-aa05-27ac9ea3903f",{"type":17,"content":5416},[5417],{"type":20},{"id":5419,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5420,"copyright":142,"fieldtype":144,"meta_data":5421,"is_external_url":38},80220776057612,"https://a.storyblok.com/f/285561750510308/x/00ddc376b7/cellart_04-details-animations.mp4",{},{"_uid":5423,"text":5424,"media":5436,"component":146,"media_border":38},"615a10e5-98b2-48fb-90cf-2262b1797ca7",{"type":17,"content":5425},[5426,5432],{"type":20,"content":5427},[5428],{"text":5429,"type":119,"marks":5430},"Une tonalité empreinte de finesse",[5431],{"type":126},{"type":20,"content":5433},[5434],{"text":5435,"type":119},"La tonalité de marque devait s’harmoniser parfaitement avec le design, inspirant les visiteur·euses tout en préservant un voile de mystère. Des menus de navigation jusqu’aux textes, chaque mot a été minutieusement choisi afin de préserver l’équilibre entre l’identité de marque et la performance SEO.",{"id":5437,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5438,"copyright":142,"fieldtype":144,"meta_data":5439,"is_external_url":38},80220776180494,"https://a.storyblok.com/f/285561750510308/1920x1080/ace33559ec/cellart_07-tonality.jpg",{},"Un design inspiré des musées",{"_uid":5442,"items":5443,"title":5456,"component":173},"fd304859-0d49-49a1-98fe-13d6950ed391",[5444],{"_uid":5445,"text":5446,"media":5452,"component":146,"media_border":47},"552ff6d2-b777-4aa9-b974-7238e33f2b56",{"type":17,"content":5447},[5448],{"type":20,"content":5449},[5450],{"text":5451,"type":119},"Qui dit vrai luxe, dit discrétion. Avec des client·es qui valorisent la confidentialité, Cellart avait besoin de communiquer son savoir-faire sans pour autant tout dévoiler. La solution? Une page d’accueil qui évoque, au lieu de décrire. En offrant des aperçus raffinés de l’univers de Cellart, elle attise l’envie tout en préservant son caractère exclusif.",{"id":5453,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5454,"copyright":142,"fieldtype":144,"meta_data":5455,"is_external_url":38},80220776045320,"https://a.storyblok.com/f/285561750510308/x/64f4b427c0/cellart_06-mystery.mp4",{},"Générer l’envie en cultivant le mystère",{"_uid":5458,"items":5459,"title":5481,"component":173},"f5c34e50-1332-4ad3-9155-07a0089cefc0",[5460,5472],{"_uid":5461,"text":5462,"media":5468,"component":146,"media_border":38},"8fe14f1e-9468-4118-a6a2-d7c89ccfe7cd",{"type":17,"content":5463},[5464],{"type":20,"content":5465},[5466],{"text":5467,"type":119},"L’approche personnalisée est au cœur des relations que Cellart entretient avec sa clientèle. Plutôt que de se limiter à une expérience transactionnelle standard, la marque propose un parcours raffiné et empreint d’attention. Nous avons donné corps à ce processus grâce à une page qui en présente les trois étapes comme les chapitres d’un récit soigné : élégant, réfléchi et résolument Cellart.",{"id":5469,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5470,"copyright":142,"fieldtype":144,"meta_data":5471,"is_external_url":38},80220776041222,"https://a.storyblok.com/f/285561750510308/x/f20ce5bad0/cellart_08_elevated-process.mp4",{},{"_uid":5473,"text":5474,"media":5477,"component":146,"media_border":38},"fa8f2b16-1df6-49c1-92d8-4895998eff21",{"type":17,"content":5475},[5476],{"type":20},{"id":5478,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5479,"copyright":142,"fieldtype":144,"meta_data":5480,"is_external_url":38},80220776184592,"https://a.storyblok.com/f/285561750510308/1920x1080/20d97ea675/cellart_09_elevated-process.jpg",{},"Valoriser le processus pour stimuler la conversion",{"_uid":5483,"items":5484,"title":5542,"component":173},"142187ac-ec0b-4725-aad6-4cc78cda44c9",[5485,5524,5533],{"_uid":5486,"text":5487,"media":5520,"component":146,"media_border":47},"ff14c29a-4d82-4526-b517-82c7bcf1b6a4",{"type":17,"content":5488},[5489],{"type":20,"attrs":5490,"content":5491},{"textAlign":35},[5492,5494,5500,5502,5506,5508,5512,5514,5518],{"text":5493,"type":119},"Les collaborations de Cellart avec des artistes de renommée mondiale donnent naissance à des celliers exclusifs et uniques, véritables pièces de collection. Pour les mettre en valeur, nous leur avons dédié une page à part entière. Son titre, « Collection », est une ",{"text":5495,"type":119,"marks":5496},"œ",[5497],{"type":122,"attrs":5498},{"color":5499},"#1F1F1F",{"text":5501,"type":119},"uvre d’art en soi : il se décline en plusieurs versions, toutes créées par les artistes, et s",{"text":3543,"type":119,"marks":5503},[5504],{"type":122,"attrs":5505},{"color":3547},{"text":5507,"type":119},"affiche de manière aléatoire à chaque visite. Puis, chaque pièce est présentée en détail par les artistes, offrant aux client·es la chance de s",{"text":3543,"type":119,"marks":5509},[5510],{"type":122,"attrs":5511},{"color":3547},{"text":5513,"type":119},"immerger dans l",{"text":3543,"type":119,"marks":5515},[5516],{"type":122,"attrs":5517},{"color":3547},{"text":5519,"type":119},"esprit des créateur·trices.",{"id":5521,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5522,"copyright":142,"fieldtype":144,"meta_data":5523,"is_external_url":38},80220776037125,"https://a.storyblok.com/f/285561750510308/x/8d4ab3bb6d/cellart_10-immersive-content.mp4",{},{"_uid":5525,"text":5526,"media":5529,"component":146,"media_border":38},"f86fa370-67ae-4b1a-8959-0012e588a5ce",{"type":17,"content":5527},[5528],{"type":20},{"id":5530,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5531,"copyright":142,"fieldtype":144,"meta_data":5532,"is_external_url":38},80220776045321,"https://a.storyblok.com/f/285561750510308/x/522bd8b364/cellart_12-immersive-content.mp4",{},{"_uid":5534,"text":5535,"media":5538,"component":146,"media_border":47},"dd1abb5d-eec1-437d-bbe8-a89648cfa1ca",{"type":17,"content":5536},[5537],{"type":20},{"id":5539,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5540,"copyright":142,"fieldtype":144,"meta_data":5541,"is_external_url":38},80220776041223,"https://a.storyblok.com/f/285561750510308/x/2bb822148f/cellart_13-immersive-content.mp4",{},"Du contenu immersif pour des créations hors du commun",{"_uid":5544,"color":5545,"plugin":323},"e87e9a31-4242-4be2-8a22-364ec9ca483e","#EEECE7",{"id":5547,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5548,"copyright":142,"fieldtype":144,"meta_data":5549,"is_external_url":38},89766826792864,"https://a.storyblok.com/f/285561750510308/x/a5ca42f43b/ref_cellart_thumbnail-video-header2.mp4",{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"filename":35,"copyright":35,"fieldtype":144,"meta_data":5551,"is_external_url":38},{},{"id":142,"url":5553,"linktype":1033,"fieldtype":333,"cached_url":5553},"https://www.cellart.com/",{"type":17,"content":5555},[5556],{"type":20,"attrs":5557,"content":5558},{"textAlign":35},[5559,5561,5565,5567,5571,5573,5577,5579,5583],{"text":5560,"type":119},"Cellart est une pionnière canadienne dans l",{"text":3543,"type":119,"marks":5562},[5563],{"type":122,"attrs":5564},{"color":3547},{"text":5566,"type":119},"aménagement sur mesure d",{"text":3543,"type":119,"marks":5568},[5569],{"type":122,"attrs":5570},{"color":3547},{"text":5572,"type":119},"espaces de vie haut de gamme, allant de caves à vin d",{"text":3543,"type":119,"marks":5574},[5575],{"type":122,"attrs":5576},{"color":3547},{"text":5578,"type":119},"exception à des salles de dégustation immersives. L",{"text":3543,"type":119,"marks":5580},[5581],{"type":122,"attrs":5582},{"color":3547},{"text":5584,"type":119},"entreprise a fait appel à nous à un moment charnière : son image de marque et sa présence numérique n’incarnaient plus l’excellence de son savoir-faire et l’exclusivité de ses créations.",{"type":17,"content":5586},[5587],{"type":20,"attrs":5588,"content":5589},{"textAlign":35},[5590,5592,5596],{"text":5591,"type":119},"Le mandat était clair : repositionner Cellart pour mieux refléter son offre premium et répondre aux attentes d’une clientèle exigeante et très occupée. Nous avons conçu une expérience de marque et numérique conçue pour susciter un impact immédiat, en inspirant l",{"text":3543,"type":119,"marks":5593},[5594],{"type":122,"attrs":5595},{"color":3547},{"text":5597,"type":119},"envie et en valorisant chaque seconde du parcours client.",[2876,2526],[360,359,361,640,1072],{"id":5601,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5602,"copyright":142,"fieldtype":144,"meta_data":5603,"is_external_url":38},87013290682025,"https://a.storyblok.com/f/285561750510308/1400x1750/5f408f3ef3/cellart_headermobile.jpg",{},[367,369,370],{"id":5606,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5607,"copyright":142,"fieldtype":144,"meta_data":5608,"is_external_url":38},87429884685779,"https://a.storyblok.com/f/285561750510308/2000x2000/b2e2281d82/cellart_thumb_hr.jpg",{},{"id":5610,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5611,"copyright":142,"fieldtype":144,"meta_data":5612,"is_external_url":38},88788541442005,"https://a.storyblok.com/f/285561750510308/x/934ae7a530/cellart_sequence-hover-optim480.mp4",{},[5614,5620,5626,5632],{"_uid":5615,"image":5616,"component":389},"85ad8464-eac8-4bca-9596-e6937e6646c3",{"id":5617,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5618,"copyright":142,"fieldtype":144,"meta_data":5619,"is_external_url":38},84122521706275,"https://a.storyblok.com/f/285561750510308/1400x1400/a11c36939b/cellart_list01.jpg",{},{"_uid":5621,"image":5622,"component":389},"519aa7d5-318b-47a1-8a46-3dad9cc9a662",{"id":5623,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5624,"copyright":142,"fieldtype":144,"meta_data":5625,"is_external_url":38},84122521308961,"https://a.storyblok.com/f/285561750510308/1400x1400/e67025809e/cellart_list02.jpg",{},{"_uid":5627,"image":5628,"component":389},"3e12524c-ee2a-4b9a-8982-9e449ca7f570",{"id":5629,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5630,"copyright":142,"fieldtype":144,"meta_data":5631,"is_external_url":38},84122521698082,"https://a.storyblok.com/f/285561750510308/1400x1400/8bb1cb8466/cellart_list03.jpg",{},{"_uid":5633,"image":5634,"component":389},"01d738c3-70fc-4f14-9a41-4a182eb8c119",{"id":5635,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5636,"copyright":142,"fieldtype":144,"meta_data":5637,"is_external_url":38},84122521722660,"https://a.storyblok.com/f/285561750510308/1400x1400/bf1ec2777d/cellart_list04.jpg",{},[407,408],{"value":5640,"plugin":419},[1776,679,1778,1779],"cellart","fr/projets/cellart",40,[],"c1d9c875-5b65-4b83-af45-c2c0b537108b","2025-07-10T20:22:19.875Z",[],"work/cellart",[5650],{"path":5651,"name":35,"lang":42,"published":35},"projets/cellart",[5653,5659,5665,5671],{"name":49,"created_at":50,"published_at":51,"updated_at":52,"id":53,"uuid":54,"content":5654,"slug":58,"full_slug":59,"sort_by_date":35,"position":60,"tag_list":5655,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":62,"first_published_at":63,"release_id":35,"lang":42,"path":35,"alternates":5656,"default_full_slug":65,"translated_slugs":5657},{"_uid":56,"title":57,"component":32},[],[],[5658],{"path":65,"name":35,"lang":42,"published":35},{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":5660,"slug":33,"full_slug":34,"sort_by_date":35,"position":36,"tag_list":5661,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":40,"first_published_at":41,"release_id":35,"lang":42,"path":35,"alternates":5662,"default_full_slug":44,"translated_slugs":5663},{"_uid":30,"title":31,"component":32},[],[],[5664],{"path":44,"name":35,"lang":42,"published":35},{"name":1814,"created_at":1815,"published_at":1816,"updated_at":1817,"id":1818,"uuid":1819,"content":5666,"slug":1823,"full_slug":1824,"sort_by_date":35,"position":1825,"tag_list":5667,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1827,"first_published_at":1816,"release_id":35,"lang":42,"path":35,"alternates":5668,"default_full_slug":1829,"translated_slugs":5669},{"_uid":1821,"title":1822,"component":32},[],[],[5670],{"path":1829,"name":35,"lang":42,"published":35},{"name":1137,"created_at":1138,"published_at":1139,"updated_at":1140,"id":1141,"uuid":1142,"content":5672,"slug":1145,"full_slug":1146,"sort_by_date":35,"position":1147,"tag_list":5673,"is_startpage":38,"parent_id":39,"meta_data":35,"group_id":1149,"first_published_at":1139,"release_id":35,"lang":42,"path":35,"alternates":5674,"default_full_slug":1151,"translated_slugs":5675},{"_uid":1144,"title":1137,"component":32},[],[],[5676],{"path":1151,"name":35,"lang":42,"published":35},["Reactive",5678],{"name":5679,"created_at":5680,"published_at":5681,"updated_at":5682,"id":5683,"uuid":5684,"content":5685,"slug":9393,"full_slug":9394,"sort_by_date":35,"position":5316,"tag_list":9395,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":9396,"first_published_at":9397,"release_id":35,"lang":42,"path":35,"alternates":9398,"default_full_slug":9393,"translated_slugs":9399},"Config","2025-07-10T14:41:13.878Z","2026-04-02T20:05:58.623Z","2026-04-02T20:05:58.644Z",67456507439427,"4aae95be-c25d-44ce-82cf-87b8c2993a5b",{"seo":5686,"_uid":5691,"llms":5692,"email":5693,"phone":5696,"address":5697,"component":5698,"main_menu":5699,"legal_menu":7102,"policyLink":7665,"footer_menu":8004,"social_menu":8603,"contactItems":8624,"contactTitle":8634,"footer_logos":8635,"selectedWorks":8662,"workSubmenuTitle":5733,"contactDescription":9392},{"_uid":5687,"title":5688,"plugin":1547,"og_image":5689,"og_title":5688,"description":5690,"twitter_image":142,"twitter_title":142,"og_description":5690,"twitter_description":142},"ab28524b-f733-4fb1-85e1-073cb0c76187","Agir vite. Bâtir pour que ça dure | REF Agence web et digitale","https://a.storyblok.com/f/285561750510308/1200x639/6d3a68724c/og-image-fr.jpg","REF propose des solutions durables pour réussir dans l’économie numérique : e-commerce, applications mobiles, sites web et expériences mémorables.","2302c6d6-61eb-4d39-9100-a7f1f2d9bb63","# REF Digital\n\n> Move fast, build to last.\n\n## About\n\nREF is a digital agency that helps businesses thrive in a digital-first economy. We blend bold thinking with deep expertise to engineer digital solutions that deliver short-term gains with long-term growth.\n\n**Company Overview:**\n- 80 digital specialists\n- 150 days average time to market\n- 200+ projects shipped per year\n- 10+ average years of experience\n- 93% team retention rate\n\n## Core Philosophy\n\n### Move Fast\nWe make immediate impact by getting clients to market fast through creativity, craft, and smart, efficient solutions that accelerate time to market.\n\n### Build to Last\nWe go beyond best practices to build sustainable solutions that grow with your business by iterating, learning, and adapting beyond a single launch date.\n\n### Start with Tech\nTechnology is the foundation. We think tech from day one, ensuring experiences are built on a solid, scalable, and robust technological core based on MACH principles (Microservices-based, API-first, Cloud-native, and Headless).\n\n### Team Up, Think Up\nTeamwork is our competitive advantage. We bring diverse perspectives together, co-creating solutions that leverage digital expertise and business knowledge.\n\n### See Beyond the Storefront\nSuccess lies in the overall customer experience, encompassing everything from operations to logistics, creating solutions that seamlessly integrate with your entire business ecosystem.\n\n### Design Responsibly\nWe make products as durable as possible, optimizing for longevity, resource efficiency, inclusive reach, scalability, ease of operation, environmental stewardship, and user pleasure.\n\n## Services & Capabilities\n\n### Strategy and Business\n- E-commerce Growth Strategy\n- Project Management\n- Data analytics, optimization and CRO\n- CX Research and Journey Design\n- SEO Strategy and Monitoring\n- Content Architecture and Strategy\n- UX Strategy\n- Product Strategy and Roadmaps\n- Lifecycle Marketing and Automation\n\n### Technology\n- Composable solution architecture\n- Full stack mobile & web development\n- Front-end development\n- Shopify and BigCommerce development\n- Automated and manual QA\n- Platform migrations\n- Martech and third-party app integrations\n- Accessibility (WCAG compliance)\n- Ongoing Support & Maintenance\n- LLM strategy and implementation\n- Extended Reality Solutions\n\n### Design\n- UX Design\n- Quick Prototyping and Concept Accelerator\n- User testing\n- AI-powered content production\n- UI Design\n- Design systems\n- Digital Branding\n- Motion Design\n- Content design and copywriting\n\n## Key Challenges We Solve\n\n### Elevating Customer Experience and Loyalty\nTransform fragmented customer journeys into seamless, meaningful experiences through customer data segmentation, journey mapping, loyalty programs, user flow mapping, and CRM copywriting.\n\n### Accelerating Time to Market\nStreamline website and app launches through CRO and A/B testing, project scoping, design sprints, API integration, and go-to-market strategy.\n\n### Forging Distinctive Brand Experience\nDefine authentic brand identities through competitive benchmarking, product value proposition, headless DXP deployment, motion systems, and tone and voice development.\n\n### Building Data Foundation for AI Agents\nPrepare clean, unified datasets for next-generation AI tools through stack analysis, SEO/ASO/GEO audits, information architecture, editorial content, and LLM strategy.\n\n### Modernizing Legacy Tech Stack\nTransform legacy systems into modern, agile stacks through service blueprinting, tooling optimization, feasibility analysis, composable architecture, and platform migrations.\n\n## Preferred Technology Stack\n\n**CMS & Content:** WordPress, Craft CMS, Storyblok, DatoCMS, Contentstack, Hygraph\n**E-commerce:** Shopify Plus, BigCommerce\n**Frontend:** React, Vue.js, Nuxt.js, React Native\n**Search:** Algolia\n**Payments:** PayPal, Stripe\n**Hosting & Cloud:** AWS, Azure, Netlify, Vercel, Amplify\n**Other:** Scale Flex\n\n## Featured Projects\n\n- **Fromeo** - AI-powered cheese sommelier for product discovery\n- **New Look** - In-store self-service experience\n- **Hydro-Québec** - Immersive gondola experience for renewable energy awareness\n- **Nortera** - B2B platform demonstrating elevated business design\n- **Halo Dental** - Building trust for new dental player\n- **Hilo App** - Accessible smart home service\n- **Norda** - Iterative e-commerce platform\n- **Beneva** - Digital ecosystem challenging insurance codes\n- **La QV** - D2C pivot for private import\n- **Mission 2035** - Game changing perceptions\n- **CellArt** - International digital growth for luxury brand\n\n## Leadership Team\n\n- Julie Pilon - Partner, President\n- Romain Prache - Partner, Head of Product\n- Alice Dawlat - Growth and Partnership Director\n- Nicolas Baldovini - Partner, Chief Creative Officer\n- Maxime Chabot - Principal Strategy Director\n- Joël Auchu - Executive Creative Director\n- Élodie Doua - Studio Director\n- Julie Bergeron - Partner, Principal Account Director\n\n## Main URLs\n\n- Homepage: https://ref.digital\n- About: https://ref.digital/about/\n- Capabilities: https://ref.digital/capabilities/\n- Work/Projects: https://ref.digital/work/",{"id":142,"url":5694,"email":5694,"linktype":5695,"fieldtype":333,"cached_url":5694},"info@ref.digital","email","+1 514 281-8901","4051, rue Molson\nBureau 100, Montréal QC  H1Y 3L1","configuration",[5700,5734,6129,6653],{"_uid":5701,"link":5702,"label":5733,"component":1053},"d273306d-b564-45b7-9731-db0fcc56e457",{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47,"story":5705},"29fb5bc8-7bc5-43fc-8ce0-696a0a040865","/fr/work/",{"name":5706,"created_at":5707,"published_at":5708,"updated_at":5709,"id":5710,"uuid":5703,"content":5711,"slug":5722,"full_slug":5723,"sort_by_date":35,"position":5724,"tag_list":5725,"is_startpage":47,"parent_id":424,"meta_data":35,"group_id":5726,"first_published_at":5727,"release_id":35,"lang":42,"path":35,"alternates":5728,"default_full_slug":5729,"translated_slugs":5730,"_stopResolving":47},"index","2025-07-09T20:13:36.501Z","2025-09-09T16:15:12.613Z","2025-09-09T16:15:12.624Z",67184298022434,{"seo":5712,"_uid":5719,"title":5720,"component":5721},[5713],{"_uid":5714,"meta":5715,"noindex":38,"component":1549},"7739090c-7cc3-478a-ad3e-30e5d98dbe96",{"_uid":5716,"title":5717,"plugin":1547,"og_image":142,"og_title":5717,"description":5718,"twitter_image":142,"twitter_title":142,"og_description":5718,"twitter_description":142},"d7f4905a-9092-4d60-a92b-da914811c271","Projets et clients | REF","Notre travail ne s'adapte pas au changement. Il le définit. Découvrez nos projets les plus transformateurs.","e2060324-73ab-4256-a27c-959a26cdbeac","Ne vous adaptez pas au changement.\nDéfinissez-le.","pageWorkIndex","work","fr/projets/",-450,[],"274cf83d-17bd-4bb0-b691-19f7b2da3bbf","2025-07-10T02:30:11.607Z",[],"work/",[5731],{"path":5732,"name":35,"lang":42,"published":47},"projets/","Projets",{"_uid":5735,"link":5736,"label":6128,"component":1053},"254595af-121f-4cbc-a5dd-4e894c19e8a3",{"id":5737,"url":142,"linktype":332,"fieldtype":333,"cached_url":5738,"prep":47,"story":5739},"82b0122d-a0b8-47ab-87fd-0bf7ed0b8d86","/fr/about",{"name":5740,"created_at":5741,"published_at":5742,"updated_at":5743,"id":5744,"uuid":5737,"content":5745,"slug":6117,"full_slug":6118,"sort_by_date":35,"position":6119,"tag_list":6120,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":6121,"first_published_at":6122,"release_id":35,"lang":42,"path":35,"alternates":6123,"default_full_slug":6117,"translated_slugs":6124,"_stopResolving":47},"About","2025-07-28T14:41:48.211Z","2026-04-10T15:59:22.991Z","2026-04-10T15:59:23.008Z",73826747523199,{"seo":5746,"_uid":5753,"body":5754,"title":142,"component":6116},[5747],{"_uid":5748,"meta":5749,"noindex":38,"component":1549},"163a26d6-27a4-4858-a2fa-f235488005f6",{"_uid":5750,"title":5751,"plugin":1547,"og_image":142,"og_title":5751,"description":5752,"twitter_image":142,"twitter_title":142,"og_description":5752,"twitter_description":142},"1048c6d8-cde1-4da3-a7b9-403b96555207","À propos de notre agence digitale | REF","Agir vite, bâtir pour que ça dure : en alliant audace, expertise, gains à court terme et croissance à long terme, REF crée des solutions numériques d'impact.","1ec7827d-d1d6-474b-9d94-9254b169ecc4",[5755,5823,5919,5949,6037,6110],{"_uid":5756,"component":5757,"titlePart1":5758,"titlePart2":5759,"AboutImages":5760},"1621b0a6-3ee6-47dc-896d-ab4b4e4a2f35","AboutImages","[Un point de référence.","Une meilleure perspective.]",[5761,5765,5769,5773,5777,5781,5785,5787,5791,5795,5799,5803,5807,5811,5815,5819],{"id":5762,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5763,"copyright":142,"fieldtype":144,"meta_data":5764},86600092897941,"https://a.storyblok.com/f/285561750510308/920x460/8d7085f327/ref_about_1.jpg",{},{"id":5766,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5767,"copyright":142,"fieldtype":144,"meta_data":5768},86600092873356,"https://a.storyblok.com/f/285561750510308/920x460/7771f64926/ref_about_2.jpg",{},{"id":5770,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5771,"copyright":142,"fieldtype":144,"meta_data":5772},86600092873357,"https://a.storyblok.com/f/285561750510308/920x460/ca97554312/ref_about_3.jpg",{},{"id":5774,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5775,"copyright":142,"fieldtype":144,"meta_data":5776},86600092914327,"https://a.storyblok.com/f/285561750510308/920x460/971bb91fdc/ref_about_4.jpg",{},{"id":5778,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5779,"copyright":142,"fieldtype":144,"meta_data":5780},86600092897942,"https://a.storyblok.com/f/285561750510308/920x460/03fc9efdfe/ref_about_5.jpg",{},{"id":5782,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5783,"copyright":142,"fieldtype":144,"meta_data":5784},86600092893844,"https://a.storyblok.com/f/285561750510308/920x460/50d2f890a9/ref_about_6.jpg",{},{"id":325,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":326,"copyright":142,"fieldtype":144,"meta_data":5786},{},{"id":5788,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5789,"copyright":142,"fieldtype":144,"meta_data":5790},86600092869259,"https://a.storyblok.com/f/285561750510308/920x460/9250468098/ref_about_8.jpg",{},{"id":5792,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5793,"copyright":142,"fieldtype":144,"meta_data":5794},86600092877455,"https://a.storyblok.com/f/285561750510308/920x460/d021fe90e6/ref_about_9.jpg",{},{"id":5796,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5797,"copyright":142,"fieldtype":144,"meta_data":5798},148870600729669,"https://a.storyblok.com/f/285561750510308/2326x1310/2b131d1d4b/dime.jpg",{},{"id":5800,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5801,"copyright":142,"fieldtype":144,"meta_data":5802},86600092914328,"https://a.storyblok.com/f/285561750510308/920x460/b9d336943e/ref_about_11.jpg",{},{"id":5804,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5805,"copyright":142,"fieldtype":144,"meta_data":5806},86600092893843,"https://a.storyblok.com/f/285561750510308/920x460/210107cbd5/ref_about_12.jpg",{},{"id":5808,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5809,"copyright":142,"fieldtype":144,"meta_data":5810},86600092877456,"https://a.storyblok.com/f/285561750510308/920x460/741ab57171/ref_about_13.jpg",{},{"id":5812,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5813,"copyright":142,"fieldtype":144,"meta_data":5814},86600092869258,"https://a.storyblok.com/f/285561750510308/920x460/abfbd47633/ref_about_14.jpg",{},{"id":5816,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5817,"copyright":142,"fieldtype":144,"meta_data":5818},86600092877457,"https://a.storyblok.com/f/285561750510308/920x460/b68df4157b/ref_about_15.jpg",{},{"id":5820,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5821,"copyright":142,"fieldtype":144,"meta_data":5822},86600092873358,"https://a.storyblok.com/f/285561750510308/920x460/5449f8d5c4/ref_about_16.jpg",{},{"_uid":5824,"items":5825,"title":5916,"surtitle":5917,"component":5918},"c1d4e266-5828-4ccd-b064-6fd475319f64",[5826,5843,5856,5869,5882,5899],{"_uid":5827,"list":5828,"text":5831,"title":5841,"component":5842},"1271090e-b272-403a-8b40-0e7dc58b5a30",{"type":17,"content":5829},[5830],{"type":20},{"type":17,"content":5832},[5833,5837],{"type":20,"content":5834},[5835],{"text":5836,"type":119},"Pour nous, l’essentiel est de générer un impact immédiat. Si nous sommes en mesure d’accélérer les lancements au marché, ce n’est pas seulement grâce à l’efficacité de nos équipes ou à la conception de MVP, mais aussi à notre créativité et à notre savoir-faire. ",{"type":20,"content":5838},[5839],{"text":5840,"type":119},"La clé n’est pas la précipitation. Elle réside plutôt dans notre capacité à trouver des solutions plus judicieuses et efficaces, que nous développons de manière stratégique pour accélérer votre mise en marché et générer des résultats tangibles, rapidement.","Agir vite.","PinnedDrawerItem",{"_uid":5844,"text":5845,"title":5855,"component":5842},"1394924d-60e4-4d81-b159-a4833da36117",{"type":17,"content":5846},[5847,5851],{"type":20,"content":5848},[5849],{"text":5850,"type":119},"Même en visant des lancements rapides, notre obsession pour le long terme nous pousse à construire des produits qui durent. Nous allons au-delà des meilleures pratiques pour bâtir en fonction de votre réalité. ",{"type":20,"content":5852},[5853],{"text":5854,"type":119},"Par un cycle soutenu d’itération, d’apprentissage et d’adaptation post-lancement, nous créons des solutions pérennes qui grandissent avec votre entreprise et créent de la valeur à long terme.","Bâtir pour que ça dure.",{"_uid":5857,"text":5858,"title":5868,"component":5842},"fc00fd42-cbc6-4ec9-bc7e-193410b6ce5a",{"type":17,"content":5859},[5860,5864],{"type":20,"content":5861},[5862],{"text":5863,"type":119},"La technologie n’est pas une réflexion après coup : c’est notre fondation. Nous y pensons dès le premier jour, pour nous assurer que nos expériences reposent sur une base technologique solide, évolutive et robuste. ",{"type":20,"content":5865},[5866],{"text":5867,"type":119},"Cette intégration précoce prévient des obstacles évitables et nous permet de bâtir une architecture capable de grandir avec votre entreprise.","Commencer par la technologie. ",{"_uid":5870,"text":5871,"title":5881,"component":5842},"54654596-2438-4d19-ba08-f9ec5308e4b9",{"type":17,"content":5872},[5873,5877],{"type":20,"content":5874},[5875],{"text":5876,"type":119},"Nous croyons que le travail d’équipe est l’avantage concurrentiel ultime. Notre force réside dans la réunion de diverses perspectives, pour co-créer avec nos clients des solutions qui allient expertise numérique et connaissance d’affaires.",{"type":20,"content":5878},[5879],{"text":5880,"type":119},"En guidant les équipes dans un dialogue transparent permettant de prendre des décisions confiantes et éclairées, nous collaborons vers des objectifs communs, axés sur des résultats mesurables et un impact significatif.","Penser ensemble, c’est penser plus loin.",{"_uid":5883,"list":5884,"text":5888,"title":5898,"component":5842},"c7e0e681-b436-4bad-bf6f-7d7afcb3dd38",{"type":17,"content":5885},[5886],{"type":20,"attrs":5887},{"textAlign":35},{"type":17,"content":5889},[5890,5894],{"type":20,"content":5891},[5892],{"text":5893,"type":119},"Notre vision du commerce va bien au-delà de la vitrine numérique. Nous avons le privilège de nous associer à des marques pour qui le succès réside dans l’expérience client globale, des opérations à la logistique.",{"type":20,"content":5895},[5896],{"text":5897,"type":119},"En pensant plus loin que le commerce électronique et les sites web, nous créons des solutions qui s’intègrent de manière transparente à l’ensemble de votre écosystème commercial.","Voir au-delà de la vitrine.",{"_uid":5900,"list":5901,"text":5905,"title":5915,"component":5842},"c0fe8fa5-f9db-413a-8cd1-ab24a0a95e44",{"type":17,"content":5902},[5903],{"type":20,"attrs":5904},{"textAlign":35},{"type":17,"content":5906},[5907,5911],{"type":20,"content":5908},[5909],{"text":5910,"type":119},"Vos choix d’aujourd’hui créent des impacts futurs — et idéalement, vous vous féliciterez de les avoir faits. C’est pourquoi on rend nos produits aussi durables que possible, en optimisant à la fois leur longévité et leur utilisation des ressources.",{"type":20,"content":5912},[5913],{"text":5914,"type":119},"Nos considérations dépassent largement le succès financier, pour se concentrer également sur l’accessibilité, la durabilité, la robustesse, la facilité d’utilisation, la responsabilité environnementale et le pur plaisir que les utilisateur·trices ressentent en utilisant nos plateformes.","Concevoir de manière responsable.","Chez REF, on sait qu’il faut concilier les gains à court terme et la croissance à long terme. C’est pourquoi on bouge rapidement, mais toujours avec un but clair en tête. Pour que chacun de nos succès rapides contribue à créer de la valeur constante et durable.","[VOICI REF]","BlockPinDrawers",{"_uid":5920,"logo":5921,"items":5926,"component":5948},"21ce42ee-d82c-4da8-b68e-4c407eb325aa",{"id":5922,"alt":5923,"name":142,"focus":142,"title":142,"source":142,"filename":5924,"copyright":142,"fieldtype":144,"meta_data":5925,"is_external_url":38},67181059518444,"certified b corp logo","https://a.storyblok.com/f/285561750510308/89x150/d979d515da/logo-bcorp.svg",{"alt":5923,"title":142,"source":142,"copyright":142},[5927,5932,5936,5940,5944],{"_uid":5928,"data":5929,"text":5930,"component":5931},"c6f61924-6289-4d91-abd2-f6c7dd154f66","80","spécialistes numériques","AboutStatsItem",{"_uid":5933,"data":5934,"text":5935,"component":5931},"7e657166-7611-4a6a-ba9f-bb7277fbd20c","150","délai de mise en marché moyen, en jours",{"_uid":5937,"data":5938,"text":5939,"component":5931},"74b4ccb8-5931-4917-a201-416172a8d035","200+","projets lancés, par année",{"_uid":5941,"data":5942,"text":5943,"component":5931},"c2da00eb-69c9-45fd-8505-dad6733ac1ed","10+"," années d’expérience, en moyenne",{"_uid":5945,"data":5946,"text":5947,"component":5931},"e81f0359-42d1-439e-84c8-d53a31efa2ef","93 %"," taux de rétention des équipes","AboutStats",{"_uid":5950,"title":5951,"people":5952,"surtitle":6035,"component":6036},"3a26f118-d63a-4482-89f1-49120f7c19d3","L’impact durable de REF repose sur des équipes talentueuses et un leadership décisif. En alliant audace et expertise, nous avons cultivé une culture d’innovation et de collaboration qui nous distingue.",[5953,5963,5972,5981,5990,5999,6008,6017,6026],{"ref":5954,"_uid":5955,"name":5956,"role":5957,"image":5958,"component":5962},"TJP-0113","28d2aca5-a563-4629-87b6-4e5407a4656d","Julie Pilon","Associée, présidente",{"id":5959,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5960,"copyright":142,"fieldtype":144,"meta_data":5961,"is_external_url":38},86692554475854,"https://a.storyblok.com/f/285561750510308/1080x1350/e03aa577cd/julie_smile.jpg",{},"AboutLeadershipPeople",{"ref":5964,"_uid":5965,"name":5966,"role":5967,"image":5968,"component":5962},"TMS-1125","01d3d1a1-a4df-4c2b-8f5b-dfa53b1ff4eb","Maxime St-Pierre","Associé et vice-président exécutif, stratégie et innovation",{"id":5969,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5970,"copyright":142,"fieldtype":144,"meta_data":5971,"is_external_url":38},116323354738995,"https://a.storyblok.com/f/285561750510308/1109x1483/23d35056a2/ref_stpierre_maxime_2025_-ref-1.jpg",{},{"ref":5973,"_uid":5974,"name":5975,"role":5976,"image":5977,"component":5962},"TRP-1019","20d2f6dc-c2af-40aa-9674-0f267e846c8b","Romain Prache","Associé, vice-président produit",{"id":5978,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5979,"copyright":142,"fieldtype":144,"meta_data":5980,"is_external_url":38},86692554471757,"https://a.storyblok.com/f/285561750510308/1080x1350/f85a17c2e0/romain_vppp.jpg",{},{"ref":5982,"_uid":5983,"name":5984,"role":5985,"image":5986,"component":5962},"TAD-0617","318baa57-2469-4da8-8f3b-aaf97322f8ac","Alice Dawlat","Directrice, croissance et partenariats",{"id":5987,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5988,"copyright":142,"fieldtype":144,"meta_data":5989,"is_external_url":38},86692554467660,"https://a.storyblok.com/f/285561750510308/1080x1350/69aff11438/alice_business.jpg",{},{"ref":5991,"_uid":5992,"name":5993,"role":5994,"image":5995,"component":5962},"TNB-0314","424820fb-fc10-4fbb-9edd-e9059f4f65ad","Nicolas Baldovini","Associé, chef de la création",{"id":5996,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5997,"copyright":142,"fieldtype":144,"meta_data":5998,"is_external_url":38},86692554422603,"https://a.storyblok.com/f/285561750510308/1080x1350/354fa2a360/nico_capitaine.jpg",{},{"ref":6000,"_uid":6001,"name":6002,"role":6003,"image":6004,"component":5962},"TMC-0716","4555ab7e-4f7b-4cd0-8fd8-70c4a9c4cee5","Maxime Chabot","Directrice principale de la stratégie",{"id":6005,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6006,"copyright":142,"fieldtype":144,"meta_data":6007,"is_external_url":38},86692554508626,"https://a.storyblok.com/f/285561750510308/1080x1350/621c4de4da/max_turfu.jpg",{},{"ref":6009,"_uid":6010,"name":6011,"role":6012,"image":6013,"component":5962},"TJA-0716","1a563c22-77d6-4317-9d82-942c16516d73","Joël Auchu","Directeur exécutif de création",{"id":6014,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6015,"copyright":142,"fieldtype":144,"meta_data":6016,"is_external_url":38},86692554398026,"https://a.storyblok.com/f/285561750510308/1080x1350/99b783f36a/joel_bogosse.jpg",{},{"ref":6018,"_uid":6019,"name":6020,"role":6021,"image":6022,"component":5962},"TED-0619","7cd6681e-402b-4095-a05d-4d38b124df10","Élodie Doua","Directrice du studio",{"id":6023,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6024,"copyright":142,"fieldtype":144,"meta_data":6025,"is_external_url":38},86692554488144,"https://a.storyblok.com/f/285561750510308/1080x1350/0e8878f268/elo_watatow.jpg",{},{"ref":6027,"_uid":6028,"name":6029,"role":6030,"image":6031,"component":5962},"TJB-1217","ebe930c5-a1eb-44df-963c-ef01cafe9f63","Julie Bergeron","Associée, directrice principale, conseil",{"id":6032,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6033,"copyright":142,"fieldtype":144,"meta_data":6034,"is_external_url":38},86692554484047,"https://a.storyblok.com/f/285561750510308/1080x1350/7d2efe52b0/julie_confiante.jpg",{},"[ÉQUIPE ET LEADERSHIP]","AboutLeadership",{"_uid":6038,"logos":6039,"title":6107,"surtitle":6108,"component":6109},"96b664f3-9ebd-4522-9bde-15353db105c4",[6040,6049,6058,6067,6075,6083,6091,6099],{"_uid":6041,"link":6042,"logo":6043,"component":6048},"e6a0ca15-8930-4e0f-a5fd-815ff5e36d9d",{"id":142,"url":142,"linktype":1033,"fieldtype":333,"cached_url":142},{"id":6044,"alt":6045,"name":142,"focus":142,"title":142,"source":142,"filename":6046,"copyright":142,"fieldtype":144,"meta_data":6047,"is_external_url":38},111756482803561,"webby awards","https://a.storyblok.com/f/285561750510308/350x160/aca1b82678/webby.png",{"alt":6045,"title":142,"source":142,"copyright":142},"AboutAwardsItem",{"_uid":6050,"link":6051,"logo":6053,"component":6048},"e493a014-d2b7-48ea-a872-1ed4d0e7f03a",{"id":142,"url":6052,"linktype":1033,"fieldtype":333,"cached_url":6052},"https://www.awwwards.com/ref.digital/",{"id":6054,"alt":6055,"name":142,"focus":142,"title":142,"source":142,"filename":6056,"copyright":142,"fieldtype":144,"meta_data":6057,"is_external_url":38},111756482824044,"awwwards","https://a.storyblok.com/f/285561750510308/350x160/242d34298a/awwwards.svg",{"alt":6055,"title":142,"source":142,"copyright":142},{"_uid":6059,"link":6060,"logo":6062,"component":6048},"8f0efcd8-468b-4323-b96c-97801feea1d9",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},"/fr/",{"id":6063,"alt":6064,"name":142,"focus":142,"title":142,"source":142,"filename":6065,"copyright":142,"fieldtype":144,"meta_data":6066,"is_external_url":38},111756482815850,"fwa","https://a.storyblok.com/f/285561750510308/350x160/a2a384f8df/fwa.svg",{"alt":6064,"title":142,"source":142,"copyright":142},{"_uid":6068,"link":6069,"logo":6070,"component":6048},"770d2be6-2c37-4cbf-989d-b9ced2e5942c",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6071,"alt":6072,"name":142,"focus":142,"title":142,"source":142,"filename":6073,"copyright":142,"fieldtype":144,"meta_data":6074,"is_external_url":38},111756482795367,"css design awards","https://a.storyblok.com/f/285561750510308/350x160/a83927d034/css.svg",{"alt":6072,"title":142,"source":142,"copyright":142},{"_uid":6076,"link":6077,"logo":6078,"component":6048},"f4116b16-cb8c-41c6-8c61-32beb9c9840a",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6079,"alt":6080,"name":142,"focus":142,"title":142,"source":142,"filename":6081,"copyright":142,"fieldtype":144,"meta_data":6082,"is_external_url":38},111756482832237,"communication arts","https://a.storyblok.com/f/285561750510308/350x160/bcaef86b8a/communication-arts.svg",{"alt":6080,"title":142,"source":142,"copyright":142},{"_uid":6084,"link":6085,"logo":6086,"component":6048},"2e388e4d-896b-4146-8236-c1b06eb31f4c",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6087,"alt":6088,"name":142,"focus":142,"title":142,"source":142,"filename":6089,"copyright":142,"fieldtype":144,"meta_data":6090,"is_external_url":38},111756482824043,"idea","https://a.storyblok.com/f/285561750510308/350x160/298a71ebf4/idea.svg",{"alt":6088,"title":142,"source":142,"copyright":142},{"_uid":6092,"link":6093,"logo":6094,"component":6048},"edfd57ab-21d4-4b84-8993-990427e119a8",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6095,"alt":6096,"name":142,"focus":142,"title":142,"source":142,"filename":6097,"copyright":142,"fieldtype":144,"meta_data":6098,"is_external_url":38},111756482799464,"applied arts","https://a.storyblok.com/f/285561750510308/350x160/141a2c2c5b/applied_arts.png",{"alt":6096,"title":142,"source":142,"copyright":142},{"_uid":6100,"link":6101,"logo":6102,"component":6048},"60bd9e9c-156c-40c7-af1d-7d629e0cefcc",{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6103,"alt":6104,"name":142,"focus":142,"title":142,"source":142,"filename":6105,"copyright":142,"fieldtype":144,"meta_data":6106,"is_external_url":38},111756482836334,"adcc awards","https://a.storyblok.com/f/285561750510308/350x160/218638010f/adcc.svg",{"alt":6104,"title":142,"source":142,"copyright":142},"Quand on se concentre sur les résultats, on finit par se faire remarquer.","[PRIX]","AboutAwards",{"_uid":6111,"link":6112,"title":6113,"component":6114,"link_label":6115},"4985bb9a-3537-422e-b16c-5cf42ecb74ca",{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47},"Des projets d’impact, en bonne compagnie.","Redirection","Voir nos projets","page","about","fr/a-propos",-60,[],"1a7fc68a-a24d-45e6-97b0-4ecbc31e0f6e","2025-07-28T14:45:09.455Z",[],[6125],{"path":6126,"name":6127,"lang":42,"published":47},"a-propos","A Propos","À propos",{"_uid":6130,"link":6131,"label":6642,"component":1053},"2361ab14-2690-45a7-9275-982b5a9a89e9",{"id":6132,"url":142,"linktype":332,"fieldtype":333,"cached_url":6133,"prep":47,"story":6134},"8ea253da-ccab-4ef4-a39a-33d0b3ad77d4","/fr/services/",{"name":5706,"created_at":6135,"published_at":6136,"updated_at":6137,"id":6138,"uuid":6132,"content":6139,"slug":6643,"full_slug":6644,"sort_by_date":35,"position":5316,"tag_list":6645,"is_startpage":47,"parent_id":6646,"meta_data":35,"group_id":6647,"first_published_at":6648,"release_id":35,"lang":42,"path":35,"alternates":6649,"default_full_slug":6650,"translated_slugs":6651,"_stopResolving":47},"2025-08-11T19:29:34.532Z","2026-04-10T18:42:45.162Z","2026-04-10T18:42:45.190Z",78851991722811,{"seo":6140,"_uid":6147,"body":6148,"title":6642,"component":6116},[6141],{"_uid":6142,"meta":6143,"noindex":38,"component":1549},"59cd9b21-2b2a-4a4e-ad8d-4de8f334761c",{"_uid":6144,"title":6145,"plugin":1547,"og_image":142,"og_title":6145,"description":6146,"twitter_image":142,"twitter_title":142,"og_description":6146,"twitter_description":142},"9b91c9f0-4f2a-4543-9487-2aee746452aa","Services numériques de bout en bout | REF","REF vous accompagne sur toute la chaîne de valeur. Stratégie et affaires, technologie et design : vos plus grands défis n'attendent que nous.","e64d9114-cf22-4951-b5b2-ec8105fd15b6",[6149,6186,6283,6313,6638],{"_uid":6150,"medias":6151,"title_1":6183,"title_2":6184,"component":6185},"c9b8c101-cbd7-4821-8546-f00174061da0",[6152,6159,6165,6171,6177],{"_uid":6153,"media":6154,"component":6158},"f47e2b0e-d96c-47f0-8399-6cb165c97bd1",{"id":6155,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6156,"copyright":142,"fieldtype":144,"meta_data":6157,"is_external_url":38},88676446938428,"https://a.storyblok.com/f/285561750510308/x/250d12dfad/01_fleur_header.mp4",{},"MediaItem",{"_uid":6160,"media":6161,"component":6158},"eb1ca40d-3aaa-4bda-a9c4-4de9b7668da3",{"id":6162,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6163,"copyright":142,"fieldtype":144,"meta_data":6164,"is_external_url":38},88676446958910,"https://a.storyblok.com/f/285561750510308/x/a0d3dcbeb9/02_fleur_header.mp4",{},{"_uid":6166,"media":6167,"component":6158},"a379bdde-f61e-45ad-b36d-03f1e2bdfd9c",{"id":6168,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6169,"copyright":142,"fieldtype":144,"meta_data":6170,"is_external_url":38},88676446975295,"https://a.storyblok.com/f/285561750510308/x/38b441c301/03_fleur_header.mp4",{},{"_uid":6172,"media":6173,"component":6158},"a78baf09-aa9d-4c9d-ab0c-e08738673174",{"id":6174,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6175,"copyright":142,"fieldtype":144,"meta_data":6176,"is_external_url":38},88676446930235,"https://a.storyblok.com/f/285561750510308/x/ed56a9bf0a/04_fleur_header.mp4",{},{"_uid":6178,"media":6179,"component":6158},"567c03ce-1551-4903-b3ca-d1a06dcc31d3",{"id":6180,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6181,"copyright":142,"fieldtype":144,"meta_data":6182,"is_external_url":38},88676446954813,"https://a.storyblok.com/f/285561750510308/x/c08052f420/05_fleur_header.mp4",{},"Nos services\nmènent à vos fins.\n","Du début\nà la fin.\n","ServicesHero",{"_uid":6187,"design":6188,"component":6216,"technology":6217,"strategyBusiness":6262,"servicesListTitle":6282},"20e593be-d859-4d34-ba94-bfd1188a3993",[6189],{"_uid":6190,"text":6191,"media":6209,"title":6213,"component":6214,"mainTitleLine":6215},"a73f6a73-d056-4296-8193-46cf80d30674",{"type":17,"content":6192},[6193,6198],{"type":20,"attrs":6194,"content":6195},{"textAlign":35},[6196],{"text":6197,"type":119},"Toujours en quête de nouvelles perspectives, notre créativité oriente notre façon de planifier, de simplifier, esquisser et de prototyper. ",{"type":20,"attrs":6199,"content":6200},{"textAlign":35},[6201,6203,6207],{"text":6202,"type":119},"Même en guidant les marques vers l",{"text":3543,"type":119,"marks":6204},[6205],{"type":122,"attrs":6206},{"color":3547},{"text":6208,"type":119},"inattendu et le beau, notre priorité reste de servir les utilisateur·trices, pour des expériences interpellantes, mais surtout, résolument pertinentes.",{"id":6210,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6211,"copyright":142,"fieldtype":144,"meta_data":6212,"is_external_url":38},87713248175476,"https://a.storyblok.com/f/285561750510308/x/36cdad7a80/fleur_design.mp4",{},"Design","ServicesListItem","créent d’excellentes expériences","ServicesList",[6218],{"_uid":6219,"text":6220,"media":6256,"title":6260,"component":6214,"mainTitleLine":6261},"23dc15a2-0470-45aa-b69d-7f65e6f84f73",{"type":17,"content":6221},[6222,6233],{"type":20,"attrs":6223,"content":6224},{"textAlign":35},[6225,6227,6231],{"text":6226,"type":119},"Aujourd",{"text":3543,"type":119,"marks":6228},[6229],{"type":122,"attrs":6230},{"color":3547},{"text":6232,"type":119},"hui, les solutions les plus solides sont aussi les plus adaptables. ",{"type":20,"attrs":6234,"content":6235},{"textAlign":35},[6236,6238,6242,6244,6248,6250,6254],{"text":6237,"type":119},"Fondée sur les principes MACH (Microservices, API-first, Cloud-native et Headless), notre vision met l",{"text":3543,"type":119,"marks":6239},[6240],{"type":122,"attrs":6241},{"color":3547},{"text":6243,"type":119},"accent sur l",{"text":3543,"type":119,"marks":6245},[6246],{"type":122,"attrs":6247},{"color":3547},{"text":6249,"type":119},"autonomie du client, une sécurité renforcée, la pleine propriété des données et une évolutivité à l",{"text":3543,"type":119,"marks":6251},[6252],{"type":122,"attrs":6253},{"color":3547},{"text":6255,"type":119},"épreuve du temps.",{"id":6257,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6258,"copyright":142,"fieldtype":144,"meta_data":6259,"is_external_url":38},87713248171379,"https://a.storyblok.com/f/285561750510308/x/c86e014d24/tige_tech.mp4",{},"Technologie","et une technologie durable",[6263],{"_uid":6264,"text":6265,"media":6276,"title":6280,"component":6214,"mainTitleLine":6281},"4432d3b7-6a48-4740-9d83-74244b972f84",{"type":17,"content":6266},[6267,6271,6275],{"type":20,"content":6268},[6269],{"text":6270,"type":119},"Pour allier vitesse et efficacité, nous pensons en termes d’objectifs d’affaires dès le départ. ",{"type":20,"content":6272},[6273],{"text":6274,"type":119},"En investissant stratégiquement notre temps et nos ressources là où ils auront l’impact le plus rapide et le plus significatif, nous créons des solutions pertinentes, réutilisables et capables de générer des résultats durables.",{"type":20},{"id":6277,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6278,"copyright":142,"fieldtype":144,"meta_data":6279,"is_external_url":38},87713248159090,"https://a.storyblok.com/f/285561750510308/x/a4783d0474/racine_strat.mp4",{},"Stratégie et affaires","Des projets bien pensés ","Services clés",{"_uid":6284,"tags":6285,"title":6309,"surtitle":6310,"component":6311,"tagsTitle":6312},"bf9d66a3-6679-4e05-b461-47d7ff1ad299",{"value":6286,"plugin":419},[6287,6288,6289,6290,6291,6292,6293,6294,6295,6296,6297,6298,6299,6300,6301,6302,6303,6304,6305,6306,6307,6308],"wordpress","shopify","paypal","react native","craft cms","storyblok","algolia","vue.js","aws","nuxt.js","dato cms","amplify","azure","netlify","vercel","stripe","react","scale flex","contentstack","hygraph","shopify plus","Axeptio","Notre approche personnalisée nous mène souvent vers des architectures composables. En collaborant avec des fournisseurs réputés, nous créons des solutions durables, capables de s’adapter aux évolutions rapides du marché.","[SOLUTIONS]","ServicesTechnologies","architecture composable\nsur mesure",{"_uid":6314,"items":6315,"title":6636,"surtitle":6637,"component":5918},"9277f0a2-f40a-4639-837a-5f80730ee003",[6316,6361,6428,6484,6563],{"_uid":6317,"list":6318,"text":6354,"title":6360,"component":5842},"553e5354-6a4f-4d46-8f07-d21c89619ada",{"type":17,"content":6319},[6320],{"type":6321,"content":6322},"bullet_list",[6323,6330,6336,6342,6348],{"type":6324,"content":6325},"list_item",[6326],{"type":20,"content":6327},[6328],{"text":6329,"type":119},"Segmentation des données clients ",{"type":6324,"content":6331},[6332],{"type":20,"content":6333},[6334],{"text":6335,"type":119},"Cartographie des parcours clients ",{"type":6324,"content":6337},[6338],{"type":20,"content":6339},[6340],{"text":6341,"type":119},"Programmes et stratégie de fidélisation ",{"type":6324,"content":6343},[6344],{"type":20,"content":6345},[6346],{"text":6347,"type":119},"Cartographie des flux utilisateurs ",{"type":6324,"content":6349},[6350],{"type":20,"content":6351},[6352],{"text":6353,"type":119},"Rédaction pour CRM",{"type":17,"content":6355},[6356],{"type":20,"content":6357},[6358],{"text":6359,"type":119},"Même avec des investissements importants en identité de marque, plusieurs entreprises souffrent de l’attrition de leur clientèle. Il est alors tentant de se tourner vers des programmes de fidélisation génériques qui ne règlent pas la cause du problème. L’enjeu n'est pas tant d'offrir des récompenses, mais de transformer un parcours client fragmenté en une expérience fluide et pertinente, où chaque interaction participe à maintenir une relation durable.","Élever l’expérience client et la fidélisation",{"_uid":6362,"list":6363,"text":6408,"title":6427,"component":5842},"235a5ada-155c-45b9-bd8d-02196ef5df5b",{"type":17,"content":6364},[6365],{"type":6321,"content":6366},[6367,6374,6381,6388,6401],{"type":6324,"content":6368},[6369],{"type":20,"attrs":6370,"content":6371},{"textAlign":35},[6372],{"text":6373,"type":119},"CRO et tests A/B ",{"type":6324,"content":6375},[6376],{"type":20,"attrs":6377,"content":6378},{"textAlign":35},[6379],{"text":6380,"type":119},"Cadrage et planification de projet ",{"type":6324,"content":6382},[6383],{"type":20,"attrs":6384,"content":6385},{"textAlign":35},[6386],{"text":6387,"type":119},"Sprint de design ",{"type":6324,"content":6389},[6390],{"type":20,"attrs":6391,"content":6392},{"textAlign":35},[6393,6395,6399],{"text":6394,"type":119},"Intégration et développement d",{"text":3543,"type":119,"marks":6396},[6397],{"type":122,"attrs":6398},{"color":3547},{"text":6400,"type":119},"API",{"type":6324,"content":6402},[6403],{"type":20,"attrs":6404,"content":6405},{"textAlign":35},[6406],{"text":6407,"type":119},"Stratégie de mise en marché",{"type":17,"content":6409},[6410],{"type":20,"attrs":6411,"content":6412},{"textAlign":35},[6413,6415,6419,6421,6425],{"text":6414,"type":119},"Une grande idée s",{"text":3543,"type":119,"marks":6416},[6417],{"type":122,"attrs":6418},{"color":3547},{"text":6420,"type":119},"essouffle vite si elle est freinée par des processus lents et compliqués. Dans un marché en mouvement, l’agilité à lancer de nouveaux produits ou de nouvelles fonctionnalités fait la différence entre être en tête et être à la traîne. Le véritable défi est de transformer les lancements de sites et d",{"text":3543,"type":119,"marks":6422},[6423],{"type":122,"attrs":6424},{"color":3547},{"text":6426,"type":119},"applications en itérations fluides et axées sur la création de valeur, pour concrétiser vos idées sur le marché plus rapidement.","Accélérer votre mise en marché",{"_uid":6429,"list":6430,"text":6464,"title":6483,"component":5842},"1ac6f4ef-3f4e-4b46-bd2c-a1528ac9b34e",{"type":17,"content":6431},[6432],{"type":6321,"content":6433},[6434,6440,6446,6452,6458],{"type":6324,"content":6435},[6436],{"type":20,"content":6437},[6438],{"text":6439,"type":119},"Analyse concurrentielle ",{"type":6324,"content":6441},[6442],{"type":20,"content":6443},[6444],{"text":6445,"type":119},"Proposition de valeur du produit (PVP) ",{"type":6324,"content":6447},[6448],{"type":20,"content":6449},[6450],{"text":6451,"type":119},"Déploiement de DXP découplée ",{"type":6324,"content":6453},[6454],{"type":20,"content":6455},[6456],{"text":6457,"type":119},"Systèmes de motion ",{"type":6324,"content":6459},[6460],{"type":20,"content":6461},[6462],{"text":6463,"type":119},"Développement de tonalité de marque",{"type":17,"content":6465},[6466],{"type":20,"attrs":6467,"content":6468},{"textAlign":35},[6469,6471,6475,6477,6481],{"text":6470,"type":119},"Dans un univers numérique saturé, le récit unique d",{"text":3543,"type":119,"marks":6472},[6473],{"type":122,"attrs":6474},{"color":3547},{"text":6476,"type":119},"une marque peut facilement passer inaperçu. Alors que chaque concurrent·e semble tenir le même discours, la difficulté de créer un lien authentique avec la clientèle devient un véritable obstacle. L",{"text":3543,"type":119,"marks":6478},[6479],{"type":122,"attrs":6480},{"color":3547},{"text":6482,"type":119},"enjeu est de définir une identité de marque qui non seulement se distingue du bruit ambiant, mais qui génère aussi une résonance émotionnelle capable de créer de la familiarité et de la confiance.","Forger une expérience de marque distinctive",{"_uid":6485,"list":6486,"text":6531,"title":6562,"component":5842},"4b006943-c88e-4399-b7e0-9d3e3205d95c",{"type":17,"content":6487},[6488],{"type":6321,"content":6489},[6490,6497,6504,6517,6524],{"type":6324,"content":6491},[6492],{"type":20,"attrs":6493,"content":6494},{"textAlign":35},[6495],{"text":6496,"type":119},"Analyse martech, collecte et structuration des données ",{"type":6324,"content":6498},[6499],{"type":20,"attrs":6500,"content":6501},{"textAlign":35},[6502],{"text":6503,"type":119},"Audits et optimisations SEO, ASO et GEO ",{"type":6324,"content":6505},[6506],{"type":20,"attrs":6507,"content":6508},{"textAlign":35},[6509,6511,6515],{"text":6510,"type":119},"Architecture de l",{"text":3543,"type":119,"marks":6512},[6513],{"type":122,"attrs":6514},{"color":3547},{"text":6516,"type":119},"information et taxonomie ",{"type":6324,"content":6518},[6519],{"type":20,"attrs":6520,"content":6521},{"textAlign":35},[6522],{"text":6523,"type":119},"Contenu long format et éditorial ",{"type":6324,"content":6525},[6526],{"type":20,"attrs":6527,"content":6528},{"textAlign":35},[6529],{"text":6530,"type":119},"Implémentation de stratégies LLM",{"type":17,"content":6532},[6533],{"type":20,"attrs":6534,"content":6535},{"textAlign":35},[6536,6538,6542,6544,6548,6550,6554,6556,6560],{"text":6537,"type":119},"Nous entrons dans une ère où les agents d",{"text":3543,"type":119,"marks":6539},[6540],{"type":122,"attrs":6541},{"color":3547},{"text":6543,"type":119},"IA sont sur le point de redéfinir l",{"text":3543,"type":119,"marks":6545},[6546],{"type":122,"attrs":6547},{"color":3547},{"text":6549,"type":119},"interaction client à tous les niveaux. Bien que le jugement humain demeure essentiel à l",{"text":3543,"type":119,"marks":6551},[6552],{"type":122,"attrs":6553},{"color":3547},{"text":6555,"type":119},"intelligence d'affaires, la clé réside dans la préparation et la collecte responsable de données unifiées et de haute qualité. Cette fondation permettra de libérer le plein potentiel des outils de nouvelle génération, pour des décisions fondées sur les données, une efficacité opérationnelle accrue et une personnalisation par l",{"text":3543,"type":119,"marks":6557},[6558],{"type":122,"attrs":6559},{"color":3547},{"text":6561,"type":119},"IA.","Bâtir les fondations de données pour les agents d’IA",{"_uid":6564,"list":6565,"text":6610,"title":6635,"component":5842},"5c182729-b270-478f-b82f-2baeb80dd36e",{"type":17,"content":6566},[6567],{"type":6321,"content":6568},[6569,6576,6583,6596,6603],{"type":6324,"content":6570},[6571],{"type":20,"attrs":6572,"content":6573},{"textAlign":35},[6574],{"text":6575,"type":119},"Service blueprinting ",{"type":6324,"content":6577},[6578],{"type":20,"attrs":6579,"content":6580},{"textAlign":35},[6581],{"text":6582,"type":119},"Outils, coaching et optimisation des processus ",{"type":6324,"content":6584},[6585],{"type":20,"attrs":6586,"content":6587},{"textAlign":35},[6588,6590,6594],{"text":6589,"type":119},"Étude de faisabilité et analyse d",{"text":3543,"type":119,"marks":6591},[6592],{"type":122,"attrs":6593},{"color":3547},{"text":6595,"type":119},"opportunité ",{"type":6324,"content":6597},[6598],{"type":20,"attrs":6599,"content":6600},{"textAlign":35},[6601],{"text":6602,"type":119},"Architecture composable ",{"type":6324,"content":6604},[6605],{"type":20,"attrs":6606,"content":6607},{"textAlign":35},[6608],{"text":6609,"type":119},"Migration de plateforme",{"type":17,"content":6611},[6612],{"type":20,"attrs":6613,"content":6614},{"textAlign":35},[6615,6617,6621,6623,6627,6629,6633],{"text":6616,"type":119},"Des études révèlent que l",{"text":3543,"type":119,"marks":6618},[6619],{"type":122,"attrs":6620},{"color":3547},{"text":6622,"type":119},"entretien des systèmes traditionnels consomme jusqu'à 70 % des budgets TI. Cette réalité rend difficile et coûteuse l",{"text":3543,"type":119,"marks":6624},[6625],{"type":122,"attrs":6626},{"color":3547},{"text":6628,"type":119},"intégration de nouvelles fonctionnalités, laissant peu de place à l",{"text":3543,"type":119,"marks":6630},[6631],{"type":122,"attrs":6632},{"color":3547},{"text":6634,"type":119},"innovation. Le défi ne consiste pas simplement à mettre à jour un site web, mais plutôt à transformer stratégiquement vos systèmes traditionnels pour une architecture moderne et agile, capable de soutenir votre croissance à long terme.","Moderniser une architecture technologique vieillissante","C’est à l’aide de nos expertises que nous relèverons vos plus grands défis.","[Défis]",{"_uid":6639,"link":6640,"title":6641,"component":6114,"link_label":6115},"d2c838c4-d7b4-48ab-a363-a389dce4c88c",{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47},"On marche comme ça, parce que ça marche.","Services","services","fr/services/",[],73879876134193,"370749b4-e8b6-4d10-b496-77434b450742","2025-08-11T19:33:10.537Z",[],"services/",[6652],{"path":6650,"name":35,"lang":42,"published":47},{"_uid":6654,"link":6655,"label":7101,"component":1053},"d5b8d82d-7977-44b2-bada-13bfcafa4e6d",{"id":6656,"url":142,"linktype":332,"fieldtype":333,"cached_url":6657,"prep":47,"story":6658},"d310382c-ee7c-4efc-b70a-4c2ad35c147b","/fr/careers/",{"name":6659,"created_at":6660,"published_at":6661,"updated_at":6662,"id":6663,"uuid":6656,"content":6664,"slug":7090,"full_slug":7091,"sort_by_date":35,"position":4494,"tag_list":7092,"is_startpage":47,"parent_id":7093,"meta_data":35,"group_id":7094,"first_published_at":7095,"release_id":35,"lang":42,"path":35,"alternates":7096,"default_full_slug":7097,"translated_slugs":7098,"_stopResolving":47},"Index","2025-11-13T19:11:31.293Z","2026-04-09T19:21:33.848Z","2026-04-09T19:21:33.864Z",112113628360530,{"seo":6665,"_uid":6672,"blocks":6673,"component":7089},[6666],{"_uid":6667,"meta":6668,"noindex":38,"component":1549},"3a14b2d1-92b3-4117-be11-6287f88ebd9d",{"_uid":6669,"title":6670,"plugin":1547,"og_image":142,"og_title":142,"description":6671,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"e862298b-b616-46bc-a158-772c0a4524f7","Joignez vous à notre équipe :  emplois et culture chez REF | REF","Chez REF, notre monde est au centre de notre univers. Consultez les postes disponibles ou envoyez votre candidature spontanée et rejoignez notre équipe!","7a148e31-97dd-478d-a88f-6b37a6e9ffb0",[6674,6717,6727,6737,6746,7048,7056,7064,7073,7081],{"_uid":6675,"items":6676,"title":6708,"priority":47,"component":6709,"reffy_emotion":6710,"url_other_application":6715},"85e57e26-1735-4b1c-af03-b3e11a9e537f",[6677,6688,6698],{"url":6678,"_uid":6680,"image":6681,"title":6685,"component":6686,"description":6687},{"id":142,"url":6679,"linktype":1033,"fieldtype":333,"cached_url":6679},"https://lg2.recruitee.com/o/directeur-trice-conseil-ref","c3ff0c93-beea-4b87-9ae2-bbb6bb02986a",{"id":6682,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6683,"copyright":142,"fieldtype":144,"meta_data":6684,"is_external_url":38},156636111540228,"https://a.storyblok.com/f/285561750510308/200x200/6303a16921/account_director_v01.gif",{},"Directeur·trice conseil","CareersJobsItem","On recherche un.e  allié.e stratégique capable de piloter les mandats comme s'il s'agissait de leur propre entreprise. ",{"url":6689,"_uid":6691,"image":6692,"title":6696,"component":6686,"description":6697},{"id":142,"url":6690,"linktype":1033,"fieldtype":333,"cached_url":6690},"https://lg2.recruitee.com/o/dev-front-end-ref","a9ae82af-ea74-4ff7-9e70-dc80c807d33e",{"id":6693,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6694,"copyright":142,"fieldtype":144,"meta_data":6695,"is_external_url":38},156636127760397,"https://a.storyblok.com/f/285561750510308/200x200/9077fa5655/dev_front-end_v01.gif",{},"Développeur·euse front-end","On recherche d'un·e développeur·euse front-end pour propulser ses projets vers de nouveaux sommets technologiques.",{"url":6699,"_uid":6701,"image":6702,"title":6706,"component":6686,"description":6707},{"id":142,"url":6700,"linktype":1033,"fieldtype":333,"cached_url":6700},"https://lg2.recruitee.com/o/dir-donnees-et-technologies","0daabab6-8db7-4b76-b01e-6fe6aef1017f",{"id":6703,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6704,"copyright":142,"fieldtype":144,"meta_data":6705,"is_external_url":38},156636146671638,"https://a.storyblok.com/f/285561750510308/200x200/55bad0fa63/director_data-technology_v01.gif",{},"Directeur·trice données et technologies","Ce talent agit comme le chef d'orchestre des expertises d’ingénierie, d’architecture, de QA et d’intelligence des données au sein de l'agence.","Postes disponibles","CareersJobsBlock",[6711],{"_uid":6712,"text":6713,"state":3506,"component":6714},"8e9a8e76-0b29-47b2-9838-411c727f3e3c","Tu veux nous rejoindre? \nTu ne vas pas le regretter","CareersReffyEmotion",{"id":142,"url":6716,"linktype":1033,"fieldtype":333,"cached_url":6716},"https://lg2.recruitee.com/o/ref-candidature-spontanee",{"_uid":6718,"title":6719,"content":6720,"priority":47,"component":6721,"reffy_emotion":6722},"24e06e8f-e419-463a-8f69-9e230e388b6e","Avantages sociaux","9a0b1de5-13d8-480e-a858-d48c039823f7","CareersTextBlock",[6723],{"_uid":6724,"text":6725,"state":6726,"component":6714},"b52c46a4-b15d-441e-9621-5c1f543e6532","On a plus à offrir que du fun et une mascotte cool.","2",{"_uid":6728,"title":6729,"content":6730,"priority":38,"component":6731,"reffy_emotion":6732},"aeacdf82-eaeb-423d-a4a7-272935530dff","Ref Launch Party","c7c20c1a-3eae-4516-a267-5360dad191d6","CareersGalleryBlock",[6733],{"_uid":6734,"text":6735,"state":6736,"component":6714},"28f6df97-6139-4382-99cd-66bf2c6eb9f0","Party souterrain, on se serait cru à Berlin. \nPas que j'y sois déjà allé.","6",{"_uid":6738,"title":6739,"content":6740,"priority":38,"component":6731,"reffy_emotion":6741},"876725e6-4771-4a9e-8dee-208ae9283ea6","Souliers","cae1a652-9f15-47a5-a86c-d63504b9ed8b",[6742],{"_uid":6743,"text":6744,"state":6745,"component":6714},"71d37191-88cf-4eb9-9f99-c03543ece405","Ce qu'on met sur nos pieds dit beaucoup sur nous \n(si on a des pieds).","3",{"_uid":6747,"items":6748,"title":7041,"priority":38,"component":7042,"reffy_emotion":7043},"ca1fa208-725a-471c-b001-4b8d98ef9106",[6749,6757,6764,6771,6778,6785,6792,6799,6806,6813,6820,6827,6834,6841,6848,6855,6862,6869,6875,6881,6887,6894,6901,6908,6915,6922,6929,6936,6943,6949,6955,6962,6969,6974,6981,6988,6995,7001,7008,7015,7022,7028,7035],{"_uid":6750,"author":6751,"component":6752,"author_ref":6753,"youtube_id":6754,"description":6755,"video_title":6756},"fe65aef6-8330-4dfe-88b7-b57a5cc3cb4e","Alison Therriault-Sharp","CareersRabbitHoleItem","REF-TAT-0323","jfIdBzmkNJ0","Il est temps d'avoir une version 100 % féminine de Fast and Furious.","Osaka's Kanjo Loop Girl Racers",{"_uid":6758,"author":6759,"component":6752,"author_ref":6760,"youtube_id":6761,"description":6762,"video_title":6763},"5727bd72-495b-4b87-b4f2-7bcec613bdab","Anaïs Fernandez","REF-TAF-0222","XITU7ksBQbw","Ce hobby me donne envie de faire des trous dans mes chandails.","How to darn a hole in a sweater | Care & Repair | Donna Wilson",{"_uid":6765,"author":6766,"component":6752,"author_ref":6767,"youtube_id":6768,"description":6769,"video_title":6770},"a268cfb5-176b-4bc3-a7d5-aa9a524db3b1","Andréa Martinez","REF-TAM-0925","U1W0WDfx72s","Rien de mieux que faire du ménage. Sauf regarder les autres faire du ménage.","CLEAN + ORGANIZE WITH ME 🧺 deep clean, declutter & reset my home",{"_uid":6772,"author":6773,"component":6752,"author_ref":6774,"youtube_id":6775,"description":6776,"video_title":6777},"d2be2d16-2cea-4d1d-a463-8c38c53b5c4a","Antoine Hudon","REF-TAH-0824","9dP6ZvR9OFc","Zelda, c'est un jeu d'horreur, right?","3 Hours of Spooky Zelda Theories & Lore",{"_uid":6779,"author":6780,"component":6752,"author_ref":6781,"youtube_id":6782,"description":6783,"video_title":6784},"5dc61c33-d14d-4f09-bcfd-5ad72836548a","Ariane Lafleur","REF-TAL-0422","PRYx49dWswM","Un matin de qualité, c'est un café, mon chien et une vidéo sur la fin du capitalisme. ","Techno-féodalisme, ou comment le capital a tué le capitalisme à l'ère du numérique",{"_uid":6786,"author":6787,"component":6752,"author_ref":6788,"youtube_id":6789,"description":6790,"video_title":6791},"1f90f575-7c1a-48f5-86f7-c6f66c7e05e6","Barbara Ouhab","REF-TBO-0424","SWZr3uaVmJI","Qui n'aime pas les trucs bizarres?","Mais t’es pas net Baptiste",{"_uid":6793,"author":6794,"component":6752,"author_ref":6795,"youtube_id":6796,"description":6797,"video_title":6798},"dd1ddf4c-5484-4921-bed9-50d7e73cf018","Camille Henkel","REF-TCH-0525","5il-t8k7CTk","Il n'y a pas grand-chose qui bat les intros d'émissions des années 90.","Monster By Mistake Intro Theme",{"_uid":6800,"author":6801,"component":6752,"author_ref":6802,"youtube_id":6803,"description":6804,"video_title":6805},"f2a02a56-0a1b-4d52-89e5-0618d85b33f0","Cédric Givord","REF-TCG-1015","9o1_DL9uNlM","Des gens intelligents qui font des choses intelligentes. Dur de s'en lasser.","Reverse engineering Codex CLI to get GPT-5-Codex-Mini to draw me a pelican",{"_uid":6807,"author":6808,"component":6752,"author_ref":6809,"youtube_id":6810,"description":6811,"video_title":6812},"49f75e7e-a043-4b38-a252-c38ef9fae5d5","Clara Lafrance","REF-TCL-0319","F4abmc_EXTU","Deux de mes choses préférées réunies dans un des meilleurs « clash » de tous les temps.","I made a Pokemon Murder Mystery and trapped 3 YouTubers inside",{"_uid":6814,"author":6815,"component":6752,"author_ref":6816,"youtube_id":6817,"description":6818,"video_title":6819},"49ff3c50-5dd5-49b5-867a-6ec72f1a7399","Coralie Brindle","REF-TCB-0719","fm9RDuVoWiQ","J'aime penser que je peux faire pareil. Mais je ne peux pas. Mais je veux. Et je vais. ","Architect Turns Small Dark Athens Apartment into Bright, Contemporary Home, 42sqm/452sqft",{"_uid":6821,"author":6822,"component":6752,"author_ref":6823,"youtube_id":6824,"description":6825,"video_title":6826},"2d8c2778-2af6-4731-b6f5-d42abb4fa129","David Boivin","REF-TDB-0611","EvEpNNW7DfA","Rien ne crie « Canada » plus fort que des gens qui tombent en jouant au curling. Surtout s'ils s'excusent après.","Curling fails & funny clips COMPILATION",{"_uid":6828,"author":6829,"component":6752,"author_ref":6830,"youtube_id":6831,"description":6832,"video_title":6833},"d980a8b8-f93a-4bc5-955d-03bb25f176d6","Dave-Enrick Proulx","REF-TDP-0821","9alJwQG-Wbk","J'ai finalement une chance contre les petits gamers de 12 ans.","Neuromuscular Aim Assist",{"_uid":6835,"author":6836,"component":6752,"author_ref":6837,"youtube_id":6838,"description":6839,"video_title":6840},"51f60d32-0acc-4974-b4c2-5d36acfda5ee","Dominique Brown","REF-TDB-0126","6EMAOqRd4OA","Je ne suis pas un artiste. Répétez après moi. Je ne suis pas un artiste."," You are NOT an artist",{"_uid":6842,"author":6843,"component":6752,"author_ref":6844,"youtube_id":6845,"description":6846,"video_title":6847},"bcd532c4-f0ad-4df8-834b-e6dc6b034e73","Elodie Doua","REF-TED-0619","MiYM0SJ3EU8","L'évolution de mon addiction à Bob Ross."," Sight For Sore Eyes",{"_uid":6849,"author":6850,"component":6752,"author_ref":6851,"youtube_id":6852,"description":6853,"video_title":6854},"2bd7ae30-2be2-4605-87dc-3dbc5391dc44","Francis Champagne","REF-TFC-0525","QzP3vx8XadU","C'est de la pure alchimie.","Je transforme de la colle pour enfants en alcool buvable",{"_uid":6856,"author":6857,"component":6752,"author_ref":6858,"youtube_id":6859,"description":6860,"video_title":6861},"dcaff955-16cd-4dff-9084-38ce7e953d84","Jean-Francois Picard","REF-TJP-0611","JQB8aNKyeao","Ce n'est pas de la triche, c'est de la robotique!","My robotic club won't let you miss",{"_uid":6863,"author":6864,"component":6752,"author_ref":6865,"youtube_id":6866,"description":6867,"video_title":6868},"6b27ad70-b7cf-4b80-adbf-73abdbce733a","Jerome Devillers","REF-TJD-0222","c3wk9WWTfNs","Je ne sais pas pourquoi quelqu'un ferait ça, mais j'aime ça.","The 1000 OSCILLATOR MEGADRONE Is Complete! The KiloDrone Is ALIVE",{"_uid":6870,"author":6011,"component":6752,"author_ref":6871,"youtube_id":6872,"description":6873,"video_title":6874},"573dd75a-6eee-41a0-9242-04c5aafea594","REF-TJA-0716","oqWdSrPy-nk","Cette passion va me coûter cher, partie 1.","The Ultimate Guide to Grinders",{"_uid":6876,"author":6029,"component":6752,"author_ref":6877,"youtube_id":6878,"description":6879,"video_title":6880},"060f763d-2dd5-4d3a-8ef7-d2fba1fbaa73","REF-TJB-1217","nbtkdqT4fXA","Je suis venu pour le nom et resté pour le knowledge."," ChatGPT Is A CODE RED For Google Business",{"_uid":6882,"author":5956,"component":6752,"author_ref":6883,"youtube_id":6884,"description":6885,"video_title":6886},"74be2ec4-20ee-4e78-9e8c-e7826a38eada","REF-TJP-0113","Vw_cZU-8dio","Sauvez-moi des TikTok de conseils beauté.","Swatching ALL Swiss Beauty Select Dare to Matte Lipsticks | Review",{"_uid":6888,"author":6889,"component":6752,"author_ref":6890,"youtube_id":6891,"description":6892,"video_title":6893},"189e923d-fcf5-44e0-9e8e-9413c9512336","Justine Gely","REF-TJG-0424","mSX3OyW9Rao","On peut se tanner de ça?","feu de foyer",{"_uid":6895,"author":6896,"component":6752,"author_ref":6897,"youtube_id":6898,"description":6899,"video_title":6900},"bfaa3e85-e374-4620-8617-d2e2036420f3","Laurence Valois-Fortier","REF-TLV-0419","ruZMPvqq9Zw","C'est pour l'inspiration, promis.","Architecture Digest",{"_uid":6902,"author":6903,"component":6752,"author_ref":6904,"youtube_id":6905,"description":6906,"video_title":6907},"48aab024-1d92-4249-81df-5f185f250595","Laurent Vénérosy","REF-TLV-0522","udilkPa4qBM","RIEN NE BAT LA SCIENCE!!!"," Mushroom and Plant Jamming",{"_uid":6909,"author":6910,"component":6752,"author_ref":6911,"youtube_id":6912,"description":6913,"video_title":6914},"937332b7-4b09-45bb-bbf3-f6b002bfa366","Madeline Dumayne","REF-TMD-0815","VSzwZCPklnU","Les combinaisons de bouffe pas d'allure sont tellement tasty. Ou du moins, elles ont l'air.","Soup Dumpling Lasagna is Criminal",{"_uid":6916,"author":6917,"component":6752,"author_ref":6918,"youtube_id":6919,"description":6920,"video_title":6921},"6ae2f6fc-df48-4be8-8507-2df16c54ae38","Mansi Bhardwaj","REF-TMB-0126","jfKfPfyJRdk","Des beats chill pour travailler, à l'infini. De rien."," lofi hip hop radio 📚 beats to relax/study to",{"_uid":6923,"author":6924,"component":6752,"author_ref":6925,"youtube_id":6926,"description":6927,"video_title":6928},"5979fd96-04cb-4c8a-ab08-5fea18975353","Marc-André Dandurand","REF-TMD-0817","vDRuZW4s4vk","Est-ce que je peux payer une hypothèque avec des cartes Pokémon?"," The ENTIRE History of Pokémon Cards",{"_uid":6930,"author":6931,"component":6752,"author_ref":6932,"youtube_id":6933,"description":6934,"video_title":6935},"9aa40d67-6712-45dd-8798-05cae152e624","Marianne Renaud","REF-TMR-0421","5SRgdyUsuAg","La meilleure chose après Downton Abbey et Bridgerton.","1,000 Years Of English Monarchy In 4 Hours",{"_uid":6937,"author":6938,"component":6752,"author_ref":6939,"youtube_id":6940,"description":6941,"video_title":6942},"374d27a5-ba16-4649-9d0c-79ce883084bb","Marie Huet","REF-TMH-1025","a03U45jFxOI","Une fois qu'on commence à regarder des recettes sur YouTube, impossible d'arrêter."," How To Make Butter Chicken At Home",{"_uid":6944,"author":6002,"component":6752,"author_ref":6945,"youtube_id":6946,"description":6947,"video_title":6948},"5959f9e3-9c66-4e9f-b345-e2b269dc3eaf","REF-TMC-0118","48LB9T3zOB0","Croyez-moi, mes garde-robes ne ressemblent pas à ça."," Comment organiser sa garde-robe comme une pro",{"_uid":6950,"author":5966,"component":6752,"author_ref":6951,"youtube_id":6952,"description":6953,"video_title":6954},"db804a96-eb3d-45f3-9a42-72f007c5a0bf","REF-TMS-1125","_bpldVR1c48","À la recherche du temps où internet était l'fun."," The Most Useless Website on the Internet",{"_uid":6956,"author":6957,"component":6752,"author_ref":6958,"youtube_id":6959,"description":6960,"video_title":6961},"a7c9146c-f3ca-4c43-bf76-c014317c6411","Michel Corbeau","REF-TMC-1224","54kEn8V-53E","Tout le monde s'entend pour dire que les craquements de dos, c'est du gros ASMR?"," DON'T WATCH THIS IF YOU DON'T LIKE BACK CRACKING",{"_uid":6963,"author":6964,"component":6752,"author_ref":6965,"youtube_id":6966,"description":6967,"video_title":6968},"91cf4775-b4c8-434c-930a-958c6a949e6c","Mika Carbonneau","REF-TMC-0518","GpfHfZvYZEM","Les chants de gorge amènent les larmes à mes yeux et la puissance à mes doigts."," canto difonico Tuvano",{"_uid":6970,"author":5993,"component":6752,"author_ref":142,"youtube_id":6971,"description":6972,"video_title":6973},"228155e4-8785-4cef-9b98-b68d53f48b94","3XfmF0GBaFI","J'ai besoin de regarder combien de ces vidéos avant d'arrêter d'avoir des entorses aux chevilles?"," Quick and Easy Ankle Strapping for Trail Runners",{"_uid":6975,"author":6976,"component":6752,"author_ref":6977,"youtube_id":6978,"description":6979,"video_title":6980},"695fac3b-b530-4866-8ee0-b859c18b24a0","Olivier Langelier","REF-TOL-0126","-rX6L5q45wc","Toujours plus de temps pour s'inspirer."," 8 Things Award-Winning Websites Have in Common",{"_uid":6982,"author":6983,"component":6752,"author_ref":6984,"youtube_id":6985,"description":6986,"video_title":6987},"140fde8f-1330-484f-a8a1-1f1d7b98ff1a","Quentin Renaud","REF-TQR-0522","ILWB3nbAMF0","Je crois que j'ai trouvé le rabbit hole le plus profond.","ARCHIVE▪DOT▪ORG",{"_uid":6989,"author":6990,"component":6752,"author_ref":6991,"youtube_id":6992,"description":6993,"video_title":6994},"b42a6280-026f-4da1-8374-6bef866a701c","Romain Avalle","REF-TRA-0522","5uNw2gqb7bc","Je rêve du temps paisible où John Deere fera partie de ma vie.","12 HOURS OF LAWNMOWER",{"_uid":6996,"author":5975,"component":6752,"author_ref":6997,"youtube_id":6998,"description":6999,"video_title":7000},"23222c36-9d77-4b86-8212-3eba07779c3f","REF-TRP-1019","dQw4w9WgXcQ","Je ne suis pas certain que c'est un rabbit hole, mais au moins, c'est l'internet."," Rick Astley",{"_uid":7002,"author":7003,"component":6752,"author_ref":7004,"youtube_id":7005,"description":7006,"video_title":7007},"88b800df-5691-456c-b930-5dd3da01cdb0","Savannah Dubreuil","REF-TSD-0225","Ai7S6qv7IwQ","Fais juste essayer d'arrêter de regarder ça. L'art à sa forme la plus pure.","Mestre",{"_uid":7009,"author":7010,"component":6752,"author_ref":7011,"youtube_id":7012,"description":7013,"video_title":7014},"b142d28e-0d79-40a8-b317-3d8dd6af9a30","Sophie Giraldeau","REF-TSG-0221","9TGlc0Fufgk","Stressé? Ouvre ton esprit à la nature.","Nature Relaxation",{"_uid":7016,"author":7017,"component":6752,"author_ref":7018,"youtube_id":7019,"description":7020,"video_title":7021},"5ddc6e24-8247-4afb-ba39-3a4bee75e104","Valentin Arvis","REF-TVA-1025","aTFsBqhpLes","Le vrai débat : qui est le roi du rabbit hole espresso? Hoffman ou Hedrick?","Understanding Espresso - Dose (Episode #1)",{"_uid":7023,"author":7024,"component":6752,"author_ref":7025,"youtube_id":7026,"description":7027,"video_title":142},"af887137-758b-41b2-8c5b-aad61b8598dd","Vincent Bélanger","REF-TVB-0617","m3SA86kDPH4","Cette passion va me coûter cher, partie 2.",{"_uid":7029,"author":7030,"component":6752,"author_ref":7031,"youtube_id":7032,"description":7033,"video_title":7034},"85dec484-0afa-4270-ab6c-37b96da1d5b8","Vincent Paradis","REF-TVP-0720","XAL8InyYIeQ","Est-ce qu'il existe une fin à ces vidéos, et est-ce qu'il existe un build parfait?","Valheim Builds Compilation",{"_uid":7036,"author":7037,"component":6752,"author_ref":7038,"youtube_id":7039,"description":142,"video_title":7040},"7a548b09-5855-4356-a900-3fabd7f9380c","Constance S","TCS-0723","QrGrOK8oZG8","Too Many Cooks","Rabbit_Hole","CareersRabbitHoleBlock",[7044],{"_uid":7045,"text":7046,"state":7047,"component":6714},"1fc66298-4db6-4536-b680-56ba9611a5f0","C'est le temps de voir où va notre temps libre ?","5",{"_uid":7049,"title":7050,"content":7051,"priority":38,"component":6731,"reffy_emotion":7052},"241852bc-2818-47e3-b4e2-2dd12b3999fb","Party ADMIN","bd7a0e85-d8cc-4329-ae25-6c78f4d371de",[7053],{"_uid":7054,"text":7055,"state":7047,"component":6714},"0bd404b5-4edf-4831-a634-4fa9d4340dae","Je n'ai pas été invité à celui là :'(",{"_uid":7057,"title":7058,"content":7059,"priority":38,"component":6731,"reffy_emotion":7060},"3b5aaac2-80a5-4fa4-8082-cd9871f1cbff","Party terrasse","d868f11f-7f33-46ac-8b35-567910a80a24",[7061],{"_uid":7062,"text":7063,"state":6726,"component":6714},"1e0c9775-9a06-4858-8ace-eadff8cecc81","Je peux apprécier l'idée du soleil.",{"_uid":7065,"title":7066,"content":7067,"priority":38,"component":7068,"reffy_emotion":7069},"b46bf5fe-8db7-4027-9a06-bc9847abff2e","Playlist","9c1180a2-345d-4f95-b0ad-65f55a75cf7f","CareersPlaylistBlock",[7070],{"_uid":7071,"text":7072,"state":6745,"component":6714},"0a7758c7-a6ae-4ce9-8a9d-50129ccd3c38","I GOT A FEELING.......\noups désolé pour ça.",{"_uid":7074,"title":7075,"content":7076,"priority":38,"component":6721,"reffy_emotion":7077},"5a075435-0415-4319-a8d6-f832384726c4","Thumb","958e6fad-d227-4eeb-947e-9c10192803e2",[7078],{"_uid":7079,"text":7080,"state":6745,"component":6714},"9853ad13-4f66-4f6b-a90e-20a787767a2c","Oui, il existe une version physique du trophée",{"_uid":7082,"title":7083,"content":7084,"priority":38,"component":6731,"reffy_emotion":7085},"d1bfed6e-f1e7-4446-922a-6dfbc11de412","Animaux","5b6c0f09-01c1-42e8-8649-af0ff553b105",[7086],{"_uid":7087,"text":7088,"state":6736,"component":6714},"e6ca51c5-0e1a-482a-838e-b81f228f7d9d","On aime tous les animaux. \nOu presque.","pageCareers","careers","fr/carrieres/",[],112082983358935,"67dd5928-558a-42d5-a605-c9f3b8670d29","2025-11-13T19:12:07.196Z",[],"careers/",[7099],{"path":7100,"name":35,"lang":42,"published":47},"carrieres/","Carrières",[7103,7536],{"_uid":7104,"link":7105,"label":7535,"component":1053},"114d5ea4-8566-487e-9ac1-5f304a15333e",{"id":7106,"url":142,"linktype":332,"fieldtype":333,"cached_url":7107,"prep":47,"story":7108},"1142c69d-3c90-4cd1-8240-8f5e1d5771e6","/fr/Privacy-policy",{"name":7109,"created_at":7110,"published_at":7111,"updated_at":7112,"id":7113,"uuid":7106,"content":7114,"slug":7526,"full_slug":7527,"sort_by_date":35,"position":747,"tag_list":7528,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":7529,"first_published_at":7530,"release_id":35,"lang":42,"path":35,"alternates":7531,"default_full_slug":7526,"translated_slugs":7532,"_stopResolving":47},"Privacy policy","2025-08-29T16:55:01.821Z","2026-04-10T21:43:33.019Z","2026-04-10T21:43:33.039Z",85184110137459,{"seo":7115,"_uid":7122,"body":7123,"title":7525,"component":6116},[7116],{"_uid":7117,"meta":7118,"noindex":38,"component":1549},"4a8baa5f-51fd-496c-873d-43fcb1068c02",{"_uid":7119,"title":7120,"plugin":1547,"og_image":142,"og_title":142,"description":7121,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"9ee03ca5-16a7-4520-91f5-94585e181c55","Politique de protection des renseignement personnels | REF","La présente politique de protection des renseignements personnels régit la collecte, l’utilisation et la conservation des renseignements obtenus par REF.","d2bfa634-3097-4190-9848-b71c77a893a9",[7124],{"_uid":7125,"wysiwyg":7126,"component":7524},"4ce01d22-8cda-45a7-9b04-c46ea4a49375",{"type":17,"content":7127},[7128,7135,7140,7145,7147,7153,7158,7163,7168,7170,7175,7180,7252,7257,7259,7264,7269,7292,7297,7302,7304,7309,7314,7319,7324,7349,7354,7359,7361,7366,7371,7378,7383,7396,7403,7460,7465,7470,7475,7480,7482,7487,7492,7494,7499,7504],{"type":7129,"attrs":7130,"content":7132},"heading",{"level":7131,"textAlign":35},5,[7133],{"text":7134,"type":119},"REF (« REF » ou « nous ») se soucie du respect de votre vie privée et de la protection de vos renseignements personnels. REF s’engage à protéger vos renseignements personnels recueillis lors de votre utilisation du site web www.ref.digital (le « site web »), lorsque vous communiquez avec nous et lorsque vous faites affaire avec nous, notamment lorsque nous rendons nos services d’expérience de marque, et à ne les utiliser qu’aux fins auxquelles ils ont été recueillis. Nos employé·es et nos mandataires sont également tenus de respecter la confidentialité de l’information que nous recevons dans le contexte de la prestation de nos services.",{"type":7129,"attrs":7136,"content":7137},{"level":7131,"textAlign":35},[7138],{"text":7139,"type":119},"La présente politique de protection des renseignements personnels (la « politique de vie privée ») régit la collecte, l’utilisation et la conservation des renseignements obtenus par REF aux fins de la prestation de nos services d’expérience de marque, ainsi que les renseignements concernant les utilisateur·trices lorsqu’elles et ils accèdent à ou utilisent le site web ou lorsqu’elles et ils communiquent avec nous, que ce soit par courriel, par téléphone, via les réseaux sociaux ou autrement.",{"type":7129,"attrs":7141,"content":7142},{"level":7131,"textAlign":35},[7143],{"text":7144,"type":119},"EN ACCÉDANT AU SITE WEB OU EN NOUS COMMUNIQUANT AUTREMENT DES RENSEIGNEMENTS PERSONNELS, VOUS CONSENTEZ À LA COLLECTE, À L’UTILISATION, À LA COMMUNICATION ET À LA CONSERVATION DE VOS RENSEIGNEMENTS PERSONNELS SELON LES CONDITIONS DÉCRITES DANS LA PRÉSENTE POLITIQUE.",{"type":20,"attrs":7146},{"textAlign":35},{"type":7129,"attrs":7148,"content":7150},{"level":7149,"textAlign":35},3,[7151],{"text":7152,"type":119},"1. Portée et application",{"type":20,"attrs":7154,"content":7155},{"textAlign":35},[7156],{"text":7157,"type":119},"Le terme « renseignement personnel » désigne les renseignements qui, lorsque pris seuls ou en combinaison avec d’autres renseignements, permettent d’identifier un individu, par exemple son nom, sa date de naissance, son adresse courriel, et tout autre renseignement devant être traité comme un « renseignement personnel » conformément aux lois applicables.",{"type":20,"attrs":7159,"content":7160},{"textAlign":35},[7161],{"text":7162,"type":119},"REF se réserve le droit de changer la présente politique de vie privée à tout moment sans préavis. La version à jour de la politique de vie privée est disponible sur le site web et sa date d’entrée en vigueur y est indiquée. Si des changements de nature à modifier de manière importante le risque en matière de vie privée sont apportés à la politique, nous vous en aviserons au moyen d’un avis publié sur la page d’accueil du site web ou nous communiquerons avec vous pour vous en informer, lorsque requis par la loi. Si vous continuez d’utiliser le site web après l’entrée en vigueur de tels changements, vous serez réputé·e avoir accepté ces changements. Nous vous recommandons de consulter régulièrement notre politique de vie privée.",{"type":20,"attrs":7164,"content":7165},{"textAlign":35},[7166],{"text":7167,"type":119},"La présente politique fait partie intégrante des conditions d’utilisation du site web, lesquelles régissent votre utilisation du site web.",{"type":20,"attrs":7169},{"textAlign":35},{"type":7129,"attrs":7171,"content":7172},{"level":7149,"textAlign":35},[7173],{"text":7174,"type":119},"2. Pourquoi nous recueillons les renseignements",{"type":20,"attrs":7176,"content":7177},{"textAlign":35},[7178],{"text":7179,"type":119},"Les renseignements personnels qui sont recueillis et utilisés le sont notamment aux fins suivantes :",{"type":6321,"content":7181},[7182,7189,7196,7203,7210,7217,7224,7231,7238,7245],{"type":6324,"content":7183},[7184],{"type":20,"attrs":7185,"content":7186},{"textAlign":35},[7187],{"text":7188,"type":119},"afin de rendre nos services d’expérience de marque",{"type":6324,"content":7190},[7191],{"type":20,"attrs":7192,"content":7193},{"textAlign":35},[7194],{"text":7195,"type":119},"afin de permettre aux utilisateur·trices d’accéder au site web et de l’utiliser convenablement",{"type":6324,"content":7197},[7198],{"type":20,"attrs":7199,"content":7200},{"textAlign":35},[7201],{"text":7202,"type":119},"afin de créer et de gérer les relations client·es, notamment dans le cadre d’appel d’offres",{"type":6324,"content":7204},[7205],{"type":20,"attrs":7206,"content":7207},{"textAlign":35},[7208],{"text":7209,"type":119},"afin de traiter les demandes des utilisateur·trices et de nos client·es, notamment les demandes de renseignements",{"type":6324,"content":7211},[7212],{"type":20,"attrs":7213,"content":7214},{"textAlign":35},[7215],{"text":7216,"type":119},"afin de permettre aux utilisateur·trices de postuler pour un poste affiché",{"type":6324,"content":7218},[7219],{"type":20,"attrs":7220,"content":7221},{"textAlign":35},[7222],{"text":7223,"type":119},"afin de traiter les problèmes qui nous sont signalés par les utilisateur·trices ou par nos client·es, notamment pour faire du dépannage, du soutien, de l’optimisation et des examens en matière de bris de sécurité du site web ou pour restaurer les données perdues",{"type":6324,"content":7225},[7226],{"type":20,"attrs":7227,"content":7228},{"textAlign":35},[7229],{"text":7230,"type":119},"afin d’évaluer, d’optimiser et d’améliorer le contenu et les fonctionnalités du site web",{"type":6324,"content":7232},[7233],{"type":20,"attrs":7234,"content":7235},{"textAlign":35},[7236],{"text":7237,"type":119},"afin de communiquer avec vous relativement à une demande que vous avez faite ou à votre expérience avec nos services ou notre site web",{"type":6324,"content":7239},[7240],{"type":20,"attrs":7241,"content":7242},{"textAlign":35},[7243],{"text":7244,"type":119},"afin de faire le suivi de votre utilisation des fonctionnalités du site web, afin de vous proposer du contenu publicitaire et/ou d’améliorer le contenu de nos publicités et de notre site web de manière à ce qu’ils soient mieux adaptés ou d’intérêt pour le public. Pour plus d’informations à ce sujet, nous vous invitons à consulter la section de cette politique relative aux témoins de connexion",{"type":6324,"content":7246},[7247],{"type":20,"attrs":7248,"content":7249},{"textAlign":35},[7250],{"text":7251,"type":119},"toute autre fin que vous avez autorisée",{"type":20,"attrs":7253,"content":7254},{"textAlign":35},[7255],{"text":7256,"type":119},"Nous n’utilisons les renseignements personnels que pour les fins auxquelles ils ont été recueillis.",{"type":20,"attrs":7258},{"textAlign":35},{"type":7129,"attrs":7260,"content":7261},{"level":7149,"textAlign":35},[7262],{"text":7263,"type":119},"3. Les renseignements que nous recueillons",{"type":20,"attrs":7265,"content":7266},{"textAlign":35},[7267],{"text":7268,"type":119},"Nous pouvons recueillir et traiter différents types de renseignements personnels dans le cadre de nos activités et de notre prestation de services, et lorsque vous accédez au site web et utilisez ce dernier, y compris, selon le cas :",{"type":6321,"content":7270},[7271,7278,7285],{"type":6324,"content":7272},[7273],{"type":20,"attrs":7274,"content":7275},{"textAlign":35},[7276],{"text":7277,"type":119},"des renseignements identifiables comme votre nom complet, votre date de naissance ou tout autre renseignement figurant sur des pièces d’identité délivrées par le gouvernement",{"type":6324,"content":7279},[7280],{"type":20,"attrs":7281,"content":7282},{"textAlign":35},[7283],{"text":7284,"type":119},"des coordonnées de contact, comme votre adresse postale, votre adresse courriel et votre numéro de téléphone",{"type":6324,"content":7286},[7287],{"type":20,"attrs":7288,"content":7289},{"textAlign":35},[7290],{"text":7291,"type":119},"des renseignements de nature financière, comme une adresse de facturation, de l’information relative à un compte bancaire ou des données de paiement",{"type":20,"attrs":7293,"content":7294},{"textAlign":35},[7295],{"text":7296,"type":119},"des renseignements sur l’utilisation du site web et d’autres renseignements techniques. Pour plus d’informations à ce sujet, nous vous invitons à consulter la section de cette politique relative aux témoins de connexion.",{"type":20,"attrs":7298,"content":7299},{"textAlign":35},[7300],{"text":7301,"type":119},"Si, dans le cadre de votre relation d’affaires avec nous, vous devez nous communiquer des renseignements personnels qui concernent des personnes tierces (par exemple, des membres de votre famille, des client·es, des employé·es, etc.) vous déclarez et reconnaissez que vous avez obtenu le consentement de ces dernières à une telle communication.",{"type":20,"attrs":7303},{"textAlign":35},{"type":7129,"attrs":7305,"content":7306},{"level":7149,"textAlign":35},[7307],{"text":7308,"type":119},"4. Comment les renseignements sont conservés et communiqués",{"type":20,"attrs":7310,"content":7311},{"textAlign":35},[7312],{"text":7313,"type":119},"REF conserve les renseignements personnels pendant une période raisonnable soit pour vous donner correctement accès aux sites web, soit pour rendre nos services d’expérience de marque, soit pour répondre entièrement à vos demandes, soit pour atteindre les fins énoncées, soit conformément aux dispositions de la loi, selon celui de ces délais qui est le plus long. Après cette période, nous veillons à les détruire de façon à en assurer la protection contre un accès ou une communication non autorisée.",{"type":20,"attrs":7315,"content":7316},{"textAlign":35},[7317],{"text":7318,"type":119},"Seul·es les membres du personnel concerné·es peuvent accéder aux données lorsque cela est nécessaire à l’accomplissement de leurs fonctions liées aux services et conformément aux fins énoncées dans la présente politique de vie privée, sous réserve du paragraphe suivant.",{"type":20,"attrs":7320,"content":7321},{"textAlign":35},[7322],{"text":7323,"type":119},"Nous ne divulguons jamais vos renseignements personnels à quiconque à l’extérieur de REF sans votre consentement, à l’exception des tiers suivants et seulement si ceux-ci ont mis en place les garanties de sécurité appropriées afin d’assurer au moins le même niveau de sécurité que le nôtre :",{"type":6321,"content":7325},[7326,7333,7340],{"type":6324,"content":7327},[7328],{"type":20,"attrs":7329,"content":7330},{"textAlign":35},[7331],{"text":7332,"type":119},"nos fournisseurs dont les services ont été retenus afin de s’acquitter de certaines fonctions pour notre compte (traitement et conservation de données, analyse de la qualité du service et suivi et gestion des candidatures et du recrutement). Dans ce cas, nous prenons les mesures nécessaires pour s’assurer que ces tiers n’ont accès qu’aux renseignements qui sont nécessaires pour mener à bien les services convenus, qu’ils traitent vos renseignements aux seules fins que nous avons déterminées et qu’ils ont en place des mesures de protection des renseignements personnels conformes aux lois applicables et permettant de respecter les mêmes conditions et le même niveau de protection que ce qui est édicté dans la présente politique de vie privée",{"type":6324,"content":7334},[7335],{"type":20,"attrs":7336,"content":7337},{"textAlign":35},[7338],{"text":7339,"type":119},"toute entité advenant une fusion, une réorganisation corporative ou un changement de contrôle de REF, en tout ou en partie, uniquement si les parties ont signé une entente stipulant que la collecte, l’utilisation et la divulgation de l’information est limitée aux objectifs de la transaction commerciale",{"type":6324,"content":7341},[7342,7347],{"type":20,"attrs":7343,"content":7344},{"textAlign":35},[7345],{"text":7346,"type":119},"toute autorité publique si la loi l’exige, ou pour défendre nos droits, ou autrement conformément à la loi. Si REF doit divulguer des renseignements ou fournir une copie de ces renseignements à une agence gouvernementale en vertu d’une loi ou conformément à une ordonnance d’un tribunal, REF essaiera de vous en aviser au préalable dans la mesure où la loi le permet.",{"type":20,"attrs":7348},{"textAlign":35},{"type":7129,"attrs":7350,"content":7351},{"level":7149,"textAlign":35},[7352],{"text":7353,"type":119},"5. Hyperliens et tiers",{"type":20,"attrs":7355,"content":7356},{"textAlign":35},[7357],{"text":7358,"type":119},"Le site web peut contenir des options de partage ou de publication ou des liens vers des sites web ou plateformes de tiers. En utilisant ou en activant ces liens ou fonctionnalités, vous quittez le site web et votre navigation devient alors assujettie aux conditions d’utilisation et à la politique de protection des renseignements personnels de ces tiers. Nous n’exerçons aucun contrôle sur ces plateformes de tiers et le fait que ces plateformes soient répertoriées sur le site web n’engage en aucun cas notre responsabilité.",{"type":20,"attrs":7360},{"textAlign":35},{"type":7129,"attrs":7362,"content":7363},{"level":7149,"textAlign":35},[7364],{"text":7365,"type":119},"6. Témoins de connexion",{"type":20,"attrs":7367,"content":7368},{"textAlign":35},[7369],{"text":7370,"type":119},"Nous utilisons des témoins et des technologies similaires sur le site web pour améliorer sa performance et pour personnaliser le contenu qui vous est présenté. Nous utilisons le terme « témoin » dans la présente politique pour désigner tous les fichiers similaires qui collectent des renseignements à ces fins.",{"type":20,"attrs":7372,"content":7373},{"textAlign":35},[7374],{"text":7375,"type":119,"marks":7376},"Qu'est-ce qu'un témoin?",[7377],{"type":126},{"type":20,"attrs":7379,"content":7380},{"textAlign":35},[7381],{"text":7382,"type":119},"Les témoins sont de petits fichiers texte stockés sur le disque dur de votre ordinateur, tablette ou appareil mobile lorsque vous visitez un site web ou une page pour la première fois. Ces fichiers permettent de conserver certaines informations à propos de votre utilisation du site web, telles que la date de votre plus récente visite, les pages consultées et les fichiers téléchargés. Les témoins permettent ainsi d’adapter les sites web afin qu’ils répondent mieux aux intérêts et préférences des utilisateur·trices.",{"type":20,"attrs":7384,"content":7385},{"textAlign":35},[7386,7388,7394],{"text":7387,"type":119},"Vous pouvez accepter ou personnaliser l’utilisation de témoins en ",{"text":7389,"type":119,"marks":7390},"cliquant ici",[7391],{"type":1053,"attrs":7392},{"href":7393,"uuid":35,"anchor":35,"target":2844,"linktype":1033},"#cmp",{"text":7395,"type":119},".",{"type":20,"attrs":7397,"content":7398},{"textAlign":35},[7399],{"text":7400,"type":119,"marks":7401},"Les témoins que nous utilisons",[7402],{"type":126},{"type":6321,"content":7404},[7405,7418,7430,7444],{"type":6324,"content":7406},[7407],{"type":20,"attrs":7408,"content":7409},{"textAlign":35},[7410,7414,7416],{"text":7411,"type":119,"marks":7412},"Témoins nécessaires",[7413],{"type":126},{"type":7415},"hard_break",{"text":7417,"type":119},"Ces témoins sont indispensables au fonctionnement du site web et ne peuvent être désactivés. Ils sont généralement créés en réponse à des actions ou des demandes de votre part, par exemple lorsque vous remplissez un formulaire. Il est possible de configurer votre navigateur pour bloquer ces témoins ou être alerté·e de leur existence, mais certaines parties du site web pourraient alors ne pas vous être accessibles.",{"type":6324,"content":7419},[7420],{"type":20,"attrs":7421,"content":7422},{"textAlign":35},[7423,7427,7428],{"text":7424,"type":119,"marks":7425},"Témoins analytiques",[7426],{"type":126},{"type":7415},{"text":7429,"type":119},"Ces témoins nous permettent d’analyser la navigation sur nos sites pour en améliorer le fonctionnement. Nous utilisons des outils de tiers tels que Google Analytics afin de comprendre comment les utilisateur·trices utilisent le site web et afin d’analyser l’achalandage sur le site web et compiler des données analytiques anonymes. Si vous ne souhaitez pas transmettre d’informations à Google Analytics, vous pouvez choisir de désactiver l’utilisation de vos données en employant le module complémentaire de navigateur pour la désactivation de Google Analytics disponible au https://tools.google.com/dlpage/gaoptout. Pour plus d’informations concernant Google Analytics et la manière dont ce tiers traite et gère vos renseignements personnels, vous pouvez consulter la politique de vie privée disponible au http://www.google.com/intl/fr-CA/policies/privacy/.",{"type":6324,"content":7431},[7432,7439],{"type":20,"attrs":7433,"content":7434},{"textAlign":35},[7435],{"text":7436,"type":119,"marks":7437},"Témoins de préférence",[7438],{"type":126},{"type":20,"attrs":7440,"content":7441},{"textAlign":35},[7442],{"text":7443,"type":119},"Ces témoins servent à reconnaître et à sauvegarder vos préférences. Ils sont utilisés afin de mémoriser vos préférences et afin de s’assurer que vous accédez toujours à la même version du site web. Par exemple, ces témoins peuvent mémoriser votre langue de préférence ou encore des paramètres vidéo et audio particuliers.",{"type":6324,"content":7445},[7446,7453,7458],{"type":20,"attrs":7447,"content":7448},{"textAlign":35},[7449],{"text":7450,"type":119,"marks":7451},"Témoins de marketing",[7452],{"type":126},{"type":20,"attrs":7454,"content":7455},{"textAlign":35},[7456],{"text":7457,"type":119},"Ces témoins permettent de personnaliser les publicités que vous voyez en fonction de vos centres d’intérêt et de limiter le nombre de fois que vous voyez une publicité. Ils sont généralement créés par nos partenaires publicitaires et utilisés afin d’afficher des publicités qui sont pertinentes et attrayantes pour vous.",{"type":20,"attrs":7459},{"textAlign":35},{"type":7129,"attrs":7461,"content":7462},{"level":7149,"textAlign":35},[7463],{"text":7464,"type":119},"7. Sécurité et conservation",{"type":20,"attrs":7466,"content":7467},{"textAlign":35},[7468],{"text":7469,"type":119},"Toutes les données sont conservées sur des serveurs avec des garanties de haute sécurité, protégées contre les usages non conformes et l’accès par des personnes non autorisées. Nous nous efforçons de maintenir en place les mesures de sécurité physiques, administratives et techniques nécessaires à nos bureaux et aux centres de conservation de renseignements. Les renseignements sont uniquement mis à la disposition des individus (employé·es ou agent·es) qui doivent avoir accès à ces informations pour mener à bien leurs responsabilités.",{"type":20,"attrs":7471,"content":7472},{"textAlign":35},[7473],{"text":7474,"type":119},"REF déploie des moyens raisonnables pour protéger vos renseignements personnels transmis lors de votre utilisation du site web et lorsque vous communiquez ou faites affaire avec nous. Plus spécifiquement, REF utilise des mesures techniques et organisationnelles pour protéger vos renseignements personnels contre la perte ou le vol ainsi que contre un accès et une divulgation non autorisés, tant à l’interne qu’à l’externe de notre organisation. Toutefois, aucun mécanisme de sécurité n’est parfait et vous devez savoir qu’il existe toujours un certain risque de bris de sécurité. REF décline toute responsabilité eu égard au fait que de telles informations vous concernant pourraient être divulguées, sauf en cas de négligence de la part de REF.",{"type":20,"attrs":7476,"content":7477},{"textAlign":35},[7478],{"text":7479,"type":119},"Les données peuvent être conservées sur des serveurs situés à l’extérieur du Québec et pourraient être traitées par des fournisseurs de services tiers situés à l’extérieur du Québec afin de leur permettre de s’acquitter de mandats au nom de REF. Dans ces cas, REF s’assure que les renseignements seront protégés par les garanties appropriées.",{"type":20,"attrs":7481},{"textAlign":35},{"type":7129,"attrs":7483,"content":7484},{"level":7149,"textAlign":35},[7485],{"text":7486,"type":119},"8. Vos droits",{"type":20,"attrs":7488,"content":7489},{"textAlign":35},[7490],{"text":7491,"type":119},"Vous avez le droit de connaître l’objet de la collecte et du traitement par REF des renseignements personnels vous concernant, ainsi que le droit d’accéder à ces renseignements, de les mettre à jour et de les corriger. Vous pouvez en tout temps retirer votre consentement à l’utilisation et à la conservation de vos renseignements personnels par REF. Dans un tel cas, cependant, il se pourrait que vous ne puissiez plus utiliser certaines fonctionnalités du site web ou recevoir certains services.",{"type":20,"attrs":7493},{"textAlign":35},{"type":7129,"attrs":7495,"content":7496},{"level":7149,"textAlign":35},[7497],{"text":7498,"type":119},"9. Contactez-nous",{"type":20,"attrs":7500,"content":7501},{"textAlign":35},[7502],{"text":7503,"type":119},"Si vous avez des questions au sujet de la présente politique de vie privée, de l’accès à vos renseignements personnels ou au sujet de la collecte, de l’utilisation et de la communication des renseignements personnels par REF ou de la façon dont vous pouvez exercer vos droits énoncés ci-dessus, porter plainte ou mettre à jour vos renseignements personnels, veuillez communiquer avec notre responsable de la protection des renseignements personnels de la façon suivante :",{"type":20,"attrs":7505,"content":7506},{"textAlign":35},[7507,7509,7515,7516,7518,7519,7521,7522],{"text":7508,"type":119},"Par courriel : ",{"text":7510,"type":119,"marks":7511},"renseignements.personnels@lg2.com",[7512],{"type":1053,"attrs":7513},{"href":7514,"uuid":35,"anchor":35,"target":35,"linktype":1033},"mailto:renseignements.personnels@lg2.com",{"type":7415},{"text":7517,"type":119},"Par la poste : REF, att. : responsable de la protection des renseignements personnels, 4051, rue Molson, bureau 100, Montréal, QC H1Y 3L1",{"type":7415},{"text":7520,"type":119},"Nous fournirons nos meilleurs efforts afin de traiter votre demande rapidement.",{"type":7415},{"text":7523,"type":119},"Dernière révision : 1er décembre 2023","textEditor","Politique de protection des renseignement personnels","privacy-policy","fr/politique-de-confidentialite",[],"8a15256e-bfe2-4efa-a4b1-2ef39fdbf13e","2025-08-29T16:55:56.646Z",[],[7533],{"path":7534,"name":7535,"lang":42,"published":47},"politique-de-confidentialite","Politique de confidentialité",{"_uid":7537,"link":7538,"label":7664,"component":1053},"8eb5c2d9-11ef-4ca6-be72-fc70f553c4ba",{"id":7539,"url":142,"linktype":332,"fieldtype":333,"cached_url":7540,"prep":47,"story":7541},"4e03db35-cb29-496d-bace-40de7b0da20f","/fr/terms-conditions",{"name":7542,"created_at":7543,"published_at":7544,"updated_at":7545,"id":7546,"uuid":7539,"content":7547,"slug":7655,"full_slug":7656,"sort_by_date":35,"position":3897,"tag_list":7657,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":7658,"first_published_at":7659,"release_id":35,"lang":42,"path":35,"alternates":7660,"default_full_slug":7655,"translated_slugs":7661,"_stopResolving":47},"Terms & Conditions","2025-08-11T15:13:09.148Z","2025-09-05T12:23:09.998Z","2025-09-05T12:23:10.011Z",78788973421174,{"seo":7548,"_uid":7555,"body":7556,"title":7654,"component":6116},[7549],{"_uid":7550,"meta":7551,"noindex":38,"component":1549},"5724fbf0-6641-4deb-8c13-be426ad92e12",{"_uid":7552,"title":7553,"plugin":1547,"og_image":142,"og_title":142,"description":7554,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"6dfebb98-f163-4be5-b933-6fdb11360daf","Conditions d'utilisation du site | REF","Les présentes conditions d’utilisation s’appliquent aux utilisateurs du site web détenu et géré par REF.","e55399fc-cbd0-40f9-a960-27b2d55cbcab",[7557],{"_uid":7558,"wysiwyg":7559,"component":7524},"ed25f604-d7f1-448b-8726-d6d1d34dc023",{"type":17,"content":7560},[7561,7566,7571,7576,7577,7582,7586,7590,7591,7596,7600,7601,7606,7610,7614,7615,7622,7626,7627,7634,7638,7639,7646,7650],{"type":7129,"attrs":7562,"content":7563},{"level":7131},[7564],{"text":7565,"type":119},"Les présentes conditions d’utilisation les (« Conditions ») s’appliquent aux utilisateurs (« vous ») du site web ref.digital (le « site web ») détenu et géré par REF (« REF » ou « nous »).",{"type":7129,"attrs":7567,"content":7568},{"level":7131},[7569],{"text":7570,"type":119},"EN ACCÉDANT AU SITE WEB, VOUS REPRÉSENTEZ AVOIR LU ET ACCEPTER LES PRÉSENTES CONDITIONS. SI VOUS N’ACCEPTEZ PAS CES CONDITIONS, EN TOUT OU EN PARTIE, VEUILLEZ NE PAS UTILISER LE SITE WEB ET QUITTER CETTE PAGE. ",{"type":7129,"attrs":7572,"content":7573},{"level":7131},[7574],{"text":7575,"type":119},"NOUS NOUS RÉSERVONS LE DROIT, À NOTRE ENTIÈRE DISCRÉTION, MAIS NOTAMMENT AFIN D’AMÉLIORER VOTRE EXPÉRIENCE SUR NOS SITES WEB, DE METTRE À JOUR, DE RÉVISER OU D’AUTREMENT MODIFIER CES CONDITIONS. CES MODIFICATIONS ENTRERONT EN VIGUEUR IMMÉDIATEMENT ET SERONT INTÉGRÉES AUX PRÉSENTES. NOUS VOUS RECOMMANDONS DE PRENDRE CONNAISSANCE RÉGULIÈREMENT DE CES CONDITIONS AFIN DE VOUS ASSURER QU’IL S’AGIT DE LEUR VERSION À JOUR.",{"type":20},{"type":7129,"attrs":7578,"content":7579},{"level":7149},[7580],{"text":7581,"type":119},"1. Propriété intellectuelle",{"type":20,"content":7583},[7584],{"text":7585,"type":119},"Le logo REF est une marque de commerce de REF. D’autres noms, mots, titres, phrases, logos, dessins, graphiques, icônes et marques de commerce affichés sur le site web peuvent constituer des marques de commerce de REF ou de tiers. Aucun élément contenu dans le site web ne saurait être interprété de manière à vous concéder une licence ou un droit d’utilisation de quelque logo, dessin ou marque de commerce de REF ou d’un tiers. ",{"type":20,"content":7587},[7588],{"text":7589,"type":119},"Le contenu du site web est protégé par la loi sur le droit d’auteur et appartient à REF et à ses concédants de licences, ou à la partie identifiée comme fournisseur du contenu, le cas échéant. Il vous est strictement interdit de télécharger, de reproduire à des fins autres que personnelles, d’afficher, de publier, de transmettre, de distribuer ou d’autrement utiliser, en tout ou en partie, sur tout support, par quelque mode, tout élément du site web protégé par droit d’auteur ou par tout autre droit de propriété intellectuelle, sans obtenir la permission écrite préalable de REF, ou du titulaire du droit en question, le cas échéant.",{"type":20},{"type":7129,"attrs":7592,"content":7593},{"level":7149},[7594],{"text":7595,"type":119},"2. Liens vers d'autres sites",{"type":20,"content":7597},[7598],{"text":7599,"type":119},"Le site web peut comporter des liens vers des sites internet exploités par des tiers (les « sites internet de tiers »). En cliquant sur ces liens, vous quittez le site web. REF n’exerce aucun contrôle sur l’exploitation de ces sites internet de tiers. Le fait que le site web contient une référence à ces sites internet de tiers n’engage d’aucune façon la responsabilité de REF. Nous vous recommandons de porter une attention particulière aux conditions d’utilisation et politiques de protection des renseignements personnels de ces sites internet de tiers.",{"type":20},{"type":7129,"attrs":7602,"content":7603},{"level":7149},[7604],{"text":7605,"type":119},"3. Limitation de responsabilité et de garantie",{"type":20,"content":7607},[7608],{"text":7609,"type":119},"Bien que REF déploie tous les efforts raisonnables pour assurer l’exactitude des renseignements fournis sur le site web, ce dernier et les renseignements qui y sont contenus sont fournis tels quels sans aucune garantie, implicite ou explicite, notamment quant à leur exactitude, leur intégralité ou leur mise à jour. Le contenu de site web est fourni à titre informatif seulement et ne saurait être applicable à votre situation particulière, constituer une garantie de conformité aux lois applicables ou se suppléer aux conseils d’un professionnel. ",{"type":20,"content":7611},[7612],{"text":7613,"type":119},"D’aucune façon REF ne garantit que le site web sera accessible ou fonctionnel sans interruption ou que son contenu est et sera exempt de toute erreur, de tout virus, défaut, élément nuisible ou autre composante matériellement dommageable. REF, ses sociétés affiliées, leurs associés, actionnaires, administrateurs, dirigeants, employés, agents et représentants se dégagent de toute responsabilité relativement au mauvais fonctionnement de toute composante informatique, de tout logiciel ou de toute ligne de communication, relativement à la perte ou à l’absence de communication réseau ou relativement à toute transmission défaillante, incomplète, incompréhensible ou effacée par tout ordinateur ou tout réseau et qui peut limiter pour toute personne la possibilité d’accéder au site web ou l’en empêcher. En aucun cas, REF sera responsable de quelque dommage de quelque nature que ce soit, y compris des dommages réels, directs, indirects ou consécutifs, découlant, en tout ou en partie, du téléchargement de toute page internet ou de tout logiciel, de la transmission de toute information liée à la navigation sur le site web, ou de l'utilisation ou de la pertinence des renseignements disponibles sur le site web ou s'y rapportant.",{"type":20},{"type":7129,"attrs":7616,"content":7617},{"level":7149},[7618],{"text":7619,"type":119,"marks":7620},"4. Protection des renseignements personnels",[7621],{"type":126},{"type":20,"content":7623},[7624],{"text":7625,"type":119},"REF voit à la protection de vos renseignements personnels. Pour en savoir davantage sur les renseignements personnels que nous pouvons collecter lorsque vous accédez ou utilisez le site web et sur la manière dont nous les utilisons, conservons et communiquons, le cas échéant, veuillez-vous référer à notre politique de protection des renseignements personnels, laquelle est incorporée aux présentes Conditions.",{"type":20},{"type":7129,"attrs":7628,"content":7629},{"level":7149},[7630],{"text":7631,"type":119,"marks":7632},"5. Droit applicable et juridiction",[7633],{"type":126},{"type":20,"content":7635},[7636],{"text":7637,"type":119},"Les présentes Conditions sont régies exclusivement par les lois de la province de Québec et les lois fédérales qui y sont applicables, peu importe votre lieu de résidence ou votre emplacement. Tout litige, recours ou réclamation découlant de, ou en relation avec ces Conditions ou l’utilisation du site web ou de son contenu sera soumis à la juridiction exclusive des tribunaux compétents dans le district judiciaire de Montréal, province de Québec, Canada.",{"type":20},{"type":7129,"attrs":7640,"content":7641},{"level":7149},[7642],{"text":7643,"type":119,"marks":7644},"6. Généralités",[7645],{"type":126},{"type":20,"content":7647},[7648],{"text":7649,"type":119},"Ces Conditions, lesquelles incorporent notre politique de protection des renseignements personnels, constituent la totalité de l’entente intervenue entre vous et REF concernant votre navigation et utilisation du site web. Le défaut de REF d’insister sur la stricte exécution d’une clause des présentes Conditions ou son défaut de la faire respecter ne doit pas être interprété comme une renonciation à l’application de cette clause ou à un droit. Dans l’éventualité où un tribunal compétent jugeait qu’une disposition des Conditions est nulle, invalide ou non exécutoire, les autres dispositions des Conditions non-visées par ce jugement continueront de s’appliquer dans les limites permises par la loi.",{"type":20,"content":7651},[7652],{"text":7653,"type":119},"Dernière révision : [•] octobre 2022","Termes & Conditions","terms-conditions","fr/termes-conditions",[],"21546260-de54-4fb8-abc8-d261ac3af6ad","2025-08-11T15:13:21.084Z",[],[7662],{"path":7663,"name":7654,"lang":42,"published":47},"termes-conditions","Termes et conditions",{"id":7106,"url":142,"linktype":332,"fieldtype":333,"cached_url":7107,"prep":47,"story":7666},{"name":7109,"created_at":7110,"published_at":7111,"updated_at":7112,"id":7113,"uuid":7106,"content":7667,"slug":7526,"full_slug":7527,"sort_by_date":35,"position":747,"tag_list":8000,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":7529,"first_published_at":7530,"release_id":35,"lang":42,"path":35,"alternates":8001,"default_full_slug":7526,"translated_slugs":8002,"_stopResolving":47},{"seo":7668,"_uid":7122,"body":7671,"title":7525,"component":6116},[7669],{"_uid":7117,"meta":7670,"noindex":38,"component":1549},{"_uid":7119,"title":7120,"plugin":1547,"og_image":142,"og_title":142,"description":7121,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},[7672],{"_uid":7125,"wysiwyg":7673,"component":7524},{"type":17,"content":7674},[7675,7679,7683,7687,7689,7693,7697,7701,7705,7707,7711,7715,7777,7781,7783,7787,7791,7811,7815,7819,7821,7825,7829,7833,7837,7859,7863,7867,7869,7873,7877,7883,7887,7896,7902,7950,7954,7958,7962,7966,7968,7972,7976,7978,7982,7986],{"type":7129,"attrs":7676,"content":7677},{"level":7131,"textAlign":35},[7678],{"text":7134,"type":119},{"type":7129,"attrs":7680,"content":7681},{"level":7131,"textAlign":35},[7682],{"text":7139,"type":119},{"type":7129,"attrs":7684,"content":7685},{"level":7131,"textAlign":35},[7686],{"text":7144,"type":119},{"type":20,"attrs":7688},{"textAlign":35},{"type":7129,"attrs":7690,"content":7691},{"level":7149,"textAlign":35},[7692],{"text":7152,"type":119},{"type":20,"attrs":7694,"content":7695},{"textAlign":35},[7696],{"text":7157,"type":119},{"type":20,"attrs":7698,"content":7699},{"textAlign":35},[7700],{"text":7162,"type":119},{"type":20,"attrs":7702,"content":7703},{"textAlign":35},[7704],{"text":7167,"type":119},{"type":20,"attrs":7706},{"textAlign":35},{"type":7129,"attrs":7708,"content":7709},{"level":7149,"textAlign":35},[7710],{"text":7174,"type":119},{"type":20,"attrs":7712,"content":7713},{"textAlign":35},[7714],{"text":7179,"type":119},{"type":6321,"content":7716},[7717,7723,7729,7735,7741,7747,7753,7759,7765,7771],{"type":6324,"content":7718},[7719],{"type":20,"attrs":7720,"content":7721},{"textAlign":35},[7722],{"text":7188,"type":119},{"type":6324,"content":7724},[7725],{"type":20,"attrs":7726,"content":7727},{"textAlign":35},[7728],{"text":7195,"type":119},{"type":6324,"content":7730},[7731],{"type":20,"attrs":7732,"content":7733},{"textAlign":35},[7734],{"text":7202,"type":119},{"type":6324,"content":7736},[7737],{"type":20,"attrs":7738,"content":7739},{"textAlign":35},[7740],{"text":7209,"type":119},{"type":6324,"content":7742},[7743],{"type":20,"attrs":7744,"content":7745},{"textAlign":35},[7746],{"text":7216,"type":119},{"type":6324,"content":7748},[7749],{"type":20,"attrs":7750,"content":7751},{"textAlign":35},[7752],{"text":7223,"type":119},{"type":6324,"content":7754},[7755],{"type":20,"attrs":7756,"content":7757},{"textAlign":35},[7758],{"text":7230,"type":119},{"type":6324,"content":7760},[7761],{"type":20,"attrs":7762,"content":7763},{"textAlign":35},[7764],{"text":7237,"type":119},{"type":6324,"content":7766},[7767],{"type":20,"attrs":7768,"content":7769},{"textAlign":35},[7770],{"text":7244,"type":119},{"type":6324,"content":7772},[7773],{"type":20,"attrs":7774,"content":7775},{"textAlign":35},[7776],{"text":7251,"type":119},{"type":20,"attrs":7778,"content":7779},{"textAlign":35},[7780],{"text":7256,"type":119},{"type":20,"attrs":7782},{"textAlign":35},{"type":7129,"attrs":7784,"content":7785},{"level":7149,"textAlign":35},[7786],{"text":7263,"type":119},{"type":20,"attrs":7788,"content":7789},{"textAlign":35},[7790],{"text":7268,"type":119},{"type":6321,"content":7792},[7793,7799,7805],{"type":6324,"content":7794},[7795],{"type":20,"attrs":7796,"content":7797},{"textAlign":35},[7798],{"text":7277,"type":119},{"type":6324,"content":7800},[7801],{"type":20,"attrs":7802,"content":7803},{"textAlign":35},[7804],{"text":7284,"type":119},{"type":6324,"content":7806},[7807],{"type":20,"attrs":7808,"content":7809},{"textAlign":35},[7810],{"text":7291,"type":119},{"type":20,"attrs":7812,"content":7813},{"textAlign":35},[7814],{"text":7296,"type":119},{"type":20,"attrs":7816,"content":7817},{"textAlign":35},[7818],{"text":7301,"type":119},{"type":20,"attrs":7820},{"textAlign":35},{"type":7129,"attrs":7822,"content":7823},{"level":7149,"textAlign":35},[7824],{"text":7308,"type":119},{"type":20,"attrs":7826,"content":7827},{"textAlign":35},[7828],{"text":7313,"type":119},{"type":20,"attrs":7830,"content":7831},{"textAlign":35},[7832],{"text":7318,"type":119},{"type":20,"attrs":7834,"content":7835},{"textAlign":35},[7836],{"text":7323,"type":119},{"type":6321,"content":7838},[7839,7845,7851],{"type":6324,"content":7840},[7841],{"type":20,"attrs":7842,"content":7843},{"textAlign":35},[7844],{"text":7332,"type":119},{"type":6324,"content":7846},[7847],{"type":20,"attrs":7848,"content":7849},{"textAlign":35},[7850],{"text":7339,"type":119},{"type":6324,"content":7852},[7853,7857],{"type":20,"attrs":7854,"content":7855},{"textAlign":35},[7856],{"text":7346,"type":119},{"type":20,"attrs":7858},{"textAlign":35},{"type":7129,"attrs":7860,"content":7861},{"level":7149,"textAlign":35},[7862],{"text":7353,"type":119},{"type":20,"attrs":7864,"content":7865},{"textAlign":35},[7866],{"text":7358,"type":119},{"type":20,"attrs":7868},{"textAlign":35},{"type":7129,"attrs":7870,"content":7871},{"level":7149,"textAlign":35},[7872],{"text":7365,"type":119},{"type":20,"attrs":7874,"content":7875},{"textAlign":35},[7876],{"text":7370,"type":119},{"type":20,"attrs":7878,"content":7879},{"textAlign":35},[7880],{"text":7375,"type":119,"marks":7881},[7882],{"type":126},{"type":20,"attrs":7884,"content":7885},{"textAlign":35},[7886],{"text":7382,"type":119},{"type":20,"attrs":7888,"content":7889},{"textAlign":35},[7890,7891,7895],{"text":7387,"type":119},{"text":7389,"type":119,"marks":7892},[7893],{"type":1053,"attrs":7894},{"href":7393,"uuid":35,"anchor":35,"target":2844,"linktype":1033},{"text":7395,"type":119},{"type":20,"attrs":7897,"content":7898},{"textAlign":35},[7899],{"text":7400,"type":119,"marks":7900},[7901],{"type":126},{"type":6321,"content":7903},[7904,7914,7924,7936],{"type":6324,"content":7905},[7906],{"type":20,"attrs":7907,"content":7908},{"textAlign":35},[7909,7912,7913],{"text":7411,"type":119,"marks":7910},[7911],{"type":126},{"type":7415},{"text":7417,"type":119},{"type":6324,"content":7915},[7916],{"type":20,"attrs":7917,"content":7918},{"textAlign":35},[7919,7922,7923],{"text":7424,"type":119,"marks":7920},[7921],{"type":126},{"type":7415},{"text":7429,"type":119},{"type":6324,"content":7925},[7926,7932],{"type":20,"attrs":7927,"content":7928},{"textAlign":35},[7929],{"text":7436,"type":119,"marks":7930},[7931],{"type":126},{"type":20,"attrs":7933,"content":7934},{"textAlign":35},[7935],{"text":7443,"type":119},{"type":6324,"content":7937},[7938,7944,7948],{"type":20,"attrs":7939,"content":7940},{"textAlign":35},[7941],{"text":7450,"type":119,"marks":7942},[7943],{"type":126},{"type":20,"attrs":7945,"content":7946},{"textAlign":35},[7947],{"text":7457,"type":119},{"type":20,"attrs":7949},{"textAlign":35},{"type":7129,"attrs":7951,"content":7952},{"level":7149,"textAlign":35},[7953],{"text":7464,"type":119},{"type":20,"attrs":7955,"content":7956},{"textAlign":35},[7957],{"text":7469,"type":119},{"type":20,"attrs":7959,"content":7960},{"textAlign":35},[7961],{"text":7474,"type":119},{"type":20,"attrs":7963,"content":7964},{"textAlign":35},[7965],{"text":7479,"type":119},{"type":20,"attrs":7967},{"textAlign":35},{"type":7129,"attrs":7969,"content":7970},{"level":7149,"textAlign":35},[7971],{"text":7486,"type":119},{"type":20,"attrs":7973,"content":7974},{"textAlign":35},[7975],{"text":7491,"type":119},{"type":20,"attrs":7977},{"textAlign":35},{"type":7129,"attrs":7979,"content":7980},{"level":7149,"textAlign":35},[7981],{"text":7498,"type":119},{"type":20,"attrs":7983,"content":7984},{"textAlign":35},[7985],{"text":7503,"type":119},{"type":20,"attrs":7987,"content":7988},{"textAlign":35},[7989,7990,7994,7995,7996,7997,7998,7999],{"text":7508,"type":119},{"text":7510,"type":119,"marks":7991},[7992],{"type":1053,"attrs":7993},{"href":7514,"uuid":35,"anchor":35,"target":35,"linktype":1033},{"type":7415},{"text":7517,"type":119},{"type":7415},{"text":7520,"type":119},{"type":7415},{"text":7523,"type":119},[],[],[8003],{"path":7534,"name":7535,"lang":42,"published":47},[8005,8017,8206,8574],{"_uid":8006,"link":8007,"label":5733,"component":1053},"ad9aaeec-b951-4025-8be6-67f958b68600",{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47,"story":8008},{"name":5706,"created_at":5707,"published_at":5708,"updated_at":5709,"id":5710,"uuid":5703,"content":8009,"slug":5722,"full_slug":5723,"sort_by_date":35,"position":5724,"tag_list":8013,"is_startpage":47,"parent_id":424,"meta_data":35,"group_id":5726,"first_published_at":5727,"release_id":35,"lang":42,"path":35,"alternates":8014,"default_full_slug":5729,"translated_slugs":8015,"_stopResolving":47},{"seo":8010,"_uid":5719,"title":5720,"component":5721},[8011],{"_uid":5714,"meta":8012,"noindex":38,"component":1549},{"_uid":5716,"title":5717,"plugin":1547,"og_image":142,"og_title":5717,"description":5718,"twitter_image":142,"twitter_title":142,"og_description":5718,"twitter_description":142},[],[],[8016],{"path":5732,"name":35,"lang":42,"published":47},{"_uid":8018,"link":8019,"label":8205,"component":1053},"7c03d001-fdcb-4450-b155-2bf45044a7ec",{"id":5737,"url":142,"linktype":332,"fieldtype":333,"cached_url":5738,"prep":47,"story":8020},{"name":5740,"created_at":5741,"published_at":5742,"updated_at":5743,"id":5744,"uuid":5737,"content":8021,"slug":6117,"full_slug":6118,"sort_by_date":35,"position":6119,"tag_list":8201,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":6121,"first_published_at":6122,"release_id":35,"lang":42,"path":35,"alternates":8202,"default_full_slug":6117,"translated_slugs":8203,"_stopResolving":47},{"seo":8022,"_uid":5753,"body":8025,"title":142,"component":6116},[8023],{"_uid":5748,"meta":8024,"noindex":38,"component":1549},{"_uid":5750,"title":5751,"plugin":1547,"og_image":142,"og_title":5751,"description":5752,"twitter_image":142,"twitter_title":142,"og_description":5752,"twitter_description":142},[8026,8060,8127,8136,8165,8199],{"_uid":5756,"component":5757,"titlePart1":5758,"titlePart2":5759,"AboutImages":8027},[8028,8030,8032,8034,8036,8038,8040,8042,8044,8046,8048,8050,8052,8054,8056,8058],{"id":5762,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5763,"copyright":142,"fieldtype":144,"meta_data":8029},{},{"id":5766,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5767,"copyright":142,"fieldtype":144,"meta_data":8031},{},{"id":5770,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5771,"copyright":142,"fieldtype":144,"meta_data":8033},{},{"id":5774,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5775,"copyright":142,"fieldtype":144,"meta_data":8035},{},{"id":5778,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5779,"copyright":142,"fieldtype":144,"meta_data":8037},{},{"id":5782,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5783,"copyright":142,"fieldtype":144,"meta_data":8039},{},{"id":325,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":326,"copyright":142,"fieldtype":144,"meta_data":8041},{},{"id":5788,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5789,"copyright":142,"fieldtype":144,"meta_data":8043},{},{"id":5792,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5793,"copyright":142,"fieldtype":144,"meta_data":8045},{},{"id":5796,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5797,"copyright":142,"fieldtype":144,"meta_data":8047},{},{"id":5800,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5801,"copyright":142,"fieldtype":144,"meta_data":8049},{},{"id":5804,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5805,"copyright":142,"fieldtype":144,"meta_data":8051},{},{"id":5808,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5809,"copyright":142,"fieldtype":144,"meta_data":8053},{},{"id":5812,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5813,"copyright":142,"fieldtype":144,"meta_data":8055},{},{"id":5816,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5817,"copyright":142,"fieldtype":144,"meta_data":8057},{},{"id":5820,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5821,"copyright":142,"fieldtype":144,"meta_data":8059},{},{"_uid":5824,"items":8061,"title":5916,"surtitle":5917,"component":5918},[8062,8074,8083,8092,8101,8114],{"_uid":5827,"list":8063,"text":8066,"title":5841,"component":5842},{"type":17,"content":8064},[8065],{"type":20},{"type":17,"content":8067},[8068,8071],{"type":20,"content":8069},[8070],{"text":5836,"type":119},{"type":20,"content":8072},[8073],{"text":5840,"type":119},{"_uid":5844,"text":8075,"title":5855,"component":5842},{"type":17,"content":8076},[8077,8080],{"type":20,"content":8078},[8079],{"text":5850,"type":119},{"type":20,"content":8081},[8082],{"text":5854,"type":119},{"_uid":5857,"text":8084,"title":5868,"component":5842},{"type":17,"content":8085},[8086,8089],{"type":20,"content":8087},[8088],{"text":5863,"type":119},{"type":20,"content":8090},[8091],{"text":5867,"type":119},{"_uid":5870,"text":8093,"title":5881,"component":5842},{"type":17,"content":8094},[8095,8098],{"type":20,"content":8096},[8097],{"text":5876,"type":119},{"type":20,"content":8099},[8100],{"text":5880,"type":119},{"_uid":5883,"list":8102,"text":8106,"title":5898,"component":5842},{"type":17,"content":8103},[8104],{"type":20,"attrs":8105},{"textAlign":35},{"type":17,"content":8107},[8108,8111],{"type":20,"content":8109},[8110],{"text":5893,"type":119},{"type":20,"content":8112},[8113],{"text":5897,"type":119},{"_uid":5900,"list":8115,"text":8119,"title":5915,"component":5842},{"type":17,"content":8116},[8117],{"type":20,"attrs":8118},{"textAlign":35},{"type":17,"content":8120},[8121,8124],{"type":20,"content":8122},[8123],{"text":5910,"type":119},{"type":20,"content":8125},[8126],{"text":5914,"type":119},{"_uid":5920,"logo":8128,"items":8130,"component":5948},{"id":5922,"alt":5923,"name":142,"focus":142,"title":142,"source":142,"filename":5924,"copyright":142,"fieldtype":144,"meta_data":8129,"is_external_url":38},{"alt":5923,"title":142,"source":142,"copyright":142},[8131,8132,8133,8134,8135],{"_uid":5928,"data":5929,"text":5930,"component":5931},{"_uid":5933,"data":5934,"text":5935,"component":5931},{"_uid":5937,"data":5938,"text":5939,"component":5931},{"_uid":5941,"data":5942,"text":5943,"component":5931},{"_uid":5945,"data":5946,"text":5947,"component":5931},{"_uid":5950,"title":5951,"people":8137,"surtitle":6035,"component":6036},[8138,8141,8144,8147,8150,8153,8156,8159,8162],{"ref":5954,"_uid":5955,"name":5956,"role":5957,"image":8139,"component":5962},{"id":5959,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5960,"copyright":142,"fieldtype":144,"meta_data":8140,"is_external_url":38},{},{"ref":5964,"_uid":5965,"name":5966,"role":5967,"image":8142,"component":5962},{"id":5969,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5970,"copyright":142,"fieldtype":144,"meta_data":8143,"is_external_url":38},{},{"ref":5973,"_uid":5974,"name":5975,"role":5976,"image":8145,"component":5962},{"id":5978,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5979,"copyright":142,"fieldtype":144,"meta_data":8146,"is_external_url":38},{},{"ref":5982,"_uid":5983,"name":5984,"role":5985,"image":8148,"component":5962},{"id":5987,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5988,"copyright":142,"fieldtype":144,"meta_data":8149,"is_external_url":38},{},{"ref":5991,"_uid":5992,"name":5993,"role":5994,"image":8151,"component":5962},{"id":5996,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5997,"copyright":142,"fieldtype":144,"meta_data":8152,"is_external_url":38},{},{"ref":6000,"_uid":6001,"name":6002,"role":6003,"image":8154,"component":5962},{"id":6005,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6006,"copyright":142,"fieldtype":144,"meta_data":8155,"is_external_url":38},{},{"ref":6009,"_uid":6010,"name":6011,"role":6012,"image":8157,"component":5962},{"id":6014,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6015,"copyright":142,"fieldtype":144,"meta_data":8158,"is_external_url":38},{},{"ref":6018,"_uid":6019,"name":6020,"role":6021,"image":8160,"component":5962},{"id":6023,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6024,"copyright":142,"fieldtype":144,"meta_data":8161,"is_external_url":38},{},{"ref":6027,"_uid":6028,"name":6029,"role":6030,"image":8163,"component":5962},{"id":6032,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6033,"copyright":142,"fieldtype":144,"meta_data":8164,"is_external_url":38},{},{"_uid":6038,"logos":8166,"title":6107,"surtitle":6108,"component":6109},[8167,8171,8175,8179,8183,8187,8191,8195],{"_uid":6041,"link":8168,"logo":8169,"component":6048},{"id":142,"url":142,"linktype":1033,"fieldtype":333,"cached_url":142},{"id":6044,"alt":6045,"name":142,"focus":142,"title":142,"source":142,"filename":6046,"copyright":142,"fieldtype":144,"meta_data":8170,"is_external_url":38},{"alt":6045,"title":142,"source":142,"copyright":142},{"_uid":6050,"link":8172,"logo":8173,"component":6048},{"id":142,"url":6052,"linktype":1033,"fieldtype":333,"cached_url":6052},{"id":6054,"alt":6055,"name":142,"focus":142,"title":142,"source":142,"filename":6056,"copyright":142,"fieldtype":144,"meta_data":8174,"is_external_url":38},{"alt":6055,"title":142,"source":142,"copyright":142},{"_uid":6059,"link":8176,"logo":8177,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6063,"alt":6064,"name":142,"focus":142,"title":142,"source":142,"filename":6065,"copyright":142,"fieldtype":144,"meta_data":8178,"is_external_url":38},{"alt":6064,"title":142,"source":142,"copyright":142},{"_uid":6068,"link":8180,"logo":8181,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6071,"alt":6072,"name":142,"focus":142,"title":142,"source":142,"filename":6073,"copyright":142,"fieldtype":144,"meta_data":8182,"is_external_url":38},{"alt":6072,"title":142,"source":142,"copyright":142},{"_uid":6076,"link":8184,"logo":8185,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6079,"alt":6080,"name":142,"focus":142,"title":142,"source":142,"filename":6081,"copyright":142,"fieldtype":144,"meta_data":8186,"is_external_url":38},{"alt":6080,"title":142,"source":142,"copyright":142},{"_uid":6084,"link":8188,"logo":8189,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6087,"alt":6088,"name":142,"focus":142,"title":142,"source":142,"filename":6089,"copyright":142,"fieldtype":144,"meta_data":8190,"is_external_url":38},{"alt":6088,"title":142,"source":142,"copyright":142},{"_uid":6092,"link":8192,"logo":8193,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6095,"alt":6096,"name":142,"focus":142,"title":142,"source":142,"filename":6097,"copyright":142,"fieldtype":144,"meta_data":8194,"is_external_url":38},{"alt":6096,"title":142,"source":142,"copyright":142},{"_uid":6100,"link":8196,"logo":8197,"component":6048},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"id":6103,"alt":6104,"name":142,"focus":142,"title":142,"source":142,"filename":6105,"copyright":142,"fieldtype":144,"meta_data":8198,"is_external_url":38},{"alt":6104,"title":142,"source":142,"copyright":142},{"_uid":6111,"link":8200,"title":6113,"component":6114,"link_label":6115},{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47},[],[],[8204],{"path":6126,"name":6127,"lang":42,"published":47},"À Propos",{"_uid":8207,"link":8208,"label":6642,"component":1053},"c67a510b-b598-49a6-bfc7-483980edc175",{"id":6132,"url":142,"linktype":332,"fieldtype":333,"cached_url":6133,"prep":47,"story":8209},{"name":5706,"created_at":6135,"published_at":6136,"updated_at":6137,"id":6138,"uuid":6132,"content":8210,"slug":6643,"full_slug":6644,"sort_by_date":35,"position":5316,"tag_list":8570,"is_startpage":47,"parent_id":6646,"meta_data":35,"group_id":6647,"first_published_at":6648,"release_id":35,"lang":42,"path":35,"alternates":8571,"default_full_slug":6650,"translated_slugs":8572,"_stopResolving":47},{"seo":8211,"_uid":6147,"body":8214,"title":6642,"component":6116},[8212],{"_uid":6142,"meta":8213,"noindex":38,"component":1549},{"_uid":6144,"title":6145,"plugin":1547,"og_image":142,"og_title":6145,"description":6146,"twitter_image":142,"twitter_title":142,"og_description":6146,"twitter_description":142},[8215,8232,8299,8302,8568],{"_uid":6150,"medias":8216,"title_1":6183,"title_2":6184,"component":6185},[8217,8220,8223,8226,8229],{"_uid":6153,"media":8218,"component":6158},{"id":6155,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6156,"copyright":142,"fieldtype":144,"meta_data":8219,"is_external_url":38},{},{"_uid":6160,"media":8221,"component":6158},{"id":6162,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6163,"copyright":142,"fieldtype":144,"meta_data":8222,"is_external_url":38},{},{"_uid":6166,"media":8224,"component":6158},{"id":6168,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6169,"copyright":142,"fieldtype":144,"meta_data":8225,"is_external_url":38},{},{"_uid":6172,"media":8227,"component":6158},{"id":6174,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6175,"copyright":142,"fieldtype":144,"meta_data":8228,"is_external_url":38},{},{"_uid":6178,"media":8230,"component":6158},{"id":6180,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6181,"copyright":142,"fieldtype":144,"meta_data":8231,"is_external_url":38},{},{"_uid":6187,"design":8233,"component":6216,"technology":8252,"strategyBusiness":8286,"servicesListTitle":6282},[8234],{"_uid":6190,"text":8235,"media":8250,"title":6213,"component":6214,"mainTitleLine":6215},{"type":17,"content":8236},[8237,8241],{"type":20,"attrs":8238,"content":8239},{"textAlign":35},[8240],{"text":6197,"type":119},{"type":20,"attrs":8242,"content":8243},{"textAlign":35},[8244,8245,8249],{"text":6202,"type":119},{"text":3543,"type":119,"marks":8246},[8247],{"type":122,"attrs":8248},{"color":3547},{"text":6208,"type":119},{"id":6210,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6211,"copyright":142,"fieldtype":144,"meta_data":8251,"is_external_url":38},{},[8253],{"_uid":6219,"text":8254,"media":8284,"title":6260,"component":6214,"mainTitleLine":6261},{"type":17,"content":8255},[8256,8265],{"type":20,"attrs":8257,"content":8258},{"textAlign":35},[8259,8260,8264],{"text":6226,"type":119},{"text":3543,"type":119,"marks":8261},[8262],{"type":122,"attrs":8263},{"color":3547},{"text":6232,"type":119},{"type":20,"attrs":8266,"content":8267},{"textAlign":35},[8268,8269,8273,8274,8278,8279,8283],{"text":6237,"type":119},{"text":3543,"type":119,"marks":8270},[8271],{"type":122,"attrs":8272},{"color":3547},{"text":6243,"type":119},{"text":3543,"type":119,"marks":8275},[8276],{"type":122,"attrs":8277},{"color":3547},{"text":6249,"type":119},{"text":3543,"type":119,"marks":8280},[8281],{"type":122,"attrs":8282},{"color":3547},{"text":6255,"type":119},{"id":6257,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6258,"copyright":142,"fieldtype":144,"meta_data":8285,"is_external_url":38},{},[8287],{"_uid":6264,"text":8288,"media":8297,"title":6280,"component":6214,"mainTitleLine":6281},{"type":17,"content":8289},[8290,8293,8296],{"type":20,"content":8291},[8292],{"text":6270,"type":119},{"type":20,"content":8294},[8295],{"text":6274,"type":119},{"type":20},{"id":6277,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":6278,"copyright":142,"fieldtype":144,"meta_data":8298,"is_external_url":38},{},{"_uid":6284,"tags":8300,"title":6309,"surtitle":6310,"component":6311,"tagsTitle":6312},{"value":8301,"plugin":419},[6287,6288,6289,6290,6291,6292,6293,6294,6295,6296,6297,6298,6299,6300,6301,6302,6303,6304,6305,6306,6307,6308],{"_uid":6314,"items":8303,"title":6636,"surtitle":6637,"component":5918},[8304,8339,8395,8441,8507],{"_uid":6317,"list":8305,"text":8334,"title":6360,"component":5842},{"type":17,"content":8306},[8307],{"type":6321,"content":8308},[8309,8314,8319,8324,8329],{"type":6324,"content":8310},[8311],{"type":20,"content":8312},[8313],{"text":6329,"type":119},{"type":6324,"content":8315},[8316],{"type":20,"content":8317},[8318],{"text":6335,"type":119},{"type":6324,"content":8320},[8321],{"type":20,"content":8322},[8323],{"text":6341,"type":119},{"type":6324,"content":8325},[8326],{"type":20,"content":8327},[8328],{"text":6347,"type":119},{"type":6324,"content":8330},[8331],{"type":20,"content":8332},[8333],{"text":6353,"type":119},{"type":17,"content":8335},[8336],{"type":20,"content":8337},[8338],{"text":6359,"type":119},{"_uid":6362,"list":8340,"text":8379,"title":6427,"component":5842},{"type":17,"content":8341},[8342],{"type":6321,"content":8343},[8344,8350,8356,8362,8373],{"type":6324,"content":8345},[8346],{"type":20,"attrs":8347,"content":8348},{"textAlign":35},[8349],{"text":6373,"type":119},{"type":6324,"content":8351},[8352],{"type":20,"attrs":8353,"content":8354},{"textAlign":35},[8355],{"text":6380,"type":119},{"type":6324,"content":8357},[8358],{"type":20,"attrs":8359,"content":8360},{"textAlign":35},[8361],{"text":6387,"type":119},{"type":6324,"content":8363},[8364],{"type":20,"attrs":8365,"content":8366},{"textAlign":35},[8367,8368,8372],{"text":6394,"type":119},{"text":3543,"type":119,"marks":8369},[8370],{"type":122,"attrs":8371},{"color":3547},{"text":6400,"type":119},{"type":6324,"content":8374},[8375],{"type":20,"attrs":8376,"content":8377},{"textAlign":35},[8378],{"text":6407,"type":119},{"type":17,"content":8380},[8381],{"type":20,"attrs":8382,"content":8383},{"textAlign":35},[8384,8385,8389,8390,8394],{"text":6414,"type":119},{"text":3543,"type":119,"marks":8386},[8387],{"type":122,"attrs":8388},{"color":3547},{"text":6420,"type":119},{"text":3543,"type":119,"marks":8391},[8392],{"type":122,"attrs":8393},{"color":3547},{"text":6426,"type":119},{"_uid":6429,"list":8396,"text":8425,"title":6483,"component":5842},{"type":17,"content":8397},[8398],{"type":6321,"content":8399},[8400,8405,8410,8415,8420],{"type":6324,"content":8401},[8402],{"type":20,"content":8403},[8404],{"text":6439,"type":119},{"type":6324,"content":8406},[8407],{"type":20,"content":8408},[8409],{"text":6445,"type":119},{"type":6324,"content":8411},[8412],{"type":20,"content":8413},[8414],{"text":6451,"type":119},{"type":6324,"content":8416},[8417],{"type":20,"content":8418},[8419],{"text":6457,"type":119},{"type":6324,"content":8421},[8422],{"type":20,"content":8423},[8424],{"text":6463,"type":119},{"type":17,"content":8426},[8427],{"type":20,"attrs":8428,"content":8429},{"textAlign":35},[8430,8431,8435,8436,8440],{"text":6470,"type":119},{"text":3543,"type":119,"marks":8432},[8433],{"type":122,"attrs":8434},{"color":3547},{"text":6476,"type":119},{"text":3543,"type":119,"marks":8437},[8438],{"type":122,"attrs":8439},{"color":3547},{"text":6482,"type":119},{"_uid":6485,"list":8442,"text":8481,"title":6562,"component":5842},{"type":17,"content":8443},[8444],{"type":6321,"content":8445},[8446,8452,8458,8469,8475],{"type":6324,"content":8447},[8448],{"type":20,"attrs":8449,"content":8450},{"textAlign":35},[8451],{"text":6496,"type":119},{"type":6324,"content":8453},[8454],{"type":20,"attrs":8455,"content":8456},{"textAlign":35},[8457],{"text":6503,"type":119},{"type":6324,"content":8459},[8460],{"type":20,"attrs":8461,"content":8462},{"textAlign":35},[8463,8464,8468],{"text":6510,"type":119},{"text":3543,"type":119,"marks":8465},[8466],{"type":122,"attrs":8467},{"color":3547},{"text":6516,"type":119},{"type":6324,"content":8470},[8471],{"type":20,"attrs":8472,"content":8473},{"textAlign":35},[8474],{"text":6523,"type":119},{"type":6324,"content":8476},[8477],{"type":20,"attrs":8478,"content":8479},{"textAlign":35},[8480],{"text":6530,"type":119},{"type":17,"content":8482},[8483],{"type":20,"attrs":8484,"content":8485},{"textAlign":35},[8486,8487,8491,8492,8496,8497,8501,8502,8506],{"text":6537,"type":119},{"text":3543,"type":119,"marks":8488},[8489],{"type":122,"attrs":8490},{"color":3547},{"text":6543,"type":119},{"text":3543,"type":119,"marks":8493},[8494],{"type":122,"attrs":8495},{"color":3547},{"text":6549,"type":119},{"text":3543,"type":119,"marks":8498},[8499],{"type":122,"attrs":8500},{"color":3547},{"text":6555,"type":119},{"text":3543,"type":119,"marks":8503},[8504],{"type":122,"attrs":8505},{"color":3547},{"text":6561,"type":119},{"_uid":6564,"list":8508,"text":8547,"title":6635,"component":5842},{"type":17,"content":8509},[8510],{"type":6321,"content":8511},[8512,8518,8524,8535,8541],{"type":6324,"content":8513},[8514],{"type":20,"attrs":8515,"content":8516},{"textAlign":35},[8517],{"text":6575,"type":119},{"type":6324,"content":8519},[8520],{"type":20,"attrs":8521,"content":8522},{"textAlign":35},[8523],{"text":6582,"type":119},{"type":6324,"content":8525},[8526],{"type":20,"attrs":8527,"content":8528},{"textAlign":35},[8529,8530,8534],{"text":6589,"type":119},{"text":3543,"type":119,"marks":8531},[8532],{"type":122,"attrs":8533},{"color":3547},{"text":6595,"type":119},{"type":6324,"content":8536},[8537],{"type":20,"attrs":8538,"content":8539},{"textAlign":35},[8540],{"text":6602,"type":119},{"type":6324,"content":8542},[8543],{"type":20,"attrs":8544,"content":8545},{"textAlign":35},[8546],{"text":6609,"type":119},{"type":17,"content":8548},[8549],{"type":20,"attrs":8550,"content":8551},{"textAlign":35},[8552,8553,8557,8558,8562,8563,8567],{"text":6616,"type":119},{"text":3543,"type":119,"marks":8554},[8555],{"type":122,"attrs":8556},{"color":3547},{"text":6622,"type":119},{"text":3543,"type":119,"marks":8559},[8560],{"type":122,"attrs":8561},{"color":3547},{"text":6628,"type":119},{"text":3543,"type":119,"marks":8564},[8565],{"type":122,"attrs":8566},{"color":3547},{"text":6634,"type":119},{"_uid":6639,"link":8569,"title":6641,"component":6114,"link_label":6115},{"id":5703,"url":142,"linktype":332,"fieldtype":333,"cached_url":5704,"prep":47},[],[],[8573],{"path":6650,"name":35,"lang":42,"published":47},{"_uid":8575,"link":8576,"label":8580,"component":1053},"15f3e7eb-f3da-4738-b0f7-8978ab9f3365",{"id":8577,"url":142,"linktype":332,"fieldtype":333,"cached_url":8578,"prep":47,"story":8579},"791f51fc-cf74-400b-a25a-b1412870a8cc","/fr/contact",{"name":8580,"created_at":8581,"published_at":8582,"updated_at":8583,"id":8584,"uuid":8577,"content":8585,"slug":8595,"full_slug":8596,"sort_by_date":35,"position":2980,"tag_list":8597,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":8598,"first_published_at":8599,"release_id":35,"lang":42,"path":35,"alternates":8600,"default_full_slug":8595,"translated_slugs":8601,"_stopResolving":47},"Contact","2025-08-26T14:30:56.736Z","2025-09-02T20:48:14.130Z","2025-09-02T20:48:14.139Z",84087016679667,{"seo":8586,"_uid":8593,"body":8594,"title":142,"component":6116},[8587],{"_uid":8588,"meta":8589,"noindex":38,"component":1549},"c2f57ba1-c326-49f2-82a8-b0845b1635b6",{"_uid":8590,"title":8591,"plugin":1547,"og_image":142,"og_title":142,"description":8592,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},"16f18d39-6f5d-46ac-a19b-f86456641d1f","Contactez-nous. Et mettons-nous au travail. | REF","Si vous avez un projet en tête, nous serions ravis d'en entendre parler. ","1606b504-0443-4f00-be18-4b176ed31f21",[],"contact","fr/contact",[],"bd1e887e-d9ff-48d7-8b3d-ee7b7d90c5dd","2025-08-26T14:31:01.379Z",[],[8602],{"path":8595,"name":35,"lang":42,"published":35},[8604,8610,8615,8620],{"_uid":8605,"link":8606,"title":8608,"component":8609},"517149bd-1d7c-4c8c-b3ae-c608c8b61c83",{"id":142,"url":8607,"linktype":1033,"fieldtype":333,"cached_url":8607},"https://www.instagram.com/we.are.ref","Instagram","linkSocial",{"_uid":8611,"link":8612,"title":8614,"component":8609},"31fb57c7-5bed-4bc7-9011-eb56e7df6149",{"id":142,"url":8613,"linktype":1033,"fieldtype":333,"cached_url":8613},"https://www.linkedin.com/company/refdigital/","LinkedIn",{"_uid":8616,"link":8617,"title":8619,"component":8609},"b35d08f8-c6b7-40cb-8d53-049e267022da",{"id":142,"url":8618,"linktype":1033,"fieldtype":333,"cached_url":8618},"https://bsky.app/profile/refdigital.bsky.social","Bluesky",{"_uid":8621,"link":8622,"title":8623,"component":8609},"de462b83-1770-4b40-94de-552c27cd9acb",{"id":142,"url":6052,"linktype":1033,"fieldtype":333,"cached_url":6052},"Awwwards",[8625],{"_uid":8626,"name":5984,"email":8627,"image":8628,"title":8630,"linkedin":8631,"component":8633,"phoneNumberUrl":142},"9d1d7bc4-3f89-4055-bbf9-276c312275b7","dvlp@ref.digital",{"id":5987,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":5988,"copyright":142,"fieldtype":144,"meta_data":8629,"is_external_url":38},{},"Directrice croissance et partenariats",{"id":142,"url":8632,"linktype":1033,"fieldtype":333,"cached_url":8632},"https://www.linkedin.com/in/alicedawlat/","ContactItem","Contactez-nous.\nEt mettons-nous au travail.",[8636,8646,8653],{"url":8637,"_uid":8639,"image":8640,"label":8644,"component":8645},{"id":142,"url":8638,"linktype":1033,"fieldtype":333,"cached_url":8638},"https://lg2.com/?lang=fr?utm_source=ref_website&utm_medium=lg2ecosystem&utm_campaign=permanent_ecosystem","01e63ec2-0b9e-410e-bec0-c6c269ca5eb1",{"id":8641,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":8642,"copyright":142,"fieldtype":144,"meta_data":8643,"is_external_url":38},67181017853931,"https://a.storyblok.com/f/285561750510308/211x150/98064a8dda/logo-lg2.svg",{},"lg2 website","footerLogo",{"url":8647,"_uid":8649,"image":8650,"label":8652,"component":8645},{"id":142,"url":8648,"linktype":1033,"fieldtype":333,"cached_url":8648},"https://www.bcorporation.net/en-us/find-a-b-corp/company/groupe-lg2-inc/","dbf2a14f-fb1c-4223-8084-7f6cdd3ba968",{"id":5922,"alt":5923,"name":142,"focus":142,"title":142,"source":142,"filename":5924,"copyright":142,"fieldtype":144,"meta_data":8651,"is_external_url":38},{"alt":5923,"title":142,"source":142,"copyright":142},"Bcorp",{"url":8654,"_uid":8656,"image":8657,"label":8661,"component":8645},{"id":142,"url":8655,"linktype":1033,"fieldtype":333,"cached_url":8655},"https://www.sodaspeaks.com/","28405200-beee-4259-a006-34f85cb026a6",{"id":8658,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":8659,"copyright":142,"fieldtype":144,"meta_data":8660,"is_external_url":38},67181059530733,"https://a.storyblok.com/f/285561750510308/118x150/7d0845af1e/logo-soda.svg",{},"Soda",[8663,8940,9164],{"name":1116,"created_at":1117,"published_at":1118,"updated_at":1119,"id":1120,"uuid":1121,"content":8664,"slug":1522,"full_slug":1523,"sort_by_date":35,"position":1524,"tag_list":8936,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":1526,"first_published_at":1527,"release_id":35,"lang":42,"path":35,"alternates":8937,"default_full_slug":1529,"translated_slugs":8938,"_stopResolving":47},{"seo":8665,"_uid":700,"date":1124,"quote":8666,"title":1116,"types":8675,"client":1154,"results":8676,"tagline":1168,"industry":473,"component":104,"reference":1175,"solutions":8681,"hero_color":8885,"hero_media":8886,"hero_video":8888,"text_color":330,"external_url":8890,"mandate_col1":8891,"mandate_col2":8902,"quote_source":1475,"related_title":1068,"related_works":8911,"services_title":638,"services_design":8912,"hero_media_mobile":8913,"services_strategy":8915,"preview_grid_image":8916,"preview_grid_media":8918,"preview_list_images":8920,"services_technology":8933,"services_technology_tags":8934,"preview_grid_media_app_ratio":38},[],{"type":17,"content":8667},[8668],{"type":20,"attrs":8669,"content":8670},{"textAlign":35},[8671],{"text":1131,"type":119,"marks":8672},[8673],{"type":122,"attrs":8674},{"color":124},[1142],[8677,8678,8679,8680],{"_uid":719,"text":1157,"component":72,"stat_number":1158},{"_uid":723,"text":1160,"component":72,"stat_number":1161},{"_uid":727,"text":1163,"component":72,"stat_number":1164},{"_uid":731,"text":1166,"component":72,"stat_number":1167},[8682,8696,8766,8832,8865],{"_uid":758,"items":8683,"title":1194,"component":173},[8684],{"_uid":761,"text":8685,"media":8694,"component":146,"media_border":38},{"type":17,"content":8686},[8687],{"type":20,"attrs":8688,"content":8689},{"textAlign":35},[8690],{"text":1186,"type":119,"marks":8691},[8692],{"type":122,"attrs":8693},{"color":124},{"id":1191,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1192,"copyright":142,"fieldtype":144,"meta_data":8695,"is_external_url":38},{},{"_uid":788,"items":8697,"title":1284,"component":173},[8698,8710,8722,8734,8748,8760],{"_uid":791,"text":8699,"media":8708,"component":146,"media_border":38},{"type":17,"content":8700},[8701],{"type":20,"attrs":8702,"content":8703},{"textAlign":35},[8704],{"text":1204,"type":119,"marks":8705},[8706],{"type":122,"attrs":8707},{"color":124},{"id":1209,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1210,"copyright":142,"fieldtype":144,"meta_data":8709,"is_external_url":38},{},{"_uid":804,"text":8711,"media":8720,"component":146,"media_border":38},{"type":17,"content":8712},[8713],{"type":20,"attrs":8714,"content":8715},{"textAlign":35},[8716],{"text":1219,"type":119,"marks":8717},[8718],{"type":122,"attrs":8719},{"color":124},{"id":1224,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1225,"copyright":142,"fieldtype":144,"meta_data":8721,"is_external_url":38},{},{"_uid":817,"text":8723,"media":8732,"component":146,"media_border":38},{"type":17,"content":8724},[8725],{"type":20,"attrs":8726,"content":8727},{"textAlign":35},[8728],{"text":1234,"type":119,"marks":8729},[8730],{"type":122,"attrs":8731},{"color":124},{"id":1239,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1240,"copyright":142,"fieldtype":144,"meta_data":8733,"is_external_url":38},{},{"_uid":830,"text":8735,"media":8746,"component":146,"media_border":38},{"type":17,"content":8736},[8737,8744],{"type":20,"attrs":8738,"content":8739},{"textAlign":35},[8740],{"text":1249,"type":119,"marks":8741},[8742],{"type":122,"attrs":8743},{"color":124},{"type":20,"attrs":8745},{"textAlign":35},{"id":1256,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1257,"copyright":142,"fieldtype":144,"meta_data":8747,"is_external_url":38},{},{"_uid":1260,"text":8749,"media":8758,"component":146,"media_border":38},{"type":17,"content":8750},[8751],{"type":20,"attrs":8752,"content":8753},{"textAlign":35},[8754],{"text":1267,"type":119,"marks":8755},[8756],{"type":122,"attrs":8757},{"color":124},{"id":1272,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1273,"copyright":142,"fieldtype":144,"meta_data":8759,"is_external_url":38},{},{"_uid":1276,"text":8761,"media":8764,"component":146,"media_border":38},{"type":17,"content":8762},[8763],{"type":20},{"id":1281,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1282,"copyright":142,"fieldtype":144,"meta_data":8765,"is_external_url":38},{},{"_uid":846,"items":8767,"title":1370,"component":173},[8768,8782,8814,8820,8826],{"_uid":849,"text":8769,"media":8780,"component":146,"media_border":38},{"type":17,"content":8770},[8771,8778],{"type":20,"attrs":8772,"content":8773},{"textAlign":35},[8774],{"text":1294,"type":119,"marks":8775},[8776],{"type":122,"attrs":8777},{"color":124},{"type":20,"attrs":8779},{"textAlign":35},{"id":1301,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1302,"copyright":142,"fieldtype":144,"meta_data":8781,"is_external_url":38},{},{"_uid":864,"text":8783,"media":8812,"component":146,"media_border":38},{"type":17,"content":8784},[8785,8810],{"type":20,"attrs":8786,"content":8787},{"textAlign":35},[8788,8792,8797,8801,8806],{"text":1311,"type":119,"marks":8789},[8790],{"type":122,"attrs":8791},{"color":124},{"text":1316,"type":119,"marks":8793},[8794,8796],{"type":122,"attrs":8795},{"color":124},{"type":932},{"text":1322,"type":119,"marks":8798},[8799],{"type":122,"attrs":8800},{"color":124},{"text":1327,"type":119,"marks":8802},[8803,8805],{"type":122,"attrs":8804},{"color":124},{"type":932},{"text":1333,"type":119,"marks":8807},[8808],{"type":122,"attrs":8809},{"color":124},{"type":20,"attrs":8811},{"textAlign":35},{"id":1340,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1341,"copyright":142,"fieldtype":144,"meta_data":8813,"is_external_url":38},{},{"_uid":1344,"text":8815,"media":8818,"component":146,"media_border":38},{"type":17,"content":8816},[8817],{"type":20},{"id":1349,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1350,"copyright":142,"fieldtype":144,"meta_data":8819,"is_external_url":38},{},{"_uid":1353,"text":8821,"media":8824,"component":146,"media_border":38},{"type":17,"content":8822},[8823],{"type":20},{"id":1358,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1359,"copyright":142,"fieldtype":144,"meta_data":8825,"is_external_url":38},{},{"_uid":1362,"text":8827,"media":8830,"component":146,"media_border":38},{"type":17,"content":8828},[8829],{"type":20},{"id":1367,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1368,"copyright":142,"fieldtype":144,"meta_data":8831,"is_external_url":38},{},{"_uid":889,"items":8833,"title":1414,"component":173},[8834,8853,8859],{"_uid":892,"text":8835,"media":8851,"component":146,"media_border":38},{"type":17,"content":8836},[8837,8844],{"type":20,"attrs":8838,"content":8839},{"textAlign":35},[8840],{"text":1380,"type":119,"marks":8841},[8842],{"type":122,"attrs":8843},{"color":124},{"type":20,"attrs":8845,"content":8846},{"textAlign":35},[8847],{"text":1388,"type":119,"marks":8848},[8849],{"type":122,"attrs":8850},{"color":124},{"id":1393,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1394,"copyright":142,"fieldtype":144,"meta_data":8852,"is_external_url":38},{},{"_uid":1397,"text":8854,"media":8857,"component":146,"media_border":38},{"type":17,"content":8855},[8856],{"type":20},{"id":1402,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1403,"copyright":142,"fieldtype":144,"meta_data":8858,"is_external_url":38},{},{"_uid":1406,"text":8860,"media":8863,"component":146,"media_border":38},{"type":17,"content":8861},[8862],{"type":20},{"id":1411,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1412,"copyright":142,"fieldtype":144,"meta_data":8864,"is_external_url":38},{},{"_uid":982,"items":8866,"title":1441,"component":173},[8867,8879],{"_uid":985,"text":8868,"media":8877,"component":146,"media_border":38},{"type":17,"content":8869},[8870],{"type":20,"attrs":8871,"content":8872},{"textAlign":35},[8873],{"text":1424,"type":119,"marks":8874},[8875],{"type":122,"attrs":8876},{"color":124},{"id":1429,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1430,"copyright":142,"fieldtype":144,"meta_data":8878,"is_external_url":38},{},{"_uid":1433,"text":8880,"media":8883,"component":146,"media_border":38},{"type":17,"content":8881},[8882],{"type":20},{"id":1438,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1439,"copyright":142,"fieldtype":144,"meta_data":8884,"is_external_url":38},{},{"_uid":1021,"color":124,"plugin":323},{"id":1444,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1445,"copyright":142,"fieldtype":144,"meta_data":8887,"is_external_url":38},{},{"id":1448,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1449,"copyright":142,"fieldtype":144,"meta_data":8889,"is_external_url":38},{},{"id":142,"url":1452,"linktype":1033,"fieldtype":333,"cached_url":1452},{"type":17,"content":8892},[8893,8900],{"type":20,"attrs":8894,"content":8895},{"textAlign":35},[8896],{"text":1459,"type":119,"marks":8897},[8898],{"type":122,"attrs":8899},{"color":124},{"type":20,"attrs":8901},{"textAlign":35},{"type":17,"content":8903},[8904],{"type":20,"attrs":8905,"content":8906},{"textAlign":35},[8907],{"text":1471,"type":119,"marks":8908},[8909],{"type":122,"attrs":8910},{"color":124},[],[359,360,1073,1478],{"id":1480,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1481,"copyright":142,"fieldtype":144,"meta_data":8914,"is_external_url":38},{},[367,370,371,368],{"id":1485,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1486,"copyright":142,"fieldtype":144,"meta_data":8917,"is_external_url":38},{"alt":142,"title":142,"source":142,"copyright":142},{"id":1489,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1490,"copyright":142,"fieldtype":144,"meta_data":8919,"is_external_url":38},{},[8921,8924,8927,8930],{"_uid":1087,"image":8922,"component":389},{"id":1495,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1496,"copyright":142,"fieldtype":144,"meta_data":8923,"is_external_url":38},{},{"_uid":1499,"image":8925,"component":389},{"id":1501,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1502,"copyright":142,"fieldtype":144,"meta_data":8926,"is_external_url":38},{},{"_uid":1505,"image":8928,"component":389},{"id":1507,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1508,"copyright":142,"fieldtype":144,"meta_data":8929,"is_external_url":38},{},{"_uid":1511,"image":8931,"component":389},{"id":1513,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":1514,"copyright":142,"fieldtype":144,"meta_data":8932,"is_external_url":38},{},[406,408,410,1517,1518,409],{"value":8935,"plugin":419},[1521],[],[],[8939],{"path":1532,"name":35,"lang":42,"published":35},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":8941,"slug":420,"full_slug":421,"sort_by_date":35,"position":422,"tag_list":9160,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":425,"first_published_at":426,"release_id":35,"lang":42,"path":35,"alternates":9161,"default_full_slug":428,"translated_slugs":9162,"_stopResolving":47},{"seo":8942,"_uid":14,"date":15,"quote":8943,"title":6,"types":8946,"client":6,"results":8947,"tagline":82,"industry":89,"component":104,"reference":105,"solutions":8951,"hero_color":9110,"hero_media":9111,"hero_video":9113,"text_color":330,"external_url":9115,"mandate_col1":9116,"mandate_col2":9132,"quote_source":142,"related_title":355,"related_works":9135,"services_title":357,"services_design":9136,"hero_media_mobile":9137,"services_strategy":9139,"preview_grid_image":9140,"preview_grid_media":9142,"preview_list_images":9144,"services_technology":9157,"services_technology_tags":9158,"preview_grid_media_app_ratio":38},[],{"type":17,"content":8944},[8945],{"type":20},[28,54],[8948,8949,8950],{"_uid":70,"text":71,"component":72,"stat_number":73},{"_uid":75,"text":76,"component":72,"stat_number":77},{"_uid":79,"text":80,"component":72,"stat_number":81},[8952,8998,9046,9088],{"_uid":108,"items":8953,"title":172,"component":173},[8954,8978],{"_uid":111,"text":8955,"media":8976,"component":146,"media_border":38},{"type":17,"content":8956},[8957,8969],{"type":20,"attrs":8958,"content":8959},{"textAlign":35},[8960,8965],{"text":118,"type":119,"marks":8961},[8962,8964],{"type":122,"attrs":8963},{"color":124},{"type":126},{"text":128,"type":119,"marks":8966},[8967],{"type":122,"attrs":8968},{"color":124},{"type":20,"attrs":8970,"content":8971},{"textAlign":35},[8972],{"text":136,"type":119,"marks":8973},[8974],{"type":122,"attrs":8975},{"color":124},{"id":141,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":143,"copyright":142,"fieldtype":144,"meta_data":8977,"is_external_url":38},{},{"_uid":148,"text":8979,"media":8996,"component":146,"media_border":38},{"type":17,"content":8980},[8981,8989],{"type":20,"attrs":8982,"content":8983},{"textAlign":35},[8984],{"text":155,"type":119,"marks":8985},[8986,8988],{"type":122,"attrs":8987},{"color":124},{"type":126},{"type":20,"attrs":8990,"content":8991},{"textAlign":35},[8992],{"text":164,"type":119,"marks":8993},[8994],{"type":122,"attrs":8995},{"color":124},{"id":169,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":170,"copyright":142,"fieldtype":144,"meta_data":8997,"is_external_url":38},{},{"_uid":175,"items":8999,"title":236,"component":173},[9000,9020,9026],{"_uid":178,"text":9001,"media":9018,"component":146,"media_border":38},{"type":17,"content":9002},[9003,9011],{"type":20,"attrs":9004,"content":9005},{"textAlign":35},[9006],{"text":185,"type":119,"marks":9007},[9008,9010],{"type":122,"attrs":9009},{"color":124},{"type":126},{"type":20,"attrs":9012,"content":9013},{"textAlign":35},[9014],{"text":194,"type":119,"marks":9015},[9016],{"type":122,"attrs":9017},{"color":124},{"id":199,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":200,"copyright":142,"fieldtype":144,"meta_data":9019,"is_external_url":38},{},{"_uid":203,"text":9021,"media":9024,"component":146,"media_border":38},{"type":17,"content":9022},[9023],{"type":20},{"id":208,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":209,"copyright":142,"fieldtype":144,"meta_data":9025,"is_external_url":38},{},{"_uid":212,"text":9027,"media":9044,"component":146,"media_border":38},{"type":17,"content":9028},[9029,9037],{"type":20,"attrs":9030,"content":9031},{"textAlign":35},[9032],{"text":219,"type":119,"marks":9033},[9034,9036],{"type":122,"attrs":9035},{"color":124},{"type":126},{"type":20,"attrs":9038,"content":9039},{"textAlign":35},[9040],{"text":228,"type":119,"marks":9041},[9042],{"type":122,"attrs":9043},{"color":124},{"id":233,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":234,"copyright":142,"fieldtype":144,"meta_data":9045,"is_external_url":38},{},{"_uid":238,"items":9047,"title":290,"component":173},[9048,9068],{"_uid":241,"text":9049,"media":9066,"component":146,"media_border":38},{"type":17,"content":9050},[9051,9059],{"type":20,"attrs":9052,"content":9053},{"textAlign":35},[9054],{"text":248,"type":119,"marks":9055},[9056,9058],{"type":122,"attrs":9057},{"color":124},{"type":126},{"type":20,"attrs":9060,"content":9061},{"textAlign":35},[9062],{"text":257,"type":119,"marks":9063},[9064],{"type":122,"attrs":9065},{"color":124},{"id":262,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":263,"copyright":142,"fieldtype":144,"meta_data":9067,"is_external_url":38},{},{"_uid":266,"text":9069,"media":9086,"component":146,"media_border":38},{"type":17,"content":9070},[9071,9079],{"type":20,"attrs":9072,"content":9073},{"textAlign":35},[9074],{"text":273,"type":119,"marks":9075},[9076,9078],{"type":122,"attrs":9077},{"color":124},{"type":126},{"type":20,"attrs":9080,"content":9081},{"textAlign":35},[9082],{"text":282,"type":119,"marks":9083},[9084],{"type":122,"attrs":9085},{"color":124},{"id":287,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":288,"copyright":142,"fieldtype":144,"meta_data":9087,"is_external_url":38},{},{"_uid":292,"items":9089,"title":319,"component":173},[9090],{"_uid":295,"text":9091,"media":9108,"component":146,"media_border":38},{"type":17,"content":9092},[9093,9101],{"type":20,"attrs":9094,"content":9095},{"textAlign":35},[9096],{"text":302,"type":119,"marks":9097},[9098,9100],{"type":122,"attrs":9099},{"color":124},{"type":126},{"type":20,"attrs":9102,"content":9103},{"textAlign":35},[9104],{"text":311,"type":119,"marks":9105},[9106],{"type":122,"attrs":9107},{"color":124},{"id":316,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":317,"copyright":142,"fieldtype":144,"meta_data":9109,"is_external_url":38},{},{"_uid":321,"color":322,"plugin":323},{"id":325,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":326,"copyright":142,"fieldtype":144,"meta_data":9112,"is_external_url":38},{},{"id":35,"alt":35,"name":142,"focus":35,"title":35,"source":35,"filename":142,"copyright":35,"fieldtype":144,"meta_data":9114},{},{"id":142,"url":142,"linktype":332,"fieldtype":333,"cached_url":6061,"prep":47},{"type":17,"content":9117},[9118,9125],{"type":20,"attrs":9119,"content":9120},{"textAlign":35},[9121],{"text":340,"type":119,"marks":9122},[9123],{"type":122,"attrs":9124},{"color":124},{"type":20,"attrs":9126,"content":9127},{"textAlign":35},[9128],{"text":348,"type":119,"marks":9129},[9130],{"type":122,"attrs":9131},{"color":124},{"type":17,"content":9133},[9134],{"type":20},[],[359,360,361],{"id":363,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":364,"copyright":142,"fieldtype":144,"meta_data":9138,"is_external_url":38},{},[367,368,369,370,371,372,373],{"id":375,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":376,"copyright":142,"fieldtype":144,"meta_data":9141,"is_external_url":38},{},{"id":379,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":380,"copyright":142,"fieldtype":144,"meta_data":9143,"is_external_url":38},{},[9145,9148,9151,9154],{"_uid":384,"image":9146,"component":389},{"id":386,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":387,"copyright":142,"fieldtype":144,"meta_data":9147,"is_external_url":38},{},{"_uid":391,"image":9149,"component":389},{"id":375,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":376,"copyright":142,"fieldtype":144,"meta_data":9150,"is_external_url":38},{},{"_uid":395,"image":9152,"component":389},{"id":397,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":398,"copyright":142,"fieldtype":144,"meta_data":9153,"is_external_url":38},{},{"_uid":401,"image":9155,"component":389},{"id":233,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":234,"copyright":142,"fieldtype":144,"meta_data":9156,"is_external_url":38},{},[405,406,407,408,409,410],{"value":9159,"plugin":419},[413,414,415,416,417,418],[],[],[9163],{"path":431,"name":35,"lang":42,"published":35},{"name":3468,"created_at":3469,"published_at":3470,"updated_at":3471,"id":3472,"uuid":2526,"content":9165,"slug":3833,"full_slug":3834,"sort_by_date":35,"position":3835,"tag_list":9388,"is_startpage":38,"parent_id":424,"meta_data":35,"group_id":3837,"first_published_at":3838,"release_id":35,"lang":42,"path":35,"alternates":9389,"default_full_slug":3840,"translated_slugs":9390,"_stopResolving":47},{"seo":9166,"_uid":3481,"date":3482,"quote":9169,"title":3468,"types":9173,"client":3468,"results":9174,"tagline":3507,"industry":3514,"component":104,"reference":3528,"solutions":9178,"hero_color":9325,"hero_media":9326,"hero_video":9328,"text_color":330,"external_url":9330,"mandate_col1":9331,"mandate_col2":9342,"quote_source":142,"related_title":1068,"related_works":9363,"services_title":638,"services_design":9364,"hero_media_mobile":9365,"services_strategy":9367,"preview_grid_image":9368,"preview_grid_media":9370,"preview_list_images":9372,"services_technology":9385,"services_technology_tags":9386,"preview_grid_media_app_ratio":38},[9167],{"_uid":3476,"meta":9168,"noindex":38,"component":1549},{"_uid":3478,"title":3479,"plugin":1547,"og_image":142,"og_title":3479,"description":3480,"twitter_image":142,"twitter_title":142,"og_description":3480,"twitter_description":142},{"type":17,"content":9170},[9171],{"type":20,"attrs":9172},{"textAlign":35},[54],[9175,9176,9177],{"_uid":3496,"text":3497,"component":72,"stat_number":3498},{"_uid":3500,"text":3501,"component":72,"stat_number":3502},{"_uid":3504,"text":3505,"component":72,"stat_number":3506},[9179,9253,9302],{"_uid":3531,"items":9180,"title":3632,"component":173},[9181,9206,9212,9218,9224,9247],{"_uid":3534,"text":9182,"media":9203,"title":142,"medias":9205,"component":146},{"type":17,"content":9183},[9184],{"type":20,"attrs":9185,"content":9186},{"textAlign":35},[9187,9188,9192,9193,9197,9198,9202],{"text":3541,"type":119},{"text":3543,"type":119,"marks":9189},[9190],{"type":122,"attrs":9191},{"color":3547},{"text":3549,"type":119},{"text":3543,"type":119,"marks":9194},[9195],{"type":122,"attrs":9196},{"color":3547},{"text":3555,"type":119},{"text":3543,"type":119,"marks":9199},[9200],{"type":122,"attrs":9201},{"color":3547},{"text":3561,"type":119},{"id":3563,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3564,"copyright":142,"fieldtype":144,"meta_data":9204,"is_external_url":38},{},[],{"_uid":3568,"text":9207,"media":9210,"component":146,"media_border":38},{"type":17,"content":9208},[9209],{"type":20},{"id":3573,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3574,"copyright":142,"fieldtype":144,"meta_data":9211,"is_external_url":38},{},{"_uid":3577,"text":9213,"media":9216,"component":146,"media_border":38},{"type":17,"content":9214},[9215],{"type":20},{"id":3582,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3583,"copyright":142,"fieldtype":144,"meta_data":9217,"is_external_url":38},{},{"_uid":3586,"text":9219,"media":9222,"component":146,"media_border":38},{"type":17,"content":9220},[9221],{"type":20},{"id":3591,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3592,"copyright":142,"fieldtype":144,"meta_data":9223,"is_external_url":38},{},{"_uid":3595,"text":9225,"media":9244,"title":142,"medias":9246,"component":146},{"type":17,"content":9226},[9227,9233,9242],{"type":20,"attrs":9228,"content":9229},{"textAlign":35},[9230],{"text":3602,"type":119,"marks":9231},[9232],{"type":126},{"type":20,"attrs":9234,"content":9235},{"textAlign":35},[9236,9237,9241],{"text":3609,"type":119},{"text":3543,"type":119,"marks":9238},[9239],{"type":122,"attrs":9240},{"color":3547},{"text":3615,"type":119},{"type":20,"attrs":9243},{"textAlign":35},{"id":3619,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3620,"copyright":142,"fieldtype":144,"meta_data":9245,"is_external_url":38},{},[],{"_uid":3624,"text":9248,"media":9251,"component":146,"media_border":38},{"type":17,"content":9249},[9250],{"type":20},{"id":3629,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3630,"copyright":142,"fieldtype":144,"meta_data":9252,"is_external_url":38},{},{"_uid":3634,"items":9254,"title":3700,"component":173},[9255,9275,9281,9287],{"_uid":3637,"text":9256,"media":9272,"title":142,"medias":9274,"component":146},{"type":17,"content":9257},[9258],{"type":20,"attrs":9259,"content":9260},{"textAlign":35},[9261,9262,9266,9267,9271],{"text":3644,"type":119},{"text":3543,"type":119,"marks":9263},[9264],{"type":122,"attrs":9265},{"color":3547},{"text":3650,"type":119},{"text":3543,"type":119,"marks":9268},[9269],{"type":122,"attrs":9270},{"color":3547},{"text":3656,"type":119},{"id":3658,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3659,"copyright":142,"fieldtype":144,"meta_data":9273,"is_external_url":38},{},[],{"_uid":3663,"text":9276,"media":9279,"component":146,"media_border":38},{"type":17,"content":9277},[9278],{"type":20},{"id":3668,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3669,"copyright":142,"fieldtype":144,"meta_data":9280,"is_external_url":38},{},{"_uid":3672,"text":9282,"media":9285,"component":146,"media_border":38},{"type":17,"content":9283},[9284],{"type":20},{"id":3677,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3678,"copyright":142,"fieldtype":144,"meta_data":9286,"is_external_url":38},{},{"_uid":3681,"text":9288,"media":9300,"component":146,"media_border":38},{"type":17,"content":9289},[9290,9296],{"type":20,"attrs":9291,"content":9292},{"textAlign":35},[9293],{"text":3688,"type":119,"marks":9294},[9295],{"type":126},{"type":20,"attrs":9297,"content":9298},{"textAlign":35},[9299],{"text":3695,"type":119},{"id":3697,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3698,"copyright":142,"fieldtype":144,"meta_data":9301,"is_external_url":38},{},{"_uid":3702,"items":9303,"title":3735,"component":173},[9304,9313,9319],{"_uid":3705,"text":9305,"media":9310,"title":142,"medias":9312,"component":146},{"type":17,"content":9306},[9307],{"type":20,"content":9308},[9309],{"text":3711,"type":119},{"id":3713,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3714,"copyright":142,"fieldtype":144,"meta_data":9311,"is_external_url":38},{},[],{"_uid":3718,"text":9314,"media":9317,"component":146,"media_border":38},{"type":17,"content":9315},[9316],{"type":20},{"id":3723,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3724,"copyright":142,"fieldtype":144,"meta_data":9318,"is_external_url":38},{},{"_uid":3727,"text":9320,"media":9323,"component":146,"media_border":38},{"type":17,"content":9321},[9322],{"type":20},{"id":3732,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3733,"copyright":142,"fieldtype":144,"meta_data":9324,"is_external_url":38},{},{"_uid":3737,"color":3738,"plugin":323},{"id":3740,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3741,"copyright":142,"fieldtype":144,"meta_data":9327,"is_external_url":38},{},{"id":3744,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3745,"copyright":142,"fieldtype":144,"meta_data":9329,"is_external_url":38},{},{"id":142,"url":3748,"target":1056,"linktype":1033,"fieldtype":333,"cached_url":3748},{"type":17,"content":9332},[9333],{"type":20,"attrs":9334,"content":9335},{"textAlign":35},[9336,9337,9341],{"text":3755,"type":119},{"text":3543,"type":119,"marks":9338},[9339],{"type":122,"attrs":9340},{"color":3547},{"text":3761,"type":119},{"type":17,"content":9343},[9344],{"type":20,"attrs":9345,"content":9346},{"textAlign":35},[9347,9348,9352,9353,9357,9358,9362],{"text":3768,"type":119},{"text":3543,"type":119,"marks":9349},[9350],{"type":122,"attrs":9351},{"color":3547},{"text":3774,"type":119},{"text":3543,"type":119,"marks":9354},[9355],{"type":122,"attrs":9356},{"color":3547},{"text":3780,"type":119},{"text":3543,"type":119,"marks":9359},[9360],{"type":122,"attrs":9361},{"color":3547},{"text":3786,"type":119},[],[360,359,361,640,1072],{"id":3790,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3791,"copyright":142,"fieldtype":144,"meta_data":9366,"is_external_url":38},{},[367,2883,369],{"id":3795,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3796,"copyright":142,"fieldtype":144,"meta_data":9369,"is_external_url":38},{},{"id":3799,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3800,"copyright":142,"fieldtype":144,"meta_data":9371,"is_external_url":38},{},[9373,9376,9379,9382],{"_uid":3804,"image":9374,"component":389},{"id":3806,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3807,"copyright":142,"fieldtype":144,"meta_data":9375,"is_external_url":38},{},{"_uid":3810,"image":9377,"component":389},{"id":3812,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3813,"copyright":142,"fieldtype":144,"meta_data":9378,"is_external_url":38},{},{"_uid":3816,"image":9380,"component":389},{"id":3818,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3819,"copyright":142,"fieldtype":144,"meta_data":9381,"is_external_url":38},{},{"_uid":3822,"image":9383,"component":389},{"id":3824,"alt":142,"name":142,"focus":142,"title":142,"source":142,"filename":3825,"copyright":142,"fieldtype":144,"meta_data":9384,"is_external_url":38},{},[410,407,405],{"value":9387,"plugin":419},[3830,3831,3832,1779],[],[],[9391],{"path":3843,"name":3468,"lang":42,"published":47},"Vous avez un projet en tête? Parlons-nous. Planifiez un appel ou écrivez-nous, on vous répondra sans tarder.","config","fr/config",[],"0d087403-1f71-49ec-97c2-d8c12df72aa7","2025-07-10T14:44:52.873Z",[],[9400],{"path":9393,"name":35,"lang":42,"published":35},{"data":9402,"headers":9744},{"story":9403,"cv":9741,"rels":9742,"links":9743},{"name":7109,"created_at":7110,"published_at":7111,"updated_at":7112,"id":7113,"uuid":7106,"content":9404,"slug":7526,"full_slug":7527,"sort_by_date":35,"position":747,"tag_list":9737,"is_startpage":38,"parent_id":35,"meta_data":35,"group_id":7529,"first_published_at":7530,"release_id":35,"lang":42,"path":35,"alternates":9738,"default_full_slug":7526,"translated_slugs":9739},{"seo":9405,"_uid":7122,"body":9408,"title":7525,"component":6116},[9406],{"_uid":7117,"meta":9407,"noindex":38,"component":1549},{"_uid":7119,"title":7120,"plugin":1547,"og_image":142,"og_title":142,"description":7121,"twitter_image":142,"twitter_title":142,"og_description":142,"twitter_description":142},[9409],{"_uid":7125,"wysiwyg":9410,"component":7524},{"type":17,"content":9411},[9412,9416,9420,9424,9426,9430,9434,9438,9442,9444,9448,9452,9514,9518,9520,9524,9528,9548,9552,9556,9558,9562,9566,9570,9574,9596,9600,9604,9606,9610,9614,9620,9624,9633,9639,9687,9691,9695,9699,9703,9705,9709,9713,9715,9719,9723],{"type":7129,"attrs":9413,"content":9414},{"level":7131,"textAlign":35},[9415],{"text":7134,"type":119},{"type":7129,"attrs":9417,"content":9418},{"level":7131,"textAlign":35},[9419],{"text":7139,"type":119},{"type":7129,"attrs":9421,"content":9422},{"level":7131,"textAlign":35},[9423],{"text":7144,"type":119},{"type":20,"attrs":9425},{"textAlign":35},{"type":7129,"attrs":9427,"content":9428},{"level":7149,"textAlign":35},[9429],{"text":7152,"type":119},{"type":20,"attrs":9431,"content":9432},{"textAlign":35},[9433],{"text":7157,"type":119},{"type":20,"attrs":9435,"content":9436},{"textAlign":35},[9437],{"text":7162,"type":119},{"type":20,"attrs":9439,"content":9440},{"textAlign":35},[9441],{"text":7167,"type":119},{"type":20,"attrs":9443},{"textAlign":35},{"type":7129,"attrs":9445,"content":9446},{"level":7149,"textAlign":35},[9447],{"text":7174,"type":119},{"type":20,"attrs":9449,"content":9450},{"textAlign":35},[9451],{"text":7179,"type":119},{"type":6321,"content":9453},[9454,9460,9466,9472,9478,9484,9490,9496,9502,9508],{"type":6324,"content":9455},[9456],{"type":20,"attrs":9457,"content":9458},{"textAlign":35},[9459],{"text":7188,"type":119},{"type":6324,"content":9461},[9462],{"type":20,"attrs":9463,"content":9464},{"textAlign":35},[9465],{"text":7195,"type":119},{"type":6324,"content":9467},[9468],{"type":20,"attrs":9469,"content":9470},{"textAlign":35},[9471],{"text":7202,"type":119},{"type":6324,"content":9473},[9474],{"type":20,"attrs":9475,"content":9476},{"textAlign":35},[9477],{"text":7209,"type":119},{"type":6324,"content":9479},[9480],{"type":20,"attrs":9481,"content":9482},{"textAlign":35},[9483],{"text":7216,"type":119},{"type":6324,"content":9485},[9486],{"type":20,"attrs":9487,"content":9488},{"textAlign":35},[9489],{"text":7223,"type":119},{"type":6324,"content":9491},[9492],{"type":20,"attrs":9493,"content":9494},{"textAlign":35},[9495],{"text":7230,"type":119},{"type":6324,"content":9497},[9498],{"type":20,"attrs":9499,"content":9500},{"textAlign":35},[9501],{"text":7237,"type":119},{"type":6324,"content":9503},[9504],{"type":20,"attrs":9505,"content":9506},{"textAlign":35},[9507],{"text":7244,"type":119},{"type":6324,"content":9509},[9510],{"type":20,"attrs":9511,"content":9512},{"textAlign":35},[9513],{"text":7251,"type":119},{"type":20,"attrs":9515,"content":9516},{"textAlign":35},[9517],{"text":7256,"type":119},{"type":20,"attrs":9519},{"textAlign":35},{"type":7129,"attrs":9521,"content":9522},{"level":7149,"textAlign":35},[9523],{"text":7263,"type":119},{"type":20,"attrs":9525,"content":9526},{"textAlign":35},[9527],{"text":7268,"type":119},{"type":6321,"content":9529},[9530,9536,9542],{"type":6324,"content":9531},[9532],{"type":20,"attrs":9533,"content":9534},{"textAlign":35},[9535],{"text":7277,"type":119},{"type":6324,"content":9537},[9538],{"type":20,"attrs":9539,"content":9540},{"textAlign":35},[9541],{"text":7284,"type":119},{"type":6324,"content":9543},[9544],{"type":20,"attrs":9545,"content":9546},{"textAlign":35},[9547],{"text":7291,"type":119},{"type":20,"attrs":9549,"content":9550},{"textAlign":35},[9551],{"text":7296,"type":119},{"type":20,"attrs":9553,"content":9554},{"textAlign":35},[9555],{"text":7301,"type":119},{"type":20,"attrs":9557},{"textAlign":35},{"type":7129,"attrs":9559,"content":9560},{"level":7149,"textAlign":35},[9561],{"text":7308,"type":119},{"type":20,"attrs":9563,"content":9564},{"textAlign":35},[9565],{"text":7313,"type":119},{"type":20,"attrs":9567,"content":9568},{"textAlign":35},[9569],{"text":7318,"type":119},{"type":20,"attrs":9571,"content":9572},{"textAlign":35},[9573],{"text":7323,"type":119},{"type":6321,"content":9575},[9576,9582,9588],{"type":6324,"content":9577},[9578],{"type":20,"attrs":9579,"content":9580},{"textAlign":35},[9581],{"text":7332,"type":119},{"type":6324,"content":9583},[9584],{"type":20,"attrs":9585,"content":9586},{"textAlign":35},[9587],{"text":7339,"type":119},{"type":6324,"content":9589},[9590,9594],{"type":20,"attrs":9591,"content":9592},{"textAlign":35},[9593],{"text":7346,"type":119},{"type":20,"attrs":9595},{"textAlign":35},{"type":7129,"attrs":9597,"content":9598},{"level":7149,"textAlign":35},[9599],{"text":7353,"type":119},{"type":20,"attrs":9601,"content":9602},{"textAlign":35},[9603],{"text":7358,"type":119},{"type":20,"attrs":9605},{"textAlign":35},{"type":7129,"attrs":9607,"content":9608},{"level":7149,"textAlign":35},[9609],{"text":7365,"type":119},{"type":20,"attrs":9611,"content":9612},{"textAlign":35},[9613],{"text":7370,"type":119},{"type":20,"attrs":9615,"content":9616},{"textAlign":35},[9617],{"text":7375,"type":119,"marks":9618},[9619],{"type":126},{"type":20,"attrs":9621,"content":9622},{"textAlign":35},[9623],{"text":7382,"type":119},{"type":20,"attrs":9625,"content":9626},{"textAlign":35},[9627,9628,9632],{"text":7387,"type":119},{"text":7389,"type":119,"marks":9629},[9630],{"type":1053,"attrs":9631},{"href":7393,"uuid":35,"anchor":35,"target":2844,"linktype":1033},{"text":7395,"type":119},{"type":20,"attrs":9634,"content":9635},{"textAlign":35},[9636],{"text":7400,"type":119,"marks":9637},[9638],{"type":126},{"type":6321,"content":9640},[9641,9651,9661,9673],{"type":6324,"content":9642},[9643],{"type":20,"attrs":9644,"content":9645},{"textAlign":35},[9646,9649,9650],{"text":7411,"type":119,"marks":9647},[9648],{"type":126},{"type":7415},{"text":7417,"type":119},{"type":6324,"content":9652},[9653],{"type":20,"attrs":9654,"content":9655},{"textAlign":35},[9656,9659,9660],{"text":7424,"type":119,"marks":9657},[9658],{"type":126},{"type":7415},{"text":7429,"type":119},{"type":6324,"content":9662},[9663,9669],{"type":20,"attrs":9664,"content":9665},{"textAlign":35},[9666],{"text":7436,"type":119,"marks":9667},[9668],{"type":126},{"type":20,"attrs":9670,"content":9671},{"textAlign":35},[9672],{"text":7443,"type":119},{"type":6324,"content":9674},[9675,9681,9685],{"type":20,"attrs":9676,"content":9677},{"textAlign":35},[9678],{"text":7450,"type":119,"marks":9679},[9680],{"type":126},{"type":20,"attrs":9682,"content":9683},{"textAlign":35},[9684],{"text":7457,"type":119},{"type":20,"attrs":9686},{"textAlign":35},{"type":7129,"attrs":9688,"content":9689},{"level":7149,"textAlign":35},[9690],{"text":7464,"type":119},{"type":20,"attrs":9692,"content":9693},{"textAlign":35},[9694],{"text":7469,"type":119},{"type":20,"attrs":9696,"content":9697},{"textAlign":35},[9698],{"text":7474,"type":119},{"type":20,"attrs":9700,"content":9701},{"textAlign":35},[9702],{"text":7479,"type":119},{"type":20,"attrs":9704},{"textAlign":35},{"type":7129,"attrs":9706,"content":9707},{"level":7149,"textAlign":35},[9708],{"text":7486,"type":119},{"type":20,"attrs":9710,"content":9711},{"textAlign":35},[9712],{"text":7491,"type":119},{"type":20,"attrs":9714},{"textAlign":35},{"type":7129,"attrs":9716,"content":9717},{"level":7149,"textAlign":35},[9718],{"text":7498,"type":119},{"type":20,"attrs":9720,"content":9721},{"textAlign":35},[9722],{"text":7503,"type":119},{"type":20,"attrs":9724,"content":9725},{"textAlign":35},[9726,9727,9731,9732,9733,9734,9735,9736],{"text":7508,"type":119},{"text":7510,"type":119,"marks":9728},[9729],{"type":1053,"attrs":9730},{"href":7514,"uuid":35,"anchor":35,"target":35,"linktype":1033},{"type":7415},{"text":7517,"type":119},{"type":7415},{"text":7520,"type":119},{"type":7415},{"text":7523,"type":119},[],[],[9740],{"path":7534,"name":7535,"lang":42,"published":47},1775857200,[],[],{"age":9745,"cache-control":9746,"connection":9747,"content-encoding":9748,"content-type":9749,"date":9750,"etag":9751,"referrer-policy":9752,"sb-be-version":9753,"server":9754,"transfer-encoding":9755,"vary":9756,"via":9757,"x-amz-cf-id":9758,"x-amz-cf-pop":9759,"x-cache":9760,"x-content-type-options":9761,"x-frame-options":9762,"x-permitted-cross-domain-policies":9763,"x-request-id":9764,"x-runtime":9765,"x-xss-protection":9766},"4282","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application/json; charset=utf-8","Wed, 15 Apr 2026 20:17:14 GMT","W/\"37a650885cccaa152bad03106204cca2\"","strict-origin-when-cross-origin","5.747.0","nginx/1.29.1","chunked","Origin,Accept-Encoding","1.1 93309f2e8a93384beeedfcc4af03fcb2.cloudfront.net (CloudFront)","hFE-SULAZcJQyzu9_ZkkBQwp02JGsVCPv1R7wxAJrArlKyuh0opyEQ==","ATL58-P8","Hit from cloudfront","nosniff","SAMEORIGIN","none","c7b08466-654a-4baf-b34c-6c4865ecc732","0.039671","0",1776288516877]